Change in the Information Communication Technology

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The technological world is advancing at an alarming rate and every new company regardless of its dealings is obliged to incorporate the innovative economy age based on computers, electronic acquaintances and networked information. The internet is a medium for mass communication, which is taking people by storm because of its dynamism. While talking about the issue of becoming digital, Negroponte (1995), highlighted that the there is an inevitable, exponential and irreversible change in the Information communication Technology (ICT). The small changes of yesterday are wonders today and will be shocking revelations tomorrow.

There is more demand pertaining quality services or goods, prices and delivery from customers every day and most companies have enough innovations to offer. The digitally interactive firms especially the internet companies are forefront equipped with new computing dynamics and rules governing the overall structural growth of the economy and generations ahead. Tapscott correctly interpreted the concept of family’s settings where children are more equipped and knowledgeable electronically than their parents are because this is the scenario today.

This paper aims at highlighting the planning, organizing, controlling and leadership roles in a new internet access company setting. It highlights the most critical changes introduced by the new company “Just Web Internet Company” focusing on the newly changed economical age.

Work policy manual for new managers

The policy manual is an important document, which helps in running businesses by outlining the terms of conditions governing it. Policies of an organization have a strategic role in the business because of their carefully drafted outline of missions and goals of a business. The manual ought to be the first document handed to an employee for them to view the clearly outlined policies, procedures or legal issues. By explaining the benefits and workplace ethical issues, a policy manual is able to enhance better communication, understanding and announce the management rules, guidelines and investment expansion plans to prospective employees. (Carpenter and Sanders, 2009)

According to Carpenter and Sanders, (2009) a good manual has the mission and objective indicated on it from which policies of the company are set. Policies direct attention to important factors. The policy manual is a very dynamic document because the policy creation is an on-going feature of a business due to the need of keeping-up-to-date with the ever-changing rules regulations and organizational culture.

Becoming a manager comes with challenges such as co-workers competing for the same post or additional paperwork. A manager has one main asset, which is the team of employees she/he governs. The company CEO ought to clarify duties and expectations from the manager. Proper guidance entail, employment policies that preside over the hiring exercise, orientation to the company, laws governing the hiring process and employee confidentiality. The policies inform and ensure that managers are responsible of other employee’s perspective towards work. Secondly are the policies under the employment status and records, which specifies the job category and the guidance over the assessments or performance checks as per the duties assigned. Thirdly are benefits specifications such as insurance, medical, transport, leave or reimbursements. Payroll policies related to the salary structure including allowances, deductions, advancement and time. The workplace policies oversee the work arrangements or guidelines to the use of company’s assets. The employee’s conduct policy controls their behaviours and conduct. It relates to issues such as substance abuse, harassment or violence. The new managers are able to know employees under them in details in terms of motivation with the aim of gaining their support. Lastly are the electronic policies, which guide the use of technology indicating the prohibited activities especially in the use of e-mail or internet. (Carpenter and Sanders, 2009) Through such policies, the managers are in a position to set their priorities right through reassessment and evaluation of progress.

The environment the company will operate in

The company setting should be supple enough to allow high-level environmental flexibility; the flexibility allows the manager or executives to set privileges, which are directly inline with the internet policies that are acceptable. For instance, the company may decide to offer its employees with unmonitored access during lunch breaks and in the evening. These policies should not interfere with time controls for actual internet access policies or regulations.

In line with Tapscott (1998), a good environment ought to be predictable. Rhetorically a CEO would question whether the employees would be suited for the environment in future. A flexible environment should allow users to work from elsewhere. The telecommunication companies increases ways of retaining employees and customers while reduces the operational cost. As opposed to many situations where employers anticipate leaving, the external working environment also allows workers or executives to manage remotely by having portable machines that would still adhere to policies even when they are not in offer.

Managing the internet comprehensively entails a system where monitoring is reported through the employee login name as opposed to machine locator number or computer name on the network. The effect of grouping users is the ease to define, implement and monitor usage. IT administration incorporates assigning limits to groups as per their needs. The new internet policies are applicable to various user groups whenever they are online. It is wise to tie specific hardware usage to management policies because it becomes rigid or difficult to use or upgrade.

Planning for the new company

Traditionally, management is associated with planning, organizing, leading and coordinating functions. Time has elapsed for the commonly known commercially managed systems especially for electronic companies. The new trend ought to be customer-managed companies. E-commerce entails allowing customers to view electronic catalogues and transact virtually. Good planning entails supplying customer with proper products information, prices, advice and reports. The new firm should engage the e-business style where customers engage products and services directly without having to deal with sales personnel.    (Siegel, 1999)

A customer-based company allows them to deal directly with employees and fellow customers and they directly influence delivery of products and services. The strategy is listening to customers and allowing them to participate in the business long-term planning process. There has to be a web team to felicitate dialogue even with other companies but the focus being on the costumers’ interest.

Along the lines of Siegel (1999), businesses need to plan for the future both internally and externally. The customer should be in a point to place views on the web site and should be the one to lead the way to electronic changes.

Organizing the new company

Organization is a key aspect to effectiveness and change. Evidently, there is a relationship between vision, goals and objectives of a new company. In the management point of view, organizing is concern with development of the company’s structure and allotment of resources to meet the company’s objectives. For a new company such as “Just Web Internet Company”, the subject matter regarding organization ought to be design, the organizational culture and employment.

The design of a company is the formal procedure or decision guidelines to integrate employees, resources, information, technology and to choose appropriate actions. It is a process of trying to relate closely to the structure of the company in relation to achievable goals. Through this design process, the company aims at improving the probability of gaining cooperative efforts of employees to achieve goals.

The process of organizing is the formal connectivity among people, resources and information technology for success. Employees know their key roles or responsibilities and the expectations from the management over technology are on achievement. Today there are many social networks for instance “MySpace, FaceBook, Twitter or Likedln”, which provide some distinctive invisible but virtual organization to employees with the aim of creating connection and specialized interdependencies. (Carpenter and Sanders, 2009)

Control and Leadership in the new company

Leadership is the act of setting goals and directions with the aim of influencing the followers. There are many theories concerning leadership such as “servant, democratic, principled or simulation leadership among others. Research indicates that leaders must create emphasis on the skills in close relation to time. Leadership-focused style influences people as opposed to resource-focused perspective.

The skills, abilities and knowledge of leaders determine their competence especially in the dynamic world of technology such as internet access companies. These factors include but are not limited to, the number of people the person leads, the skills or basic values of the person and the cultural values or behaviours.

The procedure of analyzing these leadership traits is very tricky for the CEO. Some standardized competences such as decision-making ability, skills in solving problems, ability to control power and influences or the ability to build trust help in categorizing managers into their respective departments. A good leader has the controlling capabilities where she/he ensures satisfaction of performance, standards and comparison between both performance and standards without deviation by taking the collective actions where necessary. (Carpenter and Sanders, 2009)


It is very important for any new company to focus its business goals on the available knowledge and customer’s needs. Business settings are very different in terms of culture and economy. An internet business that is in its early development phases need to be systematic and specific over its dealings since it is crucial for it to work in accordance with the global trends but confined to some local setting.


Carpenter, M. A., & Sanders, W. G. (2009). Strategic Management. Upper Saddle River, NJ: Pearson/Prentice-Hall.

Negroponte, N. (1995). Being Digital. New York: Random House.

Siegel, D. (1999). Futurize Your Enterprise: Business Strategy in the Age of the E-Customer. New York: John Wiley & Sons.

Tapscott, D. (1998). Growing Up Digital: The Rise of the Net Generation. New York:McGraw-Hill.

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