33 Digital Marketing Strategy Examples

When writing about digital marketing strategies, there are a lot of elements that need to be considered. There are many different models, frameworks, and tools that you can use in your work. Here, we will discuss some of them to help you get a better understanding of digital marketing. And don’t forget to check out our examples to learn even more!

👍 Top-5 Strategy Examples

1. KeepCup Company: Digital Media Marketing Strategy
2. Coca Cola Company in China
3. Digital Entrepreneurship: Videogame Sales Tracker
4. Digital Marketing Strategy of Amazon
5. Adidas: Digital Marketing Analysis

💻 What Is a Digital Marketing Strategy?

A digital marketing strategy is an all-encompassing strategy for developing an online presence through various channels. It entails promoting products and services using online marketing techniques without expecting immediate customer engagement in return. Digital marketing is indispensable to businesses. Examples include pay-per-click advertising, digital billboards, blogging, TV ads, social media, organic searches, and other digital-based media.

Why Is Digital Marketing Important?

Since everyone these days is consuming digital content, an effective digital marketing strategy can assist a business in connecting to a worldwide audience in a practical, sustainable, and measurable manner. In short, the importance of digital marketing is in helping a business grow. Digital marketing also allows companies to reach more precisely than traditional methods.

What Are the Most Common Web Marketing Tools?

• Social Media Marketing
  Social media marketing, or SMM, is a web marketing tool that involves connecting with your target audience and marketing your brand through popular social media platforms. Some of the most popular platforms are Facebook, Instagram, and TikTok.
• Email Marketing
  Email marketing involves promoting your business’s products or services through email. As one of the most cost-effective and profitable direct marketing channels, it should be a central component of any digital marketing strategy.
• Search Engine Optimization
  Search Engine Optimization (SEO) is about optimizing a website’s technical configuration, content relevance, and links so that its pages are relevant and easy to find. Because of this, search engines rank them higher in user searches.

📶 Content Strategy: Digital Marketing vs. Online Marketing

Some components of online and digital marketing overlap, yet there are slight differences between them. Online marketing is a subtype of digital marketing in which a company’s product or service is advertised via the Internet. The primary differences are in the services they offer.

From a purely technical perspective, digital marketing involves marketing strategies that utilize digital services, including TV and billboard ads. This means that digital marketing can extend beyond the Internet. On the other hand, online marketing is a marketing strategy that revolves around having an online presence and is, therefore, limited to the Internet.

📝 How to Create a Strategy for Digital Marketing

There is no one size fits all approach or a rigid content strategy digital marketing template to follow. However, it would help to create a strategy for digital marketing based on these steps:

1. Create the company’s buyer personas.
   Any marketing strategy should have a target market. But before doing so, you must create a detailed buyer persona as a blueprint to jumpstart the digital marketing strategy.
2. Determine the objectives and the digital marketing equipment required.
   Every marketing objective should be related to the company’s intrinsic goals. Whatever the overall target is, monitor the performance of the approach along the way. This can be done using the appropriate digital marketing tools to determine what works and what doesn’t to enhance the strategies moving forward.
3. Assess the digital channels and resources the company already has.
   Assessing existing digital channels and resources helps you decide which to include in the strategy and avoid confusion. Organize the assets and categorize them on a database so you have a clear understanding of the currently owned, earned, and paid media.
4. Audit and organize the campaigns.
   It’s important to list all of the company’s owned content and rate it based on how well each worked in connection with the current goals. Focus on what works. If you want to try something new, don’t dismiss it simply because it has never been tried before.
5. Track and document.
   Now, the reconnaissance stage is done and it’s time to enforce the strategy. Remember to track and document everything in a detailed manner. This way, you can break the components down and assess as you go.

📱 Digital Marketing Strategy Examples

• Search Engine Optimization (SEO)
  SEO in business refers to optimizing content to boost rankings in major search engines. Companies can improve their visibility to prospective clients by utilizing search engine optimization.
• Social Media Marketing (SMM)
  Social media marketing refers to promoting a product or service via social media platforms and websites. The key concept of SMM is to enable businesses to connect with their audience on their preferred social media channels.
• Digital Advertising
  Digital advertising is the placing of company advertisements on multiple online sites. Popup ads are an example of digital advertising.
• Content Marketing
  Content marketing is the creation and distribution of internet content that does not directly promote a brand but is meant to pique interest in its products or services. It is done through a company’s owned media channels.
• Email Marketing
  Email marketing is a method of marketing in which you can inform clients on your email list about new products, promotions, and other services. It is a marketing tool with a proven record of success.
• TV Ads
  TV advertising is the use of commercials on television to market a product or service. It is one of the most prevalent and effective methods of reaching out to consumers because of its broad reach, regularity, and impact.
• Digital Billboards
  Billboard advertising is promoting a brand, offering, or campaign using billboards or hoardings. It’s an efficient marketing strategy for views and provides the ability to update them in real-time.

Making a digital marketing strategy is no easy task, but careful planning will help make it a lot easier. Remember that maintaining focus and building a clear plan is vital to increasing your results. Don’t forget to check out our digital marketing strategy examples below to get a better understanding of this topic!

💡 Essay Ideas on Digital Marketing Strategy

1. Digital Marketing: Nike Campaign
   Business essay sample: Nike takes one of the leading positions in this type of marketing, and its practices are analysed around the globe.
2. Bulgari Marketing Strategy and Industry Analysis
   Business essay sample: Working on Bulgari marketing strategy? 👜 Bulgari (BVLGARI) is an Italian jewelry brand that has expanded into the hospitality industry. 💍 Read the paper to learn more about BVLGARI target market and brand value and other aspects. ✅
3. Kodak Company Position in the Digital Revolution
   Business essay sample: Kodak declared its bankruptcy in 2012 and since that time, this company sold many of its divisions to other enterprises.
4. Digital Marketing Trends: Technological and Social Changes
   Business essay sample: This paper reviews how technological and social changes will influence digital marketing in the next 5 years. It also discusses the implications for marketers.
5. Social Media in Digital Marketing
   Business essay sample: The paper is devoted to exploring the role of social media in digital marketing. It has an aim to identify the most common and impactful social media marketing activities.
6. Digital Marketing: Global Strategies
   Business essay sample: The Internet and the development of WWW have changed communication patterns and greatly impacted marketing channels and techniques.
7. Digital Marketing, Its Opportunities and Challenges
   Business essay sample: The purpose of this report is to present findings on the opportunities and challenges offered by digital marketing to organizations.
8. Digital Marketing in Photography
   Business essay sample: Today, marketing to these clients has changed enough that now photographers are using electronic marketing tools such as websites to reach the masses.
9. Marketing: Buying Behavior and Product Success
   Business essay sample: The consumer’s identity, beliefs, specific needs, attitudes and the kind of product and brands available in the market for that product category, influences his buying behavior.
10. Blogs as an Internet Marketing Tool
    Business essay sample: This paper intends to discover the impact and history of weblogs on society and a variety of activities and analyze its path of development for the future.
11. Qantas Airlines E-Marketing
    Business essay sample: The findings of a consultancy company examination of Qantas Airlines of Australia in terms of its e-marketing practices and their effectiveness will be presented.
12. Online Marketing and Advertising Tools in Business
    Business essay sample: An advertisement is a tool that is used by businesses to let potential and existing customers know about the availability of their products or services.
13. Zain Company's Electronic Marketing in Saudi Arabia
    Business essay sample: Zain Company has failed to focus on marketing mix elements that deal with services offered by the company such as people, process and physical evidence.
14. Bank Aljazera's Electronic Marketing
    Business essay sample: The model used in this analysis is a singular focus on the uniqueness of the Bank Aljazera in cutting a niche as far as internet marketing is concerned.
15. How E-Marketing Affects Consumer Behaviour
    Business essay sample: The aim of the dissertation proposal is to assess the impact that E-marketing has had on consumer behaviour. The survey shall target graduate employees in various organizations.
16. Kellogg’s Company: Effective Marketing Strategies
    Business essay sample: Kellogg’s Company management teams must consider evaluating the trend within the industry, to aid in the process of the firm developing effective future operational strategies.
17. Marketing Techniques Post 1945 for Digital and Print Publications
    Business essay sample: The nature of marketing techniques in publishing proves the finance issues important, though not as much as the actual literary heritage or literary taste.
18. CDK Digital Marketing: Addressing Channel Conflict with Data Analytics
    Business essay sample: CDK Digital’s original was based on the larger control of dealer websites in order to ensure the consistency in brands and models marketing which was the requirement by GM.
19. McSport: Digital Marketing Strategy
    Business essay sample: McSport is an Ireland-based major supplier of sport and fitness products to gym facilities and football clubs globally.
20. Digital Marketing Strategy: Under Armour
    Business essay sample: Relatively to other brands of sportswear, Under Armour (UA) is new, which creates a challenge for the marketing team because they need to build brand awareness
21. The Bottle Swap Company's Management Recommendation
    Business essay sample: One of the recommendations that can be made to Bottle Swap’s management is the use of mobile considerations for their digital advertising.
22. Quality Alloy, Inc (QA) Company: Web Analytics in Business Promotion
    Business essay sample: Quality Alloy, Inc (QA) promotion companies consist of both traditional and more IT-oriented methods, including a company-based website.
23. Mobile Marketing Principles, Tricks, and Tips
    Business essay sample: Mobile marketing is a set of practical elements and rules aimed at communicating, contacting, and interacting with the audience through the Internet and mobile devices.
24. How Does Social Media Marketing Affect the Economic Success
    Business essay sample: Social marketing is one of the modern and effective strategies resting on the growing population of social networks and the spread of the Internet.
25. McDonald’s Strategic Plan, Digitalization
    Business essay sample: McDonald’s aims to retain and expand its customer base through digitalization. To achieve it, the company is to develop both on-site and remote formats of consumer interaction.
26. Report on Starbucks Website Review
    Business essay sample: The paper reviews the Starbuck website. It provides recommendations to ensure effective and efficient communication to achieve the company's success.
27. Guysborough Digital Vegan Firm's Business Plan
    Business essay sample: Guysborough Digital Vegan is a startup business that specializes in packaging and selling vegetable-based drinks to people around Guysborough County in Nova Scotia.
28. Netflix Company's Digital and Social Media Marketing
    Business essay sample: This paper analyzes the strategic environment in which Netflix operates and develops a blue ocean idea to help it increase its market share.