Global distribution strategy implies choosing the best export countries, most effective channels, as well as product positioning. If you’re looking for international distribution strategy examples, you are in the right place! This page contains essay samples on most successful global distribution strategies.
🔝 Top 5 Global Distribution Strategy Examples
- Under Armour Company: International Trade
- KeepCup Company's Marketing Campaign Plan
- RAK Ceramics: Case Study
- Amazon.com: Transportation and Warehousing Strategy
- The Potential Success of International Expansion of Lululemon Athletica
đź“Ť Global Distribution Strategy: What Is It?
Developing a successful global distribution strategy requires:
- Identifying the country you want to start distribution in (both online and offline),
- Choosing the best possible distribution mediums and methods,
- Defining a competitive selling position for your product or service.
To accomplish this, you require a structured plan and market research expertise.
Selling through Distributors vs. Selling Directly: Pros & Cons
Selling through distributors helps new exporters avoid hassles in the process. They benefit from the intermediary’s networks and market knowledge. Infrastructure investments are not required. Distributors may offer installation plans and even returns. The cons include sharing a portion of your margins and distribution control with the distributor. There may not be exclusivity as the distributor is free to sell both yours and your competitor’s products at the same time.
E-commerce makes it easier for new entrants to reach profitable export markets, but market expertise and knowledge of warehousing, logistics, and shipping are crucial for success. Creating an international distribution strategy is definitely not easy. Creating connections takes time and effort. To create a thriving international distribution strategy, you must also comprehend the people and their culture.
đź“Š 7 Rules of International Distribution Strategy
Here are 7 areas to focus on for making a winner strategy.
Some examples of companies with great global distribution strategies are:
- Amazon,
- Apple,
- Disney.
Are you looking for more information? Check more examples of global distribution strategies on this page.