Introduction
Regional Analysis
Environmental, health, and social conditions
The national health care system of Spain covers the population. According to folklorists, it is rare for some citizens to us the free health care, instead use old folk cures and curers. Medical practitioners, Pharmacies are widespread in Spain but midwives and bonesetters are prominent as well. Spain social stratification is basis of the European America models of success. The social pyramids consist of western society such as manual labors, urban worker and self employed farmers.
Terrorism threats
“The high-profile terrorist group Basque Homeland and ‘Euskadi ta Askatsuna’ (ETA) declared a unilateral cease-fire in January 2011 and, in October 2011, the definite cessation of it military activity” (Australia, 2012, p. 1). The French government refuses to have discussion with ETA until the group disbands and weapon surrender. In present date the Islamic extremists is a threat to Spain.
Physical environment trade
The foreign policy of Spain focuses on the European Union and the Common Market or also known as the European Economic Community. Spain trading in the Common Market is done heavily with Britain, United States, Japan, and Ibero-American nations; however Spain has historical ties to the nations dating back to the New World Empire. A leather and textiles goods is one the major exports of Spain. Spain exports commercialize foods, ceramic tiles, and sorted manufactured equipment, as well as nature stones. Spain depends on the imports from other countries consist of crude oil, zinc ores, and nickel concentrates.
Country Analysis
Political Stability
At the present, the country’s political infrastructure can be considered relatively stable given that there have not been any significant amounts of civil unrest as seen in the case of Greece and Syria. Unfortunately there has been a growing level of discontent within the country over the increasing disparity between the rich and poor and the fact that no effective solution to jobless rate has been presented by the government. As such, this creates a potential powder keg situation within Spain that has the potential to erupt within the next few months.
Economic Conditions
An examination of the economic conditions of Spain reveals that the entire country is currently within a financial recession that has been brought about through a combination of the current European debt crisis which has created a region wide economic contraction as well as a recent local real estate bubble burst which has severely crippled the Spanish economy. The end result has increased the unemployment rate of Spain to 25% with little, if any, economic recovery in sight due to lackluster demand for goods locally as well as a waning global economy that has been impacted by a lack of consumer demand on the part of the U.S. as well as a slowdown in China’s manufacturing growth (Martin-Moreno, Perez, & Ruiz, 2012). What you have to understand is that if a large percentage of the population is unemployed this would also affect localized demand since fewer people have extra money to spend on what can be defined as “luxuries” (Martin-Moreno, Perez, & Ruiz, 2012).
Finance Options Available
One of the current finance options available within Spain for the establishment of Coca-Cola within the country is the use of bank loans or various types of bank financing in order to pay for aspects related to import and storage costs, employee salaries as well as various marketing peripherals. It is rather unfortunate to note though that due to both the debt crisis and the recent real estate bubble burst, banks within the country have been reluctant to lend money to all levels of business whether it is a well established large enterprise or small to medium scale companies (Martin-Moreno, Perez, & Ruiz, 2012). While it may be true that it is always possible to find external sources of finance from other countries, the fact remains that the ability of local merchandisers to actually pay for the product must be taken into consideration.
Organizations and Products or Service
Description of Organization
The organization that Team A chose was The Coca-Cola Spain Foundation. The Coca-Cola Spain foundation is the foundation promotes on cultural and educational development. The organization focuses on the Spanish youth. This program provides subjects from fine arts which include painting and sculpture. This foundation supports the youth in developing the skills that help them to better understand the culture that he or she is. The organization, in addition, wants to develop and improve the environment and increase the learning of science. In all, this helps the country to become a more developed nation that supports the growth and development of youth.
Product needs assessment of the target country
The product that the team focuses on is Coca-Cola. Coca-Cola needs assessment of Spain is that the product has to become a stock on the Spain market. Coca-Cola has to figure out what the numbers is with the figuration of how to charge Spanish people. This will help the company to make profit as well as the United States. In all, those are the major assessments of Spain that the team propose.
Description of product to meet the need
Coca-Cola will calculate what profits that the United States make and what the population in Spain is like so that they can reach a profit as well. This will make the communication between the two countries a little better because they can decide on what the best thing to do about the assignment.
Conclusion
In conclusion, the Team analyze Spain and gave facts about the country. Medical practitioners, Pharmacies are widespread in Spain but midwives and bonesetters are prominent as well. Spain social stratification is basis of the European America models of success. The French government refuses to have discussion with ETA until the group disbands and weapon surrender. The foreign policy of Spain focuses on the European Union and the Common Market or also known as the European Economic Community. At the present, the country’s political infrastructure can be considered relatively stable given that there have not been any significant amounts of civil unrest as seen in the case of Greece and Syria. The organization that Team A chose was The Coca-Cola Spain Foundation. The Coca-Cola Spain foundation is the foundation promotes on cultural and educational development. The organization focuses on the Spanish youth.
Reference
Department, A. G. (2012). Australian Government: Department of Foreign Affairs and trade. Web.
Martin-Moreno, J., Perez, R., & Ruiz, J. (2012). Private consumption and sector price behavior in the Spanish economy: a business cycle approach. Applied Economics Letters, 19(9), 863-868.