The Wal-Mart Supermarket’ Mission and Vision

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The mission of the Wal-Mart is to be a superstore with quality products and services that saves money to customers. The core values within the mission statement are reliability, professionalism, confidentiality, team work, and ethical business. The business vision for the Wal-Mart Store is designed to continually build sustainable business with customers through quality service provision and offering competitive prices. The vision promotes a proactive relationship with the customers, suppliers, and employees of the Wal-Mart Supermarket. The three main elements in the Wal-Mart’s mission statement are superstore, Wal-Mart, and save-on-foods.

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The superstore

The supermarket aspires to build its business model around affordable pricing and unrivalled freshness. The supermarket functions on the elements of being exemplary in product freshness while charging the most competitive prices. The mission is aligned to the goal of being the best retailer of healthy and fresh food in Canada. The vision supports the Business to Customer (B2C) strategy for sustainable business. As one of the largest supermarkets in Canada, the Wal-Mart Supermarket has created a sustainable business through its dynamic style of management and strategic planning. The Wal-Mart Supermarket operates on the business pillars such as persuasive merchandise, balanced business channels, uninterrupted business growth, and establishment of assessment in service delivery. These strategies are aimed at ensuring continuous expansion and customer satisfaction.

Sustainability is required for the placement of a business strategy. Several key preconditions such a long-term commitment to the brand strategy, advertisement campaigns, adequate budget allocation, response to societal changes, and the need for specific objectives determine the success and sustainability of a business when applying the Balanced Scorecard. The revenues of the Wal-Mart Supermarket are embedded in a number of strategic strengths such as effective advertisements, diversity of products, and consistency in the organizational culture. The management team of the Wal-Mart Supermarket is always in a position to micromanage the tracking system which checks the effectiveness of the implementation approach.


This element revolves around saving money by offering affordable products to customers. As a result, the Wal-Mart’s customers have better living standards due to quality products that are affordable. The supermarket has always aspired to provide quality products and services to customers. Besides, the company has a very active customer care team that is prompt in responding to requests and complaints from customers.

As a market leader and the third largest supermarket brand in Canada, the Wal-Mart Supermarket has initiated several support services to customers and communities surrounding its branches. As indicated in the preliminary report for the 2013/2014 financial year, the supermarket initiated 25 different support services to the communities across Canada. Besides, the Wal-Mart Supermarket has been in the forefront of promoting wellness through its healthy customer initiative. These initiatives have enabled the Wal-Mart Supermarket to expand rapidly due to improved customer loyalty.

In the Wal-Mart Supermarket, the management is keen on ensuring that its suppliers meet the standards outlined in the suppliers’ code of conduct. This practice has a number of benefits for the organization. First, it ensures that the supermarket receives quality goods since the supply chain is monitored and managed at all levels. This in turn leads to quality output of the Wal-Mart Supermarket as the aspects of efficiency and optimal operations form the basis of operations within acceptable factors of production. Also, vetting enables the Wal-Mart Supermarket to comply with various regulatory requirements that ensures that the company and its clients are protected at legal and ethical levels.


The supermarket has made the shopping experience an easy task with its strategy of all-under-one-roof. A customer is in a position to literally find all types of food within a single location. This saves on time besides allowing a customer to plan for a single shopping activity that covers for all his or her needs. To support this mission, the supermarket has one of the most attractive reward plans for its loyal customers in the form of shopping points that are redeemable, seasonal discounts, and annual rewards. Besides, the supermarket does free delivery for purchases above certain amount. In addition, the supermarket has special vouchers that target corporate organizations, private customers, and government institutions.

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BusinessEssay. (2022, November 29). The Wal-Mart Supermarket' Mission and Vision. Retrieved from


BusinessEssay. (2022, November 29). The Wal-Mart Supermarket' Mission and Vision.

Work Cited

"The Wal-Mart Supermarket' Mission and Vision." BusinessEssay, 29 Nov. 2022,


BusinessEssay. (2022) 'The Wal-Mart Supermarket' Mission and Vision'. 29 November.


BusinessEssay. 2022. "The Wal-Mart Supermarket' Mission and Vision." November 29, 2022.

1. BusinessEssay. "The Wal-Mart Supermarket' Mission and Vision." November 29, 2022.


BusinessEssay. "The Wal-Mart Supermarket' Mission and Vision." November 29, 2022.