5 Packaging Strategy Examples

Are you interested in the role of packaging strategies in the business plan? It is unsurprising because a packaging strategy is essential when marketing any product. In the following sections, we’ll explain more about the types and definitions of such methods. Also, we’ll give clear examples of packaging consumer goods. Keep reading, as it will be fascinating and beneficial!

💎 Top-5 Packaging Strategy Examples

1. KeepCup Company's Marketing Campaign and Theory
2. Logistics Management in the Modern International Trade Environment
3. Product Packaging Designing Kimberly Clark Company
4. Marketing Research About “Packaging”
5. Supplier Evaluation: IPC and Branco

📦 What Is a Packaging Marketing Strategy?

Packaging is an influential component of marketing that companies need to prioritize. It’s a rapidly growing industry, with names such as Amcor, Tetra Pak, and Crown Holdings leading the way. Consumers make decisions based on what they see, and the first thing they lay their eyes on is the package; this should be welcoming and eye-catching. In many cases, the packaging is a determining factor in whether a product is bought or not. Because of customers’ tendencies, new goods must find and develop a packaging strategy to make an immediate impact and stimulate purchasing behavior. That makes packaging a crucial factor in brand recognition, and it must be consistent if you’re trying to establish awareness.

When designing product packaging, it is important to consider these factors:

• Positioning. It involves creating a brand identity that will remain in the customers’ minds.
• Storytelling. That entails communicating a message using facts and narrative to emphasize the critical components of the brand’s core message.
• Communicating brand values. This is about sharing with your customers clearly and honestly. It allows you to establish a long-term emotional connection with your customers.
• Building trust. It’s built over time through excellent customer service, relevance, and transparency. As they say, trust is the currency of business.

✨ Packaging Strategies: Examples

In this section, we’ll look closer at the different strategies, their meaning, and their functions:

Practical Packaging.	The product packaging must perform how it’s intended to. It must also preserve the item for a particular period and contain clear instructions. For example, such packaging is suitable for the family-type packaging of goods.
Secure Packaging.	Packaging should not be made with harmful goods and must be rigorously tested so consumers can use it safely. Potentially hazardous items such as medicine must be protected against accidental use, especially by children.
Exclusive Packaging.	The packaging must be unique and not be confused with a competitor’s. It can help the growth of brand recognition.
Packaging for Promo Campaigns.	See that the packaging highlights the product benefits that make it stand out. Customers on the fence often go with the packaging to make their decision.
Branding Packaging.	The item packaging must emphasize the product and the company behind it. If the product follows the corporate color scheme and other things that pertain to the company, it’s making the most of the brand equity.
Easily Removable Packaging.	If the packaging makes it difficult to use the product, the consumers may not want something to do with it again. Therefore, the unpackaging process is easy and time-saving. Also, the packaging can contain instructions to help consumers remove it.

♻️ Sustainable Packaging Strategy: Why It Matters

Sustainable packaging uses environment-friendly materials to store or ship goods. The products are protected just like regular packaging, but they’re made of recyclable materials that either break down and become compost or molded again to make new packaging materials. A sustainable packaging strategy matters now more than ever because consumers are looking for greener options while governments push sustainability to greater heights than ever before. Supply limitations and price increases throughout the industry also prompted businesses to explore eco-friendly alternatives.

Further, we’ll examine how a well-known business implemented sustainable packaging in its design.

What Is the Packaging Strategy of Chipotle?

Chipotle’s long-term commitment to an eco-friendly packaging strategy is a model for the food service industry. In 2018, the company’s target was to have a waste diversion rate of 50%, but it ultimately surpassed its goal in 2020. Caitlin Leibert, Chipotle’s head of sustainability, said that the fast-food company loves to make great-tasting food but does so out of respect for the land and environment. On top of that, Chipotle is championing projects like “Glove to Bags”, making garbage bags out of used plastic gloves. Chipotle can significantly reduce the amount of virgin plastic it dumps in landfills by recycling its gloves.

The company also recycles cardboard waste, which makes up 50% of the restaurant’s waste products, while working with distributors to decrease the total waste. That is mainly done by putting extra cups, forks, or guacamole containers into each box. Putting more in each cardboard box means fewer deliveries and carbon emissions per year. The brand’s choice of such packaging design and sustainable sources is not only successful from the promotion point of view but also from the ethical side. Thus a company can succeed in business and benefit humanity by setting the proper ecological trends.

In today’s competitive marketplace, having a solid packaging strategy is critical for companies to stand out and connect with consumers. Considering design, functionality, and sustainability factors, companies can create packaging that protects their goods and enhances their brand image. If our article was valuable to you, pay attention to our samples too!