21 Integrated Marketing Communication Strategy

Here we’ve broken down the strategies for integrated marketing communications. You’re already interested, then read the prepared material soon! You’ll discover how to develop your own strategy plan. Also, we’ll look at examples of popular companies like Nike or Coca-Cola and tell you how they incorporated strategies into their business.

🌟Top-5 Integrated Marketing Communication Strategy Examples

1. Marketing Communications Models Comparison
2. FlyDubai Company's Communications Mix
3. Apple Company’s Marketing Plan
4. Reflektive, Inc.'s Company and Product Analysis
5. Canterbury Company: Consumer Behaviour and Marketing

📊 What Is Integrated Marketing Communication (IMC)?

An integrated marketing communications plan is vital in marketing, mainly because it determines the effectiveness of a marketing campaign. A strategy is essential to every marketing campaign; this is where IMC comes in. It’s a process that ensures that the message a brand tries to convey to the people is the same throughout all media channels it utilizes to spread its brand.

Why Is IMC Important for Businesses?

One of the most notable features of an effective marketing campaign is consistency. When launching a marketing campaign to the public, at the core is the message it’s trying to convey to the public. Thus, it’s vital to ensure that the brand’s message is consistent across all the media channels the company uses for its campaign. Focusing on multiple media channels for marketing can become complex. The more variables involved, the more likely the brand will make a mistake that may cost them financial loss.

However, an IMC model ensures the brand message is consistent throughout the customer journey. In addition to that, it also assists in brand building as well. Communication is one of the most powerful ways of developing a brand. It must remain consistent throughout all media channels, so IMC is essential for a brand’s development. Another plus point for IMC is that it helps reinforce marketing channels as they start working together. When done right, communication plays a meaningful role in making marketing channels powerful as the company expands, and IMC does precisely that.

🧑‍💻 How Do You Create an IMC plan?

When creating an IMC plan, there are a couple of factors you have to take into account. Here is a list of steps to create an effective IMC plan.

• Know the target audience. It’s the first step in making your plan, and it helps establish a solid foundation and pinpoint where to target the marketing campaign. This part of the process entails an in-depth analysis of buyer personas and marketing data to find the audience likely to invest in the brand.
• Prepare a Budget. After knowing the target audience, your next step should be budgeting because it helps properly manage finances when planning a campaign.
• Identify the brand’s unique selling point (USP). Every brand contains something special about them, and that unique thing that sets them apart from its competition is the brand’s unique selling point. Identifying a company’s USP can help them expand its reach and attract a broader range of audience.
• Define marketing communication methods. One of the most crucial characteristics of a great IMC plan is the presence of marketing communication methods. These methods equip the strategy so that it can become robust.
• Maintain consistent branding. Consistency is essential in marketing, so how the company’s brand voice is portrayed to the public is also very important, and this should be included in your IMC plan.
• Identify key success metrics. It’s always preferred to quantify the goals the company wishes to achieve. This is precisely why you should identify the relevant metrics representing the marketing campaign’s success.
• Run several iterations. The first version of the plan created with these tools will not necessarily be the most successful. A considerable part of creating the best IMC plan involves trial and error, executing the project, identifying the improvements, tweaking the plan, rerunning it, rinsing, and repeating.

💡 IMC Plans Examples

When it comes to IMC plans examples, many companies have taken advantage of the tools provided by IMC to significant effect. Let us discuss some of them and try to understand how they used IMC thoroughly.

1. Coca-Cola. One such example of a company that effectively used IMC is Coca-Cola. They are very well-known throughout the globe, and part of the reason behind their success is their efficient use of IMC. They have been marketing their product for a long time on various media channels and are now moving towards digital channels, all of this marketing through an IMC plan.
2. Nike. It’s also one of those companies that used IMC to market themselves to increase their reach. As digitization spread across the globe, they quickly adapted to that and began selling on digital channels using tools such as PPC advertising and SEO.
3. Apple. With Steve Jobs at the helm, Apple is another company that utilized IMC to increase its reach on a global scale, capturing various audiences worldwide. They used multiple marketing channels and maintained a consistent brand image and message throughout traditional and modern channels to reach their audience.

An integrated marketing communications strategy is a fruitful tool that allows companies to promote their products or services in a coordinated and effective manner. Following our guide and studying the examples, you can develop successful integrated marketing communications strategies and achieve your marketing goals. If you’ve found our helpful article, you will like our samples too!

📝 Integrated Marketing Communication Strategy Research Paper Examples

1. Whole Foods Market Company in China
   Business essay sample: Whole Foods Market has branches in the United Kingdom and Canada. The company has spotted a void amid high-end consumers who prefer quality organic products in China.
2. AA Tours and Travel Company's Marketing Project
   Business essay sample: The project aims to develop a marketing communication strategy to increase sales and place the AA Tours and Travel company's brand competitively in the tourism industry.
3. Zimmer Motor Company Global Strategy
   Business essay sample: The following essay is a strategic plan of the Zimmer Motor Company an Automobile company based in the United States of America.
4. Cloud Creative Solutions Company Marketing Communication
   Business essay sample: The aims of this report are: to identify, analyze and recommend marketing communication tools that Cloud Creative Solutions can adopt in its bid to increase its client base.
5. Cambridge Building Society: Integrated Marketing Communication
   Business essay sample: The integrated marketing communication strategies aim at creating awareness, purchase and acquisition of new clients by the Cambridge building Society.
6. Airbnb Company: Marketing Communications
   Business essay sample: Airbnb is one of the rapidly growing online retailers in in the global market. It has its headquarters in San Francisco, California.
7. Apple Inc.'s Marketing Communication Scenarios
   Business essay sample: In this paper, a case study of Apple Inc. will be discussed to link theories related to marketing communication with practical scenarios.
8. The New Brain Company: Marketing
   Business essay sample: The New Brain Company's offering is currently unique in the market, and competitors cannot offer a similar service.
9. Marketing Events Role in Consumer Behavior
   Business essay sample: This essay is comprised of seven segments that discuss marketing events of different companies in relation to the concepts of consumer behavior.
10. Services Marketing Concept
    Business essay sample: This paper looks at the characteristics of services that distinguish them from products, the definition of service marketing and gives an overview of this concept in service industries.
11. Relationship Marketing as a Strategic Approach
    Business essay sample: Relationship marketing does not mean having a relationship with a customer. It simply means treating marketing as a concept that continues with time.
12. Nikon D800E Digital SLR Camera: Product Marketing
    Business essay sample: There is a need for Nikon to frequently upgrade and manage their knowledge system for the sake of surviving within the international market.
13. Marketing Promotional Strategies
    Business essay sample: Marketing and other effective promotional strategies play a very important role in creating a good impact for prospective consumers.
14. The Role of Integrated Marketing Communication in Business
    Business essay sample: IMC’s most fundamental and perhaps most challenging task is trying to reach people who can conceivably purchase a client's product.
15. Bierbrier Brewery Company's SWOT Analysis
    Business essay sample: Bierbrier Brewery is a medium-sized company located within the Griffin town, south of a city center called Montreal district.
16. Marketing Communications in Building Strong Brand Names
    Business essay sample: The paper investigates the views of different authors in assessing the role played by marketing communication in creating/building and sustaining a strong brand name.