An organization needs to formulate a vision statement as this describes the company’s purpose and what they want to achieve in the future. Effective formulation, development, and communication of the vision allow the customers to understand the firm’s objective. The vision of Netflix is to become the best global entertainment distribution service (Putri & Paksi, 2021). The company anticipates achieving this by providing the best and quality services to the global market. Netflix aligned its vision with its strategic plans and objectives when creating it. When developing the vision, the team took advantage of the global need for entertainment services. The vision was communicated through the company’s website and social media handles. Considering that change is inevitable in an organization, Netflix’s vision effectively facilitates the transition of new strategic plans.
The success of the vision statement is visible since the company’s services penetrate the global market. People worldwide enjoy entertainment services ranging from TV shows, movies, songs, and online games. Their services are convenient, reliable, and flexible to reach different people regardless of their geographical location and race. The company has been in the lead in providing the best internet services and entertainment to the world.
When formulating a vision statement for an organization, the organization must anticipate how to do it in an effective manner for it to be accepted by its stakeholders. Resistance is among the obstacles that can prevent an organization’s implementation of the vision statement. Netflix communicated with its employees often about the vision, and this helped in reducing resistance. Through this, there was minimal or no resistance because everyone understood the vision statement for its implementation.
Reference
Putri, A. R. F., & Paksi, A. K. (2021). The strategy of netflix to dominate the entertainment media market in Indonesia, 2016-2021. Jurnal Ilmiah Dinamika Sosial, 5(1), 110–134. Web.