A successful global marketing strategy is essential when a company wants to expand its activities to other regions. Want to know more? You’re in the right place! In this article, we’ve collected all the essential information on the topic together with global marketing strategy examples.
🔝 Top 5 Global Marketing Strategy Examples
- Red Bull Company's Global Marketing Strategy
- Apple Inc.'s Use in the US and Global Markets
- General Electric Company's Global Business Management
- Starbucks Strategic Plan & Global Market
- The Internet's Impact on Global Marketing Strategies
📍 What Is a Global Marketing Strategy?
Experts say that there are three things that you should know about when developing your marketing strategy on a global scale.
What are the 3 strategies that could help you? Let us discuss.
- Know your audience. It might be different from who you think your customer is. Familiarize yourself with your customers and why they should choose your products.
- Set achievable goals. Your goals help you in customer retention and also help set realistic expectations of your marketing goals. When you set specific goals, you can use these goals as benchmarks for your specific progress.
- Recognize your competitors. The best way to beat the competitors is to understand them.
What Factors Influence a Global Marketing Strategy?
How do you get the right strategy? There are a lot of companies that follow specific global marketing strategies and many factors can affect them. The most important factors are the costs, the competition, the specific industry, and global regulations on an international scale.
What Are the Two Components of a Global Marketing Strategy?
A good global marketing strategy has 2 components that you should take note of. As a business owner, you need to determine the target markets that you want to pursue and develop a marketing mix to obtain competitive advantages over the others in the industry.
📊 What Are the 3 Global Marketing Strategy Types?
There are 3 types of global marketing strategies that you should know.
|Global standardization strategy||The first one is the global standardization strategy. In this strategy, you sell the same products in every location possible. You can centralize control and see to it that you have a better understanding of the products so you can develop them quicker and you can easily coordinate activities across locations.|
|International strategy||The second strategy is international. This one involves importing and exporting products. Here, you can allow yourself to work with foreign suppliers and sell to customers all around the world. You can do business overseas with this strategy.|
|Multinational strategy||Finally, there is the multinational strategy where you cater your products to each market to address market demand. This would include having different physical locations and products adapted for different countries.|
🏅 Top 3 Global Marketing Strategy Examples
The top global marketing strategy examples include Nike, Starbucks, and Coca-Cola, aside from Apple and many other companies.
- Nike takes the market in over 170 countries and they have celebrity endorsement deals with local sports champions and international sports champions to boost their strategy.
- Starbucks has a great plan in marketing as they change their menu and adapt it based on what the locals want.
- Coca-Cola is a great example of a well-known brand that continues to invest in its global marketing campaigns.
Other examples of companies with great global marketing strategies are:
Now that you know some global marketing strategy examples, you can check out more examples of essays and reports collected below.
📝 Global Marketing Strategy Research Paper Examples
- Globalization as a New Context for Business EthicsBy and large, advancements in technology have created a global village and made it possible for cross border business relations to thrive.
- Global Factors Influencing Marketing StrategyThe practical implementation of the PEST-paradigm poses a number of challenges because of defining the non-marketing factors that influence the deployed marketing strategy.
- Cultural Differences in the Global MarketplaceThe culture embraced by people in a given region defines how employees relate with one another at work and the manner in which customers made decisions in the market.
- Corona Beer in the Global MarketsAlthough Heineken is the most distinguishable beer company globally, Corona remains its closest competitor in the exported beer category.
- Raleigh Bicycle Company's Global Marketing and CultureIn the UK, Raleigh uses franchise models in order to market their products and utilizes licensing as another method of gaining a foothold in the international market.
- Lululemon Problems & Global Market ThreatsAnalyzing Lululemon Athletic’s problems and threats? 👟 There’s a lot to research! 🚩 Lululemon faces various business problems: the inability to exploit the global market, competition, and lack of patents for its products. ✅
- Global Market Segmentation AnalysisMarket segmentation is the process of dividing a large market into subsets of customers with common characteristics or common needs.
- Sharp Corporation: Global StrategyThe success of Sharp Corporation is a result of its focus on strategies. The discussion will focus on the global strategy of the company: both internal and external elements.
- International Marketing Plan for Bolton PC CompanyThe main issues addressed to enter a foreign market successfully: marketing across borders, risks, and opportunities that the company will face and country analysis.
- "Global Marketing Management" by Kotabe and Helsen Book SummaryMarketing management is a field in business that puts into practice the theoretical approaches that an organization can embrace to make known its products in the market.
- Marketing Management: The Microsoft ExperienceMicrosoft Singapore has put work and life balance as a business strategy. They care for their employees. We discussed on the effects of Microsoft’s products, the operating systems Windows Vista and Windows 7.
- Kraft Foods and Cadbury's Global Marketing EthicsThe analysis of the market, where Kraft Foods and Cadbury operate, should be performed on the basis of the precise differentiation of the foods.
- Coca-Cola and PepsiCo: Global MarketingThis paper will focus on a case study of two beverage rival companies that have dominated the global market for years; Coca-cola and PepsiCo.
- Coca-Cola Company: Difficulties of Global OrganizationCoca-Cola being a global organization has confronted numerous difficulties. It has handled the issues productively and manages to uphold its brand image.
- Spanx Product's Global MarketingSpanx is among the well-known products initially manufactured in the United States and has started to gain international recognition attracting customers worldwide.