STP Analysis (Segmentation, Targeting, Positioning) + Examples

Are you looking for an explanation of STP analysis? This page is what you need! Read on to learn what STP in marketing is and how to analyze it. You’ll also find an STP analysis example of Amazon.

🔝 Top-10 STP Analysis Examples

1. Marketing: Concept and Approaches
2. Coca-Cola Middle East: Coke Zero Marketing Strategy
3. Coca-Cola Brand History and Marketing Strategy
4. KeepCup Company's Marketing Campaign and Theory
5. WD-40 Company Strategic Marketing Analysis
6. Apple’s iHealth Product Marketing Plan
7. Emirates Brand and Popularity Analysis
8. Reflektive, Inc.'s Company and Product Analysis
9. Absolut Vodka Target Audience & Marketing Planning
10. Starbucks Company: Market Analysis

🤔 What Is STP in Marketing?

The STP model is a tool that allows businesses to tailor marketing campaigns for specific target audiences. This model has 3 components:

What Is a STEP Formula?

The STEP Formula can be summarized as “Segmentation + Targeting Equals Positioning.” A company should develop unique mixtures of positioning and marketing for each audience segment. When a business uses a general approach to all parts of the market, it can’t correctly position its products.

What Is STP Analysis?

STP analysis allows for reviewing the results of an STP model. Companies use it to determine how each part (segmentation, targeting, and positioning) works in their current marketing strategies. This valuable tool helps avoid mistakes and make customer-oriented campaigns reach their intended audiences. Businesses should use this instrument to adjust to market changes.

👣 How to Use STP Analysis: Steps to Success

Now that we’ve got all terms out of the way, let’s talk about practice. Here’s a step-by-step guide to conducting STP analysis.

Step 1: Segment the Market

First, a company has to divide its audience into manageable chunks. Consumers can be segmented by any trait, down to customers who drive manual or automatic cars. Companies need to take these differences into account to succeed.

Step 2: Choose Who to Target

Second, a firm should find one or several groups to target in marketing campaigns. For example, it could be women aged 25-35 who live in the suburbs. They should be the primary targets for the business.

Step 3: Decide How to Position

Third, a business decides how to position its products for particular segments. For example, it can focus on the convenience, availability of its goods, or the close vicinity of nearby shops. Whatever the case, it must be tailored to a particular group.

🛍️ Amazon: Segmentation, Targeting, and Positioning

Amazon’s strategy of using STP in marketing is closely tied to its business model. The corporation sells various goods and services of its own making and from third-party sources.

Amazon’s Segmentation

The corporation uses several forms of segmentation of its market base. This way, it better understands the various characteristics of each audience. By finding common marketing factors between them, Amazon can improve customer loyalty and market efficiency. In turn, this leads to increased product sales. Segmentation types include demographic, geographic, psychological, and behavioral.

Amazon’s Targeting

The corporation mainly targets customers who favor online shopping. Amazon is also interested in clients with credit and debit cards and PayPal accounts. Its client base isn’t limited to any age group. That’s why the website interface is so easy to navigate.

Amazon’s Positioning

Amazon uses the following types of positioning:

• Multi-segment positioning. The retail giant sells over 75 million products that appeal to various customer categories. Its product base is so vast that it allows using multiple segments simultaneously.
• Anticipatory positioning. The corporation also appeals to market segments with low turnover. For example, this type worked well on Amazon Web Services: customers did not ask for such an offering, but it turned out to be helpful and in demand. Other anticipatory positioning examples include Amazon Comprehend and Amazon Rekognition.
• Stop-gap positioning. Brands like Core 10 and Vedaka are currently unprofitable. However, the corporation still bets on a long-term perspective.
• Adaptive positioning. Amazon periodically repositions goods and services based on changes in particular segments.

STP is an irreplaceable marketing tool. It can help businesses of all stripes to perform better in various markets and advertise goods with more outstanding results.

👍 Good STP Analysis Essay Examples to Write about

1. Product Marketing Throughout Three Time Zones
   Business essay sample: The relevance and suitability of measuring customer expectations, customer perceptions, customer satisfaction, and service quality is very essential in evaluating perspectives.
2. Adnams Company: Marketing Approach Redesigning
   Business essay sample: The framework designed by the Adnams Company to address marketing issues may pose a significant threat to the firm’s success.
3. Phone Manufacturing Company's Marketing Management
   Business essay sample: The phone manufacturing company targets customers in the low and middle price ranges. This paper analyzes its marketing plan for the previous four years.
4. Gucci Company's Marketing Management
   Business essay sample: The paper’s scope comprises the investigation of Gucci’s approach to marketing in the context of several relevant theories and supporting information from scholarly literature.
5. Bulgari Marketing Strategy and Industry Analysis
   Business essay sample: Working on Bulgari marketing strategy? 👜 Bulgari (BVLGARI) is an Italian jewelry brand that has expanded into the hospitality industry. 💍 Read the paper to learn more about BVLGARI target market and brand value and other aspects. ✅
6. Airbnb Company: Marketing Communications
   Business essay sample: Airbnb is one of the rapidly growing online retailers in in the global market. It has its headquarters in San Francisco, California.
7. Edimax Sportswear: Marketing Plan
   Business essay sample: Edimax Sportswear is a private limited company that specializes in designing and developing sportswear products such as footwear and apparels.
8. NMC Healthcare Company's Mission and Vision
   Business essay sample: The work uncovers the topic of the importance to be a mission- and vision-oriented company operating in the healthcare sector on the example of NMC Healthcare.
9. XYZ Inc.: International Marketing Strategies
   Business essay sample: The work presents a discussion of a variety of stages that a business undergoes to turn into an intercontinental business is required to understand international marketing improvements.
10. Marketing Plan for Home Appliance Repair in Australia
    Business essay sample: In Australia, the scale of operations in-home repair industry is very small. There is approximately one retail store for every fourteen households in the country.
11. Expedia: A Marketing Plan
    Business essay sample: A marketing plan for Expedia: business objectives, marketing goals, industry analysis, marketing opportunities and threats, market targeting and segmentation, expected results.
12. Nokia Marketing Plan Analysis
    Business essay sample: Nokia, the pioneer of mobile phone producers in the whole world, has many differentiated products. This report is a marketing plan concerning to market these products.
13. Golden Circle Company's International Marketing Plan
    Business essay sample: The Golden Circle Company is one of the Australian fine fruits and vegetable manufacturers, which produces more than 15 varieties and is one of the largest pineapple processors.
14. Street’s Ice-Cream Company’s Segmentation, Targeting and Positioning
    Business essay sample: The ice cream product can adopt various strategies involved in marketing to improve its image and sales to the public: advertising, branding, customer focus and sales promotion.
15. Entering a Foreign Market: Main Aspects
    Business essay sample: Entering a foreign market is not an easy task. It is similar to starting a new company, it involves all the managerial functions and operational functions.
16. XYZ: Marketing Business Plan
    Business essay sample: The business environment of XYZ Company for their new product Easy Oven and Easy Cooker comprises of the demographic, economic, and other related issues in the market of Australia.
17. Virgin Blue vs. Jetstar: Comparative Analysis
    Business essay sample: This paper studies the cases of Virgin Blue and Jetstar to understand the brand equity of the existing brands.
18. New Emerging Genre From Hip-Hop and the Music Industry
    Business essay sample: This report details the process involved in achieving successful launch of the product in the market for Starshots Glamour Company. The company uses unique pricing strategy.
19. Apple and Microsoft Companies' Marketing Approaches
    Business essay sample: Marketing strategy determines the choice of market segments that the company is targeting and it is part of the strategic direction of the company.
20. TESCO Personal Finance and Strategic Analysis
    Business essay sample: In the United Kingdom, TESCO is the largest and leading retail business in the food and non-food industry. This retail business is also in personal finance.
21. Coca-Cola and Pepsi-Cola Companies' Marketing
    Business essay sample: The two companies, Coca-Cola and Pepsi-Cola, depend on experienced employees, finance, and brand names as their strengths in competing for market share.
22. Marketing of Services in Industry Sector: General Electrics
    Business essay sample: This article will explain why the product dichotomy in marketing theory is no longer sustainable, how services are not different and how marketers just need to look beyond ‘goods’.
23. Critical Marketing: Defining the Field
    Business essay sample: Critical marketing is not a noticeable area of marketing regardless of the crucial role it plays in marketing efforts.
24. Market Orientation and Productivity Regarding the Organization Strategy
    Business essay sample: To enhance the performance of the firm, choosing the right strategy to pursue in terms of a competitor or market orientation is the best method that an organization can apply.
25. Nokia: Market Planning
    Business essay sample: Segmentation, targeting and positioning are the most important elements in marketing. Segmentation helps to identify market segments where a product can be marketed.

🎓 Simple Research Paper Examples with STP Analysis

1. McDonald's, Tesla and Apple: Segmentation, Targeting and Positioning
   Business essay sample: This article will explore the concepts of segmentation, targeting and positioning using the examples of McDonald's, Tesla Motors and Apple Inc.
2. Prep Mate: 5Ps Framework and STP Framework Evaluation
   Business essay sample: The primary aim of the project was to support Prep Mate in developing an advertising strategy based on the analysis of the market.
3. Prep Mate: Critical Analysis
   Business essay sample: The group used STP and the 4Ps frameworks to build the marketing strategy for the social enterprise Prep Mate.
4. The Segmentation, Targeting and Positioning Model
   Business essay sample: The segmentation, targeting and positioning model proposes a method where a firm selects a segment of the market and delivers products that meet its needs in the best way possible.
5. Emaar Hospitality Group's Segmentation, Targeting, Positioning Strategies
   Business essay sample: Emaar Hospitality Group focuses on high-end luxury hotels and restaurants that revolutionize the hospitality sector in the United Arab Emirates.
6. Advantages and Disadvantages for Launching the E-Commerce Business for BoF Fashion
   Business essay sample: Business of Fashion (BoF) is an organisation operating in the journalism industry to provide evidence-based advice, ideas and career-building tools.
7. Samsung Strategic Marketing Report
   Business essay sample: Samsung plays a prominent role in the economy, as it allows millions of consumers and businesses worldwide to have access to high-tech devices and solutions for reasonable prices.
8. Tayto Snacks and Marketing Techniques
   Business essay sample: The universal approaches towards creating an audience, determining the company’s goals, and focus points will be discussed using Taito as an example.
9. Holistic Marketing in Practice
   Business essay sample: The changing legal and political environment can be a major problem for the sustainable growth of Royal Dutch Shell.
10. JetBlue Airways' Hybrid Business Model
    Business essay sample: In this paper, the researcher seeks to investigate the airline’s hybrid business model and how it has enabled the company to achieve sustainable growth in this market.
11. Australian Biscuit Market's Analysis
    Business essay sample: Biscuit is considered a high-calorie snack in our daily life. It is eaten as extra food for people, which is usually sweet. The raw material includes flour, starch, fat, and sugar.
12. Comparison and Evaluation of Nike and Adidas Competitive Strategies
    Business essay sample: The paper analyzes Nike Company which opted to move its operations into six regions and Adidas, which has markets in some regions.
13. Whittard of Chelsea Firm's Market Entry Strategy for the US
    Business essay sample: The report comprises PESTEL-based macro-environmental analysis, market entry modes with the selection of the most appropriate one, STP strategy, and generic entry strategies.
14. Spectacle Hut’s Traditional Marketing Transformation in a Digital World
    Business essay sample: In this paper, the goal was to investigate traditional marketing transformation in a digital world at Spectacle Hut.
15. PepsiCo's Marketing and Population Trends in Mexico
    Business essay sample: This paper is going to focus on a global marketing plan that can help PepsiCo achieve market dominance in Mexico for the production of soft drinks and snacks.
16. Associated Brands Industries Limited (ABIL) Charles Chocolates
    Business essay sample: Strategy for the Associated Brands Industries Limited (ABIL) Charles Chocolates Company of entering the vegan chocolate and chocolate milk markets in Trinidad and Tobago.
17. Nike Inc.'s Marketing and Corporate & Business Strategies
    Business essay sample: Nike Inc. company has been able to achieve overwhelming success due to effective marketing, strategic acquisitions, and pertinent branding.
18. The Success of Fruit Basket Business in the USA
    Business essay sample: This paper includes reasons why the USA gives the fruit basket business a better opportunity to use social media with market segmentation.
19. Marketing Pitch of Gopro Company
    Business essay sample: GoPro still has a long way to go in terms of promoting its brand recognition. This could be achieved through a greater emphasis on UGC.
20. Emirates Airlines’ Business Model
    Business essay sample: The mechanisms of segmentation, targeting, and positioning are the main components of Emirates Airlines’ business.
21. Arrid Brand: Environmental Scan and Industry Analysis
    Business essay sample: The report demonstrates Arrid's analysis, including environmental scan and industry analysis, and indicates the current brand's situation and its competitors.