Google Company’s Model Analysis in Global Technology Market


Google LLC is a modern organization that provides Internet and online services to users. The company has become successful over the past ten years due to Internet technology. This institution has adopted a unique but tactical company model which enhances advanced interaction among stakeholders. Investors benefit from high returns from sustainable business operations (Cervellin et al., 2017).

In essence, this analysis presents a complete company model analysis for Google that has ensured increased profitability for the last five years. The organization has also remained competitive in the technology industry by overcoming management challenges strategically (Fu & Tan, 2019). Most importantly, Google LLC has implemented a tactical company model that enhances values of cohesion and teamwork among stakeholders as reflected in the firm’s financial profitability.

Overview of the Industry

The technology industry is very competitive as rival organizations strive to acquire significant market segments. Most specifically, Google encounters stiff competition from Apple based on market accessibility. It operates in an industry substantially dominated by Apple, Inc. The latter company provides a range of innovative products, including tablets, iOS, iPads, and iPhones (Cervellin et al., 2017). For instance, all users of iPhones are also included as consumers of iOS technology.

Similarly, all owners of Mac-Book computers are also considered consumers of Apple Store applications. The technology industry’s competitive landscape is dynamic and is determined by Internet availability (Cervellin et al., 2017). However, Google LLC has remained consistent and relevant in this market, as evidenced in financial reports. The company has been objective in advancing the competitive landscape as an industry leader.

SWOT Analysis

Moreover, Google’s company model can be evaluated using the Strength Weaknesses Opportunity, and Threats (SWOT) analysis. For instance, the company generates high-profit margins as the industry’s leader in online advertisement. The revenues enable global expansion of operational scale as evidenced in Australia, Asia, and South America (Cervellin et al., 2017).

Unfortunately, Google encounters challenges from cybercriminals who hack online management information systems with sensitive details of users. This has affected individuals accessing credit card and online banking service services across the U.S. and North America (Fu & Tan, 2019). Additionally, this SWOT analysis also recognizes vital opportunities presented by emerging trends in technology. Integration of Blockchain, Artificial Intelligence, Big Data, and Data Analytics include vital opportunities for Google to grow as an online industry (Cervellin et al., 2017) economically. Most fundamentally, the company still experiences cyber threats that risk data manipulation of users’ details.

Timeline of Major Events for the past Five to Ten Years

Key Strategies

Google LLC depicted significant events in the last five to ten years entailing growth and management experiences. The company has implemented vital management and operational strategies for improving the quality and performance of employees. For instance, the company engaged in business partnerships to counter competition from Apple, Inc. Google partnered with mobile manufacturing companies 2012, such as Samsung, Sony, and HTC, to access more consumers (Cervellin et al., 2017).

Individuals acquiring any of the devices are expected to register for a Google account to access smartphone services. This approach has been instrumental in improving the firm’s market share across the technology industry.


Google has also established beneficial initiatives intended to improve the firm’s competitive advantage. For instance, the company ensured sustainability by adopting gender equality policies that promote female professionals in the technology industry. It is common to find young girls with aspirations of working for Google due to its diversity principles adopted after 2015 (Cervellin et al., 2017). Most fundamentally, the company has experienced growth during the ongoing pandemic. The company has acquired more users as Internet accessibility is facilitated by the company’s products, including an operating system and applications.

Current Daily Business Strategies


Products from Google depict key operational strategies implemented for daily success. In essence, the company provides a variety of services and applications that complement one another (Liew, 2018). For instance, the company ensures that an account holder can access practical applications such as storage, camera, and interface for objective accessibility. These services allow consumers to interact online through an Internet connection (Cervellin et al., 2017). Google’s products are helpful to individuals as they improve the consistency and reliability of vital online applications. These commodities allow the installation of business applications that enhance operational management.


Furthermore, Google’s services enhance the user experience of smartphone owners who use its commodities. For instance, social media influencers create innovative videos that generate revenue when viewed online by a large audience on YouTube (Cervellin et al., 2017). Most importantly, the organization provides online advertising services to the profit-making institution. This approach aids in profit maximization among companies as the Internet is timely and cost-effective. Google has generated most of its online revenues from Internet marketing, placing it above other competitors in the industry (Cartwright, 2020). Companies like Yahoo, Opera, and Mozilla have encountered monopoly challenges from Google which controls the market.


Google provides essential solutions to businesses that provide different services. For instance, healthcare companies that provide remote medical assistance capitalize on the platform to connect with patients (Cervellin et al., 2017). The company also provides imminent security solutions associated with cybercrime activities. It detects and identifies potential threats from malicious individuals intending to infiltrate a database system. In most cases, users are protected from unauthorized activities associated with their details (Cervellin et al., 2017). These practices threaten the privacy status of individuals using the company’s products.

Business Strategies facing Google LLC

Moreover, Google encounters effective organizational strategies for maintaining sustainability. The company considers integrating Big Data, AI, and Data Analytics for enhanced online experience among users (Cartwright, 2020). This strategy ensures continued success in maintaining existing and new consumers. In addition, the organization also faces the challenge of contributing to environmental sustainability. For instance, Google intends to aid 500 cities to attain carbon neutrality by 2025 by establishing a sustainable economy entailing green technologies (Cervellin et al., 2017). These business strategies will enhance the firm’s competitive advantage in the global technology market.

Most importantly, Google is playing a collective role in strengthening the gig economy.

Immediate Threats for Predicting Outcomes in Three to Five Years

However, the company also encounters immediate cybercrime threats from malicious individuals. For instance, frequent hacking of applications and online systems used for running administrative tasks risks the invalidity of Internet technologies. State-sponsored cybercrime also constitutes another fundamental threat to Google’s security policies (Cervellin et al., 2017).

In addition, this company is also likely to experience online-related cases associated with immorality in conservative communities. This is to include the circulation of adult or explicit content to underage children (Liew, 2018). These threats reduce public trust from consumers who can avoid the firm’s products for imminent mismanagement practices, encouraging discrimination. The company will experience diversity challenges in racial and gender equality in the coming three to five years.

Ethical and CSR Issues

Google’s ethical performance has increased for the past few years on issues entailing stakeholder management. For instance, a senior engineer in the firm diminished the professional competence of female graduates in the technology industry (Cervellin et al., 2017). The former management official was accused of undermining the firm’s social policy on gender equality, leading to advance administrative directives (Liew, 2018).

In essence, the organization has contributed by employing and promoting female workers into senior positions. In addition, the Corporate Social Responsibility (CSR) initiatives have encouraged stakeholder integration among consumers, employees, and surrounding communities (Cervellin et al., 2017). This has been crucial in achieving both organizational and environmental sustainability.

Leadership Overview and Strategic Decision Making

Google has also been tactical in implementing modern management practices entailing employee relationships. The company has adopted the transformational style of leadership attributed with imminent benefits. For instance, the company has a helpful management model entailing professional talent nurturing and identification practices involving newly recruited staff and senior employees (Fu & Tan, 2019). This approach has ensured continued creativity entailing the innovation of applications and devices.

In addition, Google has ensured tactical integration and progressive decision-making among colleagues and stakeholders. This has been common in Customer Relationship Management (CRM) scenarios in that the company optimizes for a positive organizational culture (Cervellin et al., 2017). Most importantly, leadership and management practices at Google have been useful in ensuring efficient interaction among the company’s stakeholders.

Conclusion and Future Business Predication

In conclusion, Google’s company model has helped maintain the firm’s profitability since its inception. The organization has sustained profit margins that improve stakeholder value among investors, employees, and consumers. Diversity and ethical issues have formed critical elements of the company’s successful business model. This has been depicted in the organization’s CSR programs focused on ensuring both organizational and environmental sustainability.

The firm has also implemented progressive leadership frameworks for objective employee management. Most importantly, Google faces significant business predictions soon, as evidenced in recent scenarios. The company will have to ensure advanced cyber-security technologies for protecting personal details among employees. Fighting cybercrime will require collective participation involving multinational corporations led by Google as the technology’s leader in the industry.


Cartwright, M. (2020). Internationalising state power through the Internet: Google, Huawei and geopolitical struggle. Internet Policy Review, 9(3), 1-18. Web.

Cervellin, G., Comelli, I., & Lippi, G. (2017). Is Google Trends a reliable tool for digital epidemiology? Insights from different clinical settings. Journal of Epidemiology and Global Health, 7(3), 185-189. Web.

Fu, X., & Tan, G. (2019). Abuse of market dominance under China’s Anti-monopoly law: The case of Tetra Pak. Review of Industrial Organization, 54(2), 409-434. Web.

Liew, C. (2018). The future of radiology augmented with artificial intelligence: A strategy for success. European Journal of Radiology, 102, 152-156. Web.

Cite this paper

Select style


BusinessEssay. (2023, January 20). Google Company's Model Analysis in Global Technology Market. Retrieved from


BusinessEssay. (2023, January 20). Google Company's Model Analysis in Global Technology Market.

Work Cited

"Google Company's Model Analysis in Global Technology Market." BusinessEssay, 20 Jan. 2023,


BusinessEssay. (2023) 'Google Company's Model Analysis in Global Technology Market'. 20 January.


BusinessEssay. 2023. "Google Company's Model Analysis in Global Technology Market." January 20, 2023.

1. BusinessEssay. "Google Company's Model Analysis in Global Technology Market." January 20, 2023.


BusinessEssay. "Google Company's Model Analysis in Global Technology Market." January 20, 2023.