Before the COVID-19 pandemic, Four Seasons demonstrated the typical features of a luxury, customer-oriented organization. Its impeccable reputation combined with exceptional expertise allowed the management to offer higher tariffs than the rivals. However, the SPA and Wellness services were mostly available to the guests of the company’s hotels.
Post-Covid
Before the COVID-19 pandemic, Four Seasons demonstrated the typical features of a luxury, customer-oriented organization. Its impeccable reputation combined with exceptional expertise allowed the management to offer higher tariffs than the rivals. However, the SPA and Wellness services were mostly available to the guests of the company’s hotels.
Post-Covid Four Seasons SPA can benefit from expanding its online presence, thus opening the company to a larger audience. The new business model must rely on the advanced technological opportunities of the 21st century while retaining the company’s person-centric values and ideals.
Can benefit from expanding its online presence, thus opening the company to a larger audience. The new business model must rely on the advanced technological opportunities of the 21st century while retaining the company’s person-centric values and ideals.
