Background Information
In the business sector, various elements affect an organization’s success. Businesses are constantly vying for a more significant market share to generate a sizable annual income. As a result, firms worldwide use various techniques to entice people to adore and buy their products rather than their competitors’ products. Quality is a broad concept that entails all stakeholders’ involvement in an organization. To foster a quality environment in a business, stakeholders must work in harmony, and all ethical issues must be established. The stakeholders are responsible for ensuring that a firm’s quality is improved: the CEOs, executives, Board of Directors, senior leaders, workers, and the chain-supply team. From the firm’s perspective, quality may be defined as how well an organization performs all of its activities. It includes the managerial process, production, and how a business treats its employees and customers, who are the company’s most important stakeholders. The key drivers of quality in a business are the leadership style and the connection between management and all stakeholders. This is because management’s role is to direct, control, manage, and staff an organization with the resources required to create a given level of operations.
Quality management is a crucial tool and strategy that leaders and managers must implement to ensure that all actions follow defined regulations. According to Ho et al. (2022), quality management manages all operations in an organization to ensure that the end goods and services are of high quality. Process quality in an organization begins with raw material selection and continues through the production process to how these products and services are provided to customers and consumers. Alzoubi et al. (2019) state that quality setup and management include critical areas such as quality planning, improvement, control, and assurance. According to Alzoubi et al. (2019), the primary goal and objective of quality in an organization are to ensure that there is harmony among stakeholders, which in turn enhances firm operations, goods, and services in the long term. Many studies believe that quality planning, which is defining and creating standards for comparisons, is critical in developing an organizational culture that values quality and does all possible to sustain it within its system.
Another critical component of quality management is quality improvement. Maphumulo and Bhengu (2019) define this as purposeful adjustments that management and leaders make to launch actions that improve quality. Programs such as staff development, which includes training and education, are examples of actions taken by corporations to increase quality within their systems. According to additional studies, technology adoption is critical in a company today. Many firms are transitioning from paper-based systems to online data management, which has helped many organizations in terms of management quality and efficiency in the long run. Another technique that ensures that all processes in the manufacturing of products adhere to business regulations is quality control. This includes many checkpoints in the production process, such as allowing quality aides to test items to see if they met the predetermined requirements. Finally, in an organization, quality assurance (QA) gives additional information on produced goods to ensure that they fulfill all stated criteria as ordered or according to established standards.
Quality in an organization can be defined as a variety and collection of rules implemented by a company’s stakeholders to guarantee that products and services reach customers and consumers to the appropriate standards. The quality process begins when an organization decides the defined standard while keeping the company’s clients and consumers in mind. After building a product model, an organization chooses what is required to create the specific product and services that the consumers demand. Furthermore, it is critical that the company, through quality assistants, monitor and measure the quality of the product through constant monitoring of the production process. This is significant because process supervision discovers flaws in product manufacturing and accepts responsibility for correcting variances in the early phases of production. Early discovery of product flaws saves the firm a lot of money and protects the brand reputation, which would be ruined if a lousy product hits the market. The last level of quality management is reporting on the characteristics that have been attained and what needs to be changed to incorporate quality into an organization.
Quality Improvement Methods
Three critical factors influence the performance of quality improvement programs in businesses. Product, process, and people-based improvements are the three factors that a firm should focus on while implementing quality-oriented processes, according to Othman et al. (2020). Product development requires taking the wishes and criticisms of customers seriously and creating what they need. On the other hand, process improvement concerns production processes and new designs capable of competing in a competitive market crowded with products from numerous businesses. According to Othman et al. (2020), a company may use different quality management approaches and practices to establish a quality-enhancing culture. Six-Sigma, Zero-Defect Programs, Quality Circles, and Bottom-up techniques are available technologies.
Principles of Quality Management
Quality in an organization is the consequence of many different principles that the firm adheres to create a sustainable and efficient working environment. According to Mutter et al. (2018), top leaders and managers use quality management ideas as a guide to manage business resources and procedures to increase quality. To improve their performance and quality, firms’ significant elements are customer focus, leadership, people involvement, and process techniques. Customer focus, an organization’s core priority, specifies how a business meets customer wants and expectations. It is critical for a company to do ongoing research and include consumers in their operations to determine their present and potential future demands. In doing so, the company knows where they are doing well (Mutter et al., 2018). Through customers’ feedback and lamentations, it will be possible for an organization to incorporate customers’ frustrations and unsatisfactory concerns into consideration to produce products and services that meet their expectations. This enhances customers’ loyalty to an organization that, in the long run, leads to an increase in revenue collection.
Another factor to consider when it comes to quality is good leadership in a business. Organizational performance is determined by interactions between top management and stakeholders like employees, shareholders, and customers (Eljawati et al., 2021). Great leaders and proper leadership styles a corporation uses directly from the organizational culture might indicate whether or not quality in product or service offerings is included in their processes. According to Eljawati et al. (2021), leadership and leaders that foster thriving cultures create an open working atmosphere that allows people to fully understand their potential and produce to their best, thereby improving quality. Furthermore, it is the responsibility of leaders to communicate company goals to employees while also leading by example. Another recent study suggests that leaders who encourage and motivate people to foster organizational excellence. This is because solid ties between top executives and management foster an open and constructive atmosphere where both may share ideas that improve an organization’s service and product quality.
Human resource management is another crucial factor in a company that might hamper the organizational excellence management needs if not reviewed and addressed. According to Obeidat et al. (2018), human labor is everywhere in an organization, regardless of the technology used. This is because the human worker is accountable for all activities that occur in a business. Organizations require people from the ideation and planning stages of concepts. Employees are also responsible for gathering the raw materials necessary for production. It does not end there since, during the actual processing, personnel is staged at various stations and departments inside an organization, each with a specialized role that leads to the total manufacturing of a product that meets the demands and desires of a consumer. As a result, leaders and managers must stimulate and support their people, which leads to improved performance and quality. Most significantly, a firm should have staff development initiatives, such as training, to assist employees in improving their abilities. Regarding quality in a business, HR offices and departments play an essential role. They must guarantee that the recruiting process is complete, resulting in a company with well-trained and capable employees.
When leaders and managers engage their staff more frequently, they develop a relationship and an environment that encourages open communication. According to Obeidat et al. (2018), an atmosphere that promotes contact between managers and their subjects creates chances for workers, who tend to perform to the best of their abilities. This is fantastic news for organizations since what matters in an organization is producing profits while serving the requirements of all stakeholders without conflict. Leaders and managers must also include staff in decision-making and recognize their accomplishments through incentives and promotions. Employees should be involved in decision-making through their representatives because they need to know what the firm is planned, what is expected of them, and the policies associated with the program to succeed.
The process approach principle assists the firm in emphasizing and regulating the resources required for the manufacturing process. The idea is equally concerned with the ultimate product needed by consumers. As a result, the process approach is primarily concerned with increasing organizational efficiency and effectiveness in procedures. This theory is based on the premise that effective techniques eventually lead to increased consistency, increase the speed with which tasks are performed, lower operating costs, improve waste management efficiency, and, finally, maintain the needed quality in an organization (Obeidat et al., 2018). Quality is realized in an organization when leaders and managers have the power to regulate both input and output and the procedures used to make the final product.
Another aspect that businesses must take seriously to sustain a culture that promotes quality inside their system is continuous improvement. According to Obeidat et al. (2018), continual improvement is related to performance, flexibility, and a high likelihood of accepting new possibilities. Organizations must do bottom-line research to determine what needs to be done and other adjustments to effectively capture the market. This is critical because a business may learn about the happiness and disappointments that consumers and customers have with their products through customer feedback and remarks. As a result, an organization can deliver on new market demand, which is the essence of quality that customers need.
Evidence-based decision-making can significantly improve organizational quality. This concept requires that the leaders and managers in charge of the operations make factual judgments that have been shown to improve output and quality (Scianni & Georgiades, 2019). Evidence-based choices enable enterprises to be aware of what has worked for other businesses and what techniques and tactics should not be employed in a company. According to Scianni and Georgiades (2019), verified and analyzed data has the potential to assist leaders and managers in developing strategies that help them understand their product manufacturing processes as well as their customers, which is then used to produce desired products that outperform potential competitors’ products in the market. Furthermore, current studies agree that evidence-based research is critical to assisting businesses and organizations in understanding cause-and-effect linkages. This might be between managers and employees, as well as the potential outcomes and implications of different interactions.
Finally, relationship management is a notion that organizations may apply to assure the quality of their operations. According to Al-Gasawneh et al. (2020), relationship management establishes a mutually beneficial engagement between managers, leaders, employees, and other stakeholders in a business. Maintaining solid relationships with retailers and suppliers is critical since they are the individuals in supply chain management who reach an organization’s end consumers. Creating an exciting relationship with these stakeholders, therefore, impacts how they promote an organization’s brand name to customers, which builds a favorable reputation for a company in the long run.
Benefits of Quality Management to a Company
Ultimately, quality management in an organization is critical because it ensures consistency in procedures, which is reflected in the quality of products and services a business offers. Tawalbeh and Jaradat (2020) outline some of the advantages of quality management for a business. The initial significance of quality management is that it assists companies in terms of task consistency and all activities linked to product and service production and provision. Because efficiency and quality go hand in hand, it is reasonable to argue that quality management improves efficiency in processes by reducing the potential waste of corporate resources such as time, raw materials, and human resources. Another advantage of quality management in the workplace is that it increases client satisfaction. This is true because clients receive a product that satisfies their expectations and desired attributes due to quality control throughout the operations. Organizations with competent quality management departments benefit from self-marketing and brand reputations. This is due to high-quality items and excellent service, which result in client retention and invitations. With a high-quality product as a foundation, a company has the best chance of successfully entering new markets.
Furthermore, quality management enables firms to integrate new personnel seamlessly while developing current employees. This is achievable because new workers are aligned with their roles through orientations and scheduling programs for new employees. Furthermore, firms must hold employee training sessions regularly to increase workers’ skills and performance. In this way, quality management enables businesses to control their growth. Finally, quality evaluation helps businesses to improve their goods and services constantly. This is because the quality department staff relies on consumer feedback and reviews to advise manufacturers on what customers want.
Purpose of the Report
Quality in all facets of an organization is crucial regarding company operations. Furthermore, the primary goal of every corporation is to satisfy its stakeholders, which include workers and customers/consumers who are actively involved in the firm. As a result, one factor must be developed to boost firm growth and advancement in quality, as there would be a pleasant and positive atmosphere to help development. Adidas has been chosen as the firm to be studied in this research. The course idea will then be applied to the Adidas firm, revealing how the corporation ensures quality in manufacturing, distribution, and effective stakeholder management.
Furthermore, leadership, which is also a part of quality, will be discussed, as well as how the selected leadership contributes to quality in the firm. This report will also provide an understanding of the company’s ethical principles to guarantee that workers and consumers are not exploited. These will involve labor rules as well as the safety of Adidas customers. As a result, this report will include all Adidas’ plans and efforts to manage and improve quality inside their system.
Company Background Information
Adidas is a German multinational firm headquartered in Herzogenaurach, Bavaria, founded in 1949. According to Schmid et al. (2018), the corporation specializes in producing and selling shoes, apparel, and other accessories. Adidas is considered Europe’s most prominent sportswear merchant and producer and maybe the world’s second-largest behind its main competitor, Nike. According to Schmid et al. (2018), the firm is a holding company for Adidas Group, with an 8.33 percent stake in the German football club Bayern Munchen. Furthermore, the firm is involved in Australia, where they sponsor Runtastic, a fitness technology start-up. In 2018, the corporation reported sales of around 21.915 billion euros, expected to have increased with a much larger value. Adolf Dassler created the firm with the assistance of his brother Rudolf, who joined him in 1924. The initial shoes designed by the two were spiked running shoes, which were supplied for various sporting activities. Due to the heaviness of the boots they initially created, the creators eventually improved their shoe quality by using lighter materials such as rubber and canvas in constructing their shoes rather than spiked metal shoes.
After several years of operating Adidas jointly, the two brokers began to have problems and were unable to operate Adidas together. They decided to split up in 1949, with Dassler staying with its Adidas firm and Rudolf establishing what is now known as Puma. Following the breakup, Adidas and Puma became bitter rivals. This was significant and caused a schism in Herzogenaurach, with one section of the town backing Adidas and the other Puma. Despite the difficulties that followed Dassler’s death, the current study indicates that Adidas was generating solid sales by the end of 2012 under Chief Executive Herbert Hainer (Schmid et al., 2020). The firm now maintains its corporate headquarters in Herzogenaurach and has expanded its activities to nations like London, Portland, Toronto, Tokyo, Taiwan, and Spain, among others. The business launched a bid to tackle a reservation mobile footwear app in 2015. This app gave customers access to brand limited edition shoes. Compared to other global sportswear companies, Adidas has improved and has dominated global markets since 2012.
Adidas Products
Adidas is now producing a wide range of products that may be used in various activities. These company’s principal goods include clothes, shoes, balls, and other sportswear that are used in a variety of sports throughout the world. According to Li (2022), Adidas products have been adopted in soccer and practically all sports across the globe. For example, recent research on Adidas items shows that the corporation manufactures products used in almost every known physical activity. Baseball, basketball, cricket, golf, and gymnastics used the company’s equipment. Further investigation revealed that these materials were used on ice hockey fields, lacrosse fields, running competitions, skateboarding, tennis, and kabaddi courts.
For a long time, the organization has been assisting the community with the latest styles of garments where people may locate suitable attire. Li (2022) said the first Adidas clothing was the Franz Beckenbauer tracksuit designed in 1967. According to a recent study, the corporation offers a variety of apparel goods all around the world. These apparel products include t-shirts, coats, hoodies, jeans, and other clothes designs bearing the official Adidas emblem. Because of its popularity and the high quality of its products, the firm has risen in recent years to become the largest maker of sportswear in Europe and the second largest worldwide. Adidas also controls the sports world by providing the required items to develop the sports sector.
The company collaborates with the football association and offers football outfits to several international and national clubs. According to further examination, Adidas makes several referee outfits. According to Li (2022), Adidas has played a vital role in continually generating designs that react to the demands of the sports business. The firm also makes soft footwear for football games. Adidas produces a Telstar, used in the 1970 World Cup in 2006. (Reagan & Singh, 2020). In the 2006 World Cup, the business made another astounding finding when they designed a notable ‘Teamgeist,’ a ball whose quality surpassed the association’s expectations. This ball could move further than the previous ones and was a commendable improvement. The ideas for the ball did not cease in 2006, but the firm continued to do research, and in the 2010 World Cup, the company released Jabulani (Reagan & Singh,2020). According to other studies, Adidas provided all American Major League Soccer clubs with the necessary clothing and equipment. As a result, it is possible to infer that Adidas is performing well and making the sports sector more fun.
Adidas has long been interested in both baseball and basketball. According to Reagan and Singh (2020), the corporation manufactures and sells baseball equipment such as hard goods. While Adidas occasionally sponsors several clubs and players not just in Major League Baseball but also in Japan’s Nippon Professional Baseball. Furthermore, history shows that Adidas sponsored the New York Yankees from 1997 until 2008. (Turner, 2020). Adidas is also making a significant contribution as basketball sport is concerned. According to Turner (2020), the commonly known as ‘shelltoes’ shoes are one product the company has made for basketball players. Recent research also says that between 2006 and 2017, Adidas was the leading supplier of uniforms for teams in the National Basketball Association before being overturned by their competitor Nike.
Adidas has also made significant contributions as cricket games are concerned. Reagan and Singh (2020) state that Adidas began producing cricket apparel as early as the 1970s. Adidas’s initial market was mainly the Australian market, the best known worldwide for holding cricket games. Initially, the company made crickets boost of leather, which spans long before they could change the raw material for the shoes. Moreover, Adidas has sponsored many cricket superstars, including Sachin Tendulkar, an Indian nationalist. Later in 2008, it was reported that Adidas entered the English market and started by supporting Kevin Peitersen. Adidas sponsored the world’s most known superstars as cricket games are concerned.
Adidas has also contributed substantially to golf, skating, gymnastics, ice hockey, jogging, and lacrosse. Even though these sports are not widely recognized in the sporting world, Adidas continues to promote them by supplying the necessary equipment and clothing, revolutionizing how they are played. Adidas, for example, is now producing gold attire for both men and women, including shirts, shorts, jackets, and eyewear. According to Reagan and Singh (2020), Adidas supplied Team USA with women’s and men’s gymnastic clothing from 2000 to 2012. According to the same survey, Adidas was the leading ice hockey equipment and uniforms provider from 2017 to 2018, when Reebok took over the market. Adidas is currently enhancing the lives of many athletics worldwide by manufacturing light and appropriate wear for runners. Examples of the latest equipment design that the company has for runners include the energy boost and the spring-blade trainers (Reagan & Singh, 2020). Today, Adidas produces better and more efficient products than their previous designs.
Adidas also produces and sells popular accessories such as sandals, perfumes, and deodorants. Adidas creates and manufactures slide-type footwear, mobile phones and accessories, watches, and other things that promote sports activities, according to Reagan and Singh (2020). According to reports, Adidas’ initial sandals, known as Adilette, were created and manufactured in 1963. Other famous slide sandals produced by the firm include Santiossage and Adisage (Reagan & Singh, 2020). As a result, Adidas has contributed to the sports sector not only in the present but also in the past.
How Quality is Enhanced at Adidas
Employees Developments and Training
Employee development and training is one method that many firms across the world use to improve the quality of their products and services. According to Noor et al. (2022), employee development and training enhance confidence, skills, and competencies, promoting quality and performance in a business. According to Noor et al. (2022), people are the most valuable organizational assets, and many organizations worldwide are investing heavily in improving their service quality. Employee development and training enhance engagement and dedication in an organization, which has the potential for high sales and excellent service offerings. According to further studies, organizations who invest in their employees obtain and keep competent people with abilities, raise job satisfaction, and encourage and boost morale inside the workplace (Noor et al., 2022). Furthermore, organizations implementing such programs increase employee activity, increasing productivity and performance.
Adidas, like other organizations, takes employee issues very seriously. The organization’s management and executives recognize that developing and training personnel is one method for improving the quality and performance of all company activities. Furthermore, management acknowledges that through employee training, they will have the best workforce capable of delivering products and services that align with set policies, empowering, increasing workplace engagement, and creating manageable relationships that ensure high-quality production and service provision. According to Noor et al. (2022), Adidas company has partnered with the University of Arizona to offer education to their employees under a program known as Adidas ED x ASU Scholarship. Adidas entered into this relationship because they believed that having competed and educated employees would enhance the production process and how employees attend to customers. Moreover, Adidas aimed to transform the future of the sport and initiate positive changes in society by venturing into their employee development through education. Under this scholarship, the firm expects the institution to offer degree programs to its workers, providing them with a high-quality education that will inspire them to support Adidas’ values and ambitions.
Adidas is committed to supporting its workers’ ongoing success via education. According to Noor et al. (2022), Adidas is empowering employees and encouraging them to further training at higher education institutions to strengthen their abilities and boost their confidence, which will improve their performance in the long term. Many staff is said to have furthered their studies at Adidas. The Adidas program is meaningful because the corporation aims to enhance how its workers perform their tasks and interact with other organizational stakeholders to increase quality. According to Noor et al. (2022), Adidas Group’s top management and executives are concerned about upholding principles and ethical standards. Thus they feel that learning should be light, attractive, and enjoyable. Since the Adidas Group employs over 51000 people worldwide, training and care for talent development are critical to Adidas since competent workers provide quality to consumers and other stakeholders. Adidas has invested considerable resources in teaching personnel skills to manage their activities for quality goals effectively.
Adidas Group attempts to integrate learning and work to improve worker learning efficiency. The corporation has recognized that relatively little knowledge has occurred in conventional classrooms recently. Its staff education program has attempted to mix classroom learning with actual work (Esthi & Pisa, 2020). The Adidas Group learning campus believes that most employee learning occurs outside of the classroom, and the firm is willing to integrate information learned with practical knowledge to develop the abilities and competency of its employees. According to Esthi and Pisa (2020), the new Adidas learning program has driven the company to create a ‘corporate university to ensure that employees learning while gaining both practical and managerial skills was fun, enjoyable, engaging, and sustainable. As such, the company surrogated the anticipated classroom-only training schedules with social and enthusiastic online learning accessible to all the company employees. Under this new learning program by Adidas, the company has put in place digital learning platforms with appropriate learning modules that will enhance employees’ skills, build confidence in them and, most importantly, impart managerial skills for the future benefits of the company.
Aside from new learning, which requires top management and leaders to participate in employee learning and teaching, the corporation provides programs that train newly hired employees to become acquainted with the Adidas working environment. Unlike the “New Way of Learning,” as Adidas refers to its employee development program, which consists mainly of teaching and knowledge exchange among existing members, training new workers is intended to integrate recruits into the Adidas working environment (Esthi & Pisa, 2020). They learn about the rules and regulations, procedures, and ethical standards that regulate workplace behavior. The group’s human resources department is also doing all possible to pick talented and competent workers for the firm to reduce the company’s long-term training costs (Esthi & Pisa, 2020). To summarize, Adidas Group is attempting to create an organization with high-quality employees whose efforts will boost product and service delivery efficiency.
Product and Consumer Safety Policies
Adidas’ first aim is to provide great products to clients while keeping their well-being in mind. The firm strives to manufacture high-quality items that match client standards and safe products that do not hurt its customers. The corporation can oversee the two processes to ensure high and safe products or convenient services reach their consumers by policies and caution that guide the manufacturing and distribution operations (Pandey et al., 2021). Numerous studies on product quality reveal that quality products are critical for a company. The Adidas Group is developing rules that will allow them to regulate all of its stakeholders’ actions to reduce the danger of selling defective items to its customers (Pandey et al., 2021). Adidas is concerned about protecting its customers while also working hard to retain its brand, and it does not want to be associated with defective or malfunctioning merchandise. To address and mitigate the expected risks, the firm has broad product safety procedures, allowing it to ensure that all physical and chemical product safety criteria are met (Pandey et al., 2021). Adidas’ policies, which are enforced by an adequate and honest workforce, aid in the detection of substandard materials and goods before they reach its valued consumers.
Testing a company’s product is one method of determining its efficacy and sincerity. According to Pandey et al. (2021), Adidas has dedicated quality specialists at all stages of their supply chain who conduct rigorous testing on sample items to ensure quality in terms of safety and suggested requirements. These employees collaborate with suppliers and are continually engaged in the production process, randomly testing the manufactured items, communicating the results, and providing relevant product liability remarks (Pandey et al., 2021). Adidas is continually monitoring and teaching their product that may require particular treatment to boost safety for their unique consumers, in addition to assuring a safe and ecologically friendly product. These include bioactive fabrics, protective equipment, and children’s and babies clothing, all of which must be closely monitored to ensure their safety. Furthermore, the organization is always watching legislative developments and changes in the field of product safety and making relevant revisions to its existing product safety rules. For example, some alterations have been made to children’s clothes wear.
The Adidas Group is mindful of the fragility of infants and young children. As a result, the corporation is attempting to offer the group high-quality clothing that does not conceal their well-being, as they represent the world’s future generation. As a result, as one of the manufacturers of children’s clothes, Adidas is taking control and striving to deliver high-quality items made of natural materials for children’s comfort. According to Boehmer and Harrison (2021), drawings, cables, and hoods have caused issues; notably, decorating materials, stickers, and buttons are sources of choking risks when carelessly attached. Furthermore, the corporation is considering the flammability of the materials used to create children’s items. As a result, Adidas makes children’s items conform to the Global Apparel Safety Manual for Children’s Clothing policy (Boehmer & Harrison, 2021). These recommendations incorporate legislation from the EU and the US that place a high value on safety when manufacturing human products.
Adidas controls and monitors banned substances’ usage from improving the quality of its operations in the supply of products and services. According to Boehmer and Harrison (2021), prohibited chemicals can potentially cause harm or problems in humans. Furthermore, additional definitions incorporate environmental problems in terms of the usage of these compounds. Adidas’ strategy demands that its suppliers and distributors avoid using harmful substances at all costs to ensure that their manufacturing process and goods are environmentally friendly and do not endanger human health. Furthermore, the company is constantly adapting its policies to meet the US Customer Product Safety Improvement Act (CPSIA), the European Union (EU) system, and the Evaluation, Authorization, and Restriction of Chemicals (REACH), among other safety bodies worldwide, to ensure international customer legitimacy (Boehmer & Harrison, 2021). As a result, the Adidas Group is in continual dialogue with numerous safety agencies worldwide, considering all requirements to manufacture goods that fulfill customers’ needs.
Employs Advanced Technology in its Operation
Many companies worldwide are increasingly using advanced technologies in their operations to improve efficiency. According to Lionetto and Espinoza-González (2022), technology has made production faster than by hand. Furthermore, technology has enabled design firms to create great quality items that appeal to worldwide consumers. As one of the sports industry’s major markets, Adidas is utilizing technology to develop high-quality items. The usage of nanoparticles is one technique employed by Adidas. Nanotechnology is defined by Lionetto and Espinoza-González (2020) as particles with sizes smaller than 100 nanometres. This definition suggests that these materials have extreme area-to-volume ratios that identify Nano-sized materials. According to various studies, nanotechnology is now being used in multiple industries, including the food industry, cosmetics, medical applications, home appliances, and the textile industry. Adidas and other well-known fashion industries are employing nanotechnology to improve the quality of their products. For example, Adidas adopted nanotechnology to manufacture shoes to make them liquid repellant (Lionetto & Espinoza-González, 2022). The use of nanoparticles in shoes increases performance since it improves texture and functionality under certain conditions.
Product quality for firms that utilize nanotechnology in the system necessitates using suitable and experienced labor that understands how to use Nanomaterials. As a result, Adidas frequently contacts professionals with past expertise in nanotechnology in the industrial industry. The move is significant because they need to understand all elements of nanotechnology to produce high-quality items that suit customers’ expectations. Adidas wants to learn from experts about the influence of nanotechnology on consumer protection, the environment, and supplier factories so that they can properly leverage the technology to their advantage. The Adidas group mainly employs nanomaterials when unique customization is required. For example, the business only uses P2i’s ion-mask technology to create golf shoes, which have a unique characteristic that makes the shoe liquid resistant.
Robots have grown prevalent in most manufacturing industries, displacing human labor in manual production processes. This is true since many firms who have embraced robots in their manufacturing enjoy various benefits over organizations that still rely on human work for their entire production process. According to Abeliansky and Beulmann (2019), many corporations worldwide employ robots in production lines to do repetitive tasks, improving work consistency over human labor. According to studies on the subject, the necessity for robots in the workplace arose since human labor could not be employed in dangerous situations, limiting organizations’ ability to function at total capacity. Other researchers contend that human work is uneven and unreliable because humans are prone to weariness, may be distracted, and occasionally make mistakes on repeated jobs. As a result, using robots in the manufacturing process overcomes these limits, making production and material handling more efficient than human labor.
Adidas Group is also utilizing numerous technical techniques to improve its output. Robots and Motion Capture approaches are the most prevalent technologies corporations are now using to increase the productivity and quality of their goods and services. According to Abeliansky and Beulmann (2019), Adidas produces millions of shoes every day, which suggests that handling such a high volume of shoes has become difficult, or the corporation needs a large number of personnel to take manufacturing. This is not viable since hiring the personnel mentioned above will result in a loss for Adidas. As a result, the corporation employs robots in its manufacturing lines to sort items and get the resources needed to operate the production process. Adidas is also using the Motion Capture approach or technology to enhance new designs of shoes to improve athletes running experience. According to Abeliansky and Beulmann (2019), this technology has enabled the firm to create remarkable shoe designs that fulfill clients’ needs. Ultra Boosts are an example of a shoe design created by the firm using this technology. This quickly impacted the sports industry by improving athletes’ running experiences.
Adidas is currently utilizing technologies such as motion capture to produce innovative shoe designs that satisfy the needs of its many clients. AlphoneBounce, a new shoe design release, is an example of an ARAMIS shape, according to Abeliansky and Beulmann (2019). ARAMIS is a motion-capture device that aids in assessing the required strain and tension on the shoe during sports activity. Through simulation, the technology predicts how the boots would behave, and based on the results, and the company designs shoes that reduce impediments while increasing efficiency. According to Abeliansky and Beulmann (2019), ARAMIS is an inspection system that uses high-speed cameras equipped with flexion detectors to detect data at up to 500 frames per second. The ARAMIS program can trace human skin, bones, and muscle, allowing Adidas engineers and architects to develop new shoes that assure running footwear’s comfort.
Furthermore, ARAMIS muscle, bone, and skin simulation have helped Adidas to fine-tune and forecast product functioning. For example, the upper sneaker of Adidas’s newest shoe, AlphaBounce, was made of a flexible ForcgedMesh, which is a lightweight material. This has changed how runners connect with this new version because it is light and enhances sports running activities. For these reasons, it is reasonable to assume that Adidas Group is capitalizing on developing technology to understand the sports sector’s needs better and is using this information to create a more comfortable product. Moreover, robots shortly have the possibility of surrogating billions of employees in the world because research is proving that their use is timely, reliable, and cost-saving on the companies’ side.
Customers’ Feedback and Concerns
Customers are crucial stakeholders in a firm, and their interests and wants must be taken into account. A firm or organization will fail if it does not have solid relationships with its clients and consumers. This is why consumer comments and issues must be addressed appropriately to improve organizational actions. According to Arslan (2020), a company cannot exist if it does not have consumers. This is true since consumers and customers are a company’s primary source of money. This means that organizations exchange products and services for money. This suggests that the corporation and its customers have a reciprocal relationship. Therefore, it is essential for companies and organizations to always take customers’ quality feedback and reviews very seriously, noting their concerns that need improvement concerning any particular product.
As a worldwide fast fashion sector, Adidas must take various client reviews and feedback about their products extremely seriously. As the company’s mission statement suggests, the company’s goal is to deliver a pleasant sporting experience by offering high-quality products and exemplary services. According to Arslan (2020), nasty comments and generally unsatisfied consumers harm society since they believe their needs are not being addressed and are willing to pay extra for their services. This is frustrating for the firm and the consumer since it might lead to a negative reputation for Adidas. As a result, the firm is taking user comments and the design they require into account in order to improve their experiences when using the items. This may be accomplished through research and surveys in which Adidas sends officials to the grassroots to assess the situation and inquire about the challenges they are now having with specific models of their products.
Adidas Group is a worldwide corporation that operates in several countries and has received numerous positive customer ratings for the quality of its products and services. On the other hand, the firm analyzes each comment and connects with the appropriate department to fix the issue of concern to meet consumers’ demands. Adidas’ relationship with its customers is the primary reason they constantly research high-quality items to meet demand. Adidas may also monitor client satisfaction through the feedback system, and consumer input allows Adidas to produce the most excellent customer experience, which increases the quality of services provided.
Conclusion
Several factors influence an organization’s functionality and consistency. Quality in terms of products, services given, management, workforce, and how an organization conforms to established global business ethics is vital to the survival and existence of a corporation. According to this report, quality includes much more than the final nature of the products and services that a consumer receives; it also includes how the company represents itself in the market, the efficiency of its management, leaders, employees, the process, and other aspects that portray an organization in a positive light. Thus, quality management is a critical instrument that must be used in a company to lead all stakeholders in line with the established and authorized principles within standards. To improve their performance and quality, firms’ significant elements are customer focus, leadership, people involvement, and process techniques. These have been identified as the principles that guide an organization’s move to ensure quality.
As stated in this paper, quality management and its intrinsic methodologies and approaches offer various advantages in terms of organizational functionality. The benefits of quality management to an organization that has been mentioned include consistency in production, improved working conditions, and the development of new goods. Quality management also contributes to employee job satisfaction and consumer satisfaction. Another benefit of quality management is that it enhances the efficiency of managing diverse resources in a business. Reduces manufacturing time and material waste, which saves the firm money in terms of operating costs.
Adidas Group, a worldwide corporation that designs and manufactures sportswear and other items, was the subject of this paper’s examination. The goal was to establish the extent to which quality is maintained across the organization. As a result, the course idea was applied to the firm, and it was discovered that quality, not only for the Adidas Group but also in other organizations, is an issue that must be treated seriously in order to improve stakeholder relationships. At Adidas, quality is enhanced through various ways, including employee engagement and development programs such as training that equip them with the skills required to improve quality. Adidas is leveraging modern technologies that have allowed its engineers and designers to produce high-quality products and improve working efficiencies in the production lines. Moreover, the company has product and customer safety policies that dictate how products should be manufactured and customer protection rules that ensure service provision is made following the stipulated regulations. Lastly, Adidas is also considering negative customer reviews and making the necessary adjustments to ensure that customers’ frustrations are dealt with accordingly. As a result, businesses throughout the world should take a close look at their quality management teams to find viable ways that may be used in an organization to create an atmosphere that fosters quality in all operations.
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