Introduction
The arrangement of firms at the enterprise level – in core, the generally management and control requierments for the association used to be a comparatively easy implement. Traditional organizations consisted of patterns of practical units occupied in product expansion, producing, and selling. Depending on the degree of interconfidence necessary for each group to interconnect its work with the actions of others, administration would create a sequence of connecting instruments to organize their work.
Furthermore, there was a fundamental supposition that “big is beautiful” and “more is better.” Until fairly lately, the hidden imperative grew – to add new separations, bring exterior purposes inside the business, to acquire more contributories, to divide into more businesses.
The researchers in 1990s have observed a noticeable turnaround of that trend. More and more enterprises noticed they had guzzled more new and unconnected activities than they could assimilate. It became growingly obvious that companies could try the waters of new marketplaces and new technologies by the means of tactical alliances that didn’t necessitate risky, pricey, and energy-sapping attainments. And lots of firms, for example Xerox, Dodge, Google, and later Epinion.com, realized the untapped bloodthirsty forces that could be set free by rethinking the way they arranged their inner operations.
Requirements for mission implementation
As the current mission of Epinions.com is to help consumers, who are both individuals and commercial entities, anywhere use the power of information to find, compare and buy anything. The best way of implementing the objectives, set in the previous assignment, is to study the experience of the companies, and search engines which act, or acted in this sphere of market. To enhance the activity, managers need to invent the new approach of acting, thus attracting the competitors or investors either cooperate or invest the implementation. Company may need to start the activity in the previously undiscovered sector of a market, or capture the related one. This requires devotedness and self sacrifice, as it is the most crucial step in the history of any company.
To achieve the elaborated strategies in order to get bring the ideas to life it is necessary to be full of desire and intention, as it is almost impossible to achiever any goal without powerful motivation. The tactics for the capturing the new sector of the market requires to get all the necessary information. Thus, essential step for it would be acquiring new business contacts with people, companies or services able to provide trustworthy, relevant and expert information. Than, necessary step is not to afford the leakage of the information, in order the competitors could not outstrip in this maneuver, and gain success.
As it may be outlined, the main mission (objective) for the Epinion.com is the communication with the customers, and among the customers. Thus, the successful realization of the mission requires the high quality communicational technologies: customers with various Operation Systems, and various browsing systems need to be supported, and guaranteed better communication, and sufficient security and confidentiality level. To provide the necessary levels, the company needs to possess the necessary technologies and highly experienced and qualified stuff in order to serve these equipments and technologies.
Grai Grid
The outlined above Grai Grid reveals the necessary steps for reaching the objectives of the mission, set up in the assignment 2. Thus, the General coordination means the conferences and meetings within the company, in order to decide the further actions by the company. Coordination usually results in the general planning, which is further subdivided into several spheres. These are the ICT resources (responsible for the technologies and equipment), activity planning (planning of the internal and external affairs, such as the restructuring of the company, or the conclusion of the agreements with the other companies, or separate workers). Human resource planning includes the staff issue decision for the enhancement of the further activity. HR administration plays essential role in the realization of the plans. Thus the selection of the staff may either increase, or decrease the quality level of the services, depending on the proficiency level of the employed workers. The new staff is required for servicing the new equipment and technologies, for managing the newly formed departments. The skill-level and the experience of the new staff in influences the further work, the quality of the works, and the level, to which the activity sphere may be enhanced. As a result, the higher level of the equipment and staff experience must outcome in the higher level of services: i.e. – the increased level of data confidentiality and data security, which are the most essential factors in the activity of any company of such profile as Epinion.
Thus we may outline the specific functions of management for the current research. To define the functions of management, it would be necessary to realize the meaning of the word Management itself. Management is imaginative solving of the matter, issue or problem. And it is accomplished through four purposes of Management: planning, organizing, leading and controlling. The proposed result is the use of an enterprise’s resources in a way that achievements its mission and objectives.
This definition is changed to align a bit more closely with the paper aims and to correspond more clearly the claims of the enterprise analysis. Organizing is divided into organizing and staffing so that the importance of staffing in small businesses receives emphasis along side organizing. In the management literature, directing and leading are used interchangeably.
Planning is the continuing procedure of enhancement the business’ objective and aims and defining how they will be accomplished. This involves both the broadest meaning of the enterprise: its mission, and the narrowest: a strategy and tactics for accomplishing an explicit aim. Planning has been included in the GRAI GRID of the Epinion.com activity as the basis for any campaign, which requires thorough control and attentiveness.
Organizing is stating the inner executive scheme of the association. The accent is made upon separation, harmonization, and managing of tasks and the flow of information within the organization. It is in this purpose that administrators dispense power to job owners. Organizing is necessary in any undertaken action, as unqualified performance may result in failure. Epinion.com may be characterized as the company with high organizational level, as it is considered the leading company in its sphere of marketing activity.
The same may be said about the level of the next management function – Staffing, which means the keeping filled with skilled people all jobs in the company. Employing, training, estimating and balancing are the precise activities involved in this function. In the electronic business, staffing comprises all paid and voluntary jobs held by the managers of the company including the holder/workers.
Directing is having the authority over staff’s behavior through inspiration, contact, group dynamics, control and obedience. The reason of directing is to conduit the activities of all the employees to achieve the company’s assignment and aims while concurrently helping them achieve their own job objectives. As for the directing in the Epinion.com, this matter had been discussed in the paper devoted to the Architecture, as it involves the managerial structure of the enterprise, and it can be said, that directing has played the great role in the development of the company, as in definite measure it involves the previous functions, and in the full measure it defines the following.
Controlling is a four-step procedure of stating presentation averages based on the company’s aims, gauging and reporting current situation, evaluating the two, and taking counteractive or defensive action as essential.
The Decision System
The decision system for the Epinion.com may be as it is shown in the chart. The decisions are taken according to the plans and objectives of the company, and it is quite necessary to highlight, that the required decisions can be taken not only on the stage of coordination, or general planning, but at any other stage, if the situation comes out of control, the performance is deviated, or the situation on the market has changed, and the performance flow needs to be urgently amended. But the question is: are the workers going to use the decision system for every small alternative? It’s almost impracticable and would obviously be very unfavorable. You can use it to make larger deliberate and managerial conclusions, but still then it’s more of a support to a manager, who takes the results of the decision system as one of many pieces of data and makes a conclusion from there.
Even if it was possible to solve the problem of having a decision system procedure and estimate all the subtle cues a person gets throughout the choice making course, it would be still necessary to figure out a way to explain cues into data tips and decide what each cue means. But it is quite unnecessary to perform it explicitly, but the decision system needs to know the prompts and know what they signify. It also needs to be able to pick up on new cues that enlarge as background shifts.
The Requirement Specifications
The management and control system requires to thoroughly elaborated, and eliminate the likelihood of the faults as much as it is possible. To gain the high quality level of the plans, it is essential to appoint talented and experienced managers to create the plan. These are the precise requirements for the plan. As the management and control systems need to be included in the plan, these requirements are similar to both. Plan and the management/ control system need to be:
- Complete: Must be clearly defined and must not include circumstances that will not be taken into account or needless.
- Consistent: There should be no conflict between individual obligation statements that define the performance of necessary capabilities.
- Correct: It must be exactly and precisely recognize the individual states and restrictions of all situations that the desired ability will stumble upon and it must also define the potential’s proper reply to those circumstances.
- Modifiable: In order for obligations requirements be modifiable (adaptable), associated concerns should be grouped jointly and unconnected concerns must be divided.
- Testable: In order for a plan to be testable it must be affirmed in such as way that pass/fail or quantitative estimation criteria can be gained from the condition itself and/or oriented information.
- Unambiguous: A scheme that specifies a plan, or control system is unambiguous if it can only be realized one way.
- Verifiable: In order to be verifiable control system and its specifications must be consistent.
Conclusion
In the conclusion it would be necessary to underline, that the management and control systems are the most essential success tools in any organization. The systems used by Epinion.com enterprise have outlined in the huge success of the company, as it became successful actor and one of the leading companies on the market of web communication.