Strategic Marketing Analysis – Market Research & Positioning Research Paper Samples

🔝 Top-5 Strategic Marketing Analysis Examples
🤓 2 Sides of Strategic Market Analysis
📝 What Is the Goal of Strategic Marketing Analysis?
✔️ Strategic Market Positioning Explained
📝 Strategic Marketing Analysis Research Paper Examples

Are you looking for information on strategic market analysis? Our article provides details on its definition, types, goals, and more to assist with your research. Read on to find out more!

🔝 Top-5 Strategic Marketing Analysis Examples

🤓 2 Sides of Strategic Market Analysis

Strategic market analysis is a relatively new concept and requires a literal interpretation of each word. Essentially, it refers to any market analysis related to business strategy. The concept involves two key components: strategic analysis and strategic marketing.

What Is Strategic Marketing?

Strategic marketing aims to set a company apart from its rivals by collecting and analyzing information to guide long-term marketing management decisions. It focuses on leveraging the company’s strengths to develop high-value products and services that meet customers’ needs. By presenting itself effectively in the market, a company can achieve its business goals and establish a competitive advantage.

What Is Strategy Analysis?

Strategic analysis systematically evaluates an organization’s external and internal conditions, determining its direction, risks, and opportunities. This process provides managers with valuable information to develop and adjust their business strategies and influence their company’s position in the market. By assessing the environment, businesses can make better decisions, implement their strategies more effectively, and improve their chances of success.

📝 What Is the Goal of Strategic Marketing Analysis?

The goal of strategic market analysis is to integrate marketing strategies and provide insights into the dynamics of business markets. It enables companies to conduct strategic financial, cost, and compliance analyses. It also allows organizations to analyze the market using modern tools and proposals to streamline processes. With this approach, companies, regardless of their size, can effectively evaluate their market position concerning their unique environment and market factors that influence their success.

✔️ Strategic Market Positioning Explained

Positioning in marketing refers to affecting the client’s perception of the brand, company, product, or services. It aims to make people view the advertised goods in a specific way by creating a pleasing brand image.

Customer Demands and Needs	A company needs to determine the target audience to meet its needs.
Price Policy	A company needs to position its products as competitively priced.
Quality of Goods and Services	A company needs to position its goods/services as high quality.
Usage of Goods and Services	A company needs to associate its products/services with a specific use.
Competitive Environment	A company needs to position its services and goods as the best among its competitors.

Naturally, the company turns to industry research to achieve successful strategic market positioning. It’s the only way to accurately determine what the customer thinks of the company and what they want from its products.

Strategic Market Research

Strategic market research is a process that aims to create and acquire databases about various market areas, including services, offerings, and products. These databases enable companies to plan their business actions strategically and provide opportunities to enrich the market with relevant goods. Additionally, the research helps companies learn about technologies, business development methods, and market trends, enabling them to make informed decisions about their services and products. Here are the four steps of strategic market research:

Identification of the market
To succeed, companies need to identify their customers and suppliers, understand their customers’ needs, and explore opportunities to expand their product offerings.
Identification of the sources of information
During this step, it’s important to identify sources of information relevant to the market related to the research. The internet offers many resources that can help answer important questions and provide valuable insights.
The collection of data
In this step, the data should be divided into beneficial and non-essential parts, segmented, and presented in a framework. Only crucial information should be analyzed and organized.
The documentation of results
All data should be stored and made available for team discussion. All strategic research requires reports after each study.

Strategic Marketing: Development of Positioning Methods

Based on the results from market research, analysts can develop a successful positioning strategy for a brand. In other words, a company can develop a statement that determines a product’s value, key qualities, and advantages compared to the competitors.

Here is a detailed description of the process:

Write a positioning statement.
A company indicates its main direction and outlines its business identity.
Compare a company’s position against its competitors.
A company outlines its competitive advantages, development prospects, and disadvantages. As a result, the organization can focus on its strengths and minimize its weaknesses.
Identify the existing market position.
To effectively compete for market share, a company needs to assess its current market position and differentiate itself from competitors.
Understand the marketplace conditions.
Understanding the competitors’ positioning can provide insight into the market conditions and their impact on a company’s target demographic.
Develop a unique market position.
A company has to find its niche and target audience and develop its unique position. It will help make a proper impression on both competitors and customers. The main goal is to attract and satisfy clients.
Conduct a qualitative and quantitative testing of a company’s market positioning.
Each brand concept requires quantitative and qualitative testing on the audience or industry. Based on the results of these tests, the company can finalize its market positioning strategy and ensure that it’s consistently communicated both internally and externally.

To sum up, even though strategic marketing analysis is a relatively new concept, it has proven to be an effective tool that helps companies to achieve their goals. Check out our free essay samples to learn more about this topic!

📝 Strategic Marketing Analysis Research Paper Examples

Royal Crown Cola Company Strategic Marketing Systems
Business essay sample: This paper explores the strategic brand marketing systems that RC Cola employs to maintain the consumer base and keep up with competition from the players in the international soft drinks industry.
Emirates Airline's Strategic Planning & Marketing
Business essay sample: This report focuses on Emirates Airline’s strategic planning and marketing process. It outlines the macro-environment factors that affect the aviation sector.
Philips Company's Strategic Marketing and Management
Business essay sample: The strategy by Philips to market air fryer, which uses steam to cook food, is a major strength to the achievement of competitive advantage.
Philips Company's Strategic Marketing Plan
Business essay sample: Strategic marketing entails a group of continuous activities and comprehensive processes that organizations use to classify and align resources with the established objectives.
Wal-Mart Company's Strategic Position and Marketing
Business essay sample: Since Wal-Mart's steep expansion began to falter in the mid-2000s, the company's managers started to look at the various opportunities and threats to be addressed.
Apple Inc.'s Strategic Actions and Marketing Approaches
Business essay sample: The paper proposes strategic actions and marketing approaches that can change the playing ground and eventually make Apple the brand of choice to the greatest number of consumers.
Relationship Marketing as a Strategic Approach
Business essay sample: Relationship marketing does not mean having a relationship with a customer. It simply means treating marketing as a concept that continues with time.
H&M Company's Strategic Marketing in New Zealand
Business essay sample: This marketing report covers strategic marketing for H&M within the context of New Zealand. It considers recent sector performances, risks, and opportunities for H&M.
Jouf Water Company's Strategic Marketing
Business essay sample: In this paper, the researcher seeks to analyze the appropriate strategies that Jouf Water Company should use in the new market, based on marketing mix elements.
Marketing Environment and Strategic Analysis
Business essay sample: The environment of business comprises internal and external business environments. They affect the organization's decisions, strategies, processes, performances.
United Airlines: Strategic Marketing Analysis
Business essay sample: The objective is to establish the importance of secondary marketing research through the analysis of United Airlines marketing strategies.
Strategic Marketing on the Coles Supermarkets' Case
Business essay sample: The paper analyzes the internal and external environment of the company and industry Coles Supermarkets operates in, based on two main strategic management analysis: SWOT and PEST.
Ford Motor Company: Strategic Marketing and Way Forward
Business essay sample: This paper critically analyzes Ford Motor Company. An analysis of strategic marketing has been critically looked at in order to chat the way forward for Ford Motor Company.
Asda Stores' Strategic Marketing
Business essay sample: The report evaluates and analyzes the current marketing strategies of Asda and proposes changes in its strategic planning and channels of distribution.
Compass Group's Strategic Marketing
Business essay sample: The case of Compass Group shows that a dynamic, abundant economy with discretionary purchasing power, leisure time, and private ownership of automobiles stimulates mobility.
Strategic Marketing Challenges
Business essay sample: Digitalization has become one of the most prominent trends in recent decades, and it had a substantial effect on businesses regardless of their size or industry.
L’Oreal Paris Strategic and Marketing Objectives
Business essay sample: This report aims to provide efficient marketing mix solutions to reach the company's strategic and operational marketing objectives.
Airbnb Strategic Analysis
Business essay sample: Airbnb is an international marketplace specializing in hospitality by offering arrangements for temporary and short-term lodging in cities around the world.
Mi Company: Strategic Marketing
Business essay sample: Despite the presence of the best business practices, Mi is yet to adopt an effective marketing mix that can make it more competitive in different regions across the globe.
Coca-Cola Company's Strategic Marketing Management
Business essay sample: At Coca-Cola, marketing management is a continuous process whereby those involved are constantly identifying new opportunities and practices for delivering additional benefits.
Strategic Marketing: Bates Farms and Dairy
Business essay sample: This report will focus on the marketing efforts for Bates Farms and Dairy in the US, the current brand image, and whether it needs change for the new field of competition.
Samsung Strategic Marketing Report
Business essay sample: Samsung plays a prominent role in the economy, as it allows millions of consumers and businesses worldwide to have access to high-tech devices and solutions for reasonable prices.
Bayer Group's Marketing Methodology Analysis
Business essay sample: The report analyses the situation of the Bayer Group and its marketing methodology based on the holistic marketing approach and evaluates its current status.
The Libra Company's Strategic Marketing
Business essay sample: Two marketing challenges selected for this report are product and integrated marketing communications challenges, which Libra is currently facing.