Introduction
The U.S. departmental stores sector is led by prominent brands that offer broad range of products. In this report, two competitor companies that are Macy’s Inc. and Kohl’s Corporation are selected and their financial performance in the last three years is analyzed using common size statements and financial ratios. The analysis is presented in the form of a discussion of selected key indicators and their trends over a three-year period along with a review of management’s report and other information related to the companies’ performance.
Corporate Profiles
Macy’s Inc. (Macy’s) is a leading premium brand retailer of the U.S that operates 870 stores throughout the U.S. The company owns various subsidiaries that are directly controlled and managed to support the parent company’s business. The company also sells products through its website that serves both local and international customers (Macy’s Inc. – About Us, 2016). The company reported revenues of almost $27 billion in 2015 making it one of the largest retail companies operating in the U.S. (Macy’s Inc. – SEC Form 10-K, 2016)The company’s stock symbol is M, and it is listed on NYSE. Kohl’s Corporation (Kohl’s) operates a chain of 1162 departmental stores throughout the US. It is a direct competitor of Macy’s and sells similar products. The company reported sales of $19 billion in 2015 (Kohl’s Corporation – SEC Form 10-K, 2016). The company’s stock symbol is KSS, and it is also listed on NYSE.
Common Size Analysis
The vertical analysis of income statement and balance sheet indicated commonalities in the financial performance and position of both companies in the last three years. Both Macy’s and Kohl’s reported a decline in their cash and cash equivalents in 2015. The management report indicates that these companies failed to understand the changing trends in the U.S. market that affected their sales. Consumers are spending less on non-food items, and this trend is affecting all businesses in the retail sector. Moreover, the unexpected change in the weather affected sales of both companies (Macy’s Inc. – SEC Form 10-K, 2016; Kohl’s Corporation – SEC Form 10-K, 2016).
Subsequently, poor cash flows affected the solvency position of both companies as they issued additional long-term debt in the last two years. However, the management report indicated that Macy’s secured debt at lower rates as compared to Kohl’s. Furthermore, the analysis showed the net income of both companies dropped in 2015. Both companies adopted similar strategies to focus on their discount stores (Coolidge, 2016). Another report indicated that Macy’s and Kohl’s are facing tough competition from Amazon and low-cost retailers, and it has forced the management of both companies to close down poor performing stores and restructure some of their stores to lower their cost of operations (Ramakrishnan, 2016).
The horizontal analysis reflected a declining trend in the financial performance of both companies in the last three years. It could be noted that receivables and inventories of both companies were increased in 2015. It indicated that these companies faced difficulties in generating renewed sales that slowed down their receivable turnover and inventory turnover and lowered their cash position.
Furthermore, the analysis indicated that Macy’s reported high solvency costs resulted from the closure of its stores that lowered its reported net income. The management report highlighted the company’s strategy to close down its stores and focus more on increasing sales by lowering profit margin. On the other hand, Kohl’s also reported ‘other expenses’ related to the closure of its stores in its income statement. It could be inferred that both companies are facing similar business and market conditions, and they need to reshape their business models and focus on the threats arising from cost-effective entities.
Financial Ratio Analysis
The three key ratios selected for discussion include current ratio, profit margin ratio, and debt/equity ratio.
Table 1: Macy’s Financial Ratios.
Table 2: Kohl’s Financial Ratios.
The calculations indicated that the value of Macy’s current ratio declined in the last three years. It was mainly due to the company’s failure to generate positive cash flows in 2015. Furthermore, the company borrowed short-term funds to fulfill its operational obligations. The slowdown in the business led to delays in the settlement of accounts payable and accrued liabilities that reflected the company’s liquidity problem. On the other hand, the liquidity position of Kohl’s remained strong in the last three years. It controlled its liabilities better than Macy’s by managing its accounts payable effectively. However, its current ratio value declined in 2015, and analysts are of the view that the company is likely to face further problems due to the slowdown in its business (Ramakrishnan, 2016).
The profit margin of Macy’s and Kohl’s remained weak in the last three years. Both companies only generated 4% return on sales in 2015. The management of both companies realized that the dynamics of the retail market have changed in recent years, and customers are spending less on shopping. It affected the companies’ position in the market and allowed competitors to benefit by offering alternative business models.
The analysis of debt to equity ratio indicated that both companies had solvency problems. Kohl’s had a better position than Macy’s as its ratio value was 1.48 in 2015 as compared to 3.84 of Macy’s. Macy’s reported that the company issued short-term and long-term debentures in the last three years to support its operational and strategic requirements. The company’s focus remained on expanding its discount stores network that required a substantial investment using external sources (Macy’s Inc. – SEC Form 10-K, 2016). On the other hand, Kohl’s restricted its external borrowing and a slight increase in the value of debt/equity ratio could be noted.
Conclusion
Although both companies faced similar situations, Kohl’s performed better than Macy’s in the last three years. Macy’s high indebtedness can create problems for the company as analysts are of the view that the retail sector is likely to underperform in 2016 as well. The company can have liquidity issues, and it can lead to further loss of business. Both companies need to adopt strategies that are cost effective and they should focus more on e-retailing.
References
Coolidge, A. (2016). Macy’s profits decline, expanding beauty and discount chains. Web.
Kohl’s Corporation – SEC Form 10-K. (2016). Web.
Macy’s Inc. – About Us. (2016). Web.
Macy’s Inc. – SEC Form 10-K. (2016). Web.
Ramakrishnan, S. (2016). Kohl’s warns 2016 sales may fall. Web.
Appendix
Macy’s Vertical Analysis.
Macy’s Horizontal Analysis.
Kohls’ Vertical Analysis.
Kohls’ Horizontal Analysis.