33 Marketing Targeting Strategy Explained

If you want to write an academic paper or essay about digital marketing, check out our article! We will consider different types of targeting strategies and give examples of how companies successfully apply these strategies to reach their target audience.

💡 Top-5 Marketing Targeting Strategy Examples

1. Lush Cosmetics Marketing Plan – Strategies & Issues
2. Marketing: Concept and Approaches
3. Feathers UAE Company: Internationalization Strategy
4. Apple’s iHealth Product Marketing Plan
5. Nike Incorporation Strategy Analysis

🎯 What Is Meant by Targeting Strategy in Marketing?

Targeting strategy in marketing refers to choosing prospective clients to whom the company can sell its goods and services. The targeting strategy involves market segmentation, selecting the most suitable market categories, and considering which product should be given in each segment.

A marketing targeting strategy allows companies to divide their intended audience into categories. This market segmentation helps marketers choose the right product for the right audience to reach their potential customers successfully.

📚 What Are the 4 Target Marketing Strategies?

Target marketing strategy divides the target audience into different categories based on demographic, geographic, psychographic, and behavioral segmentation. Here are the four types of target marketing strategies:

• Undifferentiated Marketing (Mass Marketing)
• Differentiated marketing (Segmented Marketing)
• Micromarketing
• Concentrated Marketing (Niche Marketing)

Undifferentiated Marketing

Undifferentiated marketing is also called mass marketing. This strategy treats the whole market as a single category and does not target a particular market. A company adopts an undifferentiated marketing strategy to focus on the standard requirements of the intended audience and ignore the differences. IKEA is an example of undifferentiated marketing, and it provides various services such as kitchenware, home appliances, and furniture for different market segments.

Differentiated Marketing

Differentiated marketing is when a business creates campaigns to attract two or more target audiences, market segments, or demographics. A company can increase its customer base, dominate its niche, and raise brand awareness naturally by positioning its components and focusing on a variety of clearly defined client profiles and what they need from the brand. Nike is a well-known brand and uses differentiated marketing. They focus on footwear but also have sportswear products.

Micromarketing

Micromarketing is a marketing strategy focusing on a particular target market segment. In this strategy, companies target small groups of people or individuals, also known as micro audiences, with tailored content and outreach programs for more specific and individualized marketing. Groupon is an example of micro-marketing, and they use a digital marketing targeting strategy to target small groups of people and allow their targeted users to buy coupons online.

Concentrated Marketing

A corporation that uses concentrated or niche marketing focuses most or all of its marketing efforts on a single target market segment. Companies focus on making their products meet the specific needs of their target audience. Lush employs a robust marketing approach. They offer environmentally-friendly cosmetics and exemplify their ethical message with their efforts.

🔍 Ad Targeting and Its Importance

Ad targeting involves placing ads in particular spots on the screen to maximize visibility and clickability or to provide tailored ads based on the user’s prior actions and preferences. Tailored ads are usually available on users’ explore pages and target their specific market segment. A streaming media firm might target users who like particular pages on Facebook, or they might target consumers based on user data like age, gender, and hobbies. Another strategy is to show advertisements to users based on the posts and pages their friends have liked.

Ad targeting is crucial because it allows brands to communicate with their consumers based on what the brand knows about the client. A market responds to a brand when it can comprehend its target market’s wants and needs. These strategies attract more customers and increase brand awareness.

As you can see, targeting strategies help businesses identify and reach their ideal customers efficiently. They significantly increase the success of companies and improve the relationship with clients. We encourage you to read our samples to learn more about these strategies!

📝 Targeting Strategy Research Paper Examples

1. Australian Cruise Industry's Marketing Strategy
   Business essay sample: The report will cover market segmentation techniques, promotional approaches, and retention measures employed within the Australian cruise industry.
2. The Coca-Cola Company's Marketing Plan in China
   Business essay sample: The paper review the implementations of budgetary and strategic management on all levels of marketing that can lay a sustainable base for the sales of Minute Maid.
3. Asics Target Market and Marketing Strategy Analysis
   Business essay sample: Researching ASICS company? ASICS is a global 👟 sporting footwear corporation based in Japan 🇯🇵, known for its high-quality products, particularly for running. Discover Asics target market, competitive advantages, marketing mix, and more
4. Bulgari Marketing Strategy and Industry Analysis
   Business essay sample: Working on Bulgari marketing strategy? 👜 Bulgari (BVLGARI) is an Italian jewelry brand that has expanded into the hospitality industry. 💍 Read the paper to learn more about BVLGARI target market and brand value and other aspects. ✅
5. Economic Drivers in Harford’s "The Undercover Economist"
   Business essay sample: Tim Harford’s "The Undercover Economist" advances various arguments regarding the forces that drive economics. This paper presents five of the main arguments.
6. Gucci Brand and Target Market Analysis
   Business essay sample: Gucci is a very strong well-established brand with few weaknesses, but it exists in an environment that offers multiple threats.
7. NMC Healthcare Company's Mission and Vision
   Business essay sample: The work uncovers the topic of the importance to be a mission- and vision-oriented company operating in the healthcare sector on the example of NMC Healthcare.
8. Nokia Marketing Plan Analysis
   Business essay sample: Nokia, the pioneer of mobile phone producers in the whole world, has many differentiated products. This report is a marketing plan concerning to market these products.
9. Street’s Ice-Cream Company’s Segmentation, Targeting and Positioning
   Business essay sample: The ice cream product can adopt various strategies involved in marketing to improve its image and sales to the public: advertising, branding, customer focus and sales promotion.
10. Report on Microsoft Canada: Xbox Marketing
    Business essay sample: To increase its market performance, the management of Xbox Canada has formulated a strategy to increase its market share by venturing into the international market.
11. Virgin Blue vs. Jetstar: Comparative Analysis
    Business essay sample: This paper studies the cases of Virgin Blue and Jetstar to understand the brand equity of the existing brands.
12. Marketing in Everyday Life
    Business essay sample: The aim of the paper is to analyze two business organizations, which operate on a single market sphere; investigating the respective marketing activities of these organizations.
13. Marketing and Its Segmentations
    Business essay sample: It is important for the company to implement effective marketing strategies. Before a company determines the correct marketing strategy, it must first analyze its place in the market.
14. Analysis of a New Business or Purchase of an Existing One
    Business essay sample: Starting a business can lead to an increase in the entrepreneur's income level. The business must be within the legal structures: sole proprietorship, partnership, or company.
15. Tourism Tasmania’s ‘Experience Product’ Strategy
    Business essay sample: The Tasmanian marketing strategy must try to target the customers and find out the areas that they prefer to visit and what media preference they have for promotional activities.
16. TESCO Personal Finance and Strategic Analysis
    Business essay sample: In the United Kingdom, TESCO is the largest and leading retail business in the food and non-food industry. This retail business is also in personal finance.
17. Coca-Cola and Pepsi-Cola Companies' Marketing
    Business essay sample: The two companies, Coca-Cola and Pepsi-Cola, depend on experienced employees, finance, and brand names as their strengths in competing for market share.
18. Marketing of Services in Industry Sector: General Electrics
    Business essay sample: This article will explain why the product dichotomy in marketing theory is no longer sustainable, how services are not different and how marketers just need to look beyond ‘goods’.
19. Market Orientation and Productivity Regarding the Organization Strategy
    Business essay sample: To enhance the performance of the firm, choosing the right strategy to pursue in terms of a competitor or market orientation is the best method that an organization can apply.
20. Smart Thermostats Are People’s Efficiency and Comfort
    Business essay sample: Smart thermostats are gaining momentum due to people’s search for efficiency and comfort. It is necessary to make the product more user-friendly by improving the interface.
21. Mandarin Oriental Jumeira: Case Study
    Business essay sample: The present case study will examine the hotel's approach to segmentation, targeting, and positioning, supporting the inquiry with other analytical tools.
22. Scottsdale Ford Company Analysis
    Business essay sample: Scottsdale has several official distributors that provide car models for any customer. They have alternative models from recent years and used older cars of a lower price segment.
23. Whittard of Chelsea Firm's Market Entry Strategy for the US
    Business essay sample: The report comprises PESTEL-based macro-environmental analysis, market entry modes with the selection of the most appropriate one, STP strategy, and generic entry strategies.
24. Global Marketing: KFC’s Fried Chicken in the U.S. and UK
    Business essay sample: The product under analysis is KFC’s Fried Chicken. Although the product has been criticized for its unhealthy nature, it remains one of the most frequently purchased brands.
25. The Customer Experience Strategy for the Rolex Company
    Business essay sample: This paper addresses the questions of positioning, customer experience, and brand image of the luxury watchmaker.
26. Ethical Analysis of Marketing Targeting Children and Teenagers
    Business essay sample: The overview of the debatable ethical issue in the business context was concentrated on the problem of targeted marketing techniques aimed at children and teenagers.
27. Wiggo: Marketing Feasibility Report
    Business essay sample: In the implementation of this plan, Wiggo needs to be aware of the external factors, which may influence its operations as it is revealed by PESTLE analysis.
28. The Animal Foodland Organization: Branding Strategy
    Business essay sample: This paper will focus heavily on the marketing and branding strategy of the Animal Foodland organization in its region of operation.