34 Distribution Channel Strategy Example Essays

🔝 Top 10 Distribution Channel Strategy Example Essays
🔥 What is a Distribution Channel Strategy?
🛍️ Distribution Channel Strategies Types
🎁 Distribution Channel Strategy Examples: Top Companies
📝 Distribution Channel Strategy Research Paper Examples

Today’s business environment is complex and ever-changing. How can a company ensure its products reach the right customers? Well, the answer is to use a distribution channel strategy!

If you’re curious about the meaning and importance of this business strategy, this article is for you. We will discuss it and then look at examples of companies that use this approach successfully.

🔝 Top 10 Distribution Channel Strategy Example Essays

🔥 What is a Distribution Channel Strategy?

A distribution channel strategy is a management model a company employs to get its services or products into the hands of target consumers. It involves working with different parties and levels of distribution. However, it is also possible to have a zero-level channel: a good example is when a producer sells directly to consumers.

What are the 4 Channels of Distribution?

🏪 Retail	In this channel, the product is sold through a physical store, such as a supermarket.
🛒 Direct marketing	This channel implies directly marketing and selling the product to consumers through mail orders, telemarketing, or online sales.
📦 Dealer networks	Here, the companies sell products to a network of dealers or intermediaries, who then sell them through their channels.
🌐 Website store	This channel has become increasingly popular in recent years thanks to the growth of e-commerce. It involves selling the product directly to consumers through a company’s own website or online store.

What is the Function of a Distribution Channel?

An effective distribution channel is an important determinant of how services and products reach their intended consumers. Besides, it directly affects supply chain-related costs, customer satisfaction, and profitability. Other functions of a distribution channel include promoting transparency, increasing the company’s reach, and driving faster growth.

🛍️ Distribution Channel Strategies Types

There are several types of distribution channel strategies that businesses can use to sell their products or services. Here are some common types:

Direct Distribution Strategy	This is exactly as it sounds: a business sells directly to targeted clients. It often includes an e-commerce store where clients and business representatives can transact and complete the process.
Indirect Distribution Strategy	When a distribution chain has multiple steps, the distribution strategy is referred to as indirect. This involves sending products to a wholesaler, who forwards them to the retailer, where the customer buys them. It is one of the traditional ways of selling for most companies.
Selective Distribution Strategy	This strategy involves placing outlets in strategic points where they are likely to optimize sales.
Intensive Distribution Strategy	This is when a brand pushes its products with multiple channels to optimize its market capabilities. It is commonly employed by automobile and household product brands.
Exclusion Distribution Strategy	This strategy is mainly used by brands with highly valuable products. The idea is not to have outlets in every city but only in certain areas where they can attract high-end clients. Mercedes is one brand that uses this model.

🎁 Distribution Channel Strategy Examples: Top Companies

Wondering how to develop the best distribution channel strategies? Start by looking at the following examples of companies that use it best.

Coca-Cola Distribution Strategy

Coca-Cola’s strategy involves placing Coke beverages at every point where the customer might want to purchase them. The model has been a great success because it gives the company a competitive advantage, even in places where the popularity of the brand’s products is declining.

Apple Distribution Channel Strategy

Apple’s strategy involves positioning stores in different cities. This method has been successful by giving Apple more control over its market and various parameters, such as the customer experience, scarcity, and even fixing issues that clients might bring up.

Tesla Distribution Channel Strategy

Like Apple, Tesla opted to sell and distribute directly to the targeted clients who appreciate the brand’s eco-friendliness. The method has so far borne impressive results because the brand can maintain direct touch with its clients.

Edward Jones Distribution Channel Strategy

This stock broker opted to enchant a different path from competitors. It opened broker networks in small towns in the US and managed to win a solid customer base. This has been crucial in driving its competitive advantage in the capital markets.

Zara Distribution Channel Strategy

Zara uses a predictable and fast distribution strategy based on rapid store deliveries. This agility helped Zara become one of the most profitable fashion brands.

Other companies using this strategy include:

Home Depot,
Netflix,
Sony.

For more distribution channel strategy examples and ideas, check out our essay samples below.

📝 Distribution Channel Strategy Research Paper Examples

Marketing Channel Strategy and Pricing Strategy
Business essay sample: 781 pricing strategy aims to lower the prices of hamburgers, sandwiches, and other food including ethnic food, to emphasize a bargain and attract customers.
MaxShim Florists: The Marketing Plan
Business essay sample: The mission of MaxShim Florist is to become the leading supplier of floral products within the US domestic and foreign market.
Marketing Plan: Triwa Incorporation
Business essay sample: The objective of the research was to determine the best pricing strategy to adopt in setting the price of the new soft drink product.
Distribution Strategies of the Nike Company
Business essay sample: Discussing the drivers of Nike's widespread growth, and examining the role of word of ‘word-of-mouth’ and television in advertising products in expanding production and outreach.
Starbucks Corporation: Marketing Research
Business essay sample: This research relates to all aspects of the marketing mix as compared to competitor's situations. It results in statements about the relative effectiveness of advertising.
Conflicts Between the Middlemen and the Organization
Business essay sample: Conflicts between the middlemen and the organization over power have led to heavy losses in the company. Managers all over the world have been frustrated by this factor.
Hot Nodle: A New Product's Marketing Plan
Business essay sample: A new product enters the market as the result of the innovative steps in the new product development process. The new product is a brand of noodle called the Hot Nodle.
The Design of the Possible Coca-Cola Supply Chain
Business essay sample: Originally, the supply chain for the Coca-Cola Company entails numerous suppliers and a broad network of dealers and consumers.
Pepsi’s Investment in the Australian Market
Business essay sample: Pepsi is the second-largest food and beverage business in the world. Launching an energy drink to the market right now is a good and timely investment.
Tariff Parity as a Tool for the Institution's Profitability
Business essay sample: Managers working in Saudi hotels attach much importance to such an element of revenue management as rate parity since it can affect the profitability of an institution.
Hotels and Third Party Websites
Business essay sample: To attract potential customers, hotels came up with several strategies to market their online sites. Most often, data mining was the strategy most employed by hotels.
Financial Analysis of ENGlobal Company
Business essay sample: The paper demonstrates the use of real financial data in financial analysis in decision-making for potential investors.
Scharffen Chocolate Maker: A Case Study
Business essay sample: The case study shows clearly the link between the quality of process and quality of products, all the steps in the processing stage are equally important.
Nike Promotion and Distribution Strategy
Business essay sample: The promotional strategies it uses have remained the same, however, the Nike company has taken advantage of the emerging vibrant technology.
Almarai Company and Dynamics of Business Environment
Business essay sample: A change in the political environment can change how corporations are governed and the models of business to adopt.
Business Plan For a Proposed Company Key Business
Business essay sample: Key Business is a proposed company that is to be based in the UK. It is intended to specialize in research, marketing, and advertising.
Apple Inc.'s Exclusivity Policy and Distribution
Business essay sample: The paper discusses Apple Syndicate's need to amend its exclusivity policy to ensure that it boosts the distribution of its distinct and high-quality products.
Tesla: Marketing Distribution and Pricing
Business essay sample: This report examines the pricing and distribution problems at Tesla, an overview of the company, pricing, distribution challenges, and recommendations will be discussed in detail.
The SIMM Labs Company's New Business Model
Business essay sample: The essay highlights a new and effective business model the company can employ for the SIMM Smartwatch and offers a value proposition statement.
Carnival Cruise Lines' Customer Service
Business essay sample: Carnival Cruise Lines have a great customer support system. Slight changes and improvements may take the company to a higher level.
Aspects and Peculiarities of Marketing Mix
Business essay sample: The paper states that process and physical evidence are two important elements of the marketing mix guaranteeing a high level of clients’ interest.
The Pizza Cupcake: Sales Plan
Business essay sample: Pizza cupcakes are aimed at solving customers' desire for pizza in a comfortable size, fluffy, and cheesy snack that can be taken anytime from anywhere.
Current Marketing Activities of UK-Based Firms
Business essay sample: The United Kingdom (UK) consumers are known to be loyal to their favorite firms and brands, which guarantee to ship their products for free and offer product returns.
Distribution Channel Management and Latest Trends
Business essay sample: The goal of distribution management is to guarantee that the appropriate product reaches the right person at the right time while using the most cost-effective transport networks.