Positioning Analysis - Guide for Students

The popularity of a brand is composed of its image and customer awareness. To improve customer awareness, a business needs to establish a long-lasting relationship with its audience by thoroughly comprehending their needs and values. And here, brand positioning plays a vital role. It helps a company understand its customers and shape their perceptions of the offered goods or services.

🔝 Top-10 Positioning Analysis Examples

1. The Emirates and the Etihad Airline Companies
2. Barclays Company Marketing Plan
3. Social Media Marketing Strategy
4. IPhone Product Marketing Plan
5. 2Degrees Company's Marketing Research
6. Energy Industry in the United States
7. Electricity Industry in the United Kingdom
8. Coca-Cola Middle East: Coke Zero Marketing Strategy
9. Apple Inc.'s Retail Marketing Strategy
10. Acme Computer Software & Hardware Company's Brand

🎓 Competitive Positioning Explained

Here we will explore the definition of market positioning and how it helps promote the company’s products.

What Is Market Positioning?

Market positioning is the ability to shape consumers’ opinions of a brand or product compared to rivals. Its goal is to create a brand’s identity or image so that clients view it in a particular way. Simply put, it differentiates a company from competitors.

Why Is Brand Positioning Important?

Companies use brand positioning as an essential part of their marketing strategy because it helps build a powerful competitive position and increase sales. In addition, the concept links products to the buyers’ needs and drives effective communication and stronger customer relationships. Firms also use this tool to define their target markets.

What Is Positioning Strategy?

A positioning strategy is a marketing tool used to attract customers by distinguishing particular goods from those of other companies. The idea is to endow the brand with one distinctive quality that consumers will associate with it. Effective positioning strategies consider the firm’s advantages and disadvantages, client needs, and claims made by rivals. Product positioning enables a business or brand to occupy niches in which it can outperform the competition.

Types of Positioning Strategies

There are several types of positioning strategies that help a company promote its products:

• Price-based strategy. A corporation uses a price-based positioning strategy to represent its product or service as the most affordable choice.
• Quality-based strategy. Companies use this method to highlight the top quality of their product, which typically comes at a high cost.
• Convenience-based strategy. It emphasizes that a company’s product or service is more user-friendly than that of competitors.
• Customer service strategy. The most evident advantage of this method is that excellent customer service can help justify a higher price point.
• Differentiation strategy. It is based on a product’s uniqueness or innovative features.
• Social media strategy. This type of positioning focuses on the business’s online platforms for product promotion.

📊 What Is a Competitive Positioning Analysis?

Positioning analysis helps organizations make strategic decisions based on their current competitive position. It looks at the market share, customer opinions of products or services, marketing techniques, prices, and costs. It also encourages companies to assess rivals’ market positions and their strengths and weaknesses. As a result of the analysis, the firm determines what position it aims to take in the market and how customers view its brand.

🤔 How Do You Conduct a Positioning Analysis?

If you need to analyze the positioning of a chosen company, you should thoroughly examine its business and identify its competitive advantage. There are several practical steps for a positioning analysis.

Identify the Brand’s Current Position

Positioning analysis starts with evaluating the organization’s current brand position. To do so, you should first identify the company’s target customers and their needs. Then, research the firm’s mission, values, and features that set it apart from competitors. This information makes the business authentic and helps it build strong relationships with clients.

Identify the Competitors

The data about the company’s competitors allows us to estimate its weak areas compared to other firms in the industry. You can conduct a market search or analyze customer feedback. Also, social media is an effective tool for discovering competing products that clients may consider before picking a particular brand.

Research the Competitors

Analyzing the competitors may assist in comprehending how they present their brands in the market. You should explore competitors’ strong and weak areas, marketing strategies, and products and services. As a result, you will be able to identify your company’s competitive advantage.

Identify the Brand’s Uniqueness

Finding out what makes the company different and what works best for its prosperity is the foundation of creating a distinctive brand. You can discover that a competitor’s weakness is one of your firm’s strengths.

Create/Redefine the Brand’s Position Statement

A positioning statement reveals the brand’s distinctive value compared to its rivals. To create this statement, consider 4 factors:

• Target customers;
• Product or service category;
• Benefits of your goods;
• Proof of those benefits.

After that, you will develop a straightforward and effective positioning statement.

Evaluate Whether the Positioning Works

It is crucial to understand whether the company’s positioning statement works in practice. You can gather and analyze customer feedback on whether the strategy achieves its goals. If you receive negative comments, it indicates that changes to the positioning statement are necessary. Anyway, positioning helps companies distinguish their brands from others in the market. Unique brand positioning enables firms to attract target customers and facilitates business growth.

📝 Positioning Analysis Research Paper Examples

1. Mobily Company: Marketing Strategy Plan
   Business essay sample: Mobily is a Saudi Arabian internet and a telecom service provider that is operating as a private company. Its main internet products rely on mobile broadband and fixed broadband technologies.
2. Coca-Cola Brand History and Marketing Strategy
   Business essay sample: Coca-Cola provides a broad range of brands that include soft drinks, sports drinks, and fruit drinks among other beverages that have penetrated various global markets.
3. Starbucks Saudi Arabia: Marketing Strategic Plan
   Business essay sample: In 2000, Starbucks Corporation opened new branches in the Kingdom of Saudi Arabia. The move was in line with the company’s global expansion strategy.
4. Building Material Website and App: Marketing Plan
   Business essay sample: The proposed Building Material Website and App will be an online based business in the form of a website that will enable Saudis to review the construction material available in the market.
5. Emaar Marketing Strategy for International Expansion
   Business essay sample: What is Emaar Properties’ marketing strategy? 🏢 This paper develops an Emaar international business model for a foreign market. 🏙️ Read the analysis to learn how Emaar can expand its business operations within the British territories. 🌏
6. Hyundai Company’s Strategic Marketing Plan
   Business essay sample: What is Hyundai marketing strategy? 🚘 This paper evaluates the performance and marketing concepts for Hyundai Sonata hybrid within the Indonesia market. 🌏 Read it to learn more about Hyundai target audience and business strategies. ✅
7. Emirates and Etihad Airlines' Brand Management
   Business essay sample: Airlines can create and capture customer value in different ways. In particular, they can do it by providing core, actual, and augmented services.
8. Tesla Motors Brand and Marketing Communications
   Business essay sample: Tesla Motors is an American automobile manufacturing company. This paper analyzes of Tesla Motors and its marketing communications.
9. Wamaz Mobile Phone: Product Description
   Business essay sample: The proposed Wamaz is a digital device of low cost but is enriched with high-quality specifications and features. It is incorporated with social networking applications.
10. KeepCup Company's Marketing Campaign and Theory
    Business essay sample: KeepCup is an Australian company that specializes in the production of reusable coffee cups. Started in Melbourne in 1998 as a cafe.
11. WD-40 Company Strategic Marketing Analysis
    Business essay sample: Despite recent challenges experienced in some European economies, the market for WD-40 Company products has remained attractive.
12. Olio Bello Organics Brand: Marketing Plan
    Business essay sample: This report gives to understand how to build awareness for the Olio Bello Organics brand, making it more recognizable on the local, national, or international level.
13. Apple Communication Strategy: Apple IMC, Apple Direct Marketing, and Marketing Strategy Analysis
    Business essay sample: Wondering how to make 🍏 Apple communication strategy analysis? Read this sample to learn about Apple internal and external environment, stakeholders, target market 🎯, IMC, and publicity strategy.
14. Spotify Brand Reputation: Consumer Perception & Online Branding
    Business essay sample: What is Spotify’s brand reputation? 🎵 This research highlights Spotify’s online branding strategy. 💿 Read the paper to learn about Spotify’s brand value and decide whether it’s a good quality company. ✅
15. Coca-Cola and Pepsi Companies Strategies
    Business essay sample: The Coca Cola Company and PepsiCo are the global industry leaders as far as soft drinks are concerned. Different industry players struggle to achieve market leadership and control their competitors.
16. Innovation Computers Company in US
    Business essay sample: Innovation Computers is a multinational company that plays a leading role in providing its customers variety of quality products and efficient services which include IT and computing technologies.
17. Walt Disney Company Strategic Management
    Business essay sample: The Walt Disney Company, headquartered in Burbank, CA, USA, is a diversified entertainment company operating worldwide.
18. Ocean Beauty Center: Business Proposal
    Business essay sample: Ocean Beauty Center will be a full-service beauty and care salon committed to the provision of superior client contentment through offering quality products and exceptional services.
19. Emirates Integrated Telecommunications Company Quality Improvement
    Business essay sample: The paper studies continuous quality improvement in Emirates Integrated Telecommunications Company, and implementation of Six Sigma and Balanced Scorecard to achieve total quality.
20. Unilever Company: Consulting Business-to-Business
    Business essay sample: This paper is dedicated to the consultancy services on Unilever’s different product offerings against its competitors, a SWOT analysis, pricing and pricing mechanisms.
21. BlackBerry Business Strategy [Compared to Apple & Motorola]
    Business essay sample: What is BlackBerry’s business strategy? 🤳 This paper analyzes BlackBerry's strategy and compares it to 📱 Apple’s successful management and Motorola’s business strategy failure. 😮 Aren’t you curious yet?
22. Emirates Airlines Company' Operations Management Practices
    Business essay sample: Emirates Airlines was founded in 1985 in the UAE. The firm is entirely owned by the Dubai government and it ranks as the largest airline company in the Middle East.
23. Tesco Company's Customer Relationship Management System
    Business essay sample: Tesco is an illustration of an organisation that effectively utilises the customer relationship management information system. The paper evaluates the use of the system.
24. Emirates Airlines' Promotion for Competition
    Business essay sample: Emirates Airline is a fast-growing airline company located in Dubai. The company is entirely a property of the administration of Dubai.
25. Etisalat's Strategic Management and Operations
    Business essay sample: Etisalat has integrated the concept of strategic management processes in its operation. The case study is based on the Value Chain Analysis, SWOT analysis, and BCG.
26. First Gulf Bank’s Business Strategy
    Business essay sample: Founded in 1979 in Abu Dhabi, United Arab Emirates (UAE), this firm has experienced tremendous growth and has expanded its operations beyond the borders of this country.
27. Apple Inc.'s Business Environment in 2015
    Business essay sample: Apple Inc. has established its position in the business world by depicting itself as an outstanding technology company on the global arena.
28. Levi’s Company: Marketing Strategy
    Business essay sample: This report evaluates Levi’s present marketing strategy comparing it with its main competitors and gives recommendations on what the company must do to improve its performance.
29. Coca-Cola and Pepsi Companies' Different Strategies
    Business essay sample: This study analyzes strategies used by Coca-Cola and Pepsi by viewing national and international issues related to consumer preferences and post-recessionary impact on the firms.
30. Royal Crown Cola Company Strategic Marketing Systems
    Business essay sample: This paper explores the strategic brand marketing systems that RC Cola employs to maintain the consumer base and keep up with competition from the players in the international soft drinks industry.
31. Canterbury Company: Consumer Behaviour and Marketing
    Business essay sample: This report will discuss an integrated marketing communication strategy for Canterbury of New Zealand or the Canterbury Clothing Company.
32. Starbucks Company: Market Analysis
    Business essay sample: Starbucks offers a range of coffee products including fresh brewed coffee, packaged coffee, tea, food, mugs, and coffee making hardware.
33. GlaxoSmithKline Company Marketing Plan
    Business essay sample: This paper provides a marketing plan for GlaxoSmithKline Company. It provides an analysis of the forces that prevail in the market for pharmaceutical products.
34. CYC Company's Marketing Mix Management
    Business essay sample: CYC custom shop was started in 1935 by Chiang as a Shanghai shirt company and this was the first company in Singapore to make custom made shirts.
35. Amazon Company: Strategic Marketing Plan Development
    Business essay sample: Amazon was chosen for the evaluation in this case, as the company has an international presence while using selling platform to deliver goods to the customers globally.
36. Product Marketing Throughout Three Time Zones
    Business essay sample: The relevance and suitability of measuring customer expectations, customer perceptions, customer satisfaction, and service quality is very essential in evaluating perspectives.
37. Apple iPhone 5S Product Marketing Plan
    Business essay sample: Apple is preparing to launch a new version of its smartphone called the iPhone 5S. iPhone 5S will target customers in the consumer, enterprise, and education markets.
38. AA Tours and Travel Company's Marketing Project
    Business essay sample: The project aims to develop a marketing communication strategy to increase sales and place the AA Tours and Travel company's brand competitively in the tourism industry.
39. AFDCO Incorporation: Business Plan
    Business essay sample: AFDCO Incorporation is a private limited company, which was established in 2000 in the UAE. The firm operates in the UAE’s beverage industry, and it is headquartered at Al Quoz, Dubai.
40. Atec Incorporation Marketing Plan
    Business essay sample: This marketing plan relates to Atec Incorporation, which operates in the UAE. The firm intends to venture into the production of coffee making machines.

💡 Essay Ideas on Positioning Analysis

1. Philips Company's Strategic Marketing and Management
   Business essay sample: The strategy by Philips to market air fryer, which uses steam to cook food, is a major strength to the achievement of competitive advantage.
2. Zimmer Motor Company Global Strategy
   Business essay sample: The following essay is a strategic plan of the Zimmer Motor Company an Automobile company based in the United States of America.
3. Du and Etisalat Companies Competition
   Business essay sample: The report presents the history of the development of the competition in the UAE telecommunication market, provides an overview of the two companies' specifics.
4. Fly Dubai Airline's Market Analysis and Strategies
   Business essay sample: The marketing audit report presents a comprehensive situational analysis of different strategies that the low-cost Fly Dubai Airline.
5. IKEA Market Position Improvement
   Business essay sample: Researching 🔍 IKEA market position? Founded by Ingvar Kamprad at the age of 17, IKEA started in 1943 as a mail business in Sweden 🇸🇪 and has gradually grown and expanded its products over decades.
6. The Coca-Cola Company's Grand Strategy
   Business essay sample: The major strengths of Coca-Cola include its strong brand name, use of powerful marketing approaches, quality vision and mission statements, and effective logistical operations.
7. AgLocal Company: Innovation Market Opportunity
   Business essay sample: This research analyzes AgLocal to determine its business concept, vision, and market strategies that it uses to penetrate the highly competitive software market.
8. Marketing Techniques and Segmentation in Examples
   Business essay sample: IKEA’s success in the international market has arisen from its commitment to implementing effective marketing techniques.
9. Consumer Innovativeness: A Marketing Approach
   Business essay sample: The result of increased consumer loyalty is an increase in products that a given organization produces and sells, and as such, an eventual advancement in the scale of revenues.
10. Mackers Software Company's Strategic Marketing Plan
    Business essay sample: Mackers is a software development company making customized software applications for customers, depending on their specific needs.
11. The Coca-Cola Company's Marketing Plan in China
    Business essay sample: The paper review the implementations of budgetary and strategic management on all levels of marketing that can lay a sustainable base for the sales of Minute Maid.
12. Ralph Lauren Company's Marketing Strategy
    Business essay sample: Ralph Lauren has numerous wholesale and retail stores across the globe. The company also sells merchandise online.
13. Asics Target Market and Marketing Strategy Analysis
    Business essay sample: Researching ASICS company? ASICS is a global 👟 sporting footwear corporation based in Japan 🇯🇵, known for its high-quality products, particularly for running. Discover Asics target market, competitive advantages, marketing mix, and more
14. Amazon Online Shopping and Market Opportunity
    Business essay sample: Amazon has set up the "dash button" as a business innovation that allows customers to have access to the "buy-it-now" button that is popular in an e-commerce site.
15. BHP Billiton Company's International Business
    Business essay sample: BHP’s most significant risk arises from transaction, translation, and operating exposure since purchases and sales by Australian-based operations are denominated in the US.
16. Marketing Management: Development and Strategies
    Business essay sample: It is the work of the marketer to go for the most optimal choice that brings the best value proposition for the firm both in the short term and long term.
17. Smartgamer Product's Strategic Marketing Plan
    Business essay sample: The provision of game kits for children facilitates social interactions and has long-term effects on individual behaviors.
18. Components of a Marketing Program
    Business essay sample: This paper outlines a marketing plan that covers marketing situational analysis, marketing strategy, distribution channels, and pricing strategy, among others.
19. Digital Marketing: Nike Campaign
    Business essay sample: Nike takes one of the leading positions in this type of marketing, and its practices are analysed around the globe.
20. New iPhone Marketing Plan
    Business essay sample: In this paper, several aspects of the marketing plan of the new iPhone, such as positioning, value proposition, issues analysis, and others, were analyzed.
21. McDonald's and Coca-Cola Ads in the Russian Market
    Business essay sample: McDonald and Coca-Cola have structured and positioned their commercial adverts in a manner that effectively markets their products in the foreign market environment of Russia.
22. EBay Company's Brand Position Analysis
    Business essay sample: This paper highlights that the eBay brand has been weakened by focusing too much on individual products that are owned and manufactured by the vendors on the platform.
23. Volterman Smart Wallet: Strategic Marketing Plan
    Business essay sample: The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success.
24. Starbucks Australia Strategy – SWOT Analysis & Market Share
    Business essay sample: What is Starbucks Australia strategy? ☕ This paper analyzes Starbucks Australia failure, conducts SWOT analysis of Starbucks in Australia, and offers a new marketing strategy. 📈 Read the article to learn how to regain company’s position.
25. Choco’a Company's Growth and Expansion Strategies
    Business essay sample: This report highlights the effective communication strategies required to grow ChoCo’a local retail and corporate market share by enhancing brand image and product position.
26. The Hershey Company's Marketing Strategy
    Business essay sample: This report analyzes Hershey's from the view of marketing strategy, discussing marketing mix, consumer buying behavior and branding, and the product lifecycle.
27. The Ocean Blue Business Strategy Analysis
    Business essay sample: The Blue Ocean strategy is ideal for surviving the competitive forces in the market since it empowers firms to adopt strategies such as differentiation, and cost leadership.
28. British Airways – Strategic Management
    Business essay sample: British Airways is the national flag carrier of the United Kingdom. Supported by about 45,000 employees, it is also one of the leading airlines in Europe and a member of the One World Alliance.
29. Strategic Recommendations for Tesco – Analysis
    Business essay sample: Analyzing Tesco business strategy? 🛍️ This report investigates Tesco’s retail segment in its primary market of the UK. 📈 Find out the best strategic recommendations for Tesco and its position on the market. ✅
30. Coca-Cola Company: Product Reassessment
    Business essay sample: Coke is a product of the multinational Coca-Cola Company. The product targets young Americans especially from the age of nine to fifty.
31. Tesla Motors Company: Marketing Plan
    Business essay sample: Tesla Motors is an organization that has existed for 13 years already. This paper presents a marketing plan that should enhance the company`s position with the help of Model S.
32. Pepsi Max Product's Market Entry Strategy into India
    Business essay sample: Pepsi Co has entered Indian Market in 1985, making a tie-up with one of India's leading business houses to begin the soft drink operations in the country.
33. Nivea Marketing Mix and Future Plans
    Business essay sample: Researching Nivea marketing mix? 🪒 Nivea is a company that manufactures and sells various skin care and beauty products. 🧴 Read this paper to learn more about Nivea marketing strategies. ✅
34. Ciao Bella Gelato: Marketing Mix
    Business essay sample: Ciao Bella Gelato is a company that Manufacturers and Retails ice creams, sorbets and frozen yoghurt and is situated in New York and California.
35. Strategy Report on Product Launch in the Australian Market
    Business essay sample: Strategy report of the LG side-by-side refrigerator with 15” LCD TV with remote control, including market segmentation, consumer behaviors, and the product strategy.
36. Cuban Coffee: Coffee Shop Business Plan
    Business essay sample: The business will operate with the name of Cuban Coffee. It will be a small coffee shop set within the university for the students, lecturers and other staffs.
37. Marketing Aspects Based on the Cruiser Thorr Simulation
    Business essay sample: The repositioning of the Thorr products in the simulation is suggesting the feasibility of the assembled marketing strategy basing on the implications of the simulation.
38. Clarins Company's Strategic Analysis
    Business essay sample: The skincare and the make-up market is currently very saturated. The French brand Clarins benefits from such opportunities as market growth and the eco-oriented generation.
39. Halal Diet Products' Marketing Plan
    Business essay sample: There is no big gap regarding the views of potential customers about the special Halal Diet which will be offered in the market.
40. SunTrust Bank and Bank of America: Marketing Concepts
    Business essay sample: The marketing strategies that are chosen should ensure that the customers are given the best services so as to maintain them and to improve on their well being and that of the society’s at large.

👍 Good Positioning Analysis Essay Examples to Write about

1. Target Company Financial Statement Analysis
   Business essay sample: This report covers analysis of Target Company’s performance of three years that is in year 2005, 2006 and 2006. Ratios are calculated to draw inferences about the financial soundness of the company.
2. Air New Zealand Company's Strategic Analysis
   Business essay sample: The Air New Zealand company is primarily involved in the transportation of cargo and passengers on scheduled airline services. It is based in New Zealand.
3. Adidas Company's Position and Performance
   Business essay sample: Short term liquidity position of Adidas Company has been analyzed below. A number of ratios were calculated during the last 5 years for analysis purposes.
4. Competitive Analysis Frameworks for Firms
   Business essay sample: This paper presents two analytical techniques at an industry and firm levels which allow a firm to create its competitive strategy according to its strengths and weaknesses.
5. British Airways: Company Overview
   Business essay sample: British Airways is one of the largest airlines companies in Europe and around the world. It was formed in 1974 and it is the flag carrier company for the United Kingdom.
6. Company Burt’s Bee Analysis
   Business essay sample: Burt’s Bee is a company which produces natural personal care products. John Replogle was the CEO of the company in the year 2006.
7. Notting Hill Carnival's Brand Promotion
   Business essay sample: This report considers ways through which promotion is used for the Notting Hill Carnival. It further considers how promotion for the same event can be expanded on.
8. Perceptual Map Simulation
   Business essay sample: Competition is not only restricted to your local market; with increasing globalization, the entire international forum is becoming your playing field.
9. Pilgrim Pride Corporation: Company Analysis
   Business essay sample: The structure and the strategic decisions of the modern business organizations are well established and particularly defined to achieve their vision with skill management teams.
10. Nokia Marketing Plan Analysis
    Business essay sample: Nokia, the pioneer of mobile phone producers in the whole world, has many differentiated products. This report is a marketing plan concerning to market these products.
11. Jordan’s Landscaping: Marketing Management Plan
    Business essay sample: in the case of Jordan’s, they provide an all-around the year property maintenance for any project that they have maintained for very competitive rates.
12. "PowerAde": Marketing Strategy
    Business essay sample: PowerAde must divest its target market from niche sports market to a health conscious market as well as the young amateur sports market.
13. Google: Strategic Management Case
    Business essay sample: Google offered advertising solutions, international internet search solutions, through its portal that means the computing domicile site for a web browser on the internet.
14. The Software X: Power of Predictive Business Intelligence
    Business essay sample: Software X will compete within the business intelligence (BI) category, generally accepted to mean the combination of data warehousing and market information tools.
15. Adventure Tours Australia: International Marketing Plan
    Business essay sample: In order to introduce a new product to the market it is important that a comprehensive marketing strategy be developed by considering target market, market segment and positioning.
16. International Marketing in the Parker Pen
    Business essay sample: This paper undertakes to study the international marketing strategy used by parker pen. Parker pen is a company that has gone global which sells products over 154 countries worldwide.
17. International Marketing Plan for SABIC Innovative Market: Entry into the Australian Market
    Business essay sample: Saudi Basic Industries Corp - one of the world’s leading producers of chemicals and intermediates, industrial polymers, etc. Australia is a possibly gainful new market for SABIC.
18. American Automobile Industry
    Business essay sample: This paper is based on the American automobile industry’s recent integrated marketing communication strategies.
19. Service Procurement And Provision
    Business essay sample: The report is going to focus on a strategic review of Benenden hospital, which is one of the most popular medical centers in UK.
20. The Cheesecake Factory Restaurant: Overview
    Business essay sample: The Cheesecake Factory, Inc proposes unique products reflecting the national traditions and food preferences of the American nation.
21. Strategic Management in Ryanair
    Business essay sample: The paper examines the strategic management structure and two Mintzberg models implemented in Ryanair Airlines Company.
22. Marketing Analysis of GameStop
    Business essay sample: This research deals with a market analysis of Game stop and its ability to use e-marketing theory, its competition, customers and marketing needs, target market profile, etc.
23. Starbucks Corporation's Promotion Strategy
    Business essay sample: Starbucks has engaged in some promotion strategies in its coffee and beverage business to emerge as a global market leader.
24. Primark Stores Limited’s Supply Chain Management
    Business essay sample: The discussion involves an analysis of the role of supply chain management in the fashion retail sector. The analysis entails Primark Stores Limited as an example.
25. Wal-Mart: Their Strategy to Globalization
    Business essay sample: Wal-Mart’s success in global market is explained by a number o factors including effective marketing strategies, customer loyalty and huge financial investments.
26. Product Positioning in Oligopolistic Markets
    Business essay sample: An oligopoly is a kind of market structure wherein a few sellers control the proceedings in an industry or a certain market segment.
27. An Analysis of Petrochemical Industry
    Business essay sample: Petrochemical industry has witnessed rampant growth over the past decades. There has been a shift in production of petrochemical products from the Western to Eastern countries.
28. Boost Juice Bar: Brand and Product Management
    Business essay sample: This paper will consider all the relevant issues of the brand audit by considering the well-known Australian company Boost juice bar.
29. PepsiCo: Company Analysis
    Business essay sample: The firm’s success is evident from the fact that it has managed to become the global leader within the industry having achieved a number of milestones over the years.
30. The Saudi Arabia's Strategy in Oil and Gas Industry
    Business essay sample: The objective of the report is to conduct a strategic analysis on Saudi Arabia’s oil and gas industry. In addition, the report entails an analysis of how a firm’s competitive position is determined by the industry structure in which the firm operates.
31. Toyota and General Motors: Marketing Research
    Business essay sample: Toyota and General Motors are themselves car brands, yet they present different brands or names to the market, which present a mark of quality.
32. EBay Company Analysis
    Business essay sample: The secrets of success are closely associated with the strategy implemented by the Company and the online origin of business performance.
33. Merritt Hookah Lounge: Market Plan
    Business essay sample: The plan entails market research with reference to competitors and consumers as the key market elements, SWOT analysis, key success factors, and the critical issues are analyzed.
34. Strategic Planning in European Low-Cost Airlines
    Business essay sample: The objective of this study is to identify the forces that shape the strategies of low-cost airlines in Europe and the strategic options that these airlines have.
35. Marketing and Its Segmentations
    Business essay sample: It is important for the company to implement effective marketing strategies. Before a company determines the correct marketing strategy, it must first analyze its place in the market.
36. Entrepreneurial Marketing Management in Service Sector
    Business essay sample: The service industry is full of possibilities. Marketing services are in high demand and thousands of companies are investing thousands of dollars in marketing.
37. Al Rawabi Dairy: Company Overview
    Business essay sample: The paper aims to organise a strategic plan for Al Rawabi Dairy farm through getting an overview of this company. It considers the history, mission, and its core business value.
38. Strategic Schools of Thinking in Three Dimensions
    Business essay sample: In any business environment, it is important to have a strategy for managing your organization to be able to achieve your goal and maximize profit.
39. The Temple Brewing Company's Marketing Plan
    Business essay sample: The Temple Brewing Company Pty Ltd is one of the beer-producing companies in Melbourne whose reputation has remained for long despite the stiff competition in the beer industry.
40. Agent Provocateur Company: General Notions and Background
    Business essay sample: Agent Provocateur is an English, London-based company that specializes in production and sale of luxury lingerie items for women of the high income social groups.

🎓 Simple Research Paper Examples with Positioning Analysis

1. Ryanair: The Low-Fares Airline
2. Marketing Fundamentals to Magnolia Web Studio
3. American Instant Incorporation: Marketing Plan
4. Dena’s Salon: Marketing Plan
5. Marketing Plan For Secondbite Organization
6. ReAgent Company's Strategic Management
7. Asda Stores' Strategic Marketing
8. Krispy Kreme Hospitality Company's Strategic Analysis
9. Natural Goodness Plc's Marketing Principles
10. Recession Impact on Car Manufacturing Industry
11. Recession Impact on Car Manufacturing Industry: Toyota Company
12. Brand Audit of Volkswagen: Brand Inventory and Brand Exploratory
13. Kmart Australia: Business Report
14. Theory and Practice of Business ASOS
15. PepsiCo: Business Strategies
16. Dell Inc.: Strategic Analysis
17. Critical Strategic Analysis of VW Group
18. Using Perceptual Maps in Market Simulation
19. Marketing Plan for Nando's Restaurant
20. Product-Centric vs. Customer-Centric Marketing
21. Compare Ways in Which Organizations Use Elements of the Marketing Mix (7Ps)
22. Strategy of Barrack Gold Corporation
23. L’Oreal Paris Strategic and Marketing Objectives
24. Energy24: Drink Marketing Plan
25. Coca-Cola's Marketing Principles and Practices: News Analysis
26. Apple’s Competitive Positioning
27. Amazon and eBay Firms' Customer Perceived Value
28. Starbucks Corporation's Marketing Evaluation

✍️ Positioning Analysis Essay Examples for College

1. Nike Inc.'s Marketing and Communications Plan Nike
2. The Government’s Impact on the Aviation Security Efficiency
3. Du and Etisalat Telecom Companies: Market and Financial Positions
4. Tech Components International Firm's Strategic Plan
5. Lego Group Comprehensive Report
6. Mandarin Oriental Jumeira: Case Study
7. Capital Structure Analysis: British Airways Case Study
8. Global Financial Crisis Effect on the Saudi Market
9. Segmentation and Positioning for the Packaged Cookie Market
10. Equal Employment Opportunity Analysis
11. The Economic and Financial Effects of Dubai World Company
12. Reckitt Benckiser: Building a Brand Powerhouse
13. The Case Deal With the Apple’s Successes
14. Sainsbury PLC and Tesco PLC Financial Analysis
15. Leidos Company Analysis
16. Barnes and Noble Business and Industry Overview
17. Strategic Positioning: Management Accounting
18. Apple Market Position Analysis
19. Westlaw.com: Developing B2B Relationships
20. JetBlue Airways' Hybrid Business Model
21. Accor Hotel Group Analysis
22. Corporate Profit Disaster and Solution at IBM
23. Brexit Effect on Honda Corporation
24. Car Manufacturing: The Strategy of BMW
25. Arabic Coffee or Arabic Restaurant in United State
26. Tempur Sealy International Perfomance
27. The Marketing of McDonald’s

🏆 Best Positioning Analysis Research Titles

1. Strategic Analysis of Diageo Multinational Corporation
2. Business Management & Decision-Making Report
3. SWOT Analysis of CVS Pharmacy
4. Product Comparison: Competitive Analysis
5. General Motors Firm's Internal Factor Evaluation
6. Comparison and Evaluation of Nike and Adidas Competitive Strategies
7. Unilever UK Firm's Innovativeness and Creativity
8. Healthcare Marketing: Pfizer and Its COVID-19 Vaccine
9. E.& J. Gallo Winery Case Study
10. The Coca-Cola Company: Strategic Plan Evaluation
11. Nike Inc.'s Marketing and Corporate & Business Strategies
12. Subway Company Strategy Analysis
13. The Tim Hortons Fast Food Chain's Analysis
14. Black-and-Decker Company: Marketing
15. Analysis of the Russet Cup Cafe
16. Wiggo: Marketing Feasibility Report
17. Furbo Dog Nanny's Marketing Communication Strategy
18. Marketing and Corporate Strategies
19. XYZ Widget: Returning to Leading Positions in the Market
20. Apple Inc. Company Analysis. Background Information
21. Hilton and Best Western Multinational Hotel Chains: Marketing Comparison
22. Truist Bank vs. Bank of America Comparison
23. Active Retirement Facility: Marketing Goals, Target Markets, and SWOT Analysis
24. Colgate Palmolive Company: Colgate Toothpaste Products
25. Netflix: The Founders of Digital Streaming
26. Southwest Airlines' Mission, Uniqueness, Finance
27. Human Capital Management in Nursing Home "Active Retirement"