6 Exporting Strategy Examples

In the process of learning about marketing entry strategies? Here, we have gathered everything you’ll need to know. Read this article and our essay samples to delve further into the subject.

☝ Top-6 Exporting Strategy Examples

  1. Glass Products Export Business Plan
  2. International Marketing Management
  3. Surf Mode: Entering the U.S. Market
  4. Solar Flare Company's International Business Strategies
  5. Buckley’s Cough Syrup’s Export to Saudi Market
  6. International Business Strategy: Case Study on Clippy Bag

❓ Exporting Strategy: FAQ

What is an export strategy? And how do you develop one? Let’s examine these questions in greater detail.

What Is an Export Marketing Strategy?

Definition of an export marketing strategy is a company’s plan to move its services or products from a national to an international business. An effective strategy will take everything into consideration to give the business the best opportunity of success.

What Are the 4 Steps in Developing an Export Strategy?

There are four steps to developing an effective exporting strategy.

  1. Figure out which products/services will be exported and which country they will be exported to.
  2. Research the country, culture, needs, and people with marketing in mind.
  3. Work out a pricing strategy for the product/service you wish to offer.
  4. Make a strategy to find buyers within the country.

🔨 How to Build an Exporting Market Entry Strategy

To better understand exporting strategies, you are better off learning how to build one first. You’ll find all the necessary steps below:

  • Build the foundation.
    Collect a team that will handle your exporting strategy, ensuring that they have clear lines of leadership and communication available. Plan for future problems and create goals to work towards.
  • Decide which markets to export to.
    Using efficient market research, determine which markets will offer the highest potential. Seek out an EPO that will work well with the business helping it to reach its goals.
  • Figure out entry and expansion.
    Create a framework for the exporting market entry strategy, which includes potential distribution methods, a franchising plan, an analysis of your competitors, and a detailed chart of predicted sales.
  • Improve the export plan.
    Adjust methods for maximum efficiency, for example, providing more staff training or making company guidelines clearer. Make plans to attend relevant global trade shows.
  • Finalize distribution plans.
    Organise promotional events with the chosen distribution partner. Be sure to improve relations with the distribution partner and negotiate and finalize the agreement.
  • Concentrate on building profits.
    Prepare for promotional events to get your market started before finalizing the import/export sales paperwork and preparing orders to be shipped.

📋 Direct vs. Indirect Exporting Strategies

There are plenty of advantages and disadvantages to both direct and indirect exporting strategies. We have outlined them below.

Direct Export
👍 Advantages👎 Disadvantages
  • Direct export allows for direct correspondence with the customers.
  • Higher profits are made as products do not go through a third party.
  • The company keeps its independence from foreign partners.
  • The company maintains full control of marketing strategies.
  • The company has a larger financial risk.
  • There will be a lack of local knowledge and customs.
  • Market coverage doesn’t reach as far.
  • Direct takes more time, staff, and resources.
Indirect Export
👍 Advantages👎 Disadvantages
  • Less staff are needed.
  • Better local knowledge is available.
  • The indirect exporting strategy comes with smaller financial risks. (Great for a small business).
  • Partnering means products/services can reach further.
  • The profit margin is not as high.
  • The success of export depends on the partners’ commitment to the project.
  • No direct contact with the customer.
  • The company no longer has full control of marketing strategies.

Both types of export work to an extent, with direct providing the most profits with higher risks and indirect providing fewer profits with less risk. If you want to learn even more about exporting strategies, why not check out the essay samples below?

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BusinessEssay. 2023. "6 Exporting Strategy Examples." August 8, 2023. https://business-essay.com/strategies/exporting-strategy-research-paper-examples/.

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