61 Puma Research Topics & Essay Examples

Company overview Puma is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories.
Best known for Sportswear and shoes
Origins Founded in 1948 by Rudolf Dassler
Area served Worldwide
Headquarters Herzogenaurach, Germany
Key people François Pinault (Partner & President), Bjørn Gulden (CEO), Hubert Hinterseher (CFO), Lars Sorensen (COO), Bob Philion (President of North America)
Revenue About €6,8 billion (2021)
Number of employees Over 14 thousand (2020)
Scandals & incidents In 2010, Puma has accused its Greek joint venture of financial irregularities. Cleaning up its Greek business was expected to cost the group well over 100 million euros.
It is interesting that The advanced vulcanization production technique is considered to be the brainchild of Puma as this brand was the first in the world to apply the same to the shoe-making industry.
Website www.puma.com
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📝 Puma Research Papers Examples

  1. Puma Company's International Business Strategy
    Several things made Puma a successful product. As a brand, Puma focused more on its consumers than on the profit margins.

🏆 Best Puma Essay Titles

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  1. History About the Strategy of Puma Marketing
  2. International Marketing Strategy: Puma Men’s Footwear
  3. Sustainability Practices in the Shoe Industry: Are They Effective at Puma?
  4. Puma Strategy Till 2015 in Puma’s Women’s Footwear Mark
  5. The Impact of Online and Offline Marketing Strategies in Generating Customer Retention and Attraction at Puma, UK
  6. History and Marketing Strategies of Puma Brand
  7. Puma’s Strategic Moves to Be ‘Forever Faster’ in the Market
  8. Key Success Factors of Global Brand Repositioning Strategies in the Fashion Industry: The Case of Puma and Gucci
  9. Marketing Approach for Puma’s Challenge to Maintain Leadership in India
  10. Analysis of Puma’s Marketing Strategies to Boost Conversions
  11. Operations Management for Business Excellence: Building Sustainable Supply Chains at Puma
  12. Puma PESTLE Analysis: 10 Important Factors for the Sportswear Company
  13. Business Model of Puma: Insights of How Puma Makes Money
  14. Marketing Moves That Made Puma One of the Fastest Growing Company
  15. Puma: Creatively Engaging With the Consumer
  16. Inside Puma’s Branded Content Strategy
  17. Puma: What to Know About the Sportswear Brand
  18. Analysis of Puma Promotional and Advertising Strategy
  19. How Puma Became the World’s Fastest-Growing Sports Apparel Brand
  20. Assessing Puma India’s Unique Communication Strategy
  21. Inside Puma’s ‘Humble’ Approach to Metaverse Strategy
  22. Puma: World’s First Major Company to Put a Value on Its Environmental Impact
  23. How Puma Became a Rare Wholesale Success Story
  24. Puma’s Generic Strategy, Intensive Growth Strategies and Competitive Advantage
  25. Comparison of Puma and Adidas: Business and Marketing Strategy
  26. Puma’s Social Media Strategy: When Creativity and Passion Are Everything
  27. Don’t Sleep: How Puma Is Positioning Itself to Dominate the Market
  28. 5 Business Marketing Moves That Made Puma One of the Fastest Growing Companies in the World
  29. Nike, Puma, Adidas, Under Armour: Sizing Up the Sportswear Giants in 2022
  30. Puma’s Social Media Technique: 5 Key Secrets and Techniques
  31. Combining Strategy and Creativity With Puma
  32. Puma Strategy: Manage the Crisis Without Destroying the Momentum
  33. Analysis of Puma’s Current Marketing Communications Program
  34. Puma Takes the Lead With a Supply Chain Sustainability Strategy
  35. Smart Marketing and Prudent Attitude Took Puma to the Top of the Sports Shoe Heap
  36. Puma: Circularity and Sustainability Weigh Its Strategy
  37. How Puma Entered India as a Latecomer and Still Became a Leading Sportswear Brand
  38. Puma’s Challenge to Maintain Leadership in India
  39. Between Competition and Sponsorship: Puma Marketing Strategy
  40. Puma and Adidas: A 74-Year History of Competition

❓ Puma Research Questions

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  1. What Is Puma’s Marketing Strategy?
  2. How Are Puma’s Plans in Line With the Marketing Concept?
  3. Who Is Puma’s Target Market?
  4. What Social Media Sites Does Puma Use and What Do They Contribute to Puma’s Marketing Effort?
  5. How Does Puma Segment Their Market?
  6. What Is Puma’s Unique Selling Point?
  7. How Did Puma Optimize Their Pricing Strategy?
  8. What Business Strategy Does Puma Use?
  9. Did Puma Stock Fall After Gucci Owner Kering Trimmed Its Stake?
  10. How Does Puma Promote Their Products?
  11. What Is the Purpose of Puma’s Content Management System?
  12. Why Did Kering Sell Puma Stake?
  13. How Does Puma Differentiate Itself From Competitors?
  14. What Issues Are Puma Trying to Address?
  15. How Does Puma Use Social Media?
  16. What Are the Three Segmentation Strategies Used by Puma?
  17. Did Puma Become the Leading Sportswear Brand in India?
  18. What Is Puma’s Brand Positioning?
  19. How Did Puma Adapt Its Strategy Over the Years?
  20. How Did Puma Use Tech to Dominate the Sportswear Market in India?

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BusinessEssay. 2022. "61 Puma Research Topics & Essay Examples." September 11, 2022. https://business-essay.com/companies/puma-research-topics/.

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BusinessEssay. "61 Puma Research Topics & Essay Examples." September 11, 2022. https://business-essay.com/companies/puma-research-topics/.