The rationale for using data analysis in research is to come up with reliable and accurate data. How currency oscillation and changes in costs of goods and services influences the purchasing ability of potential clients is demonstrated by these rankings. These are the key factors that are crucial in deciding on which city the firm wants to open a second office in. Tokyo is a viable option when looking for a second office. In addition to the fact that Tokyo is the most populated urban area in the world, occupied by more than thirty-eight million potential customers, its cost-of-living index and rent in the city center are justifiable.
Tokyo’s monthly public transport is significantly lower than New York’s. This is a factor that should be considered as it affects mainly the employees when commuting from home to work and vice versa. However, with all these advantages of opening a new office in Tokyo, there are a few drawbacks. The prices of milk and coffee in Tokyo is relatively higher to those of New York’s. Cities such as Warsaw and Prague are below the median when grouped against the rent in city center, cost-of-living index, monthly public trans pass, bread, wine, and milk. This makes them significant when looking at a cost-friendly perspective.
When looking for many new potential clients who are capable of meeting the expense of the company’s product prices, Tokyo is the likely choice. Most cities fall under the median variable in cost-of-living index, rent in city center, and in the monthly public transport but fall short on the cost of bread and milk. Cities such as London, Sydney, New York, Tokyo, and Paris, are grouped in the upper third quartile.