Sales Manual Report: Approaches and Management


The sales manual report has effectively introduced CS international company, which works with Seneca World Traders Inc., to sell the Canadian carbon molecule sieve technology to India. The data representing the annual report and the stock prices of CS International and Seneca World Traders Inc. has been presented to determine the two companies’ capabilities to sell CMS products. Our company has been in the long run dealing with the supply of technology-related products to different countries in the world—the targeted country for our product is India. India has been the global leader in the manufacturing sector hence creating a good market segment for the CMS product. The market analysis of the Indian market involves the aspects of economic, commercial, and environmental factors which play a vital role in identifying the market in India.


CS International is a multinational company that is interested in the supply of technological services. The company is located in Toronto, Ontario, which is its headquarters. The company has a project of the Canadian carbon molecular sieves technology targeting the Indian industries. The Canadian carbon molecular sieves technology involves producing carbon molecular sieves (CMS). Petroleum industries use the CMS to contain the large processes involved in the processing of crude oil products. CMS absorbs harmful gases emitted by factories hence keeping the environment free from air pollution.

The interaction between the CS international with the Seneca World Traders Inc. will facilitate the sale of the project to India. The company is associated with the supply of technological services and consulting services concerning IT. Seneca World Traders Inc. is best known for offering export and import services for major multinational services globally. The joint investment between the two companies is expected to penetrate the international market.

The technological services issued by the company include IT consultation services, drafting of the technological projects, and installation of the information systems for multinational companies. Concerning the financial reports, the revenues for the company for the years 2018, 2019, and 2020 were $17897m, $18994m, and $19694m showing an increasing trend, and this shows that the company will be in a better position to invest in Canadian carbon molecular sieves technology in India (Abad-Segura et al., 2020).

The CS International Annual Revenue.
Figure 1: The CS International Annual Revenue.

The two companies have a good listing on the S&P 500 stock exchange, and this displays a great platform for investment. The upward trend in the return of the stock reveals that the company is in a good financial position than other Carbon Tech companies hence making it gain a competitive advantage in the global market (Dinic, 2020). Trends, as presented by the stock market, reveal that the company is financially stable to trade with other multinational companies.

Trends in S&P500.
Figure 2: Trends in S&P500.

Mission and Goals

CS international company mission is to provide professional and technological products and services to multinational companies to transform the tech industry. The company intends to use technology to make a sustainable environment by developing a Canadian carbon molecular sieve technology project. Customers will make use of the CMS found in the project to absorb harmful gasses which are emitted to the environment. The company target to sell the developed project to India, which is it may export country.

Product Description

The Canadian carbon molecular service technology project ids formulated to facilitate absorption of gasses emitted by the factories using a component called carbon molecular sieves (CMS). The product used the swing adsorption method to sieve gasses which helps in eliminating gases with specific molecule sizes (Khan et al., 2019). CMS is also employed in the dehydration and oxidative processes for the gasses emitted by fruits and vegetables when they decay. Therefore, India can use CMS products in the processing, manufacturing, and processing sectors. The CMS membranes production technology involves uncomplicated procedures whereby the sieves are created from the carbonization of polyimide.

Customer benefits

CMS requires minimal time to complete the sieving process using the swing adsorption method hence saving customers’ time. Furthermore, the product helps in environmental conservation by sieving different gas molecules.

Bridge statement

Thanks to a sustainable environment and effective production in the manufacturing industries, which makes our customers smile. The CMS will satisfy all of our customers in India by providing distinguished services.

SWOT Analysis

Strengths Weaknesses
Product differentiation Small profit margins
Opportunities Threat
Use of Technology Legal requirements in the foreign country
  • Strengths: Strengths entail the organization’s capabilities in providing the best products and services in the market. The major strength of CS international is differentiation as the CMS product is unique from its peers’ products. The product also has unique features which help ensure that the sieving process takes the shortest time hence satisfying the customer. CS International is able to make more sales by having a unique product.
  • Threats: Threats comprise the internal challenges that affect the company’s growth in terms of providing essential services. The major threat for CS International is generating a small prof margin from the technology department. Most of the companies in the world have not started to use CMS in their production process hence creating a narrow market segment for the company. The company has been able to manage the forecasted threat by merging with Seneca world traders Inc. which has more market connections.
  • Opportunities: The capabilities that result from the external environment to help the company to go global is technology. The use of technology in the development of the Canadian carbon molecular sieve technology program helps the company to gain market share in the international market. Through technology, the company can develop programs that can be run by a different organization, such as CMS, to ensure that the environment is free from our prolusion.
  • Threats: These are the external forces/challenges which destroy the operation of the company. The target market of the CMS product in India, a foreign country hence exposing the company to legal requirements which are different from the home country. Also, the taxation terms in India may affect the company’s expectations concerning sales. Legal formalities in India may also put restrictions and tariffs on the imports hence affecting the supplies of CMS from CS international company.


The selected target country for the export of our product-CMS is India. India is among the leading countries in the South Asian continents in economic growth. The country has shaped its economy through agricultural activities, industrial productions, and technology and innovation. However, the country is best known for outsourcing information and technology services from other countries. Because the country relies on outsourced technology, our company will enjoy the ready market for the Canadian carbon molecular sieve technology.

The manufacturing sector of the country contributes positively to the GDP of the country hence making the country to be the best-targeted country for the marketing of CMS. The country’s manufacturing sector is booming, creating many job opportunities for citizens. Factories contribute to the largest customers who rely on the Canadian carbon molecular sieve technology. Factories need to maintain a clean and sustainable environment by eliminating bad gases which cause air potation on the environment.

The country is densely populated, meaning that our product will have a large market segment. The GDP growth of India went high, up to 21.2, in the third quarter of 2020, meaning that the productive sectors of the country were doing hence creating a wide global market for Canadian carbon molecular sieve technology (Udemba et al., 2021). Therefore, India is likely to partner with Canada and US to transform the economy.

Indian GDP.
Figure 3: Indian GDP.


India is an excellent target country for the export of CMS. The country has some benefits and features which benefit the commercial aspect of the business. The commercial aspect of India can also be explained in terms of the balance of payments deficit or surplus. The economic stability in the country is determined by technological advances, political stability, and an effective transportation segment. Therefore, the economic aspect of India is determined by transport, location of the country, and technological growth. India relies on outsourced technology hence creating an opportunity for our company to export the CMS to its market. A well-developed transportation system facilitates the easy supply of our products to the Indian local companies and other firms that involve production activities.

Environmental factors

Environmental campaigns in India which are directed towards keeping a safe environment create an opportunity for our country to sell our technology. The Indian companies create a wide market for our product. High emissions of C02 by the factories need an advanced technology to sieve gases (Udemba et al., 2021). The CMS will help in sieving the gases produced by the factories, and this enhances a clean environment. Regarding the Indian laws on the environment, it is the responsibility of n individual company to ensure that anything emitted to the environment does not cause pollution.


India is a potential market for our Canadian carbon molecular sieve technology. Based on the above analysis, we can find that Canada and India are closely related hence creating a good business environment for exports and imports. The economic growth rate of the Indian country helps in predicting sales volumes for our product. The economic growth of India as our target company depends highly on the manufacturing sector hence creating a wide market for our product.


Appendix 1: Trends CS international Annual Revenues

Trends CS international Annual Revenues

Appendix 2: The S&P500 stock market

The S&P500 stock market

Appendix 3: The Indian GDP

The Indian GDP


Abad-Segura, E., González-Zamar, M.-D., López-Meneses, E., & Vázquez-Cano, E. (2020). Financial Technology: Review of Trends, Approaches and Management. Mathematics, 8(6), 951. Web.

Dinic, N. (2020). The relation between short interest and future returns of S&P500 listed stocks. 85.104.64. Web.

Khan, S., Wang, K., Feng, X., & Elkamel, A. (2019). Carbon molecular sieve membranes for natural gas purification: Role of surface flow. The Canadian Journal of Chemical Engineering, 98(3). Web.

Udemba, E. N., Güngör, H., Bekun, F. V., & Kirikkaleli, D. (2021). Economic performance of India amidst high CO2 emissions. Sustainable Production and Consumption, 27, 52–60. Web.

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