71 Keurig Research Topics & Essay Examples

Company overview Keurig Inc. is a company that has ventured into the coffee business providing its clients with solutions to quick and effective coffee brewing.
Best known for K-Cup brewing systems, Dr. Pepper
Other products & services Brewing systems, coffee, hot cocoa, teas, sodas, juices, and other soft drinks.
Origins Founded in 1990 by Peter Dragone and John Sylvan.
Area served Worldwide
Headquarters Burlington, Massachusetts, U.S
Key people Robert Gamgort (Executive Chairman and CEO), Robert Stiller (Founder)
Revenue Over $11 billion
Number of employees Over 27 thousand
Scandals & incidents In 2022, Keurig Canada has been ordered to pay a $3 million penalty for misleading consumers about the recyclability of its single-use plastic K-Cup pods.
It is interesting that The majority of Keurig’s profit comes from K-Cup sales.
Website www.keurigdrpepper.com

📝 Keurig Research Papers Examples

  1. Coca-Cola & Keurig's New Product Design
    The paper explores how Coca-Cola and Keurig Inc. developed a new product. It analyzes the process of the product's design and the collaboration between two brands.
  2. Keurig Dr. Pepper: Company Analysis
    The following analysis examines the market in which Keurig Dr. Pepper operates, the challenges it has to overcome in the future, and its competitors.

🏆 Best Keurig Essay Titles

  1. Keurig Business Model Overview and Analysis
  2. Strategic Business Analysis of Keurig Green Mountain Company
  3. Keurig: Convenience, Choice, and Competitive Brands
  4. Creative Brief: Keurig Coffee Makers
  5. Keurig Green Mountain and Its Operations
  6. SWOT Analysis: Green Mountain Coffee Roaster and Keurig
  7. Business Ethics Case Study: Keurig Green Mountain
  8. Keurig: Historical Background and Current Situation
  9. Green Mountain Coffee Roasters and Keurig Coffee Case Analysis
  10. Keurig: Handling a New Item Launch
  11. Distribution and Channel Strategies of Keurig
  12. Keurig: Pricing Strategies for Consumer Sales
  13. Keurig: Impact of Promotions on Consumers
  14. Five-Force Analysis of Keurig Brewing System
  15. Keurig Breweries Company’s Market Success
  16. Focus Differentiation as the Keurig’s Business-Level Strategy
  17. Keurig Coffee Systems and Single-Serve Coffee Market
  18. Pepsico, Coca-Cola Company, and Keurig Dr. Pepper Inc Comparative Analysis
  19. Keurig: Analysis of Financial Condition and Results of Operations
  20. The Keurig Green Mountain Coffee Company Analysis
  21. Keurig Company: Current Issues and Challenges
  22. Summary of Key Marketing Strategy Issues of Keurig
  23. Keurig Coffee Maker Problem Solving
  24. Sustainability Case Study: Keurig Green Mountain
  25. Keurig Company: Business Model and Strategy
  26. Keurig Company: Mission Statement and Vision
  27. Keurig: The Challenge of Gaining and Maintaining Marketplace Leadership
  28. The Operationalization of a Business Opportunity of Keurig Company
  29. Keurig, Inc. v. Sturm Foods, Inc. Comparative Analysis
  30. Keurig Aims to Lift Profits With Cold Drinks Machine
  31. The Significant Strengths and Weaknesses of Keurig Company
  32. Keurig Dr Pepper Inc Comparisons to Its Competitors
  33. The Elements of Strategic Management for Keurig Company Business
  34. Keurig Company’s Marketing Solutions and Strategies
  35. Keurig: Existing Marketing and Advertising Strategy
  36. Keurig Dr. Pepper Inc Generic and Intensive Growth Strategies
  37. Application of Michael Porters Intensive Growth Strategies to Keurig Dr. Pepper Inc
  38. Keurig Dr. Pepper Issues in Human Resource Management
  39. Challenges of Expansion to a Foreign Location: Keurig Green Mountain Company
  40. Keurig Company’s Marketing and Advertising Solutions and Methods

❓ Keurig Research Questions

  1. What Type of Pricing Strategy Does Keurig Use?
  2. How Attractive Is the Keurig System in the Office Coffee Market?
  3. What Advice Do You Have for Keurig Concerning the Selection of the Vendor for the Brewing Machines?
  4. Should Keurig Launch the Keurig Cup in the At-Home Market and Continue to Use the K-Cup in the Commercial Market?
  5. What Actions Should Keurig Take To Penetrate the Office Coffee Service Market?
  6. Who Is the Target Market for Keurig?
  7. What Should Keurig Do About the Home Coffee Market?
  8. How Is Keurig Reward System For Employees Organized?
  9. What Is the Market Potential of the Current Single Serve Coffee Market for Keurig?
  10. Has the Keurig’s Business-Level Strategy Been Successful?
  11. As the Market Leader, Are There Opportunities for Growth in the Future for Keurig?
  12. What Do You Suggest Keurig Do to Maintain Their Market Position and Even Grow?
  13. Why Do You Think the Keurig Brewer Has Become So Successful?
  14. What Are the Greatest Risks for Keurig?
  15. Why Is the Keurig Company So Successful in the United States?
  16. What Recommendations Can Be Made to Support Keurig’s Growth and Profitability Objectives?
  17. How Does Keurig Dr. Pepper Inc Apply a Market Penetration Strategy?
  18. What Are Changes Taking Place in Keurig Marketing Practices in the Digital Age?
  19. What Are the Prominent Difference Between Keurig and Its Competitors?
  20. How Does Keurig Dr. Pepper Inc Use Diversification Strategy?
  21. What Cultural Aspects Are to Be Considered by Keurig to Be Successful?
  22. How Does Keurig Dr. Pepper Inc Apply Product Development Strategy?
  23. What Are Current Keurig Company Problems?
  24. What Are the Strengths and Weaknesses of Keurig Company?
  25. How Does Keurig Promote Their Products?
  26. What Are the Product, Pricing, Promotion, and Distribution Strategies of Keurig?
  27. What Should Keurig Do to Achieve or Maintain Competitive Advantage in Its Industry?
  28. Is It Required to Change Corporate Culture at Keurig?
  29. What Is the Positioning Strategy of the Keurig Company?

Cite this page

Select style


BusinessEssay. (2022, August 12). 71 Keurig Research Topics & Essay Examples. Retrieved from https://business-essay.com/companies/keurig-research-topics/


BusinessEssay. (2022, August 12). 71 Keurig Research Topics & Essay Examples. https://business-essay.com/companies/keurig-research-topics/

Work Cited

"71 Keurig Research Topics & Essay Examples." BusinessEssay, 12 Aug. 2022, business-essay.com/companies/keurig-research-topics/.


BusinessEssay. (2022) '71 Keurig Research Topics & Essay Examples'. 12 August.


BusinessEssay. 2022. "71 Keurig Research Topics & Essay Examples." August 12, 2022. https://business-essay.com/companies/keurig-research-topics/.

1. BusinessEssay. "71 Keurig Research Topics & Essay Examples." August 12, 2022. https://business-essay.com/companies/keurig-research-topics/.


BusinessEssay. "71 Keurig Research Topics & Essay Examples." August 12, 2022. https://business-essay.com/companies/keurig-research-topics/.