Introduction
When it comes to running a business, it can be challenging but rewarding. When someone is given the opportunity to become a District manager for Dunkin ‘, they are jumping into a leadership role that contains many key components to a well-organized business and continual success. These key components are job design, organizational design, reliable recruitment process, training, structure, and factors that can either break or make our company’s expansion for growth. Hence, it is necessary to be a person capable of dealing with each of these details. The purpose of this paper is to discuss the job of a Dunkin’ Donuts manager and improvements in the structure of this organization in the future.
Job Design
My job as a District Manager is complex and challenging: it consists of different components. However, it is worth starting with its full analysis, since it is impossible to understand other aspects of this work without it. First, it is vital to know that this is a managerial position. In other words, I will need to manage a significant number of people and processes. This is undoubtedly challenging and requires preparation and knowledge. This includes skills in psychology, finance, leadership, infrastructure, and other vital areas (Marcus & Van Dam, 2016). Thanks to their combination, I can get a complete picture of the work of my company. In addition, only by possessing each of these skills will I be able to direct the organization’s activities in the right direction. I will pay attention to both details and the picture as a whole.
Second, it must be remembered that the District Manager’s work is the need to be in touch almost around the clock. Emergencies can happen in any of the company’s branches, and I, as a manager, will need to be prepared for this. Therefore, it is necessary to work on my own psychological preparation. Only a strong and confident person will be able to cope with such loads. Third, it is crucial to remember the company’s field of activity: the food industry. In this area, buyers have specific needs, criteria, and values. It is essential to rely on this when developing a strategy and creating new products. This will make visitors more loyal and satisfied. In addition, focusing on the consumer will allow the company to carry out competent work on marketing, increasing visitors’ flow.
Thus, moving on to the job description, it is necessary to mention several primary job responsibilities of the District Manager. This person analyzes information about the regional market, manages the enterprise’s financial and economic activities in the region, and implements PR campaigns to form an image. This person is also involved in the development strategy, coordinates merchandising in the area, and is responsible for all issues related to the company’s financial activities. Knowledge required for this includes laws, economics, regional market, pricing, marketing, management, product range, and sales principles (Machado & Davim, 2016). Therefore, for this job, I need to be an experienced professional because it provides many opportunities for company development and career growth.
Organizational Design
There are specific requirements for each of the network branches. First, this applies to the organization of space. This area includes interior decoration, matching furniture, branded tableware, menus, and a branded assortment of dishes, products, and drinks. Each detail should be in harmony with the overall corporate identity of the organization and have distinctive features. In addition, it is necessary to pay special attention to the work of the staff. Dunkin’ Donuts is distinguished by quality service, so it is required to monitor each employee at the hiring stage. It is worth carefully reviewing the instructions to eliminate the shortcomings and bring it to the most acceptable and understandable state. It is necessary to devote attention and time to training each new team member, checking the quality of information learning. This process can take place during the internship under the supervision of senior colleagues.
Another critical aspect of the company’s activities is the financial component. It plays a crucial role in the success of a company and in how consumers perceive it. Therefore, one of the essential stages of work on the organization is the revision of the pricing policy. For example, some products are popular enough to drive down their price. Others, on the contrary, do not attract visitors as much, but they are also worthy; therefore, their prices should also be acceptable. In addition, it is necessary to develop various promotions or contests to stimulate demand.
Recruitment/Training
As mentioned earlier, people are one of the success factors in any organization. In addition, while in the offices, these people work on the company’s success from the inside, in Dunkin’ Donuts, these people are the face of the company. Visitors mainly communicate with them and get the first impression of the visit because of them. Hence, experienced and professional HR managers are needed to recruit and train staff. It is also necessary to develop a system of incentives for the team to create a pleasant and friendly atmosphere in the company. This will help people maintain a positive attitude towards work, even though it may be challenging.
When finding and hiring people, managers need to motivate them to become a full-fledged part of a friendly team. It is essential to carefully select those who share the company’s values and fit into the team. In particular, visitors are much more willing to make contact with active and open people. Therefore, these are the ones who are worth looking for and hiring. Often these people are young and motivated to gain experience in work and communication with other people. They have multiple ambitions, and they are ready to work on their own to create warm relations in the team (Stokes et al., 2016). They often take the initiative and, with the right approach, will be loyal to the company for a long time.
In addition to hiring, it is critical to train people to become professionals in their field. They should be well versed in the company’s product and offer the customer the desired product. They also need to understand the fundamentals of the psychology of sales to generate additional sales and win customers. Undoubtedly, quality training cannot be too short, so an internship system needs to be developed. It should be complete and include all aspects of the job and all potential problems and questions. This will allow new employees to fully adapt to the workplace and become part of the team.
References
Machado, C., & Davim, J. P. (2016). Organizational management: Policies and practices. Springer.
Marcus, J., & Van Dam, N. (2016). Handbook organisation and management: A practical approach. Routledge.
Stokes, P., et al. (2016). Organizational management: Approaches and solutions. Kogan Page Publishers.