32 International Marketing Strategy [Types + Examples]

Are you trying to find some international marketing strategies for your essay or paper? In today’s globalized economy, businesses of all sizes must consider international marketing strategies to compete and thrive. Here, we’ll explore different methods and provide examples of successful implementation. That’s why you should consider checking out our article!

🏆 Top-5 International Marketing Strategy Examples

1. Emaar Marketing Strategy for International Expansion
2. Internet Influence on International Marketing
3. Apple Inc.'s Internationalization Marketing Capacity
4. Nissan Company’s International Marketing Strategies
5. Apple Inc.'s Use in the US and Global Markets

🌐 International Marketing: Definition & Exploration

International marketing is the methods and tactics that multinational companies employ to market their services and products in different countries. It can be in several forms: franchising, import/export, online sales, and licensing. As you enter the foreign market, it is prudent to appreciate that each country of interest comes with unique challenges because of laws, communications, and culture.

What Are the 7 Elements of International Marketing? 

International marketing involves unique challenges and considerations. Understanding the seven key elements can help businesses create effective strategies for expanding into global markets. Here are the main components: 

1. Research. It’s the beginning point of the strategy, and it is prudent to make it as elaborate as possible. So, gather as much information as possible. Ask as many questions as possible, such as, “Is the company’s merchandise or service allowed in the new country?” and “What are the requirements?”.
2. Infrastructure. This is a combination of administrative details that form the armature of the strategy. These include securing the business’s domains, trademark registration, and appropriate licensing.
3. Inbound Marketing. That means perfecting SEO to ensure the company optimizes the visibility of its products or services in the new market. It is crucial because buyers are tech-savvy and use the Internet for most operations.
4. Outbound Marketing. These tools, from SMS to emails, will be used to push through messages for building a following in the targeted markets.
5. Communication. Consider this as part of the localization efforts. The goal is to ensure the enterprise’s marketing messages are tailored to the targeted clients.
6. Marketing Localization. It’s central to the company’s success in the worldwide market. It means to leverage the new market’s culture and still leverage the weight that “made in Germany,” or such attributes, carry.
7. Product Localization. The merchandise or service the company is selling has to be accurately localized. In the packaging of the items on sale, formulation, labeling, and suggested application, there should be a localized touch so clients can associate with them. For example, the language should allow users to read and understand the product and its content easily.

📚 What Are the Types of International Marketing Strategies? 

In this section, we’ll explore the different types of international marketing strategies and provide insights on choosing the right approach for the business. Let’s take a closer look at them:

• Multidomestic International Marketing Strategy.
  This international marketing strategy is used by a firm that wants to sacrifice efficiency by focusing on responsiveness to the requirements of the new markets. It means the products are designed to meet the specific needs of targeted new clients.
• Global Marketing Strategy.
  The business foregoes responsiveness to the targeted new markets when using this strategy to favor efficiency. That means only minor modifications are made to existing products before introducing them to new markets.
• Transnational marketing strategy.
  It’s a sort of combination of the two international business marketing strategies. It entails carefully balancing efficiency with adjustments to suit the clients’ preferences in new countries. Application of this model is why most fast-food chains change their products slightly by factoring in local taste or ingredient preferences while retaining the core menus.

International Marketing Examples 

Check out the following four international marketing examples and use them to craft a new one for your organization.

• Dunkin Donuts International Marketing Management Strategy. It is a brand with over 3,200 stores across the globe. The enterprise uses a multi-domestic strategy, adopting its donuts to appeal to specific markets. It serves pork and seaweed donuts in China because these flavors are trendy locally. However, saffron is used for making donuts in India.
• Red Bull International Marketing Strategy. Red Bull employs a transnational strategy. It retains its worldwide appeal but easily localizes its products to match the targeted markets. This is why they host events worldwide, such as the Grand Prix in Indianapolis and Air Race in the UK.
• Microsoft International Marketing Management Strategy. Microsoft is one of the best examples of companies using a global international marketing strategy. Instead of tailoring its products to the respective country’s market, it markets them based on their superior quality. Variance in the new lands is not so significant to Microsoft.
• Intel International Marketing Strategy. Like Microsoft, Intel does not focus on individual markets. Instead, they focus on efficiency without varying their chip designs. The method has been very effective because the chips work with most computers worldwide.

🔎 What Are the 4 Factors Affecting International Marketing?

As you craft the company’s international marketing strategy, it is crucial to understand the factors that affect them. Here is a closer look at these four main factors: 

1. Domestic Factors. These are factors associated with internal affairs at the personal or country level. Good examples include the political scenarios and how the government perceives international-related ethics and trade.
2. Global Factors. These factors are beyond an organization’s control but still impact its operations. They include social influences, culture, demographics, legal challenges, and political conditions.
3. Organizational Factors. These are factors that influence how a business runs or its decision-making methods. They include people, systems, structures, and events under the organization’s control.
4. Geographical Factors. The geographical analysis involves dividing the targeted markets based on their geography. A business can divide geography based on the aspects such as climate, language, and lifestyle. Location is also critical. An enterprise that designs home heating equipment might want to target a market that goes through extended winters.

International marketing strategies are vital for businesses expanding their reach into global markets. By exploring different approaches and examples of successful implementation, companies can gain valuable insights into how to market products and services across borders successfully. We encourage you to read our samples to learn more about this beneficial strategy!

📝 International Marketing Strategy Research Paper Examples

1. KeepCup Company's Marketing Campaign Plan
   Business essay sample: This report is devoted to a new marketing campaign of KeepCup, an Australian company specialising in reusable coffee cups that do not bring harm to the environment of our planet.
2. McDonald's and Coca-Cola Ads in the Russian Market
   Business essay sample: McDonald and Coca-Cola have structured and positioned their commercial adverts in a manner that effectively markets their products in the foreign market environment of Russia.
3. The Coca-Cola Company's International Drink Market
   Business essay sample: This paper analyses the international market of Coca-Cola to provide insights into how the company has operated to achieve the top position in the soft drink industry.
4. Apple’s Target Market and Apple Marketing Strategy
   Business essay sample: Looking for 🕵️ Apple marketing strategy analysis? Apple Inc. manufactures and designs computer software products and consumer electronics 💻. This paper presents Apple’s target market and strategies concerning the 4Ps.
5. McDonalds' Marketing Strategies in the UAE
   Business essay sample: This paper analyzes the marketing strategies of McDonald's in the UAE, its strengths, weaknesses, and opportunities, the micro-environmental and macro-environmental factors.
6. H&M Company's Strategic Marketing in New Zealand
   Business essay sample: This marketing report covers strategic marketing for H&M within the context of New Zealand. It considers recent sector performances, risks, and opportunities for H&M.
7. XYZ Inc.: International Marketing Strategies
   Business essay sample: The work presents a discussion of a variety of stages that a business undergoes to turn into an intercontinental business is required to understand international marketing improvements.
8. International Marketing Plan for Bolton PC Company
   Business essay sample: The main issues addressed to enter a foreign market successfully: marketing across borders, risks, and opportunities that the company will face and country analysis.
9. International Marketing: The Analysis of the Market
   Business essay sample: This paper discusses the important aspects that are necessary before getting into the new business venture. This analysis is vital for the purpose of expansion.
10. Adventure Tours Australia: International Marketing Plan
    Business essay sample: In order to introduce a new product to the market it is important that a comprehensive marketing strategy be developed by considering target market, market segment and positioning.
11. Emirates Airline Marketing Strategy
    Business essay sample: The article describes the marketing strategy of Emirates Airline, the scale of the company, the level of development and development potential thanks to well-structured marketing.
12. International Marketing in the Parker Pen
    Business essay sample: This paper undertakes to study the international marketing strategy used by parker pen. Parker pen is a company that has gone global which sells products over 154 countries worldwide.
13. International Marketing Plan for SABIC Innovative Market: Entry into the Australian Market
    Business essay sample: Saudi Basic Industries Corp - one of the world’s leading producers of chemicals and intermediates, industrial polymers, etc. Australia is a possibly gainful new market for SABIC.
14. Golden Circle Company's International Marketing Plan
    Business essay sample: The Golden Circle Company is one of the Australian fine fruits and vegetable manufacturers, which produces more than 15 varieties and is one of the largest pineapple processors.
15. The Aspects of International Marketing
    Business essay sample: Starting with market research as the basis for entering into an international market, companies need to make proper decisions on whether to go abroad, how to enter markets, etc.
16. International Marketing Management
    Business essay sample: When a company chooses a new country to expand its business, it has to select the entry mode. For example, Exporting, Licensing, Franchising, Joint Ventures or Direct investment.
17. Dominos Pizza Enterprises: Marketing
    Business essay sample: This paper discusses a marketing plan for Dominos Pizza Enterprises: new product strategy, key target market, pricing strategy, placement and distribution, product promotion.
18. Garuda Indonesia Airlines: International Marketing
    Business essay sample: Garuda Indonesia Airlines has, over the years, positioned itself as one of the most competitive companies in the air transport industry in Asia.
19. International Marketing in the Asia-Pacific Context
    Business essay sample: Marketing research is vital for any organization looking to expand into other markets. It provides insight into the market weather and environment in the Asia-Pacific region.
20. Cross-Cultural Marketing Analysis
    Business essay sample: The cross-cultural strategies regarding marketing can be more powerful if they use the internet route as mentioned in the book "Marketing to China in China and from China."
21. Dannon Company Inc.: International Marketing Mix
    Business essay sample: This paper provides a deep insight into Dannon Company Inc and reviews ways via which it has applied its international marketing mix strategy to support its international market operations.
22. Natura Cosmetic Company Review
    Business essay sample: The Natura cosmetic company is one of the world’s renowned cosmetic companies. Its range of products is supplied to end users such as salons, plastic surgeons.
23. Tide to Go Product Introduction in Egypt
    Business essay sample: Tide to Go is essentially a convenience-based product. The product is well established in other markets and has a strong brand elsewhere.
24. International Marketing Strategy
    Business essay sample: The main driver of international marketing is usually the desire to maximize on profits thereby improving the shareholders value.
25. The Oneworld Airline Alliance's Performance
    Business essay sample: The report provides a critical assessment of the Oneworld Airline Alliance's performance and the benefits it provides to its members.
26. Skills for Hyperlink and Imaginera Companies' Success
    Business essay sample: This paper examines the essential skills that contribute to a company's success in the international market. The two UK companies, Hyperlink and Imaginera, are taken for analysis.
27. The Walt Disney Company Analysis
    Business essay sample: Disney+ is the product of its digital age and will serve as the company’s forefront product to share the latest media content with millions of consumers.