94 Positioning Strategy Explained

Are you writing a paper on positioning strategy? Our article explains the concept of positioning strategy and how companies use them to gain a competitive advantage in the marketplace. Also, here you’ll read about common types of this strategy and their applications with clear examples. Keep reading, and it will be worth your attention!

🏆 Top-10 Positioning Strategy Examples

1. Lush Cosmetics Marketing Plan – Strategies & Issues
2. The Cooler Bag's Advertising and Promotion Plan
3. Alibaba Brand Image & New Strategy Analysis
4. Product Development Life Cycle Phases
5. Apple’s iHealth Product Marketing Plan
6. Coca-Cola and Pepsi Companies Strategies
7. Coca Cola Company in China
8. Reflektive, Inc.'s Company and Product Analysis
9. Apple Inc.'s Business Environment in 2015
10. Canterbury Company: Consumer Behaviour and Marketing

📖 What Is Positioning Strategy?

A positioning strategy is a business plan to market ideas or brands to rank high in the minds and hearts of consumers. The brand strategy positioning of a company marketing its strengths will sit higher than simply selling the product. For example, we have two similar companies. The first company deals with durable gloves; the second makes durable, flexible, warm, and waterproof gloves. Thus, the second company is proactively improving its brand positioning.

Why Is Positioning Important?

Positioning is crucial for a brand because it provides a competitive advantage by differentiating it from its rivals. By positioning itself uniquely in the market, a brand can stand out and attract more customers. Effective positioning also helps a business price its products correctly based on its target market’s perceived value.

Finally, strategic positioning can unleash creativity, leading to innovative and engaging marketing campaigns that resonate with consumers, creating brand loyalty and repeat business. Therefore, investing in brand positioning can be critical to achieving long-term success and profitability.

💼 What Are the 5 Positioning Strategies?

1. Based on product characteristics.
   Consider the gloves mentioned at the outset of the article. Our second company used product characteristics to strengthen its brand positioning. Thus, the company highlights the strengths of the product over its competitors.
2. Based on quality.
   The quality of the product is highlighted to make consumers see it as a desirable luxury product. When this is done right, consumers will want the product no matter the price allowing for a higher pricing strategy.
3. Based on product use.
   By highlighting usage aspects of products, different companies can sell similar products for various reasons. Our first company might sell lipstick based on its long-lasting capabilities, and the second one may sell a matching lipstick based on its vibrant color. Both lipsticks are of the same quality, but this sample shows that each company will attract consumers by selling the product based on a specific use.
4. Based on price.
   Competitive pricing is a brand positioning strategy that shows the business’s niche to be the best value at the best price. A company would focus on keeping costs low with this approach. Alternatively, a business can find a market niche and sell its product. Being the only seller of a mid-priced product would ensure the company gains consumers.
5. Based on the competition.
   It uses the competition as a reference point to build a well-established brand. For example, some companies may have many consumers for a particular product at a niche price. In turn, another company can analyze the sales of successful outcomes of certain companies. And create a similar but improved product to attract their customers.

✨ Product Positioning Strategy Example

• Amazon’s positioning strategy is to provide a one-stop shop for anything anyone might need. Being one of the largest online markets that sell anything is a huge selling point, with consumers making them stand out above the crowd. It’s an excellent example of a price-based strategy, but it also uses the product characterizes strategy approach; their goods are affordable and many.
• Apple’s positioning strategy is based on product characteristics, making unique products that appeal to the consumer’s hearts. Through effective marketing, consumers think that using their products shows they are imaginative, innovative, and creative.
• Beauty Counter uses the product characteristics strategy by highlighting how their makeup products differ from the norm. At the same time, most products are simple to make people look and feel beautiful. Beauty Counter provides products made with clean, safe ingredients that will cleanse the skin.
• Organic Bath holds a successful product quality strategy. They sell luxurious and healthy goods for both the consumer and the planet. This approach makes the consumer feel pampered and like they are doing the right thing by choosing a planet-safe product.

In today’s crowded marketplace, positioning strategy is more important than ever. With the right approach, positioning strategy can help businesses drive sales, increase market share, and build a strong brand reputation. If you liked our article, be sure our samples are as valuable. Check them out!

📝 Positioning Strategy Research Paper Examples

1. Etihad Airline Project: Strategic Management
   Business essay sample: Etihad Airways should focus on supplying its consumers with premium products that suit their needs and experiences. The premises should be furnished in a luxurious manner.
2. Starbucks Company: Market Analysis
   Business essay sample: Starbucks offers a range of coffee products including fresh brewed coffee, packaged coffee, tea, food, mugs, and coffee making hardware.
3. Product Marketing Throughout Three Time Zones
   Business essay sample: The relevance and suitability of measuring customer expectations, customer perceptions, customer satisfaction, and service quality is very essential in evaluating perspectives.
4. Fly Dubai Airline's Market Analysis and Strategies
   Business essay sample: The marketing audit report presents a comprehensive situational analysis of different strategies that the low-cost Fly Dubai Airline.
5. Consumer Innovativeness: A Marketing Approach
   Business essay sample: The result of increased consumer loyalty is an increase in products that a given organization produces and sells, and as such, an eventual advancement in the scale of revenues.
6. Kit Kat Marketing Strategy & Rebranding
   Business essay sample: Are you researching KitKat target market? 🍫 Read this study to explore the Kit Kat marketing strategy of rebranding. 📝 The scope of the report includes the marketing mix and recommendations. ✔️
7. NMC Healthcare Company's Mission and Vision
   Business essay sample: The work uncovers the topic of the importance to be a mission- and vision-oriented company operating in the healthcare sector on the example of NMC Healthcare.
8. Jouf Water Company's Strategic Marketing
   Business essay sample: In this paper, the researcher seeks to analyze the appropriate strategies that Jouf Water Company should use in the new market, based on marketing mix elements.
9. Clarins Company's Strategic Analysis
   Business essay sample: The skincare and the make-up market is currently very saturated. The French brand Clarins benefits from such opportunities as market growth and the eco-oriented generation.
10. Halal Diet Products' Marketing Plan
    Business essay sample: There is no big gap regarding the views of potential customers about the special Halal Diet which will be offered in the market.
11. SunTrust Bank and Bank of America: Marketing Concepts
    Business essay sample: The marketing strategies that are chosen should ensure that the customers are given the best services so as to maintain them and to improve on their well being and that of the society’s at large.
12. Adidas Company's Position and Performance
    Business essay sample: Short term liquidity position of Adidas Company has been analyzed below. A number of ratios were calculated during the last 5 years for analysis purposes.
13. Starbucks Marketing Strategy
    Business essay sample: The strategy of Starbucks was to increase the access to its consumers on a level which the competition could not even think of
14. ExxonMobil Singapore's Strategic Analysis
    Business essay sample: ExxonMobil's market position is strategically important in light of the growing demand for oil from regional countries such as China and India.
15. Perceptual Map Simulation
    Business essay sample: Competition is not only restricted to your local market; with increasing globalization, the entire international forum is becoming your playing field.
16. Viability of a New Invention in Gymnasium Industry
    Business essay sample: This report would discuss the appropriate way to a new business in energy gymnasium industry as an extended business of the firm named “Amazing Ideas”.
17. Comcast Cable Company: Strategy Review
    Business essay sample: The company offers fast internet connection, clear broadband phone service, digital services and other innovative programming.
18. Nokia Marketing Plan Analysis
    Business essay sample: Nokia, the pioneer of mobile phone producers in the whole world, has many differentiated products. This report is a marketing plan concerning to market these products.
19. Jordan’s Landscaping: Marketing Management Plan
    Business essay sample: in the case of Jordan’s, they provide an all-around the year property maintenance for any project that they have maintained for very competitive rates.
20. Google: Strategic Management Case
    Business essay sample: Google offered advertising solutions, international internet search solutions, through its portal that means the computing domicile site for a web browser on the internet.
21. Adventure Tours Australia: International Marketing Plan
    Business essay sample: In order to introduce a new product to the market it is important that a comprehensive marketing strategy be developed by considering target market, market segment and positioning.

💡 Essay Ideas on Positioning Strategy

1. Furniture Company: Marketing Research and Enhancement
   Business essay sample: This report identifies the future changes in the trends of the furniture market and also recommends possible strategies which can be helpful to recover from this situation.
2. Positioning and Brand Management in Coca-Cola
   Business essay sample: In the case of Coca-cola positioning and brand management is the key point of the company’s sustainability and survival in the open market.
3. American Automobile Industry
   Business essay sample: This paper is based on the American automobile industry’s recent integrated marketing communication strategies.
4. Report on George at ASDA
   Business essay sample: This paper is a report on the business operations of George at ASDA in the value clothing market in the UK and the challenges it faced in the market.
5. Golden Circle Company's International Marketing Plan
   Business essay sample: The Golden Circle Company is one of the Australian fine fruits and vegetable manufacturers, which produces more than 15 varieties and is one of the largest pineapple processors.
6. Street’s Ice-Cream Company’s Segmentation, Targeting and Positioning
   Business essay sample: The ice cream product can adopt various strategies involved in marketing to improve its image and sales to the public: advertising, branding, customer focus and sales promotion.
7. Diesel Product Line Role in Male Beauty Products Market
   Business essay sample: This paper mainly focuses on the product line of Diesel in male beauty products through the various aspects and explains some strategies to establish the brand in the market.
8. Strategic Management in Ryanair
   Business essay sample: The paper examines the strategic management structure and two Mintzberg models implemented in Ryanair Airlines Company.
9. Marketing Analysis of GameStop
   Business essay sample: This research deals with a market analysis of Game stop and its ability to use e-marketing theory, its competition, customers and marketing needs, target market profile, etc.
10. Starbucks Corporation's Promotion Strategy
    Business essay sample: Starbucks has engaged in some promotion strategies in its coffee and beverage business to emerge as a global market leader.
11. Primark Stores Limited’s Supply Chain Management
    Business essay sample: The discussion involves an analysis of the role of supply chain management in the fashion retail sector. The analysis entails Primark Stores Limited as an example.
12. Honey Monster Cereal Products: Brand Extension
    Business essay sample: Brand extension is one facet of brand positioning. Honey Monster has evolved from a product promoting mascot into a company banner due to its acceptability and popularity.
13. Middlesex University: Integrated Marketing Communication
    Business essay sample: The plan is designed for Middlesex university for conducting a seminar in Escola Superior de Tecnologia e Gestão de Lamego, Portugal for attracting more number of students.
14. Frito-Lay and Cracker Jack: Case Analysis
    Business essay sample: This paper has centered to represent an analysis and examination of the merger between Frito-Lay and Cracker Jack, and an investigation of whether it would be successful or not.
15. Personal Finance Tesco Company
    Business essay sample: Tesco Plc is known as major grocery retail store worldwide. But now Tesco is going to offer Consumer Banking n the financial market to gather potential customers.
16. We Simplify the Internet: Internet Accessability for SMEs
    Business essay sample: The mission statement of WSI Internet Consulting is increasing the growth and profitability of SMEs businesses through an enhanced and efficient provision of internet solutions.
17. Product Positioning in Oligopolistic Markets
    Business essay sample: An oligopoly is a kind of market structure wherein a few sellers control the proceedings in an industry or a certain market segment.
18. Sony Corporation and Its Product: Marketing Planning
    Business essay sample: Marketing planning provides the basic means for designing the marketing mix, implementing marketing programs, and establishing new marketing objectives.
19. Hong Kong Greenking Food Stuff Co Ltd.: Case Study
    Business essay sample: The company selected for analysis is Hong Kong Greenking Food Stuff Co Ltd. This company specializes in frozen food distributed through traditional stores and the Internet Web Site.
20. Marketing in Everyday Life
    Business essay sample: The aim of the paper is to analyze two business organizations, which operate on a single market sphere; investigating the respective marketing activities of these organizations.
21. Marketing and Its Segmentations
    Business essay sample: It is important for the company to implement effective marketing strategies. Before a company determines the correct marketing strategy, it must first analyze its place in the market.

👍 Good Positioning Strategy Essay Examples to Write about

1. Consultancy Business Proposal for M&S
   Business essay sample: M&S’s problems have been created by its rigidity to change and this implies that changes from within can alter the company’s results in the future.
2. Coca-Cola: Product Development Analysis
   Business essay sample: This paper aims at analyzing some of the reasons that have made some products successful while others fail to gain market.
3. Sony’s Brand Strategy: The Effectiveness Brand Strategy in the Creation of Brand Value
   Business essay sample: Due to the measures that the management has in place, the Sony brand will continue to reverberate across the Electronics sector, but this can only be for some time.
4. Toyota Prius – Marketing Plan
   Business essay sample: The paper will attempt to present a marketing plan for the Toyota Prius. The Toyota Prius has launched a few years ago and has seen a significant degree of success.
5. Red Hook and Widmer: Corporate and Industry Background
   Business essay sample: Craft Brewers Alliance Inc has demonstrated its strong position as a market leader in a market dominated by stiff competition from the national brewing companies.
6. New Emerging Genre From Hip-Hop and the Music Industry
   Business essay sample: This report details the process involved in achieving successful launch of the product in the market for Starshots Glamour Company. The company uses unique pricing strategy.
7. Aussie Pooch Mobile Pty: Strategic Plan
   Business essay sample: The main success factors include the popularity of the brand among customers and franchisees and the increase of the company revenues.
8. Apple and Microsoft Companies' Marketing Approaches
   Business essay sample: Marketing strategy determines the choice of market segments that the company is targeting and it is part of the strategic direction of the company.
9. Subway Franchise's Positioning Strategy
   Business essay sample: The changing social environment and the lack of proper marketing campaign strategies that support Subway's repositioning are limiting rapid success in terms of market penetration.
10. Consumer Behavior Audit: Anoush Soap
    Business essay sample: In this review we are going to lay our focus on a toilet soap called Anoush, which is manufactured in the United States and go-ahead to look at how well it can perform in Brazil.
11. Strategic Brand Management: Coca-Cola and Pepsi Brand
    Business essay sample: Branding is one of the most important marketing strategies. This paper looks at brand management strategies as used in Coca cola and Pepsi brands.
12. Market Share of Lowe’s Corporation Improving
    Business essay sample: The competitor analysis of the Lowe’s market share shows that the company actually needs strategies for improvement.
13. Abercrombie & Fitch: Brand Revitalization and Extension Strategies
    Business essay sample: The target customer for A&F brand must be extended in terms of demographics i.e. age, sex, color, and race. The traditional white man’s wear concept of the brand must be changed.
14. Pfizer Inc.: Company Analysis
    Business essay sample: Competition is the main threat and problem facing Pfizer Inc. bearing in mind that any loss or decline in market opportunities is a potential killer to any business.
15. Marketing of Services in Industry Sector: General Electrics
    Business essay sample: This article will explain why the product dichotomy in marketing theory is no longer sustainable, how services are not different and how marketers just need to look beyond ‘goods’.
16. Marketing Fundamentals to Magnolia Web Studio
    Business essay sample: Demonstration of the applicability of the marketing concepts to promote the website Magnolia Web Studio. The paper contains an overview of the general marketing concept
17. Dena’s Salon: Marketing Plan
    Business essay sample: Dena’s salon is a professional beauty salon committed to providing every time highly customer’s satisfaction through its rendering outstanding service.
18. Tukster Hotel: Business Strategy
    Business essay sample: The context of the business strategy of the Tukster Hotel will involve the in-depth analysis of the resources, capability, competitive advantage, and strategic formulation.
19. Jet Airways' Strategic Financial Management
    Business essay sample: The purpose of this report is to evaluate the strategic position of Jet airways. Jet Airways is one of the leading private airlines in India.
20. Saxonville Sausage Company: Ann Banks' Case
    Business essay sample: Saxonville Sausage Company hired Ann Banks for analysis of the company’s relevant reports and she offered new brand positioning and marketing strategies.
21. Vodafone’s Marketing Strategy Within the UK Market
    Business essay sample: With the rapid globalization aided by technological advancement, the information technology industry has bequeathed man with an easy way of communication.

🎓 Simple Research Paper Examples with Positioning Strategy

1. Corporate Travel Services' Tourism Marketing Plan
   Business essay sample: This marketing plan aims at creating an environment for the Corporate Travel Services company that will allow it to survive the current downturn of the global economy.
2. Sweet Bits Branding, Pricing, and Distribution Strategy
   Business essay sample: Various products manufactured by SBC will remain faithful to the principles of high-quality, low-cost, organic, and ethically manufactured food
3. Nokia: Market Planning
   Business essay sample: Segmentation, targeting and positioning are the most important elements in marketing. Segmentation helps to identify market segments where a product can be marketed.
4. McDonald's, Tesla and Apple: Segmentation, Targeting and Positioning
   Business essay sample: This article will explore the concepts of segmentation, targeting and positioning using the examples of McDonald's, Tesla Motors and Apple Inc.
5. Easy Jet Marketing Plan and Reflection Report
   Business essay sample: Easy Jet is Europe’s leading short-haul airline with a market presence in more than 30 countries around the world.
6. Gogo Juice Company: Financial Plan
   Business essay sample: Financial projections indicate that it should begin making a substantial profit, which will keep multiplying, by the end of its 3rd year with an initial capital of $200,000.
7. Using Perceptual Maps in Market Simulation
   Business essay sample: To ensure that sales revenue of products is increased, it is necessary to consider the product situation and include the necessary parameters to be used in the marketing strategy.
8. L’Oreal Paris Strategic and Marketing Objectives
   Business essay sample: This report aims to provide efficient marketing mix solutions to reach the company's strategic and operational marketing objectives.
9. The Segmentation, Targeting and Positioning Model
   Business essay sample: The segmentation, targeting and positioning model proposes a method where a firm selects a segment of the market and delivers products that meet its needs in the best way possible.
10. Emaar Hospitality Group's Segmentation, Targeting, Positioning Strategies
    Business essay sample: Emaar Hospitality Group focuses on high-end luxury hotels and restaurants that revolutionize the hospitality sector in the United Arab Emirates.
11. Amazon Company: Internal & External Analysis
    Business essay sample: This paper discusses the Amazon industry, the discussion includes the internal organizational audit, external stakeholder analysis, and strategic plan of the company.
12. McDonald’s Accounting Information System
    Business essay sample: This paper examines the information system of McDonald’s to respond to issues related to information systems and the accounting information system.
13. Strategic Positioning: Management Accounting
    Business essay sample: Strategic positioning can only be achieved through the integration of accounting practices with other practices of the organization.
14. Holistic Marketing in Practice
    Business essay sample: The changing legal and political environment can be a major problem for the sustainable growth of Royal Dutch Shell.
15. Tesco Plc Company's Business Environment
    Business essay sample: To analyze and evaluate the business environment of a Tesco Plc Company, factors like competitors, and the legal factor will be analyzed in this paper.
16. JetBlue Airways' Hybrid Business Model
    Business essay sample: In this paper, the researcher seeks to investigate the airline’s hybrid business model and how it has enabled the company to achieve sustainable growth in this market.
17. Almarai Company and Dynamics of Business Environment
    Business essay sample: A change in the political environment can change how corporations are governed and the models of business to adopt.
18. Associated Brands Industries Limited (ABIL) Charles Chocolates
    Business essay sample: Strategy for the Associated Brands Industries Limited (ABIL) Charles Chocolates Company of entering the vegan chocolate and chocolate milk markets in Trinidad and Tobago.
19. The Animal Foodland Organization: Branding Strategy
    Business essay sample: This paper will focus heavily on the marketing and branding strategy of the Animal Foodland organization in its region of operation.
20. Emirates Airlines’ Business Model
    Business essay sample: The mechanisms of segmentation, targeting, and positioning are the main components of Emirates Airlines’ business.
21. Arrid Brand: Environmental Scan and Industry Analysis
    Business essay sample: The report demonstrates Arrid's analysis, including environmental scan and industry analysis, and indicates the current brand's situation and its competitors.