121 Social Media Analysis Research Topics & Essay Examples

📝 Social Media Analysis Research Paper Examples

  1. Online Decision Making Process and Consumer Behavior
    Consumer behaviour factors should be discussed with references to similarities and differences in the online decision-making of German and Korean buyers.
  2. Marketing: Social Media Impacts
    The paper reviews the impact of social media on the generation of customers and revenue and offers recommendations for the estimation of the impact of social media.
  3. Digital Marketing: Information Significance
    Digital marketing ensures that a company’s information is intact, and even ensures that information reaches consumers in order to influence their purchasing behaviour.
  4. Social Media Building Blocks in Marketing
    This paper analyses 7 social media building blocks and shed light on marketers concerning how they could use the blocks successfully to manage social media marketing.
  5. Luxury Brand Image and Social Media Marketing
    The main aim of the paper is to discuss how the use of social media affects the brand image of luxury products.
  6. Luxury Products and Social Media Marketing Effects
    Social media provide a good platform for connecting and uniting with the world. This paper focuses on how the use of social media affects the brand image of luxury products.
  7. Marketing Communications Models Comparison
    IMC is a concept of marketing that involves communication planning and recognizes that comprehensive planning evaluates all the roles of a range of communication disciplines.
  8. Nestle Company's Relationship Marketing
    This paper applies six market models to examine relationship marketing practice by Nestle UK Ltd as well as the institutional, infrastructural and internal issues that impact relationship marketing.
  9. Social Media Marketing: Reasons for Its Popularity
    With social media marketing, most businesses have managed to reach their customers earlier compared to other marketing strategies.
  10. Virgin Atlantic Ltd.'s Social Media Communication
    In comparing the best practices on the effectiveness of social media for in Virgin Atlantic, it has been seen that the social media is a platform for communication and socializing.
  11. Social Media as Information Provider for Business
    Some of the ways in which a business can gain useful knowledge through the social media include checking the trends, building relationships with the consumers.
  12. Unilever & Toyota Knowledge Management
    Researching Unilever information system? 🔍 Knowledge Management System focuses on the ways through which an organization applies the available information within its operating environment. 🧠 Read the paper to learn more about Unilever Knowledge Management System! ✅
  13. KeepCup Company's Marketing Campaign and Theory
    KeepCup is an Australian company that specializes in the production of reusable coffee cups. Started in Melbourne in 1998 as a cafe.
  14. FlyDubai Company's Communications Mix
    FlyDubai is one of the leading airlines operating on the international scale. It offers comfortable flights and affordable prices to meet the customer’s expectations.
  15. Spotify Brand Reputation: Consumer Perception & Online Branding
    What is Spotify’s brand reputation? 🎵 This research highlights Spotify’s online branding strategy. 💿 Read the paper to learn about Spotify’s brand value and decide whether it’s a good quality company. ✅
  16. Marketing Strategies in Small Business
    Small businesses have become increasingly important to national economies because of their high contributions to Gross Domestic Products.
  17. Coca Cola Company in China
    Over the past few years Coca Cola has attempted to gain a foothold into the Chinese market through a variety of advertising and marketing campaigns.
  18. Apple Objectives, Goals for the Future, and Mission: Procurement Analysis
    Researching Apple Objectives 🎯? Apple Incorporation is one of the leading American manufactures that has specialized in the production of 📱 electronic devices. Discover objectives of Apple company, its goals for the future, and mission.
  19. Unilever Company: Consulting Business-to-Business
    This paper is dedicated to the consultancy services on Unilever’s different product offerings against its competitors, a SWOT analysis, pricing and pricing mechanisms.
  20. Salesforce Company's Customer Relationship Management
    The report highlights the challenges of Salesforce and identifies whether a strategic model for addressing its challenges could help take advantage of emerging opportunities.
  21. Red Bull Company's Global Marketing Strategy
    Researching Red Bull marketing strategy? Here is an 📜 essay sample that describes the company’s social media marketing on different platforms and 🌎 global strategies.
  22. Amazon.com’s Performance in E-Business
    Amazon.com Inc. is a significant Fortune 500 company that enjoys the distinction of being one of the largest companies dealing in the sale of commodities over the internet.
  23. Reflektive, Inc.'s Company and Product Analysis
    Reflektive, Inc., faces stiff competition in the market. The only way of developing and maintaining a pool of loyal customers is to embrace different marketing strategies.
  24. How Does Social Media Influence Sports Brands Marketing?
    This paper delves into the use of social media to leverage marketing and brand loyalty creation for sports organisations.
  25. Marketing Tools for Young Kuwaiti Entrepreneurs
    This work investigates marketing tools affecting Kuwaiti entrepreneur’s, specifically social media tools, and the motivation of using such tools.
  26. Canterbury Company: Consumer Behaviour and Marketing
    This report will discuss an integrated marketing communication strategy for Canterbury of New Zealand or the Canterbury Clothing Company.
  27. Hootsuite Company's Sales Strategy and Marketing
    The report analyses the sales strategy of Hootsuite, an international firm that offers a range of social media management services and markets primarily to other businesses.
  28. AA Tours and Travel Company's Marketing Project
    The project aims to develop a marketing communication strategy to increase sales and place the AA Tours and Travel company's brand competitively in the tourism industry.
  29. Internal Communication Management in Information Technology Project
    The goal of a communications management plan is to advance the achievement of a project by meeting the data needs of project partners.
  30. My Etisalat App's Marketing Plan
    My Etisalat app is a product offered by Etisalat telecom operator to its customers with a focus on an intuitive design and a wide range of useful features.
  31. Employee Engagement Aspects and Strategies
    Employee engagement is a crucial concept in human resources management, as it contributes to organizational performance, employee motivation, and customer service.

💡 Essay Ideas on Social Media Analysis

  1. Lush Cosmetics: Company Analysis
    Lush Cosmetics (Lush) has been on the market for a long time now, and it is no surprise that the company keeps expanding.
  2. Marketing on Facebook, Twitter, Google+, Amazon
    This paper explores how the internet and social media like Twitter, Facebook, and Google+ are useful for companies to market their products and services.
  3. Nabbesh Company Marketing Plan Strategies
    Nabbesh is an online skill-marketing base that seeks to connect experienced freelancers with businesspersons, who are seeking to hire individuals based on the demanded service.
  4. Delta Shoes Company: Market Strategy
    Delta Shoes is an athletic footwear company that began its operations 10 years ago. The company has its headquarters in the city of Dubai, but it operates in the global market.
  5. Apple Inc.'s New Steps Toward Competitiveness
    Apple Incorporation produces superior products, software applications, and handheld devices that have the potential to support the needs of many consumers.
  6. Fly Dubai Company's Marketing Mix
    This essay examines the suitability of Flydubai’s marketing mix to its target markets with a view to recommending various strategies that can be executed to ensure sustained profitability.
  7. Digital Marketing Strategy of Amazon
    In this paper, the digital marketing strategies implemented by Amazon will be analyzed. Amazon is an American company that works in the e-commerce and digital streaming field.
  8. Adidas: Digital Marketing Analysis
    This paper will focus on social media marketing and mobile marketing strategies, in which the company invests to remain successful.
  9. Eye2Go Company's Three Year Marketing Plan
    The Eye2Go product’s three-year marketing plan will target the young and middle-aged customers since they are the majority users of the proposed eye makeup product.
  10. Digital Marketing: Nike Campaign
    Nike takes one of the leading positions in this type of marketing, and its practices are analysed around the globe.
  11. Gucci Company's Marketing Management
    The paper’s scope comprises the investigation of Gucci’s approach to marketing in the context of several relevant theories and supporting information from scholarly literature.
  12. LEGO Company: Sales and Marketing in Digital Age
    This report aims at developing of a digital marketing audit of LEGO Company, its digital marketing mix and strategy, and a digital marketing plan and performance evaluation.
  13. Communication Problems Between Customers and Employees
    This paper examines how communication is impacted between customers and employees due to language or dialect problems experienced in call centers.
  14. Airbnb Company: Marketing Communications
    Airbnb is one of the rapidly growing online retailers in in the global market. It has its headquarters in San Francisco, California.
  15. Electronic Word-of-Mouth Marketing and Consumers
    Electronic word-of-mouth (eWOM) is an influential marketing instrument that can affect consumers’ attitudes and behaviors significantly.
  16. EBay Company's Brand Position Analysis
    This paper highlights that the eBay brand has been weakened by focusing too much on individual products that are owned and manufactured by the vendors on the platform.
  17. Digital Marketing Trends: Technological and Social Changes
    This paper reviews how technological and social changes will influence digital marketing in the next 5 years. It also discusses the implications for marketers.
  18. "Fair & Lovely" Advert and Its Business Ethics
    The advert of Fair & Lovely seems over-exaggerated and at the same time, demeans the gender of women in terms of their socioeconomic prowess and social class.
  19. Handmade Knitwear Company's Marketing Plan
    Being a new entrant to the existing fashion and apparel market, Handmade Knitwear needs an elaborate strategy for promoting its products and attracting target customers.
  20. Social Media in Digital Marketing
    The paper is devoted to exploring the role of social media in digital marketing. It has an aim to identify the most common and impactful social media marketing activities.
  21. Relationship Marketing and Loyalty Program Effectiveness in Global Markets
    In the competitive and ever-changing environment of modern markets, customer loyalty is an expensive commodity to have.
  22. Fruit Juice Company's Marketing and Sales Strategy
    This paper provides a comprehensive marketing plan and sales strategy for a company that intends to engage in the production and sale of mixed fruit juice in Waldorf, Maryland.
  23. ULMS Bikes Web Site. Web Site Design Documentation
    One of the websites which is detailed enough for comparing the requirements of ULMS Bikes is that of ‘Bonthrone Bikes’ – the website of an online UK cycle super store.
  24. Online Marketing and Advertising Tools in Business
    An advertisement is a tool that is used by businesses to let potential and existing customers know about the availability of their products or services.
  25. Australian Retailing Market Trend
    The market structure today is such that there is cut- throat competition, so it is challenging to survive in the current market trend, which is personal and very individualistic.
  26. CDK Digital Marketing: Addressing Channel Conflict with Data Analytics
    CDK Digital’s original was based on the larger control of dealer websites in order to ensure the consistency in brands and models marketing which was the requirement by GM.
  27. Marketing, Brand Image, Strategy, Social Media, Groundswell Energy, and Social Technographics Comparison
    This paper discusses issues such as marketing, brand image, strategy, social media, groundswell energy, etc. The views of Li and Bernoff convince with the views of Zyman.
  28. Moma Monaz Tapas Lounge Business Description
    Moma Monaz is a small Tapas and speakeasy restaurant that has been in business for the last four years, it aims to deliver delicious and healthy food to customers.
  29. Marketing Challenges in a Digitalised World
    With each year, the gap existing between the increased complexity of markets and the capacity of businesses to market their products or services widens.
  30. Strategic Marketing Challenges
    Digitalization has become one of the most prominent trends in recent decades, and it had a substantial effect on businesses regardless of their size or industry.

👍 Good Social Media Analysis Essay Examples to Write about

  1. Changing Footwear Industry: Impact of Online Shopping
    The footwear industry consists of companies that are engaged in the marketing of footwear such as dress shoes, sneakers, boots, sandals, as well as athletic and trade-related products.
  2. Promotional Ad Campaign for Product Line Extension of the Coca-Cola Company
    Maple bacon-flavored Coke has the potential to improve the image of the Coca-Cola Company by creating an association with environmental friendliness and healthiness.
  3. Digital Marketing Case Study - Charles & Keith
    Having gained huge power in the fashion industry, Charles & Keith has entered the digital market, spreading its influence across the globe.
  4. McSport: Digital Marketing Strategy
    McSport is an Ireland-based major supplier of sport and fitness products to gym facilities and football clubs globally.
  5. University of California Riverside Women's Basketball's Campaign
    UCR Women’s Basketball adopted an Ad Campaign to attract fans and the public as a way of promoting the UCR Women’s Basketball Team.
  6. Starbucks Branding: Importance of Organizational Management
    The emphasis of the study will be on finding out how Starbucks uses internet marketing as a key instrument for its operational planning activities.
  7. Marketing Proposal for Bikemate
    This document is a marketing proposal for Bikemate, which is a new brand of smart accessories for active mobility device users.
  8. Analysis of Apple’s Website: Key Aspects
    This report aims to analyze the website of Apple, an American multinational company developing consumer electronics, online services, and computer software.
  9. E-Commerce in the Aviation Industry
    This paper focuses on discussing the growing relevance of e-commerce in the aviation sector and how airlines can optimize its usage to achieve market growth.
  10. Belmond’s Marketing Strategy
    During the pandemic, various businesses all around the world are experiencing hard times. Creating and correcting a Marketing plan assume extreme significance.
  11. Social Media in Supply Chain Management
    Social media is one of the most used digital tools of this day and age. The purpose of this review is to highlight the use of social media in supply chain management.
  12. Marketing Communication Analysis: The Case of IKEA
    The analysis of IKEA’s preferred marketing communication tools shows three main values: wide choice, affordability, and innovative design solutions.
  13. Marketing Plan for iGluco in China
    MediCorp has introduced a non-invasive blood sugar testing device called iGluco that is easily attached to a patient’s arm to relay blood sugar levels periodically.
  14. Tesla, Inc.: Electric Vehicles Manufacturing
    In the course of this report, one of the most influential companies in today's market, Tesla, Inc., will be meticulously analyzed on the subject of digital marketing strategies.
  15. Recruitment Management Principles and Tools
    The purpose of this report is to identify how modern tools for recruitment may be used by the HR department of the organization.
  16. Role of Social Media in Marketing: Case of the Arab World
    Despite the rising demand to enhance marketing through social networks, little remains known about its marketing influence in Arabic nations.
  17. Bad Hombre Elite Fitness Marketing Campaign
    Bad Hombre Elite Fitness is the company covering all the ‘fitness as a sport’ needs of its clients. The gym specializes in powerlifting, CrossFit, functional bodybuilding.
  18. Analysis of Johnson & Johnson’s Case
    In 2008, Johnson & Johnson experienced the considerably rapid spread of society's highly negative reaction concerning a new online Motrin advertisement.
  19. IBM Corporation: Social Media Integration Analysis
    Within the IBM corporation case study, the paper defines the social media essence and its impact on a business organization's efficiency, productivity, and profitability.
  20. Tayto Snacks and Marketing Techniques
    The universal approaches towards creating an audience, determining the company’s goals, and focus points will be discussed using Taito as an example.
  21. How Businesses Effectively Use Social Media to Attract Customers
    Alghamdi and Bogari investigate how two major social media platforms, Instagram and Snapchat, have revolutionized customers’ purchasing decisions.
  22. Social Media Marketing: Use of Social Media
    Companies use social media as a tool to expand the consumer base and motivate customers to buy their products. One of the most important aspects of social marketing is content marketing.
  23. Human Resource Strategic Partnership in Facebook
    The strategic partnership in management improves the company, market share, entry into new markets, and increases sales volume resulting in an improved profit.
  24. Google: Company Analysis
    Google Inc is one of the largest firms in the world in terms of brand value and revenues generated out of its operations.
  25. The Entrepreneurship at Twitter
    Twitter is one of the most popular, as well as powerful social media in the world today. It is an online microblogging and social networking service.
  26. Advertising Campaign for Online Sports Nutrition Store
    The given report will primarily focus on a digital advertising campaign for an online sports nutrition store, Nutrishop, proposed by a consultancy firm DigMar
  27. Helping Hand: Management Analysis
    The present paper will seek to perform a management analysis of the Helping Hand, a not-for-profit organization aiming to provide care to patients with chronic conditions.
  28. The Role of Information Management in Business
    The role of information management cannot be ignored in today’s society. People have to work with large amounts of information and base their decisions on thoughtful evaluation.
  29. Digital Marketing Strategy: Under Armour
    Relatively to other brands of sportswear, Under Armour (UA) is new, which creates a challenge for the marketing team because they need to build brand awareness
  30. Human Resource Policy Manual for Mid-Size Corporation
    Health policy, dress code, workplace harassment and disturbance, steps to recruiting and staffing, among other areas, are incorporated in the HR policy manual.

🎓 Simple Research Paper Examples with Social Media Analysis

  1. Interactive, Direct and Digital Marketing
    The primary purpose of the paper is to provide critical analysis of the stated article "Interactive, direct and digital marketing".
  2. Visconti: Analysis of Social Media Marketing
    Visconti was founded in Florence, Italy, in 1988 and specializes in the production of fine and luxury fountain pens, rollers, and ball-pens, as well as watches.
  3. Sports Marketing Affected by Internet of Things
    This research paper provides a holistic understanding of how the Internet of Things affects sports marketing plans.
  4. The Bottle Swap Company's Management Recommendation
    One of the recommendations that can be made to Bottle Swap’s management is the use of mobile considerations for their digital advertising.
  5. Monsoon PLC Analytical Report
    The review consists of a marketing communications audit, strategy and plan, and other relevant advertising and marketing strategies.
  6. JUMBO Seafood: Environment Analysis and Business Level Strategy
    This report will address JUMBO Seafood’s competitors, customers, and collaborators, SWOT, VRIN, and value chain analysis, and establish a new takeout and delivery service.
  7. MTN Ghana Is a Telecommunications Company Marketing Strategy
    This paper discussed how MTN Ghana telecommunications company applied various marketing concepts in its business.
  8. American Lebanese Syrian Associated Charities' Infrastructure
    This paper aims to analyze the American Lebanese Syrian Associated Charities (ALSAC) infrastructure and IS architecture requirements.
  9. Integrated Marketing Communications by Nike Inc.
    Nike incorporation was founded in 1964 by Phil Knight, a medium distance runner, and coach known as Bill Bowerman.
  10. Ethics, Values, and Social Responsibility in Business
    Ethical practice is essential for success and increased productivity in the business environment. A variety of ethical challenges impact both employees and their organizations.
  11. Social Media and Intelligent Systems in Today’s Business
    The following paper will describe different uses of social media and intelligent systems in organizations for the purpose of gaining a competitive advantage.
  12. Starbucks Coffee Company Planning and Promoting New Service
    The use of social media marketing, promotional website and advertisement are suitable marketing strategies that the coffee company will utilize.
  13. Manchester United Club's Financial Performance
    This paper has explored the strategic environment of Manchester United and has offered some recommendations for improving its financial performance.
  14. Black-and-Decker Company: Marketing
    The UAE market is certainly different from most of the markets of Black and Decker such as United States and UK that are some of the most predominant markets of Black and Decker.
  15. The Success of Fruit Basket Business in the USA
    This paper includes reasons why the USA gives the fruit basket business a better opportunity to use social media with market segmentation.
  16. Business Ethics and Law Relationship
    The importance of business ethics may be explained by the fact that it ensures that the company's activity is profitable and safe for the population.
  17. Facebook’s Business Operation and Lock-In Strategy
    Dominant e-businesses such as Facebook employ lock-in strategies to achieve a sustainable competitive advantage over their competitors.
  18. Korwin Pharmaceuticals: Promotion and Pricing Strategy
    It may be beneficial for Korwin Pharmaceuticals to implement a number of pricing strategies independently in order to assess their influence on the accumulated revenue.
  19. Coca-Cola and Its Public Relations Strategy
    Coca-Cola should reinforce its presence on social media by publishing regular feedback and updates concerning the changes occurring in its environment.
  20. Analysis of Starbucks’s Entry in Chinese Market
    The entry of Starbucks into the Chinese market illustrates the capitalization on the importance of products and services that the company offers.
  21. Scottsdale Ford: How Scottsdale Ford Can Attract New Customers
    This paper discusses Scottsdale Ford: background of the company, industry conditions, position in the market, intended demographic (the best customer principle).
  22. Technology in Contemporary Marketing
    This report aims at evaluating the impact of technology on modern marketing and the evolution of technological developments.
  23. Tesco's Digital Marketing Strategies and Benefits
    Developing a Tesco company's presence in a digital environment will enable a smoother customer experience and the integration of digital and physical channels of interaction.
  24. Advertisement Plan for Starbucks
    The report below explains various unique techniques used by Starbucks, such as marketing, public affairs, individual selling, as well as sales promotions, to reach the target audience.
  25. Talent Management: An Internal Control System
    This paper discusses an internal control system. An internal control system (ICS) provides guidelines concerning the optimal decision-making outline for all employees.
  26. Wechat Public Account Marketing in Australia
    Marketing through WeChat provides an excellent opportunity to reach a bigger customer base for smaller Australian companies.
  27. Netflix Analysis: Entertaining Data
    Netflix, the leading company in the entertainment streaming networks lives to accomplish its vision. Its desire has led to the making of several transformative changes.
  28. Tesla: Innovation With Information Technology
    The main objective of the proposed marketing communication plan was to establish a powerful background for future Tesla activities.
  29. Netflix: A Promotional Campaign Plan
    The report focuses on the case of Netflix, outlining the primary aspects of its promotional campaign plan in light of the present reality.
  30. Discussion of Website Marketing
    With the growth of technology, company executives now have the option to assess data and use the knowledge to increase efficiency.

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BusinessEssay. "121 Social Media Analysis Research Topics & Essay Examples." December 21, 2022. https://business-essay.com/analyses/social-media-analysis-research-paper-examples/.