39 Place Strategy – Marketing Strategy Explained with Examples

Are you studying a marketing strategy’s place aspect? You found the right article, and here we’ll explain why this strategy is crucial to an enterprise’s overall marketing business plan. Also, we’ll talk about the types of this business approach with examples. And the best part is that we’ve prepared a short step-by-step implementation guide.

🏆 Top-5 Place Strategy Examples

1. Treasury Wines Estates Company's Marketing Plan
2. Emirates Airline Business Strategy
3. Healthy Food Restaurant Business Plan
4. Starbucks Corporate Social Responsibility & Marketing Mix
5. Dior Company Marketing Strategies

📍 What Is a Place Strategy?

The placement strategy is a vital aspect of any marketing strategy. It is a comprehensive plan that outlines how a business or organization will establish its presence and position itself in a particular location. It involves identifying target markets, understanding the local competitive landscape, analyzing market trends and regional factors, and developing tactics to create a competitive advantage. The goal is to maximize the location’s potential and achieve the desired outcomes.

📝 What Are the Types of Place Strategies? + Examples

There are three essential kinds of place-based strategies worth exploring in detail. Identifying each kind’s differences is necessary to choose the best approach to target the ideal market or audience. So, we’ll take a closer look at them below:

• Exclusive. An exclusive strategy is when a company picks one retailer or sales channel for selling a product. This approach is typical with luxury or high-end goods, which require expert or experienced salespeople that can convey essential information about the product. An excellent example of an exclusive distribution strategy is for high-end bags like Hermes or Louis Vuitton, which are sold only in their stores or luxury retailers.
• Intensive. This type of place strategy involves placing companies’ products in as many distribution channels as possible. For example, Heinz condiments and sauces are available in almost every supermarket or grocery store worldwide.
• Selective. This place strategy example and type involves the goods being available in select few stores. This approach is common in consumer technology products like Samsung. They make their goods available in specialized consumer electronic stores.

🤩 How to Establish an Effective Place Strategy

1. Determine the target audience.
   Knowing a company’s target audience is crucial as it helps to identify where it can find target customers. Thus, it can align when distributing its products and services for maximum success.
2. Locate places.
   The company can search for ideal locations based on customer information. List potential retailers in the area and compare the pros and cons of choosing each option.
3. Review the marketing plan.
   The company’s place strategy must align with the overall marketing plan. Its location is an essential part of the goods promotion in the media.
4. Establish a budget.
   The budget directly impacts the business choice of location for selling items. So, the company should know the production costs, final product price, and the remaining funding for renting a physical place.

To summarize, a well-planned location strategy can help a business reach its target audience and increase sales. Companies can gain a competitive advantage and increase their market share by understanding different distribution channels and choosing the ones that work best for their new products and customers. If you found our article worthwhile, make sure to check out our samples!

💡 Place Strategy Research Paper Examples

1. Chery Automobile Company: Marketing Mix for USA
   Business essay sample: Chery motors have struggled to keep its American competitors at bay especially after seeing the benefits, which came by way of strategic co-operation with the Chinese automakers.
2. Emicos International: Marketing Plan
   Business essay sample: Operating in the global economic environment is a challenging task even for an organization as well established in the home market environment as Emicos International.
3. Nike Inc.'s Marketing in the United Arab Emirates
   Business essay sample: Nike does not have its own factories and a permanent production base, which makes its organization mobile and dynamic.
4. Hybrid Electric Cars Marketing Mix
   Business essay sample: The concept of plug-in hybrids emanated from the Chevrolet Motor Car Company when they made Vue to operate partially with the gas engine.
5. G Company’s Marketing Plan
   Business essay sample: Company G targets small electronic appliances users by providing high quality and innovative electronic solutions.
6. The New Hybrid Toyota Prius: Marketing Plan
   Business essay sample: Saud Bahwan Group has partnered with Toyota Motors Corporation to improve sales of Toyota cars in the local Omani market. In this plan, the focus was to improve the brand and sales.
7. Volterman Smart Wallet: Strategic Marketing Plan
   Business essay sample: The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success.
8. Microsoft Corporation' Marketing Mix
   Business essay sample: This paper describes how product, place, price, and promotion affects the development of the Microsoft marketing strategy and tactics.
9. Adidas Company's Vision, Mission, Competition
   Business essay sample: The Adidas company is involved in production of athletics apparel, footwear, and accessories for both male and female customers of any age.
10. Marketing Strategy of Adidas in the UAE
    Business essay sample: This paper aims to analyze a worldwide corporation Adidas on its marketing components, specifically in the United Arabic Emirates.
11. Retail Petrol Outlets: Marketing Mix Elements
    Business essay sample: The paper is a report describing the four marketing mix elements and how they are applied to real-world working in retail petrol outlets.
12. Emirates Airlines: Marketing Analysis
    Business essay sample: This paper assesses the core Marketing Mix components based on Emirates Airlines' activities, discusses the key marketing strategies, and suggests specific marketing strategies improvement proposals.
13. NMC Healthcare Company's Mission and Vision
    Business essay sample: The work uncovers the topic of the importance to be a mission- and vision-oriented company operating in the healthcare sector on the example of NMC Healthcare.
14. The 4p’s Marketing Strategies Analysis
    Business essay sample: This research enables the 4p's company management to reduce uncertainties that might arise after the business decision has been implemented.
15. Marketing Mix and Strategies Used in Combination With 4p'
    Business essay sample: Marketing Mix represents a memorable and practical framework for marketing decision making, which can help to keep staff motivated and moving in the same direction.
16. Nivea Visage Products' Marketing Mix
    Business essay sample: Since NIVEA prides itself as a leading cosmetic and skin care brand, it is unsurprising that the customer profile of the company is mainly comprised of women.
17. Industrial Technical Development Company Analysis
    Business essay sample: The company, which will be analyzed, is engaged in the sphere of repairing services and technical maintenance of the steel furnaces and supplementary equipment.
18. Emirates Airline Marketing Strategy
    Business essay sample: The article describes the marketing strategy of Emirates Airline, the scale of the company, the level of development and development potential thanks to well-structured marketing.
19. Marketing Strategy for Asda
    Business essay sample: Asda is a retailing store which is a subsidiary of Wal-Mart. The retail store is based in the United Kingdom and is among the largest retail store in the United Kingdom.
20. Marketing Strategy for Husky’s Breakfast Cereal
    Business essay sample: Description of macro environmental factors that impact the marketing of product: economic, natural, cultural, demographic, political and technological issues.

✅ Essay Ideas on Place Strategy

1. Marketing Analysis of GameStop
   Business essay sample: This research deals with a market analysis of Game stop and its ability to use e-marketing theory, its competition, customers and marketing needs, target market profile, etc.
2. Invent Electronics: Business Plan
   Business essay sample: The small appliances will be created and designed to fit needs of households. The company has a vision and mission statements to guide the company in achieving its objective.
3. Sony Ericsson Company's Marketing Plan
   Business essay sample: This marketing plan depicts the importance of situation analysis for setting the objectives and strategies, so Sony Ericsson will be able to target all segments in the UK.
4. Marketing Plan on Starbucks
   Business essay sample: Objective is to develop a marketing plan to successfully distribute its products to its shops and licensed franchisees located world wide within a projected time frame.
5. Bag Manufacturing Company: Business Plan
   Business essay sample: This is a company which will be laptop carrier bag maker and distributor them within North America before being distributed world.
6. The Business of Amy’s Ice Cream Trade
   Business essay sample: Amy’s Ice Creams in Saudi requires proper analysis of entire internal and external factors accompanied by identification of strengths, weaknesses, opportunities and threats.
7. Yellow River University: Marketing of Private University
   Business essay sample: Yellow River University of Science and Technology image and positioning are factors which influence student loyalty and success.
8. Easy Jet Marketing Plan and Reflection Report
   Business essay sample: Easy Jet is Europe’s leading short-haul airline with a market presence in more than 30 countries around the world.
9. Sports Marketing Affected by Internet of Things
   Business essay sample: This research paper provides a holistic understanding of how the Internet of Things affects sports marketing plans.
10. Arabic Coffee or Arabic Restaurant in United State
    Business essay sample: This is a strategic marketing plan which will provide a general overview of the Arabic coffee or Restaurant in the USA.
11. Tim’s Coffee Shop’s Future Marketing Strategy
    Business essay sample: The coffee shop environment at Tim’s location is competitive, as Tim’s, which is a small shop, is competing with two major coffee retail chains.
12. Amazon’s Business Strategy and Corporate Structure
    Business essay sample: The purpose of this paper is to analyze the business and corporate strategies of Amazon and discuss the company's business model, corporate structure, and management systems.
13. Sunvisionnair: International Business Strategy
    Business essay sample: This is a report to Sunvisionaire's Chief Executive Officer (CEO) containing information about a solar energy plant in India.
14. Analysis of Lego Place and Price Strategies
    Business essay sample: Lego is one of the most successful and well-known toy manufacturers. Lego’s place and price strategies will be analyzed in this essay as parts of the 4Ps marketing model.