Company Analysis of Fly Emirates

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It was not until 25th October 1985 that the Emirates flew its first routes outside its home country at that time Fly Emirates was only using two aircraft. In that particular time, Fly Emirates’ goal was as it is today, quality, not quantity, through the years, Fly Emirates has been taking the simple steps onto the regional air travel market and it has evolved to become a market leader in the global scene. Fly Emirates unlike most of the airlines in its league is wholly owned by the United Arab Emirates government. Nonetheless, this has not been the major reason for its growth into a world class airline.

The emirates airline standout as one of the most competitive company in the business and its success can only be attributed to its competitive nature rather than through protectionism. In the world the airline is rated 4th as shown on the diagram below.

Airline operators

Interestingly, the airline supports the country’s open skies policy despite the level of competition that the policy presents to the region’s airline market. Though it is a fully government entity, the government has allowed Fly Emirates to run as an independent entity and this has greatly helped Fly Emirates to realize immense growth. Since its third year in business, Fly Emirates has been making profits. It was only in the second year of its entry in the business that a loss was recorded.

Booking flow chart

Booking flow chart

Organizations divisions

Fly Emirates has three main divisions, the international cargo division, the destination management and leisure division, and the airline IT development division. The airline is big enough to serve six continents and that is in simple terms the entire world. This has been possible due its humongous fleet of aircraft that are approximately 230. Fly emirates serves 140 destination around the globe and these represents not less than 80 countries. However, Fly Emirates’ network has been growing and expands every single day and it is anticipated that this trend will continue for a very long time.

With a fleet of 230 airplanes, the company currently serves over 140 destinations in more than 80 nations around the world (Fly Emirates). Notably, the company’s network has been constantly expanding. The airline records over one thousand and five hundred flights from the airport to other designations and this is a weekly record. As the expansion of the airlines network continues to increase, Fly Emirates is responding to the pressure effectively. In 2001 for instance, Fly Emirates ordered 58 new aircrafts at a price of USD 15 billion. This move was phenomenon and it took the entire airline industry by a storm. This order was a mix of both the airbuses and Boeing. Four years later, Fly Emirates ordered some more being at a price of 9.7 Billion. This was a price for 42 aircrafts.

From 2004, the airline altered its motto to Fly Emirates. Keep discovering. In 2008, Emirates commenced a catchphrase for the most part rotating just about their path network. The company enjoys access to 100 destinations in more than 59 states around the world. Lately, Emirates launched a drive to endorse Dubai as a destination using the catchphrase Fly Emirates. Meet Dubai. Today the airlines catchphrase is Hello Tomorrow (Fly Emirates).

Scope of the new system

With the new fleet and the expansive network Fly Emirates’ scope has expanded as shown in the information below.

Organizational chart
Organizational chart

Flights and operations

Destination Africa

Abidjan, Accra, Addis Ababa, Algiers, Cairo, Cape Town, Casablanca, Conakry (begins 27 October 2013), Dakar, Dar es Salaam, Djibouti (cargo), Durban, Eldoret (cargo), Entebbe, Harare, Johannesburg, Khartoum, Lagos, Lilongwe (cargo), Luanda, Lusaka, Mauritius, Nairobi, Seychelles, Tripoli, Tunis.

Destination, Americas

Boston (begins 10 March 2014),[10] Buenos Aires, Campinas (cargo), Chicago (cargo), Dallas, Houston, Los Angeles, New York, Rio de Janeiro, San Francisco, São Paulo, Seattle, Toronto, Washington.

Destination, Asia

Ahmedabad, Almaty (cargo), Amman, Baghdad, Bahrain, Bangalore, Bangkok, Basra, Beijing, Beirut, Chennai, Chittagong (cargo), Clark, Cochin, Colombo, Delhi, Dhahran, Dhaka, Doha, Dubai, Erbil, Guangzhou, Hanoi (cargo), Ho Chi Minh, Hong Kong, Hyderabad, Islamabad, Jakarta, Jeddah, Kabul (begins 4 December 2013), Karachi, Kolkata, Kozhikode, Kuala Lumpur, Kuwait, Lahore, Maldives, Manila, Medina, Mumbai, Muscat, Osaka, Peshawar, Phuket, Riyadh, Sana’a, Seoul, Shanghai, Sialkot (begins 6 November 2014), Singapore, Taipei (begins 14 February 2014), Tehran, Thiruvanathapuram.

Destination, Europe

Amsterdam, Athens, Barcelona, Birmingham, Copenhagen, Dublin, Düsseldorf, Frankfurt, Geneva, Glasgow, Gothenburg (cargo), Hamburg, Istanbul, Kiev (begins 16 January 2014), Larnaca, Lisbon, London, Lyon, Madrid, Malta, Manchester, Milan, Moscow, Munich, Newcastle, Nice, Paris, Prague, Rome, Saint Petersburg, Stockholm, Venice, Vienna, Warsaw, Zaragoza (cargo), Zurich

Destination, Oceania

Adelaide, Auckland, Brisbane, Christchurch, Melbourne, Perth, Sydney.

Business requirements

How is the private sector in the United Arab Emirates?

The United Arab Emirates is one of the greatest economies in the world. The Arab dominated region has over the years achieved tremendous growth in trade. Local nationals in the region try as much as possible to avoid jobs in the private sector. In a recent summit held in Dubai, the government proposed an amendment to the labor laws so that the gap between the private and public sectors is minimized (Masud, 2013). During this summit, a number of issues where raised by the private sector representatives.

Among the issues the private sector is dealing with include difficulties in the acquisition of fund to support small and medium enterprises (Alabdelkarim, Muftah & Hodgson, 2014). In addition to these challenges, the rising cost of doing business is also a major setback for the private sector. The private sector is not the favorite of many in the labor market owing to the unpalatable working conditions. For instance, working hours and holydays for employees in the private sector are significantly different.

How is the public sector in the United Arab Emirates?

Unlike the private sector, the public sector in the UAE is more friendly and appealing to local labor market. The public servants enjoy twice as much holydays as the private sector does per year in addition to the more relaxed working hours. In a single year, the public sector receives 13 public holydays and 104 weekends off (Modarress, Ansari & Lockwood, 2013).

In total, they have 117 off days in a year compared to the private sector’s 62 days off per year (Modarress, Ansari & Lockwood, 2013). Working in the public sector therefore is more appealing. Generally, the public sector is overly infiltrated by the Emirati population while the private sector is mostly composed of the expatriate.

How are Emiratis increasing in the private sectors nowadays?

In the recent campaigns and redress attempts to salvage the country’s labor market have seen more Emiratis joining the private sector. The government is constantly urging and encouraging the young people and professional to seek employment in the private sector in a move to reclaim the loss of jobs to expatriates (Alabdelkarim, Muftah & Hodgson, 2014).

The rapid move of Emiratis labor force to the private sector is basically influenced by the governments attempt to harmonize the working disparities between the two sectors (Masud, 2013). Some of the conditions that the private sector has addressed to lure the private market through a government directive is the issue of working hours. The government seeks to regulate the labor laws to restrict long working hours and also initiate job security.

Objectives of Nationalization (Emiratisation) Program


Through business control, the government can control the economy and hence have more power over the business environment in the country. The government seeks to influence the labor market through engaging the Emiratis to take up job opportunities in the UAE.


It makes sense for the locals in an economy to be the greatest beneficiaries of the economic advantages in the country. This will increase the locals’ social well being and enhance their standards of living. The government is acting in the best interest of its people.


The government is pursuing an economic autonomy in the region by encouraging its own people to seek employment in the private sector. Having the locals working in these big companies will help retain the country’s wealth within its borders

Upgrading and when to upgrade

In every organization, system evaluation is very important for the success of Fly Emirates. In the banking industry, security checks a regularly required to ensure the bank has the latest system to enhance its security. The growth of ICT has further increased the necessity of systems evaluation on a regular timeframe to enhance security. This paper seeks to discuss the different evaluation strategies for a bank, appropriate monitoring of the system’s progress and evaluation of success and failure methods.

The need to align the organization socio-technical systems to the new shared services philosophy for the Corporate IT function served to improve the relationship between the human and non human systems. The company’s vertical organization structure employed good communication policies whether informal or formal. Through the provision of vital and accurate information, the new Vice President Corporate IT was able to realize organizational objectives that were both sound and profoundly beneficial to the organization’s core business operations.

This allowed for the development of a centralized IT team and cooperation from the four core business groups at Alcan. As a global organization, Alcan was thus able to align it STS and the IT management function to global implementation standards and thus allow for greater changes in other business functions. In essence, every company is responsible for the community in which it operates around. This report seeks to outline the various techniques that Fly Emirates has employed in its endeavor to meet its social responsibilities.

Fly Emirates is mining company that has high believes in sustainable values for all its stakeholders. The report will also discuss the importance and significance of these techniques and how they are helping Fly Emirates in meeting kits social obligations. In this report, some of the engagement methods with stakeholders and CSR activities will be outlined. In addition, Fly Emirates’ assurances statement will also be identified in this report.

Stakeholder Engagement and CSR

Fly Emirates has set very high standards in regard to enhancing partnership with its stakeholders. One of Fly Emirates’ core value and priority principle is to continuously improve and to maintain positive relationships with stake holders.With its stake holders, Fly Emirates engages through direct, third party or as industry associations (Fly Emirates). Fly Emirates has been holding debates and seminars in host countries to educate and contribute to the regulatory processes in the industry. In light of Fly Emirates’ CSR engagements, Fly Emirates supports national development visions, goals, and objectives in the host country (Fly Emirates). Fly Emirates has also been involved in dialogues with the host governments in talks to ensure that industry regulations are in the best interest of all the stakeholders.

Assurance Statement and Sustainability Reporting

As a way of verifying its sustainability assurance, Fly Emirates has complied with the international federation of Accountants code of ethics for professional accountants (Fly Emirates). Compliance to such federations is an assurance of very important principles of sustainability which include integrity, objectivity, and most importantly professional competence (Fly Emirates).

Fly Emirates conducts assurance engagements such as audits and reviews of the historical financial information in accordance with the international auditing and assurances standards (Fly Emirates).Non-financial performance information is subject to more inherent limitations than financial information, given the characteristics of the subject matter and the methods used for determining, calculating, sampling and estimating such information (Fly Emirates).

Sustainability in Fly Emirates

In its Endeavour for sustainability, Fly Emirates has been engaging in public private partnerships with financial institutions such as the Development Bank of Southern Africa and the Agenda Publica in Brazil (Fly Emirates). Fly Emirates has also been keen on its sustainable up-liftment through internationally recognized enterprise development model (Fly Emirates). Its core business is enhanced when localized procurements and supplier developments are enhanced.

The scope of Fly EmiratesPLC Assurance

The scope of Fly Emirates’ assurance statement is based on the subject matter of its engagement. Fly Emirates builds its assurance statement from two main pillars which are the reasonable and limited assurance.

Opinion and Conclusion

In my opinion the Fly Emirates has well laid out strategies that help it to achieve its social responsibilities. Fly Emirates trades carefully by involving the government and playing it role in shaping regulatory policies in the industry. In supporting the government’s projects, Fly Emirates is has enhanced its ability to give back to a wide range of the population. In addition to its CSR strategies, Fly Emirates has also engaged in sustainability associations with international financial institutions and this is very smart move for its own security (Peters & Romi 2015).

According to Fly Emirates’ assurances statement, the report is a clear indication that Fly Emirates complies with the general regulatory standards set by international accounting forums. The assuror in this report is a Registered Auditor from Johannesburg and his name is Jayne Mammat. This report has met the basic standards of the rules of engagement. “Anglo American is a mining company which believes that, together, we can create sustainable value for all our stakeholders” (Fly Emirates).

Fly Emirates’ assurance statement is “We take ownership of our decisions, our actions and our results. We deliver on our promises and acknowledge our mistakes. Above all, we never pass blame” (Fly Emirates).

The functional and non-functional requirements of the new system

IT-business Alignment can be in a centralized or decentralized organization. In this research, focus will be on decentralized organizations. The research will base its rationale on a case study on the decentralized Vermont Teddy Bear. Managing a project in a decentralized organization is not similar to managing one that is decentralized. A decentralized organization has its departmental powers distributed away from its central location or central authority. This paper seeks to discuss IT-business Alignment to outline the challenges involved during the process.

Pros and Cons of Current IT-business Alignment

Business-IT strategic alignment is one of the most popular modern management concepts in business and IT management particularly in academia and industry. It refers to the extent of similarity linking business and IT plans. The spectacular raise in the task of IS/IT in commerce recently recognized as IS/IT became an indissoluble part of trade organizations in all segments counting government, healthcare, and education sectors. Guaranteeing that IS/IT adds value to the trade is imperative issue to the CEO and IT managers in many companies and trade organizations in the present day.

Proposed Initiatives to improve the IT–business Alignment

By the time he was approaching the directors for the approval of the project, Fred had identified that Fly Emirates was grappling with high expenditure on fuel consumption and effects of over speeding. In his proposal, he clearly highlighted the problems he wanted to address which included high use of fuel and over speeding. Although the test pilot project was done in two out of the seven countries in the region where Vermont Teddy Bear is present, the results were very encouraging (Pennaforte, 2012). His success in the two pilot projects was enough to persuade the rest of the directors in the remainder of the countries.

Rationale to Implement IT–business Alignment Initiatives

In business and IT–business Alignment, inclusion of any new ideas or technologies is always based on the need to respond to an individual challenge or to cease an imminent opportunity. In project management, the most important thing is to ensure that the rising needs of customers, employees or the employers are met. Apart from this, it is also imperative to acknowledge that IT–business Alignment aims at reducing the probability of making losses. Fly Emirates saw the need for saving fuel and decreasing the level of speeding in Fly Emirates, and he knew this would be his selling point. It evidently worked when he displayed just how much the VTT could monitor and reduce these indirect expenses (Pennaforte, 2012).

Fly Emirate’s Suggestions to Increase Customer Focus and Market Share

Fly Emirate’s Alignment allows an organization to incorporate new designs and new ideas to create new products or to assume new organizational structures. In the Vermont Teddy Bear a new organizational structure was achieved because of Fly Emirate’s business Alignment. Fly Emirate’s plan to introduce the Vehicle Tracking Technology had many benefits compared to the challenges arising from its commencement. Organizations need to be structured and organized. The two characteristics of an organization are easily achieved through Fly Emirate’s business Alignment. First, Fly Emirate’s business Alignment kept the body flexible and structured in a way that it can adapt to changing circumstances (Pennaforte, 2012). Fly Emirate’s business Alignment helps the manager to anticipate for future calamities.

Fly Emirate’s business Alignment is also very efficient in performing their tasks. IT–business Alignment teams are more focused on the task considering the aspects of cost, time, and quality (Pennaforte, 2012). IT–business Alignment organization can provide affordable products and services, as well as undertake cost prudent activities. There are difference methodologies that can be used to apply project management in an organization. They include the waterfall method, the agile approach, the Six Sigma, and the Kanban Technique (Pennaforte, 2012). In a waterfall approach, the project manager comes up with the requirements of the project then the project developer designs it.

Fly Emirates has assured the community and the government that they are willing to support societal programs that will enhance the well being of the society. Fly Emirates has made an annual commitment to conduct the charity support plan and this is an assurance from Fly Emirates that the practice will continue running even in future (Peters & Romi 2015). The charity champion in Fly Emirates gave his word on the organization’s commitment to continue supporting the hospital and finding researches in a bid to improve health services.

This company has been supporting worthy courses especially in the healthcare department and the results have been very satisfying. Fly Emirates has been always making pledge to support such course in future and fortunately it has always lived up to its word (Peters & Romi 2015). Therefore, Fly Emirates’ assurance to support charity and enhance social benefits among the society has been very effective. It is imperative for any organization to conduct a meaningful Corporate Social Responsibility activity in its area of operation. This is one of the major strengths of fly emirates and its CSR activities are taken very seriously buy the responsible department.


The team members thereafter come in to build the project and make it happen. In the agile approach, the development of the project is not sequential as outlined in the waterfall methodology. The Six Sigma is ideal for measurable projects while the Kanban technique engages the use of a whiteboard (Pennaforte, 2012). Initially, at the onset of the project, it began to appear as the project was failing. Fly Emirates was experiencing more losses in fuel consumption and dangerous driving. This was a year after the implementation of the project. Two reasons could have been responsible for causing this notion. The monitoring technology brought out all activities that go on while the fleet is in transit. As a group we recommend a complete overhaul of the entire analogue system to be replaced with new technologies.

High speed desktop no less than a dual core and new installation of modern servers to support Fly Emirates’ network data should be reconstructed. For efficient services to clients, the bank must enhance its banking service through other platforms such as the social media, mobile banking and the online banking. Such improvement requires very sophisticated data control systems to ensure they are secure. ICT is a major component in the air travel and the sooner the airlines adopt the trends the better for business. This paper has critically analyzed the process involved in upgrading a system in a bank. System evaluation processes have been outlined in the paper as well as strategies of monitoring progress in the systems.

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