External Communication Strategy

External communication helps a business maintain its image, deal with public relations, and form bonds with other companies. Learn all about it in our article here!

💎 Top-5 External Communication Strategy Examples

1. Tesla Internal Environment & Tesla External Strategy Analysis
2. JD Wetherspoon Pub's Sales and Marketing
3. Bank of America: Internal and External Factors
4. Communication Problems Between Customers and Employees
5. Apple Company's Strengths and Weaknesses

📞 What Is External Communication?

Communication is an important part of any business. Communication within and outside of the organization is important in developing a brand and identity for the company or the business. There are generally two kinds of communication – internal communication and external communication. Internal and external communication differ greatly. External communications refer to the processes responsible for communications with individuals and companies outside the organization. Internal communications refer to communication within the organization.

Generally, external communications refer to communications to customers, end-users, businesses, government agencies, and law enforcement agencies that work directly with the company. External communication is important to share the brand identity with the customers, as well as discounts, promotions, and any giveaways given to end-users. It is also shared to post about company achievements, how goals are met, and product developments on the way. New releases and service announcements, are also given to the public through the right external communication strategy.

✉ Internal and External Communications

Internal and external communications are different. As defined above, internal communications are within the business or the organization. On the other hand, external communications refer to communications outside of the organization with other businesses and organizations.

In this section, we differentiate between internal and external communications.

💻 External Communications Examples

It will be much easier for you to understand external communication strategies if you see some examples. Find them below:

1. Channel Communication.
   Companies do not always need to go directly to the customer; some will thrive on communicating directly through channels. By communicating with product suppliers and distributors, a company already knows what the customer wants and properly directs benefits to the end-user.
2. Marketing and Promo Literature.
   Marketing and promo literature share the benefits and features of printed product or service literature. This can be in the form of product documentation that enables customers to decide if the products meet their needs or not.
3. Price Communication.
   This strategy shares the pricing and any promotions with the end goal of increasing the sales of the company. Price communication can be in the form of direct external communication with the customer.
4. Support and Product Training.
   Support and product training includes a demonstration of the company and its products in a roadshow or in a trade show.

External communication is an important part of an organization’s success. The phrase ‘no man is an island’ also refers to business and how it must flow with its external environment as well. If you want to find more information on external communication, try reading our essay samples below!

📝 External Communication Strategy Research Paper Examples

1. KeepCup Company's Marketing Campaign Plan
   Business essay sample: This report is devoted to a new marketing campaign of KeepCup, an Australian company specialising in reusable coffee cups that do not bring harm to the environment of our planet.
2. McDonald's and Coca-Cola Ads in the Russian Market
   Business essay sample: McDonald and Coca-Cola have structured and positioned their commercial adverts in a manner that effectively markets their products in the foreign market environment of Russia.
3. The Coca-Cola Company's International Drink Market
   Business essay sample: This paper analyses the international market of Coca-Cola to provide insights into how the company has operated to achieve the top position in the soft drink industry.
4. Apple’s Target Market and Apple Marketing Strategy
   Business essay sample: Looking for 🕵️ Apple marketing strategy analysis? Apple Inc. manufactures and designs computer software products and consumer electronics 💻. This paper presents Apple’s target market and strategies concerning the 4Ps.
5. McDonalds' Marketing Strategies in the UAE
   Business essay sample: This paper analyzes the marketing strategies of McDonald's in the UAE, its strengths, weaknesses, and opportunities, the micro-environmental and macro-environmental factors.
6. H&M Company's Strategic Marketing in New Zealand
   Business essay sample: This marketing report covers strategic marketing for H&M within the context of New Zealand. It considers recent sector performances, risks, and opportunities for H&M.
7. XYZ Inc.: International Marketing Strategies
   Business essay sample: The work presents a discussion of a variety of stages that a business undergoes to turn into an intercontinental business is required to understand international marketing improvements.
8. International Marketing Plan for Bolton PC Company
   Business essay sample: The main issues addressed to enter a foreign market successfully: marketing across borders, risks, and opportunities that the company will face and country analysis.
9. International Marketing: The Analysis of the Market
   Business essay sample: This paper discusses the important aspects that are necessary before getting into the new business venture. This analysis is vital for the purpose of expansion.
10. Adventure Tours Australia: International Marketing Plan
    Business essay sample: In order to introduce a new product to the market it is important that a comprehensive marketing strategy be developed by considering target market, market segment and positioning.
11. Emirates Airline Marketing Strategy
    Business essay sample: The article describes the marketing strategy of Emirates Airline, the scale of the company, the level of development and development potential thanks to well-structured marketing.
12. International Marketing in the Parker Pen
    Business essay sample: This paper undertakes to study the international marketing strategy used by parker pen. Parker pen is a company that has gone global which sells products over 154 countries worldwide.
13. International Marketing Plan for SABIC Innovative Market: Entry into the Australian Market
    Business essay sample: Saudi Basic Industries Corp - one of the world’s leading producers of chemicals and intermediates, industrial polymers, etc. Australia is a possibly gainful new market for SABIC.
14. Golden Circle Company's International Marketing Plan
    Business essay sample: The Golden Circle Company is one of the Australian fine fruits and vegetable manufacturers, which produces more than 15 varieties and is one of the largest pineapple processors.
15. The Aspects of International Marketing
    Business essay sample: Starting with market research as the basis for entering into an international market, companies need to make proper decisions on whether to go abroad, how to enter markets, etc.
16. International Marketing Management
    Business essay sample: When a company chooses a new country to expand its business, it has to select the entry mode. For example, Exporting, Licensing, Franchising, Joint Ventures or Direct investment.
17. Dominos Pizza Enterprises: Marketing
    Business essay sample: This paper discusses a marketing plan for Dominos Pizza Enterprises: new product strategy, key target market, pricing strategy, placement and distribution, product promotion.
18. Garuda Indonesia Airlines: International Marketing
    Business essay sample: Garuda Indonesia Airlines has, over the years, positioned itself as one of the most competitive companies in the air transport industry in Asia.
19. International Marketing in the Asia-Pacific Context
    Business essay sample: Marketing research is vital for any organization looking to expand into other markets. It provides insight into the market weather and environment in the Asia-Pacific region.
20. Cross-Cultural Marketing Analysis
    Business essay sample: The cross-cultural strategies regarding marketing can be more powerful if they use the internet route as mentioned in the book "Marketing to China in China and from China."
21. Dannon Company Inc.: International Marketing Mix
    Business essay sample: This paper provides a deep insight into Dannon Company Inc and reviews ways via which it has applied its international marketing mix strategy to support its international market operations.
22. Natura Cosmetic Company Review
    Business essay sample: The Natura cosmetic company is one of the world’s renowned cosmetic companies. Its range of products is supplied to end users such as salons, plastic surgeons.
23. Tide to Go Product Introduction in Egypt
    Business essay sample: Tide to Go is essentially a convenience-based product. The product is well established in other markets and has a strong brand elsewhere.
24. International Marketing Strategy
    Business essay sample: The main driver of international marketing is usually the desire to maximize on profits thereby improving the shareholders value.