Do you want to learn more about media analysis? Read our article to figure out what social media analysis is and how to conduct one. You’ll also find how to perform sentiment analysis.
🔝 Top-5 Media Analysis Examples
- The Chocolala Company New Product Development
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📰 What Is Media Analysis?
Media analysis refers to evaluating different media types to identify the one that would work best for promoting a company’s product. The assessment is vital when choosing the most effective way to deliver the business’s message based on the selected media and target audience. Media analysis must also consider how the target population is likely to perceive the company’s message to help it craft or enrich its communication strategy. Overall, media include many platforms, such as a magazine, a poster, or a newspaper, but this article will focus on social media analysis.
What Is Social Media Analysis?
Companies should assess their past outcomes to get the most from social media marketing campaigns. Hence, social media analysis is the process of gathering crucial information from social media channels to make actionable decisions. The analysis examines the data about the company’s previous posts, earlier social media campaigns, interactions with the audience, etc.
How to Do a Social Media Analysis
When writing an essay on social media analysis, you can follow these steps:
- Prepare a spreadsheet to capture the information to be used.
- Gather data from your selected platforms.
- Fill out your spreadsheet. Choose the format that allows for easy comparisons.
- Look at each piece of data and analyze changes in different metrics.
- Categorize the company’s metrics based on how they have changed over a social media campaign.
- Draft an action plan to improve performance.
📱 Social Media Analysis
Earlier, we mentioned the steps to conducting a social media analysis. In this section, we are going to examine them in further detail:
🤗 Sentiment Analysis for Social Media
As we mentioned, social media analysis will give you an insight into a company’s online presence and performance. However, monitoring the public’s perception of a business’s product or service is also essential. This is where sentiment analysis for social media comes into play.
Sentiment analysis for social media is the process of retrieving data on consumers’ perceptions of a brand or particular product. It acts like social listening, meaning that it helps businesses understand whether clients mention them on social media with positive, neutral, or negative emotions.
Sentiment analysis is critical, and enterprises should do it regularly because it comes with the following advantages:
- It helps businesses understand their targeted clients. Social media mentions do not happen in a vacuum. Therefore, a company should look at the bigger picture of what customers say about its brand and products.
- It allows for gathering valuable data. With more and more clients talking about businesses and different products online, it has become easier for companies to get real data about their performance.
- It enables companies to meet clients where they are. With sentiment analysis, companies can determine when and where to connect with customers to address their problems. For example, businesses can decide to respond to negative comments publicly to boost their reputation.
- It generates meaningful insights into the company’s messages. Social media analysis can reveal the type of information, platforms, and tools that clients prefer. This information can help a firm stand out from competitors.
How to Do Social Media Sentiment Analysis
Below are the main steps you should follow when writing a paper on sentiment analysis for social media.
- Monitor Business Mentions
When analyzing sentiments about the brand, the first step is finding the social media discussions about it. However, remember that users will not always tag the company. Therefore, you can work with a tool like Hootsuite to check even those mentions where the company is not tagged. - Analyze the Sentiments in the Mentions
This step involves looking for words that show how the audience perceives your brand. Positive sentiments can be characterized by words like “perfect,” “love,” or “great.” In contrast, negative feelings are often expressed using words like “awful,” “bad,” or “hate.” - Calculate the Sentiment Score
The positive sentiment score can be calculated in 2 ways: as a percentage of the total mentions and as a share of emotionally charged comments (excluding neutral ones). After you’re done, prepare a report with a summary of the analysis.
To sum up, a company must conduct a comprehensive media analysis regularly for a successful digital marketing campaign. The findings will help it develop strategies for improving brand awareness, customer engagement, and corporate reputation.
🏆 Best Media Analysis Research Titles
- KeepCup Company: Digital Media Marketing StrategyBusiness essay sample: The decision by the management of KeepCup to enter the Canadian market means that the firm has to manage the competition in the new market.
- Marketing Strategy for Avenue Park AccountantsBusiness essay sample: The application of a marketing strategy is important in the success of Avenue Park Accountants. The different components of this application have been discussed in the marketing strategy.
- Coca Cola Company in ChinaBusiness essay sample: Over the past few years Coca Cola has attempted to gain a foothold into the Chinese market through a variety of advertising and marketing campaigns.
- Toyota Company: Crises and Media' Influence on BusinessBusiness essay sample: The paper is devoted to the notions of crisis management and media relationships. The Toyota crisis study is used to illustrate the theories relevant to the topic.
- Canterbury Company: Consumer Behaviour and MarketingBusiness essay sample: This report will discuss an integrated marketing communication strategy for Canterbury of New Zealand or the Canterbury Clothing Company.
- Internal Communication Management in Information Technology ProjectBusiness essay sample: The goal of a communications management plan is to advance the achievement of a project by meeting the data needs of project partners.
- The Role of Integrated Marketing Communication in BusinessBusiness essay sample: IMC’s most fundamental and perhaps most challenging task is trying to reach people who can conceivably purchase a client's product.
- Promotion Opportunity Analysis for Coke-Cola ProductBusiness essay sample: This is one of the major processes when carrying out the promotional opportunity analysis; for coke-cola communication is a key factor in carrying out promotional objectives.
- Australian Wine: Media Buying and PlanningBusiness essay sample: Australian Vineyards have been in the market since 1889, this is an indication that they have a vast wealth of experience in wine production.
- Online Marketing and Advertising Tools in BusinessBusiness essay sample: An advertisement is a tool that is used by businesses to let potential and existing customers know about the availability of their products or services.
- Integrated Marketing Communication & Planning CampaignBusiness essay sample: For a business to function well, basic strategies must be used. Essential requirements may include a business plan, a marketing communications plan, and a marketing campaign plan.
- Customer Relationship Management Literature ReviewBusiness essay sample: One of the original big ideas in marketing is that for firms to stay in existence, they should not focus on selling products but rather on fulfilling the needs of their customers.
- Promotional Ad Campaign for Product Line Extension of the Coca-Cola CompanyBusiness essay sample: Maple bacon-flavored Coke has the potential to improve the image of the Coca-Cola Company by creating an association with environmental friendliness and healthiness.
- Media Communication Analysis BillboardBusiness essay sample: Billboard is an example of a successful transformation of media communication that is increasingly geared towards long-term customer loyalty.
- Management of Media Integrated OrganizationsBusiness essay sample: The management of the media integrated solutions ought to inculcate some factors by first identifying the problems facing the company.
- Traditional Media Elements of Opening CeremonBusiness essay sample: Traditional media elements (TME) are used every time a company faces the need for mass distribution of information about a product or service.
- “Borderless Media: Rethinking International Marketing” by ShethBusiness essay sample: This paper aims to analyze the article by Sheth, provide background for the information and personal assessment of the information presented in the text in international marketing.
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- Integrated Marketing Communications by Nike Inc.Business essay sample: Nike incorporation was founded in 1964 by Phil Knight, a medium distance runner, and coach known as Bill Bowerman.
- Changing Roles of Business Organizations in SocietyBusiness essay sample: This paper will provide a comprehensive overview of typical ethical challenges businesses face and discuss ethical decision-making frameworks.
- Starbucks Coffee Company Planning and Promoting New ServiceBusiness essay sample: The use of social media marketing, promotional website and advertisement are suitable marketing strategies that the coffee company will utilize.
- Black-and-Decker Company: MarketingBusiness essay sample: The UAE market is certainly different from most of the markets of Black and Decker such as United States and UK that are some of the most predominant markets of Black and Decker.
- Furbo Dog Nanny's Marketing Communication StrategyBusiness essay sample: The Furbo Dog Nanny intelligence-supported system has the potential of capturing a significant percentage of the market if a proper and viable marketing strategy is implemented.
- The Quick Bites’ Food Truck: Business PlanBusiness essay sample: This report has outlined the planned business venture to open a food truck called Quick Bites in Southwest Florida.
- Management: Moyon Tea Business PlanBusiness essay sample: The goal is to expand the brand into a franchise. MOYON is meant to represent the disruption of the industry, a healthy alternative to coffee, and a modern social experience.
- Quibi Venture’s Strategic Business PlanningBusiness essay sample: The current case study utilizes the new venture, Quibi, to illustrate strategic business planning and possible failures in cases where venture planning is inappropriate.