Macy’s Inc. and Kohl’s Corporation: Financial Analysis

Introduction

The U.S. departmental stores sector is led by prominent brands that offer broad range of products. In this report, two competitor companies that are Macy’s Inc. and Kohl’s Corporation are selected and their financial performance in the last three years is analyzed using common size statements and financial ratios. The analysis is presented in the form of a discussion of selected key indicators and their trends over a three-year period along with a review of management’s report and other information related to the companies’ performance.

Corporate Profiles

Macy’s Inc. (Macy’s) is a leading premium brand retailer of the U.S that operates 870 stores throughout the U.S. The company owns various subsidiaries that are directly controlled and managed to support the parent company’s business. The company also sells products through its website that serves both local and international customers (Macy’s Inc. – About Us, 2016). The company reported revenues of almost $27 billion in 2015 making it one of the largest retail companies operating in the U.S. (Macy’s Inc. – SEC Form 10-K, 2016)The company’s stock symbol is M, and it is listed on NYSE. Kohl’s Corporation (Kohl’s) operates a chain of 1162 departmental stores throughout the US. It is a direct competitor of Macy’s and sells similar products. The company reported sales of $19 billion in 2015 (Kohl’s Corporation – SEC Form 10-K, 2016). The company’s stock symbol is KSS, and it is also listed on NYSE.

Common Size Analysis

The vertical analysis of income statement and balance sheet indicated commonalities in the financial performance and position of both companies in the last three years. Both Macy’s and Kohl’s reported a decline in their cash and cash equivalents in 2015. The management report indicates that these companies failed to understand the changing trends in the U.S. market that affected their sales. Consumers are spending less on non-food items, and this trend is affecting all businesses in the retail sector. Moreover, the unexpected change in the weather affected sales of both companies (Macy’s Inc. – SEC Form 10-K, 2016; Kohl’s Corporation – SEC Form 10-K, 2016).

Subsequently, poor cash flows affected the solvency position of both companies as they issued additional long-term debt in the last two years. However, the management report indicated that Macy’s secured debt at lower rates as compared to Kohl’s. Furthermore, the analysis showed the net income of both companies dropped in 2015. Both companies adopted similar strategies to focus on their discount stores (Coolidge, 2016). Another report indicated that Macy’s and Kohl’s are facing tough competition from Amazon and low-cost retailers, and it has forced the management of both companies to close down poor performing stores and restructure some of their stores to lower their cost of operations (Ramakrishnan, 2016).

The horizontal analysis reflected a declining trend in the financial performance of both companies in the last three years. It could be noted that receivables and inventories of both companies were increased in 2015. It indicated that these companies faced difficulties in generating renewed sales that slowed down their receivable turnover and inventory turnover and lowered their cash position.

Furthermore, the analysis indicated that Macy’s reported high solvency costs resulted from the closure of its stores that lowered its reported net income. The management report highlighted the company’s strategy to close down its stores and focus more on increasing sales by lowering profit margin. On the other hand, Kohl’s also reported ‘other expenses’ related to the closure of its stores in its income statement. It could be inferred that both companies are facing similar business and market conditions, and they need to reshape their business models and focus on the threats arising from cost-effective entities.

Financial Ratio Analysis

The three key ratios selected for discussion include current ratio, profit margin ratio, and debt/equity ratio.

2015 2014 2013
Current Ratio Current Asset/Current Liabilities 1.34 1.69 1.52
Profit Margin Ratio Net Income/Total Sales 0.04 0.05 0.05
Debt/Equity Ratio Total Liabilities/Owner’s Equity 3.84 2.97 2.46

Table 1: Macy’s Financial Ratios.

2015 2014 2013
Current Ratio Current Asset/Current Liabilities 1.87 1.95 1.93
Profit Margin Ratio Net Income/Total Sales 0.04 0.05 0.05
Debt/Equity Ratio Total Liabilities/Owner’s Equity 1.48 1.39 1.4

Table 2: Kohl’s Financial Ratios.

The calculations indicated that the value of Macy’s current ratio declined in the last three years. It was mainly due to the company’s failure to generate positive cash flows in 2015. Furthermore, the company borrowed short-term funds to fulfill its operational obligations. The slowdown in the business led to delays in the settlement of accounts payable and accrued liabilities that reflected the company’s liquidity problem. On the other hand, the liquidity position of Kohl’s remained strong in the last three years. It controlled its liabilities better than Macy’s by managing its accounts payable effectively. However, its current ratio value declined in 2015, and analysts are of the view that the company is likely to face further problems due to the slowdown in its business (Ramakrishnan, 2016).

The profit margin of Macy’s and Kohl’s remained weak in the last three years. Both companies only generated 4% return on sales in 2015. The management of both companies realized that the dynamics of the retail market have changed in recent years, and customers are spending less on shopping. It affected the companies’ position in the market and allowed competitors to benefit by offering alternative business models.

The analysis of debt to equity ratio indicated that both companies had solvency problems. Kohl’s had a better position than Macy’s as its ratio value was 1.48 in 2015 as compared to 3.84 of Macy’s. Macy’s reported that the company issued short-term and long-term debentures in the last three years to support its operational and strategic requirements. The company’s focus remained on expanding its discount stores network that required a substantial investment using external sources (Macy’s Inc. – SEC Form 10-K, 2016). On the other hand, Kohl’s restricted its external borrowing and a slight increase in the value of debt/equity ratio could be noted.

Conclusion

Although both companies faced similar situations, Kohl’s performed better than Macy’s in the last three years. Macy’s high indebtedness can create problems for the company as analysts are of the view that the retail sector is likely to underperform in 2016 as well. The company can have liquidity issues, and it can lead to further loss of business. Both companies need to adopt strategies that are cost effective and they should focus more on e-retailing.

References

Coolidge, A. (2016). Macy’s profits decline, expanding beauty and discount chains. Web.

Kohl’s Corporation – SEC Form 10-K. (2016). Web.

Macy’s Inc. – About Us. (2016). Web.

Macy’s Inc. – SEC Form 10-K. (2016). Web.

Ramakrishnan, S. (2016). Kohl’s warns 2016 sales may fall. Web.

Appendix

Macy’s Vertical Analysis.

January 30, 2016 January 31, 2015 February 1, 2014
ASSETS
Current Assets:
Cash and cash equivalents $1,109 5.39% $2,246 10.53% $2,273 10.51%
Receivables 558 2.71% 424 1.99% 438 2.03%
Merchandise inventories 5,506 26.76% 5,417 25.40% 5,557 25.70%
Prepaid expenses and other current assets 479 2.33% 493 2.31% 420 1.94%
Total Current Assets 7,652 37.19% 8,580 40.23% 8,688 40.19%
Property and Equipment net 7,616 37.01% 7,800 36.57% 7,930 36.68%
Goodwill 3,897 18.94% 3,743 17.55% 3,743 17.31%
Other Intangible Assets net 514 2.50% 496 2.33% 527 2.44%
Other Assets 897 4.36% 711 3.33% 732 3.39%
Total Assets $20,576 100.00% $21,330 100.00% $21,620 100.00%
LIABILITIES AND SHAREHOLDERS EQUITY
Current Liabilities:
Short-term debt $642 3.12% $76 0.36% $463 2.14%
Merchandise accounts payable 1,526 7.42% 1,594 7.47% 1,691 7.82%
Accounts payable and accrued liabilities 3,333 16.20% 3,109 14.58% 2,810 13.00%
Income taxes 227 1.10% 296 1.39% 362 1.67%
Deferred income taxes 400 1.85%
Total Current Liabilities 5,728 27.84% 5,075 23.79% 5,726 26.48%
Long-Term Debt 6,995 34.00% 7,233 33.91% 6,714 31.05%
Deferred Income Taxes 1,477 7.18% 1,443 6.77% 1,273 5.89%
Other Liabilities 2,123 10.32% 2,201 10.32% 1,658 7.67%
Shareholders Equity:
Common stock (310.3 and 340.6 shares outstanding) 3 0.01% 4 0.02% 4 0.02%
Additional paid-in capital 621 3.02% 1,048 4.91% 2,522 11.67%
Accumulated equity 6,334 30.78% 7,340 34.41% 6,235 28.84%
Treasury stock (1,665) -8.09% (1,942) -9.10% (1,847) -8.54%
Accumulated other comprehensive loss (1,043) -5.07% (1,072) -5.03% (665) -3.08%
Total Macy’s, Inc. Shareholders Equity 4,250 20.66% 5,378 25.21% 6,249 28.90%
Noncontrolling interest 3 0.01%
Total Shareholders’ Equity 4,253 20.67% 5,378 25.21% 6,249 28.90%
Total Liabilities and Shareholders Equity $20,576 100.00% $21,330 100.00% $21,620 100.00%
2015 2014 2013
Net sales $27,079 100.00% $28,105 100.00% $27,931 100.00%
Cost of sales (16,496) -60.92% (16,863) -60.00% (16,725) -59.88%
Gross margin 10,583 39.08% 11,242 40.00% 11,206 40.12%
Selling, general and administrative expenses (8,256) -30.49% (8,355) -29.73% (8,440) -30.22%
Impairments, store closing and other costs (288) -1.06% (87) -0.31% (88) -0.32%
Operating income 2,039 7.53% 2,800 9.96% 2,678 9.59%
Interest expense (363) -1.34% (395) -1.41% (390) -1.40%
Premium on early retirement of debt (17) -0.06%
Interest income 2 0.01% 2 0.01% 2 0.01%
Income before income taxes 1,678 6.20% 2,390 8.50% 2,290 8.20%
Federal, state and local income tax expense (608) -2.25% (864) -3.07% (804) -2.88%
Net income 1,070 3.95% 1,526 5.43% 1,486 5.32%
Net loss attributable to noncontrolling interest 2 0.01%
Net income attributable to Macy’s, Inc.shareholders $1,072 3.96% $1,526 5.43% $1,486 5.32%

Macy’s Horizontal Analysis.

January 30, 2016 January 31, 2015 February 1, 2014
ASSETS
Current Assets: $ Change % Change $ Change % Change
Cash and cash equivalents $1,109 -1,137 -50.62% $2,246 -27 -1.19% $2,273
Receivables 558 134 31.60% 424 -14 -3.20% 438
Merchandise inventories 5,506 89 1.64% 5,417 -140 -2.52% 5,557
Prepaid expenses and other current assets 479 -14 -2.84% 493 73 17.38% 420
Total Current Assets 7,652 -928 -10.82% 8,580 -108 -1.24% 8,688
Property and Equipment net 7,616 -184 -2.36% 7,800 -130 -1.64% 7,930
Goodwill 3,897 154 4.11% 3,743 0.00% 3,743
Other Intangible Assets net 514 18 3.63% 496 -31 -5.88% 527
Other Assets 897 186 26.16% 711 -21 -2.87% 732
Total Assets $20,576 -754 -3.53% $21,330 -290 -1.34% $21,620
LIABILITIES AND SHAREHOLDERS EQUITY
Current Liabilities:
Short-term debt $642 566 744.74% $76 -387 -83.59% $463
Merchandise accounts payable 1,526 -68 -4.27% 1,594 -97 -5.74% 1,691
Accounts payable and accrued liabilities 3,333 224 7.20% 3,109 299 10.64% 2,810
Income taxes 227 -69 -23.31% 296 -66 -18.23% 362
Deferred income taxes 400
Total Current Liabilities 5,728 653 12.87% 5,075 -651 -11.37% 5,726
Long-Term Debt 6,995 -238 -3.29% 7,233 519 7.73% 6,714
Deferred Income Taxes 1,477 34 2.36% 1,443 170 13.35% 1,273
Other Liabilities 2,123 -78 -3.54% 2,201 543 32.75% 1,658
Shareholders Equity:
Common stock (310.3 and 340.6 shares outstanding) 3 -1 -25.00% 4 0.00% 4
Additional paid-in capital 621 -427 -40.74% 1,048 -1,474 -58.45% 2,522
Accumulated equity 6,334 -1,006 -13.71% 7,340 1,105 17.72% 6,235
Treasury stock (1,665) 277 -14.26% (1,942) -95 5.14% (1,847)
Accumulated other comprehensive loss (1,043) 29 -2.71% (1,072) -407 61.20% (665)
Total Macy’s, Inc. Shareholders Equity 4,250 -1,128 -20.97% 5,378 -871 -13.94% 6,249
Noncontrolling interest 3
Total Shareholders’ Equity 4,253 -1,125 -20.92% 5,378 -871 -13.94% 6,249
Total Liabilities and Shareholders Equity $20,576 -754 -3.53% $21,330 -290 -1.34% $21,620
2015 2014 2013
Net sales $27,079 -1,026 -3.65% $28,105 174 0.62% $27,931
Cost of sales (16,496) 367 -2.18% (16,863) -138 0.83% (16,725)
Gross margin 10,583 -659 -5.86% 11,242 36 0.32% 11,206
Selling, general and administrative expenses (8,256) 99 -1.18% (8,355) 85 -1.01% (8,440)
Impairments, store closing and other costs (288) -201 231.03% (87) 1 -1.14% (88)
Operating income 2,039 -761 -27.18% 2,800 122 4.56% 2,678
Interest expense (363) 32 -8.10% (395) -5 1.28% (390)
Premium on early retirement of debt (17)
Interest income 2 0.00% 2 0.00% 2
Income before income taxes 1,678 -712 -29.79% 2,390 100 4.37% 2,290
Federal, state and local income tax expense (608) 256 -29.63% (864) -60 7.46% (804)
Net income 1,070 -456 -29.88% 1,526 40 2.69% 1,486
Net loss attributable to noncontrolling interest 2
Net income attributable to Macy’s, Inc. shareholders $1,072 -454 -29.75% $1,526 40 2.69% $1,486

Kohls’ Vertical Analysis.

Period Ending Jan 30, 2016 Jan 31, 2015 Feb 1, 2014
Assets
Current Assets
Cash And Cash Equivalents 707,000 5.20% 1,407,000 9.82% 971,000 6.76%
Net Receivables 142,000 0.99%
Inventory 4,038,000 29.68% 3,814,000 26.61% 3,874,000 26.98%
Other Current Assets 331,000 2.43% 359,000 2.50% 327,000 2.28%
Total Current Assets 5,076,000 37.31% 5,580,000 38.93% 5,314,000 37.01%
Property Plant and Equipment 8,308,000 61.06% 8,515,000 59.41% 8,745,000 60.91%
Other Assets 222,000 1.63% 238,000 1.66% 298,000 2.08%
Total Assets 13,606,000 100.00% 14,333,000 100.00% 14,357,000 100.00%
Liabilities
Current Liabilities
Accounts Payable 2,587,000 19.01% 2,749,000 19.18% 2,619,000 18.24%
Short/Current Long Term Debt 127,000 0.93% 110,000 0.77% 139,000 0.97%
Total Current Liabilities 2,714,000 19.95% 2,859,000 19.95% 2,758,000 19.21%
Long Term Debt 4,581,000 33.67% 4,638,000 32.36% 4,722,000 32.89%
Other Liabilities 563,000 4.14% 547,000 3.82% 560,000 3.90%
Deferred Long Term Liability Charges 257,000 1.89% 298,000 2.08% 339,000 2.36%
Total Liabilities 8,115,000 59.64% 8,342,000 58.20% 8,379,000 58.36%
Stockholders’ Equity
Common Stock 4,000 0.03% 4,000 0.03% 4,000 0.03%
Retained Earnings 12,329,000 90.61% 12,008,000 83.78% 11,462,000 79.84%
Treasury Stock -9,769,000 -71.80% -8,744,000 -61.01% -8,052,000 -56.08%
Capital Surplus 2,944,000 21.64% 2,743,000 19.14% 2,598,000 18.10%
Other Stockholder Equity -17,000 -0.12% -20,000 -0.14% -34,000 -0.24%
Total Stockholder Equity 5,491,000 40.36% 5,991,000 41.80% 5,978,000 41.64%
Total Shareholder Equity and Liabilities 13,606,000 100.00% 14,333,000 100.00% 14,357,000 100.00%
Period Ending Jan 30, 2016 Jan 31, 2015 Feb 1, 2014
Total Revenue 19,204,000 100.00% 19,023,000 100.00% 19,031,000 100.00%
Cost of Revenue 12,265,000 63.87% 12,098,000 63.60% 12,087,000 63.51%
Gross Profit 6,939,000 36.13% 6,925,000 36.40% 6,944,000 36.49%
Selling General and Administrative 4,452,000 23.18% 4,350,000 22.87% 4,313,000 22.66%
Others 934,000 4.86% 886,000 4.66% 889,000 4.67%
Operating Income or Loss 1,553,000 8.09% 1,689,000 8.88% 1,742,000 9.15%
Earnings Before Interest And Taxes 1,384,000 7.21% 1,689,000 8.88% 1,742,000 9.15%
Interest Expense 327,000 1.70% 340,000 1.79% 338,000 1.78%
Income Before Tax 1,057,000 5.50% 1,349,000 7.09% 1,404,000 7.38%
Income Tax Expense 384,000 2.00% 482,000 2.53% 515,000 2.71%
Net Income 673,000 3.50% 867,000 4.56% 889,000 4.67%

Kohls’ Horizontal Analysis.

Period Ending Jan 30, 2016 Jan 31, 2015 Feb 1, 2014
Assets
Current Assets
Cash And Cash Equivalents 707,000 -700,000 -49.75% 1,407,000 436,000 44.90% 971,000
Net Receivables 142,000
Inventory 4,038,000 224,000 5.87% 3,814,000 -60,000 -1.55% 3,874,000
Other Current Assets 331,000 -28,000 -7.80% 359,000 32,000 9.79% 327,000
Total Current Assets 5,076,000 -504,000 -9.03% 5,580,000 266,000 5.01% 5,314,000
Property Plant and Equipment 8,308,000 -207,000 -2.43% 8,515,000 -230,000 -2.63% 8,745,000
Other Assets 222,000 -16,000 -6.72% 238,000 -60,000 -20.13% 298,000
Total Assets 13,606,000 -727,000 -5.07% 14,333,000 -24,000 -0.17% 14,357,000
Liabilities
Current Liabilities
Accounts Payable 2,587,000 -162,000 -5.89% 2,749,000 130,000 4.96% 2,619,000
Short/Current Long Term Debt 127,000 17,000 15.45% 110,000 -29,000 -20.86% 139,000
Total Current Liabilities 2,714,000 -145,000 -5.07% 2,859,000 101,000 3.66% 2,758,000
Long Term Debt 4,581,000 -57,000 -1.23% 4,638,000 -84,000 -1.78% 4,722,000
Other Liabilities 563,000 16,000 2.93% 547,000 -13,000 -2.32% 560,000
Deferred Long Term Liability Charges 257,000 -41,000 -13.76% 298,000 -41,000 -12.09% 339,000
Total Liabilities 8,115,000 -227,000 -2.72% 8,342,000 -37,000 -0.44% 8,379,000
Stockholders’ Equity
Common Stock 4,000 0.00% 4,000 0.00% 4,000
Retained Earnings 12,329,000 321,000 2.67% 12,008,000 546,000 4.76% 11,462,000
Treasury Stock -9,769,000 -1,025,000 11.72% -8,744,000 -692,000 8.59% -8,052,000
Capital Surplus 2,944,000 201,000 7.33% 2,743,000 145,000 5.58% 2,598,000
Other Stockholder Equity -17,000 3,000 -15.00% -20,000 14,000 -41.18% -34,000
Total Stockholder Equity 5,491,000 -500,000 -8.35% 5,991,000 13,000 0.22% 5,978,000
Total Shareholder Equity and Liabilities 13,606,000 -727,000 -5.07% 14,333,000 -24,000 -0.17% 14,357,000
Period Ending Jan 30, 2016 Jan 31, 2015 Feb 1, 2014
Total Revenue 19,204,000 181,000 0.95% 19,023,000 -8,000 -0.04% 19,031,000
Cost of Revenue 12,265,000 167,000 1.38% 12,098,000 11,000 0.09% 12,087,000
Gross Profit 6,939,000 14,000 0.20% 6,925,000 -19,000 -0.27% 6,944,000
Selling General and Administrative 4,452,000 102,000 2.34% 4,350,000 37,000 0.86% 4,313,000
Others 934,000 48,000 5.42% 886,000 -3,000 -0.34% 889,000
Operating Income or Loss 1,553,000 -136,000 -8.05% 1,689,000 -53,000 -3.04% 1,742,000
Earnings Before Interest And Taxes 1,384,000 -305,000 -18.06% 1,689,000 -53,000 -3.04% 1,742,000
Interest Expense 327,000 -13,000 -3.82% 340,000 2,000 0.59% 338,000
Income Before Tax 1,057,000 -292,000 -21.65% 1,349,000 -55,000 -3.92% 1,404,000
Income Tax Expense 384,000 -98,000 -20.33% 482,000 -33,000 -6.41% 515,000
Net Income 673,000 -194,000 -22.38% 867,000 -22,000 -2.47% 889,000

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