83 Market Segmentation Strategies [Types + Examples]

Do you want to learn more about market segmentation? Our article covers the most common market segmentation strategy types, examples, and best practices for implementation. Keep reading to discover more about that topic for maximizing marketing campaigns.

🤩 Top-10 Examples of Market Segmentation Strategies

  1. Barclays Company Marketing Plan
  2. The Cooler Bag's Advertising and Promotion Plan
  3. Sportzshoo Company's Market Segmentation Strategy
  4. The Coca-Cola Company's Marketing Plan in China
  5. Marketing Planning, Segmentation and Products
  6. KeepCup Company's Marketing Campaign Plan
  7. The New Hybrid Toyota Prius: Marketing Plan
  8. Arnott's Family Company Marketing Strategy
  9. Market Structures and Pricing Strategies
  10. The Case of the Adidas and Nike Sneakers Market

🙌 Market Strategy & Segmentation: Key Terms

Market segmentation strategy requires a thorough understanding of the company’s target consumers. It’s a form of targeting and positioning the product in the market. In the following two sections, you’ll learn how companies create an effective strategy and why it’s necessary for their business.

What Is a Market Segmentation Strategy?

A market segmentation strategy involves dividing the buyers into specific groups. Creating the different customer segments aims to identify how the products and services appeal to particular client types. This form of marketing management is more effective than targeting the mass market.

Why Segmentation Strategy in Marketing Is Important

Implementing a segmentation strategy in marketing can provide various advantages for businesses. Hereafter we have listed the main ones:

  • By targeting the appropriate audience, companies can enhance their sales performance and achieve their objectives more effectively.
  • This approach also enables businesses to create products that meet the specific needs of their customers.
  • Segmentation can open up opportunities for business expansion.
  • Targeting a specific audience can provide businesses with more focus and direction.

🏆 What Are the 4 Types of Marketing Strategy Segmentation?

There are four criteria for marketing strategy segmentation, which are the following:

  1. Demographic.
    The most common category for dividing customers is based on demographic factors. It starts by identifying specific population traits, such as age, gender, income, marital status, occupation, religion, etc. One of the most common segmentation strategy examples is to combine gender and income. For example, the brand will target women in their early 20s to late 30s for the company’s marketing campaign.
  2. Psychographic.
    This marketing strategy segmentation involves grouping consumers based on their hobbies and interests. So, it enables businesses to focus on a specific niche and boosts brand recognition. The common traits used to distinguish these clients include social status, personality type, interests, and attitudes. For example, restaurant owners target high-end customers with gourmet and exclusive dining experiences.
  3. Behavioral.
    Behavioral segmentation relies on consumer insights gathered from surveys and data reports. It also looks at marketing trends to develop targeted marketing strategies. Key trends include brand loyalty, price sensitivity, and use patterns. For example, our target buyers are likelier to buy brands that offer low prices or seek the best deals.
  4. Geographic.
    Geographic segmentation is a traditional form of segmentation focused on customers’ location. A location-based approach to marketing divides clients according to the country, region, or city. For example, we have a retail chain that uses geographic segmentation to promote raincoats and umbrellas in areas that experience frequent rainfall.

🌟 Segmentation Strategy Examples

To achieve the most favorable outcomes for the marketing campaign, we consider employing these segmentation strategy examples:

Market and opportunity assessments.
The first step is to define the company’s market. It will serve as the basis of the segmentation approach. What is the brand’s current position in the market? Is there a demand for the products or services?

Segmentation and targeting.
Choose from any marketing segmentation approaches we’ll focus on demographic, psychographic, behavioral, and geographic. We can also combine these segments to ensure a highly targeted approach.

Analysis of customer demands.
Conduct preliminary surveys, polls, and market research to gather essential data about our consumers. Use this data to understand customer needs.

Products development.
We should use the data to develop products that align with the buyers’ requirements. So, the company can also produce various product types to address different market segments.

Campaign improvement.Thus, we continue testing and improving our existing strategy to match the desired outcomes. By continuously testing and refining it, the company can stay ahead of its competitors and meet the evolving needs of its customers.

In conclusion, businesses can optimize their marketing efforts and enhance customer relationships by employing market segmentation strategies. These strategies increase efficiency in using resources, time, and other marketing resources. Thus, understanding the clients enables to tailor of the messaging to influence the buying decision. We hope our article was informative and valuable to you. Also, feel free to read our samples on this topic!

📝 Market Segmentation Strategy Research Paper Examples

  1. Barclays Company Marketing Plan
    Business essay sample: The purpose of this assignment is to develop a marketing plan for Barclays PLC basing on analysis of the Barclays PLC situation, its market overview, SWOT and competitor analysis.
  2. The Cooler Bag's Advertising and Promotion Plan
    Business essay sample: The advertising and promotion plan will require the company to spend more than what its competitors will spend to enable it to gain a competitive advantage.
  3. Sportzshoo Company's Market Segmentation Strategy
    Business essay sample: As a medium sized fashion player specializing in sports footwear, Sportzshoo plc ventures in a market involving competition from different levels.
  4. The Coca-Cola Company's Marketing Plan in China
    Business essay sample: The paper review the implementations of budgetary and strategic management on all levels of marketing that can lay a sustainable base for the sales of Minute Maid.
  5. Marketing Planning, Segmentation and Products
    Business essay sample: The marketer develops a structure of understanding what the customers require and then goes ahead to provide such products.
  6. KeepCup Company's Marketing Campaign Plan
    Business essay sample: This report is devoted to a new marketing campaign of KeepCup, an Australian company specialising in reusable coffee cups that do not bring harm to the environment of our planet.
  7. The New Hybrid Toyota Prius: Marketing Plan
    Business essay sample: Saud Bahwan Group has partnered with Toyota Motors Corporation to improve sales of Toyota cars in the local Omani market. In this plan, the focus was to improve the brand and sales.
  8. Arnott's Family Company Marketing Strategy
    Business essay sample: This paper discusses an effective marketing strategy for the Arnott's family company; it will focus on marketing segmentation and marketing mix.
  9. Market Structures and Pricing Strategies
    Business essay sample: All industries can be divided into four market structures: pure competition, monopoly, monopolistic competition, and oligopoly.
  10. The Case of the Adidas and Nike Sneakers Market
    Business essay sample: This study will identify consumer perception barriers of green purchasing behavior and examines the effect of these barriers towards CSR practices.
  11. Hennes & Mauritz Company's Market Environment
    Business essay sample: The H&M company targets customers who are interested in the fashion apparel. The company specializes in the cheap chic and fast fashion products for women, men, and children.
  12. Service Marketing in the Restaurant Business
    Business essay sample: Service marketing is getting very competitive in the current market. Players in this industry are faced with a number of challenges in the market.
  13. Adult Soft Drinks Market in the UK
    Business essay sample: The soft drinks market in the UK has been growing fast over the past years. Beverage companies are moving away from alcoholic drinks to curve niche in soft drinks markets.
  14. Different Market Structures Analysis
    Business essay sample: Market structure is defined based on the number of businesses operating in the market. This paper aims at looking at some of the market structures and analyzing their different pricing strategies.
  15. Global Market Segmentation Analysis
    Business essay sample: Market segmentation is the process of dividing a large market into subsets of customers with common characteristics or common needs.
  16. NMC Healthcare Company's Mission and Vision
    Business essay sample: The work uncovers the topic of the importance to be a mission- and vision-oriented company operating in the healthcare sector on the example of NMC Healthcare.
  17. Comparison of Market Reforms in China and Russia
    Business essay sample: Chinese reforms success and Russia’s reform failure, was crucially due to each opting to a different approach to the market economy.
  18. Promotion Opportunity Analysis for Coke-Cola Product
    Business essay sample: This is one of the major processes when carrying out the promotional opportunity analysis; for coke-cola communication is a key factor in carrying out promotional objectives.
  19. Sustainable Marketing Strategy and Its Elements
    Business essay sample: Societal marketing, geographical segmentation and real marketing are essential components of a sustainable marketing strategy for a company.
  20. Notes Restore: Business Plan Proposal
    Business essay sample: The purpose of the proposed business venture is to create a stationery product that will succeed in the current market.
  21. Best Buy Inc.: Company Analysis Project
    Business essay sample: This paper will look into the company analysis of Best Buy as a corporate leader of today excelling in the sales of electronic goods.

💡 Essay Ideas on Market Segmentation Strategy

  1. Txiv Smart Meter Prototype Analysis
    Business essay sample: One way of enhancing profits is through mass production of the TXIV smart meter which involves mass procurement of raw materials.
  2. Global Gadgets Imports Firm's Marketing Strategy
    Business essay sample: Product diversification will be achieved through the introduction of housewares goods as part in addition to the existing product line of Global Gadgets Imports.
  3. Destination Marketing Characteristics
    Business essay sample: Destination marketing is an activity that is aimed at marketing a country’s tourist destinations, cities, country, and regions.
  4. Viability of a New Invention in Gymnasium Industry
    Business essay sample: This report would discuss the appropriate way to a new business in energy gymnasium industry as an extended business of the firm named “Amazing Ideas”.
  5. Comcast Cable Company: Strategy Review
    Business essay sample: The company offers fast internet connection, clear broadband phone service, digital services and other innovative programming.
  6. Nokia Marketing Plan Analysis
    Business essay sample: Nokia, the pioneer of mobile phone producers in the whole world, has many differentiated products. This report is a marketing plan concerning to market these products.
  7. Jordan’s Landscaping: Marketing Management Plan
    Business essay sample: in the case of Jordan’s, they provide an all-around the year property maintenance for any project that they have maintained for very competitive rates.
  8. Hyundai Motor Company's Market Consulting Project
    Business essay sample: Hyundai Motor Company was founded in 1967 in South Korea by Mr Chung Ju Yung when there were other key players in the market.
  9. Adventure Tours Australia: International Marketing Plan
    Business essay sample: In order to introduce a new product to the market it is important that a comprehensive marketing strategy be developed by considering target market, market segment and positioning.
  10. Furniture Company: Marketing Research and Enhancement
    Business essay sample: This report identifies the future changes in the trends of the furniture market and also recommends possible strategies which can be helpful to recover from this situation.
  11. Corporate Travel Services Marketing Plan
    Business essay sample: The Corporate Travel Services can adopt various strategies involved in marketing to improve its image and sales in the public.
  12. American Automobile Industry
    Business essay sample: This paper is based on the American automobile industry’s recent integrated marketing communication strategies.
  13. MaxShim Florists: The Marketing Plan
    Business essay sample: The mission of MaxShim Florist is to become the leading supplier of floral products within the US domestic and foreign market.
  14. The Aspects of International Marketing
    Business essay sample: Starting with market research as the basis for entering into an international market, companies need to make proper decisions on whether to go abroad, how to enter markets, etc.
  15. "A Cut Above" Hairdressing Business' Marketing Management
    Business essay sample: The A Cut Above business has to introduce a new type of cutting and styling method to improve the good appearance and confidence of customers.
  16. Street’s Ice-Cream Company’s Segmentation, Targeting and Positioning
    Business essay sample: The ice cream product can adopt various strategies involved in marketing to improve its image and sales to the public: advertising, branding, customer focus and sales promotion.
  17. Report on Microsoft Canada: Xbox Marketing
    Business essay sample: To increase its market performance, the management of Xbox Canada has formulated a strategy to increase its market share by venturing into the international market.
  18. A Tourism Product's Marketing Plan
    Business essay sample: The paper aims to illustrate how the firm can effectively launch the product in the market and attain a competitive advantage both in the domestic and foreign markets.
  19. Marketing Analysis of GameStop
    Business essay sample: This research deals with a market analysis of Game stop and its ability to use e-marketing theory, its competition, customers and marketing needs, target market profile, etc.
  20. The Bank’s of America Standards and Tactics
    Business essay sample: Description and analysis of the Bank of America standards and tactics in marketing segmentation which help in the building up of excellent products in the industry.
  21. “A Cut Above” Hairdressing Business: Marketing Advice
    Business essay sample: ‘A cut above’ will try to maximize the opportunities for consumer complaining so that management can get a more complete picture of customer reactions to their services.

👍 Good Market Segmentation Strategy Essay Examples to Write about

  1. We Simplify the Internet: Internet Accessability for SMEs
    Business essay sample: The mission statement of WSI Internet Consulting is increasing the growth and profitability of SMEs businesses through an enhanced and efficient provision of internet solutions.
  2. Company Analysis: Home Depot and Menards
    Business essay sample: The article analyzes marketing strategies in relation to product diversity, pricing strategies, promotion and distribution of Home Depot and Menards companies.
  3. Florist Boutique + Café: Business Plan
    Business essay sample: The business plan is going to be prepared on a combined flower shop and coffee house known as “Florist Boutique + Café”.
  4. Dynamic Audio Teaching Ltd.: Business Plan
    Business essay sample: The Dynamic Audio Teaching projects development was devised to rectify current problems and constructed with industry collaboration.
  5. Business Planning Guide for Entrepreneurs
    Business essay sample: The checklist to determine whether the business plan is on the right path or you need more information as regards your strategy and the business market you are venturing into.
  6. ‘Bob & Lloyd Pizzeria’ in Cambridge: Business Plan
    Business essay sample: The objective of this paper is to develop a business plan for the successful creation of Bob & Lloyd Pizzeria and to make a market analysis of the fast-food industry.
  7. Virgin Blue vs. Jetstar: Comparative Analysis
    Business essay sample: This paper studies the cases of Virgin Blue and Jetstar to understand the brand equity of the existing brands.
  8. General Motors Company: Pricing Strategies
    Business essay sample: From 2008, GM had been utilizing various techniques for promoting price through retail, dealer, and fleet incentives regarding customer rebates, monetary rate assistance.
  9. Werribee Park: Marketing Strategy
    Business essay sample: The case of Werribee has presented an avenue of understanding that different aspects of marketing can be used to attract and retain customers.
  10. Aloha Airlines: Marketing Strategy
    Business essay sample: Aloha Airlines had its headquarters in Honolulu, Hawaii. The Airline operated in Honolulu International Airport.
  11. Marketing Analysis of Frito Lays Dips
    Business essay sample: Frito Lay is a company that manufactures and distributes snack foods and this company was incorporated in 1932 in the US with its headquarters in San Antonio Texas.
  12. New Emerging Genre From Hip-Hop and the Music Industry
    Business essay sample: This report details the process involved in achieving successful launch of the product in the market for Starshots Glamour Company. The company uses unique pricing strategy.
  13. Apple and Microsoft Companies' Marketing Approaches
    Business essay sample: Marketing strategy determines the choice of market segments that the company is targeting and it is part of the strategic direction of the company.
  14. Consumer Behavior Audit: Anoush Soap
    Business essay sample: In this review we are going to lay our focus on a toilet soap called Anoush, which is manufactured in the United States and go-ahead to look at how well it can perform in Brazil.
  15. Wok to Walk: Marketing Plan Proposal
    Business essay sample: This paper attempts to prepare a complete marketing plan for the purchase of a franchise of a small fast-food chain named Wok To Walk.
  16. McDonald’s: Marketing Mix Segments
    Business essay sample: Analysis of the company’s marketing mix shows that the company is global and therefore, targets the global market. Various market segments exist at McDonald’s.
  17. Consumers’ Behaviors in Life Fit Gymnasium Center
    Business essay sample: Consumers’ behaviors at the fitness clubs have changed a lot and therefore, it becomes important to investigate the changes of consumers’ behaviors at fitness clubs.
  18. Next Plc's Profile in the Sportswear Industry
    Business essay sample: If the champion brand managers of NEXT Plc could allocate more marketing strategies in the sportswear markets then this firm would come out of the wood.
  19. TESCO Personal Finance and Strategic Analysis
    Business essay sample: In the United Kingdom, TESCO is the largest and leading retail business in the food and non-food industry. This retail business is also in personal finance.
  20. Marketing for the Wrappz Vinyl in Undercover Design Ltd
    Business essay sample: Wrappz vinyl covers are the new innovative product of the undercover Design Ltd Company, is one of the best-selling products. It helps to promote the marketing of the company.
  21. Coca-Cola and Pepsi-Cola Companies' Marketing
    Business essay sample: The two companies, Coca-Cola and Pepsi-Cola, depend on experienced employees, finance, and brand names as their strengths in competing for market share.

🎓 Simple Research Paper Examples with Market Segmentation Strategy

  1. Marketing of Services in Industry Sector: General Electrics
    Business essay sample: This article will explain why the product dichotomy in marketing theory is no longer sustainable, how services are not different and how marketers just need to look beyond ‘goods’.
  2. Marketing Fundamentals to Magnolia Web Studio
    Business essay sample: Demonstration of the applicability of the marketing concepts to promote the website Magnolia Web Studio. The paper contains an overview of the general marketing concept
  3. Asda Stores' Strategic Marketing
    Business essay sample: The report evaluates and analyzes the current marketing strategies of Asda and proposes changes in its strategic planning and channels of distribution.
  4. A Java Culture Coffee Shop's Business Plan
    Business essay sample: A Java Culture coffee place in as a handy necessity when it comes to a place where people will get to relive their lives’ stresses, meet their friends.
  5. Natural Goodness Plc's Marketing Principles
    Business essay sample: The primary objective of the report is to advice some better marketing approaches for the better profit gain by “Natural Goodness Plc”.
  6. Marketing Communications Plan: Audi
    Business essay sample: Sales promotion and marketing are at the core of the company's success. Promotion is an important element of the marketing mix.
  7. Nokia Wireless Headphones' Marketing Management
    Business essay sample: This paper will seek to develop a marketing strategy that Nokia will use in its new model of wireless headphones.
  8. Corporate Travel Services' Tourism Marketing Plan
    Business essay sample: This marketing plan aims at creating an environment for the Corporate Travel Services company that will allow it to survive the current downturn of the global economy.
  9. Sunglass Hut: Preliminary Marketing
    Business essay sample: The paper "Sunglass Hut: Preliminary Marketing" focuses on the Australian market where we have Sunglass Hut as the main retailer.
  10. Managing People, Finance and Marketing
    Business essay sample: In managerial grid approach, there are five types of leadership practiced by different manager in different organisational arrangement.
  11. Market Orientation and Productivity Regarding the Organization Strategy
    Business essay sample: To enhance the performance of the firm, choosing the right strategy to pursue in terms of a competitor or market orientation is the best method that an organization can apply.
  12. Principles of Marketing Hospitality Industry
    Business essay sample: The hospitality industry is one sensitive industry, and minimal changes in the political, social or economical scene can lead to adverse changes in the industry.
  13. Marketing Plan for the FlaBlaster Product
    Business essay sample: This is a document about FlaBlaster, a product that is able to reduce the weight of a person without using other weight loss procedures such as surgery.
  14. External Analysis in the US Retail Industry
    Business essay sample: The US retail market is full of political influence since it includes the people and the people are the building blocks of all politics.
  15. Marketing Strategies: Case of ING DIRECT Bank
    Business essay sample: This paper analyzes the case of the ING DIRECT Bank institution based in Australia. The paper seeks to link literature on marketing strategies in view of the marketing strategies.
  16. Nokia: Market Planning
    Business essay sample: Segmentation, targeting and positioning are the most important elements in marketing. Segmentation helps to identify market segments where a product can be marketed.
  17. Marketing Plan for Kraft Foods
    Business essay sample: The marketing plan relates to Kraft Foods Incorporation which is a firm that operates within the United States food processing industry.
  18. McDonald's, Tesla and Apple: Segmentation, Targeting and Positioning
    Business essay sample: This article will explore the concepts of segmentation, targeting and positioning using the examples of McDonald's, Tesla Motors and Apple Inc.
  19. Red Bull Company's Marketing Analysis
    Business essay sample: The analysis of marketing is designed to identify strong features in Red Bull's production, pricing, promotion, distribution, and market segmentation approaches.
  20. The Quick Bites’ Food Truck: Business Plan
    Business essay sample: This report has outlined the planned business venture to open a food truck called Quick Bites in Southwest Florida.

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BusinessEssay. "83 Market Segmentation Strategies [Types + Examples]." August 16, 2023. https://business-essay.com/strategies/market-segmentation-strategy-research-paper-examples/.