Event Organization and Management Articles

Buning, R. J. & Gibson, H. J. (2016). The role of travel conditions in cycling tourism: implications for destination and event management. Journal of Sport & Tourism, 20(3-4), 175-193.

Researchers in the field of tourism, Buning and Gibson, presented the results of their exploration of sports event management. Their article is aimed to “explore the influence of travel conditions on preferred destination, event, and travel characteristics in the context of Active-Sport-Event Travel Carers among cyclists who travel to take part in events” (Buning & Gibson, 2016, para. 1). Pursuing this objective, the researchers attracted 1452 participants, who are supposed to be cyclists. They were collected via online surveys with the help of cycling organizations and related websites. As the number of participants is considerable, it is possible to highlight the credibility of the study. The fact that only interested cyclists were attracted to the experiment, may also make it more reliable. In addition, the study contains an analysis of previous articles on this topic, which makes the results objective.

After the research, it was possible to conclude that an individual’s event, destinations, and general preferences on travel styles and conditions have a direct connection to traveling with someone, who is not interested in cycling. Another influential criterion in this regard is the distance of the trip (Buning & Gibson, 2016). Analyzing other studies on this topic, Buning & Gibson (2016) claim that event criterion is more significant for active tourists, comparing to destination characteristics (Buning & Gibson, 2016). Moreover, travel preferences and career progression are not so impactful as well. The findings indicate that travel conditions and destinations significantly contribute to forming preferences only in case cyclists travel with people, who are not interested in this hobby (Buning & Gibson, 2016). Therefore, the importance of travel conditions depends on other factors for cyclists.

The current study may be especially insightful for cyclist organizations and sports events and travel managers. It contributes to a more profound understanding of potential customers’ values and factors, influencing their choice and forming their preferences. On the basis of this article, it is possible to adjust the products produced by them and increase the revenue in the long run. In addition, the current study may be informative for students and graduates for getting acquainted with a modern market in sport event management.

The possible limitation could be the absence of analysis of financial aspects, which may influence traveling preferences as well. Therefore, it could be a suggestion for further explorations in this regard, which may supplement the results of the article. However, in general, the article appears to be informative on event management in the field of cycling, for this reason, it may be recommended to be read by its targeted audience and researchers in this field. It may contribute to the improvement of business in sport event organizations, as it allows managers to adjust to the precise needs of their targeted audience.

Gao, S., Zhang, Z., Su, S., Zia, M. A. (2018). Multi-role event organization in social networks. Information Sciences, 447, 229-243.

A group of researchers in the field of networking and computer science published an article on the topic of event organization in social networks. The authors mark that the majority of studies on this issue focus on the willingness of attendees and their relationships (Gao et al., 2018). For this reason, Gao et al. (2018) highlight the knowledge gap in covering the roles of attendees. There is the necessity to fulfill it, as a great number of social events include the requirement of attendee roles in practice (Gao et al., 2018). Therefore, the authors are determined to “maximize the overall harmony of the social event while considering multiple factors, such as attendees’ roles, willingness and their relationships” (Gao et al., 2018, para. 1). Indeed, the problem appears to be relevant in the modern world and sphere of event management.

In order to solve this issue, the researchers elaborated on two algorithms. The first one is a continuous relaxation technique-based algorithm, which received the title of MRSEO-CRA. Gao et al. (2018) describe its activity the following way: “It converts the problem of MRSEO to an equivalent unconstrained continuous problem, and then employs RatioDCA algorithm to solve the converted one” (para. 1). The second algorithm is based on PageRank, which is MRSEO-IPR. All the experiments in the current study were based on this methodology. This strategy allows to analyze the attendee roles and achieve objective assessments.

As a result of experiments, the scientists propose a new optimization problem, which received the name of MRSEO. It regards social event organization and management and a variety of attendee roles. It is aimed to pursue the maximum possible harmony of a conducted event (Gao et al., 2018). The researchers propose the two mentioned algorithms, namely MRSEO-CRA and MRSEO-IPR, as an effective solution.

As the topic of the study is covered comprehensively and objectively, it may be especially useful in the field of event management. For instance, administrators and event managers may find new approaches for improving the quality of events. In addition, the article may be interesting for researchers in this field, as it regards the topic, which is not explored by a great number of scientists, and it is possible to elaborate on new approaches. In general, the study may be helpful for people, who are interested in or study the field of event management, as it contributed to a more profound understanding of this process. Therefore, the article for them may be advisable to be read.

Park, S. B. & Park, K. (2017). Thematic trends in event management research. International Journal of Contemporary Hospitality Management, 29(3), 848-861.

Modern researchers in the field of management, Seunghyun Brian Park and Kwangsoo Park, presented an article, covering thematic trends in event organization. They define the purpose of their study the following way: “to develop research theme categories, investigate thematic trends between 1998 and 2013 and present changes in event management research topics” (Park & Park, 2017, para. 1). The authors managed to read and analyze 592 articles on event management, which were published in four professional journals. In addition, the researchers used 106 articles on event management in spheres of hospitality and tourism. Park & Park (2017) mark that they applied intercoder reliability indices for the observed literature in order to ensure its credibility. Therefore, there is reason to believe that the authors provide an in-depth insight into the topic and present a comprehensive analysis of modern tendencies.

For this reason, it is highly likely that the study will be helpful for a range of people involved in event management and research on this topic. It may be insightful for students and graduates, who need to be supplied with a comprehensive picture of the current market. Moreover, it may inspire administrators and event managers to implementation on new ideas in their organization. Other researchers may use it as a base for analysis of tendencies in the future.

As the result of profound exploration, the authors identified a variety of tendencies across different periods and journals. The highlight that research topics have become increasingly popular (Park & Park, 2017). The issues, which deserve the attention of the majority are marketing, management, and destination (Park & Park, 2017). In addition, event management journals propose a diversity to event management research, including HR, evaluation, planning, education, trends, and technology.

However, there are some limitations for the current study, which may be a sufficient suggestion for research in the future. The article concentrates only on journals, and other specialists in this field may cover the literature on this topic. In addition, Park & Park (2017) confess that they used articles, which could be easily accessed. This fact may limit the diversity of themes to some extent. Furthermore, some information on event management trends can also be found in journals devoted to other topics, such as business, leisure, sports, and others. Therefore, in order to make the research more complete, it is advisable to observe journals and literature on this topic. Despite all the limitations, the current article presents a sufficient base in order to orient in the modern market of event management. The study may be recommended to read by researchers in. this field and event managers.

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