📝 Target Market Strategy Research Paper Examples
- Blue Shark Company's Marketing PlanThe marketing plan relates to Blue Cap Limited which operates within the UAE beverage industry. It entails a situational analysis, marketing, control and implementation strategies.
- The Emirates and the Etihad Airline CompaniesThe Emirates and the Etihad airlines run innovative operations programs, they have a unique tradition and brand and they are representative of the UAE in the global airline industry.
- Dell Target Market & Market SegmentationResearching Dell target market? 🖥️ From the start, Dell had a consumer-concentrated approach. 💳 Read the paper to discover the main issues of Dell market segmentation and conduct a proper analysis. 👌
- Barclays Company Marketing PlanThe purpose of this assignment is to develop a marketing plan for Barclays PLC basing on analysis of the Barclays PLC situation, its market overview, SWOT and competitor analysis.
- Just Us! Coffee Roaster Company's Marketing PlanThis report looks at the marketing planning of Just Us! Coffee Roaster in the challenging and dynamic marketing environment.
- FlyDubai Company's Communications MixFlyDubai is one of the leading airlines operating on the international scale. It offers comfortable flights and affordable prices to meet the customer’s expectations.
- Ocean Beauty Center: Business ProposalOcean Beauty Center will be a full-service beauty and care salon committed to the provision of superior client contentment through offering quality products and exceptional services.
- Coca Cola Company in ChinaOver the past few years Coca Cola has attempted to gain a foothold into the Chinese market through a variety of advertising and marketing campaigns.
- United Hearing Center's Business PlanThis report presents United Hearing Center’s business plan for the provision of medical earphone products in Kuwait.
- Sky Company Limited' Marketing PlanSky Company Limited is private company that specializes in the production, manufacture and distribution of soft drinks and beverages around the world.
- Mackers Software Company's Strategic Marketing PlanMackers is a software development company making customized software applications for customers, depending on their specific needs.
- The Coca-Cola Company's Marketing Plan in ChinaThe paper review the implementations of budgetary and strategic management on all levels of marketing that can lay a sustainable base for the sales of Minute Maid.
- Ralph Lauren Company's Marketing StrategyRalph Lauren has numerous wholesale and retail stores across the globe. The company also sells merchandise online.
- The United Kitchen Provider's Market StrategyThis research focuses on evaluating the internationalization and market entry strategy of The United Kitchen Provider into the Kenyan market.
- Kopi Luwak Coffee Company Marketing StrategyThe analysis of the various management and marketing principles worthy of consideration in the event where an organization plans to venture into international market.
- Asics Target Market and Marketing Strategy AnalysisResearching ASICS company? ASICS is a global 👟 sporting footwear corporation based in Japan 🇯🇵, known for its high-quality products, particularly for running. Discover Asics target market, competitive advantages, marketing mix, and more
- Ford Motor Company Market ResearchThis research study will be largely concerned with investigating whether the presence of social media has enhanced customer loyalty at Ford Motor Company.
- Apple Company’s Market Share Decrease in 2015This essay delves into the Apple Inc.’s strategic issue with a view of deriving various recommendations that can help it fix its current challenges.
- Fly Dubai Company's Marketing MixThis essay examines the suitability of Flydubai’s marketing mix to its target markets with a view to recommending various strategies that can be executed to ensure sustained profitability.
- Smartgamer Product's Strategic Marketing PlanThe provision of game kits for children facilitates social interactions and has long-term effects on individual behaviors.
- G Company’s Marketing PlanCompany G targets small electronic appliances users by providing high quality and innovative electronic solutions.
- Components of a Marketing ProgramThis paper outlines a marketing plan that covers marketing situational analysis, marketing strategy, distribution channels, and pricing strategy, among others.
- Arnott's Family Company Marketing StrategyThis paper discusses an effective marketing strategy for the Arnott's family company; it will focus on marketing segmentation and marketing mix.
- Volterman Smart Wallet: Strategic Marketing PlanThe strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success.
- Starbucks Australia Strategy – SWOT Analysis & Market ShareWhat is Starbucks Australia strategy? ☕ This paper analyzes Starbucks Australia failure, conducts SWOT analysis of Starbucks in Australia, and offers a new marketing strategy. 📈 Read the article to learn how to regain company’s position.
- The Case of the Adidas and Nike Sneakers MarketThis study will identify consumer perception barriers of green purchasing behavior and examines the effect of these barriers towards CSR practices.
- Adidas Company's Vision, Mission, CompetitionThe Adidas company is involved in production of athletics apparel, footwear, and accessories for both male and female customers of any age.
- Gucci Brand and Target Market AnalysisGucci is a very strong well-established brand with few weaknesses, but it exists in an environment that offers multiple threats.
💡 Essay Ideas on Target Market Strategy
- The Crisis of the Oil MarketThe purpose of this work is to review and analyze the case study on the possible causes of the crisis, research the current situation in the oil market to predict possible changes in its structure.
- The Use of Market Research in BusinessMarketing research acts as a foundation for marketing as a whole. For that reason, marketing research is the basis of all the business efforts aimed at satisfying market needs and business goals.
- Market Research Techniques and Data Collection MethodsThis report describes the value and differences of primary and secondary data, the process and methods of primary data collection.
- Star Corporation Solutions Business PlanStar believes that the strategy would bring experienced executives, diverse managerial skills, and best talents in the industry.
- LeBanze Automotive Company Business PlanThe purpose of LeBanze Automotive Company business proposal is to describe the business type, objectives, activities, location, unique selling point, market environment, and business needs.
- Coca-Cola Company: Product ReassessmentCoke is a product of the multinational Coca-Cola Company. The product targets young Americans especially from the age of nine to fifty.
- Eureka Software Compant's Marketing Strategic PlanEureka Software Inc. was started on 12th October, 2000. It has grown to become one of the leaders in the industry in terms of both market share and profitability.
- Kit Kat Marketing Strategy & RebrandingAre you researching KitKat target market? 🍫 Read this study to explore the Kit Kat marketing strategy of rebranding. 📝 The scope of the report includes the marketing mix and recommendations. ✔️
- Apple’s Target Market and Apple Marketing StrategyLooking for 🕵️ Apple marketing strategy analysis? Apple Inc. manufactures and designs computer software products and consumer electronics 💻. This paper presents Apple’s target market and strategies concerning the 4Ps.
- Dell Computers: Strategic ManagementDell has enjoyed great success in delivering quality products and solutions to its clients while its current sales levels are high and business growth is imminent.
- Supply and Demand Roles in EconomicsThe significance of both supply and demand in a business setting is that they determine the level of sales or revenue.
- Perfect Competition as the Ideal Market StructurePerfect competition is often referred as ideal market because no competitive structure will satisfy the conditions that are to be fulfilled in this competition.
- Comparison of Market Reforms in China and RussiaChinese reforms success and Russia’s reform failure, was crucially due to each opting to a different approach to the market economy.
- Global and Local Market Place in a Changing WorldThe World Trade Organization is one of the most powerful institutions. This international organization establishes the rules of trade between nations, handles trade and enforces the GATT agreements.
- Marketing Strategy of Coca-ColaBusiness can attain profit through the ultimate turn over and adequate investments. Coca Cola’s marketing strategy is to satisfy their everlasting customers and creating new customers.
- Promotion Opportunity Analysis for Coke-Cola ProductThis is one of the major processes when carrying out the promotional opportunity analysis; for coke-cola communication is a key factor in carrying out promotional objectives.
- Notes Restore: Business Plan ProposalThe purpose of the proposed business venture is to create a stationery product that will succeed in the current market.
- Sustainable Project Development in MarketingThe overview of modern marketing strategies and the manner in which marketing is to meet customers’ needs in accordance with the Internet-savvy world.
- Best Buy Inc.: Company Analysis ProjectThis paper will look into the company analysis of Best Buy as a corporate leader of today excelling in the sales of electronic goods.
- Mambo and Its Branding StrategyThe discussion of Mambo and its branding strategy shows that the brand itself is strong but lacks relevance, which makes the brand irrelevant to the target customers
- Txiv Smart Meter Prototype AnalysisOne way of enhancing profits is through mass production of the TXIV smart meter which involves mass procurement of raw materials.
- Company Burt’s Bee AnalysisBurt’s Bee is a company which produces natural personal care products. John Replogle was the CEO of the company in the year 2006.
- Destination Marketing CharacteristicsDestination marketing is an activity that is aimed at marketing a country’s tourist destinations, cities, country, and regions.
- Viability of a New Invention in Gymnasium IndustryThis report would discuss the appropriate way to a new business in energy gymnasium industry as an extended business of the firm named “Amazing Ideas”.
- Triwa Incorporation's Marketing PlanTriwa Incorporation is a private limited company that is was established in 2006 within the non-alcoholic drink industry.
- E-Commerce and New Product DevelopmentElectronic commerce entails the process of purchasing, selling, distribution and servicing products and services through various computer networks such as the internet.
- "PowerAde": Marketing StrategyPowerAde must divest its target market from niche sports market to a health conscious market as well as the young amateur sports market.
- Adventure Tours Australia: International Marketing PlanIn order to introduce a new product to the market it is important that a comprehensive marketing strategy be developed by considering target market, market segment and positioning.
👍 Good Target Market Strategy Essay Examples to Write about
- International Marketing Plan for SABIC Innovative Market: Entry into the Australian MarketSaudi Basic Industries Corp - one of the world’s leading producers of chemicals and intermediates, industrial polymers, etc. Australia is a possibly gainful new market for SABIC.
- MaxShim Florists Company's Marketing PlanMaxShim Florists’ primary mission is to operate in an ethical manner and offer products that will result in customer satisfaction in terms of product quality.
- Marketing Strategy for AsdaAsda is a retailing store which is a subsidiary of Wal-Mart. The retail store is based in the United Kingdom and is among the largest retail store in the United Kingdom.
- Marketing Strategy for Husky’s Breakfast CerealDescription of macro environmental factors that impact the marketing of product: economic, natural, cultural, demographic, political and technological issues.
- MaxShim Florists: The Marketing PlanThe mission of MaxShim Florist is to become the leading supplier of floral products within the US domestic and foreign market.
- Golden Circle Company's International Marketing PlanThe Golden Circle Company is one of the Australian fine fruits and vegetable manufacturers, which produces more than 15 varieties and is one of the largest pineapple processors.
- Triwa Incorporation: Marketing PlanThe company description is illustrated by identifying the firm’s past financial performance, human resource base and mission statement.
- A Tourism Product's Marketing PlanThe paper aims to illustrate how the firm can effectively launch the product in the market and attain a competitive advantage both in the domestic and foreign markets.
- Marketing Analysis of GameStopThis research deals with a market analysis of Game stop and its ability to use e-marketing theory, its competition, customers and marketing needs, target market profile, etc.
- Best Internet Marketing Strategies in Today’s WorldInternet marketing has resulted in effects that have changed the way marketing is done; by creating opportunities and challenges for organizations, industries and their market.
- Canterra Bros Firm's Vittoria Coffee Marketing PlanThe management of Canterra Bros incorporation can increase the firms’ level of revenue through effective repositioning of its Vittoria coffee brand in the market.
- Australian Wine: Media Buying and PlanningAustralian Vineyards have been in the market since 1889, this is an indication that they have a vast wealth of experience in wine production.
- Frito-Lay and Cracker Jack: Case AnalysisThis paper has centered to represent an analysis and examination of the merger between Frito-Lay and Cracker Jack, and an investigation of whether it would be successful or not.
- Bag Manufacturing Company: Business PlanThis is a company which will be laptop carrier bag maker and distributor them within North America before being distributed world.
- We Simplify the Internet: Internet Accessability for SMEsThe mission statement of WSI Internet Consulting is increasing the growth and profitability of SMEs businesses through an enhanced and efficient provision of internet solutions.
- Dominos Pizza Enterprises: MarketingThis paper discusses a marketing plan for Dominos Pizza Enterprises: new product strategy, key target market, pricing strategy, placement and distribution, product promotion.
- Ernest & Young: Invest in Saudi ArabiaThe paper discusses the determinants and motives for Ernest & Young to challenge and invest in Saudi Arabia market.
- Academic Enhancement Services to StudentsIntroducing a new product of academic enhancement services to students in the market requires a well-designed marketing plan and unique branding that are describing in this paper.
- Qantas Airlines E-MarketingThe findings of a consultancy company examination of Qantas Airlines of Australia in terms of its e-marketing practices and their effectiveness will be presented.
- Merritt Hookah Lounge: Market PlanThe plan entails market research with reference to competitors and consumers as the key market elements, SWOT analysis, key success factors, and the critical issues are analyzed.
- Werribee Park: Marketing StrategyThe case of Werribee has presented an avenue of understanding that different aspects of marketing can be used to attract and retain customers.
- Aloha Airlines: Marketing StrategyAloha Airlines had its headquarters in Honolulu, Hawaii. The Airline operated in Honolulu International Airport.
- Zara: A Cut Apart From the CompetitionZara acquired the fastest growth and success in the fashion business in recent years. The main aspect of its development is its fast and efficient production and delivery process.
- Situation Analysis of Hawaii’s Living Reef ProgramThe Hawaii Living Reef Program aims at creating public awareness on the importance of the living coral reef ecosystem and its contribution to the Hawaii lifestyle.
- Marketing Analysis of Frito Lays DipsFrito Lay is a company that manufactures and distributes snack foods and this company was incorporated in 1932 in the US with its headquarters in San Antonio Texas.
- Expanded Marketing mix for online MarketingThe use of online marketing by the bank is a very new concept in the banking industry and has not been in use in the market for a long time.
- New Emerging Genre From Hip-Hop and the Music IndustryThis report details the process involved in achieving successful launch of the product in the market for Starshots Glamour Company. The company uses unique pricing strategy.
- Entrepreneurial Marketing Management in Service SectorThe service industry is full of possibilities. Marketing services are in high demand and thousands of companies are investing thousands of dollars in marketing.
🎓 Simple Research Paper Examples with Target Market Strategy
- Aussie Pooch Mobile Pty: Strategic PlanThe main success factors include the popularity of the brand among customers and franchisees and the increase of the company revenues.
- Apple and Microsoft Companies' Marketing ApproachesMarketing strategy determines the choice of market segments that the company is targeting and it is part of the strategic direction of the company.
- Coca-Cola Company's New Product Marketing PlanThe Coca-Cola Company is in the process of developing a new product known as Bourbon Coke, an alcoholic product that will only be available to those above the age of 18.
- A Chinese Company Entering the British MarketThe report seeks to identify challenges and opportunities in such a venture, business environment scan and the way forward.
- Case study of Holly Farm. Problems and SolutionsFaced with a decline in returns from their farms, owners of Holly Farm decided to diversify their business.
- Wok to Walk: Marketing Plan ProposalThis paper attempts to prepare a complete marketing plan for the purchase of a franchise of a small fast-food chain named Wok To Walk.
- Managing Innovation and Entrepreneurship in the Luxury MarketThe paper is aimed at reviewing the most important components of the business success such as industry analysis, grounding of materialism theory as well as social class analysis.
- Business Planning for Entrepreneurial VentureA business plan refers to an official statement that details organizational goals, strategies to be used in achieving these goals.
- Abercrombie & Fitch: Brand Revitalization and Extension StrategiesThe target customer for A&F brand must be extended in terms of demographics i.e. age, sex, color, and race. The traditional white man’s wear concept of the brand must be changed.
- The Oregon Paints Company in the USAThe Oregon Paints company in the USA is a leading paint business house and is among the top ten decorative paint companies in the country.
- Life Coaching BusinessThe paper will look at what such expansions entail through a life coaching business based in the United States. Its strategy is to enter the Australian market.
- The Waan Company: Marketing PlanA new marketing plan would help the Waan company realize the full profit potential that the small appliances are likely to generate for the company.
- Pizza Restaurant: Analysis, Establishment, TeamworkPizza’s primary goal should be to provide values to its esteemed customers. The management should focus on the friendly services that will surpass customers’ expectation.
- Marketing Fundamentals to Magnolia Web StudioDemonstration of the applicability of the marketing concepts to promote the website Magnolia Web Studio. The paper contains an overview of the general marketing concept
- American Instant Incorporation: Marketing PlanThe marketing strategy, which entails the firm's mission statement, marketing objectives and target market, is illustrated in this paper.
- Business Plan For the Mobile Vegetarian RestaurantThis mobile restaurant business plan illustrates how the vegetarian restaurant will provide its services competitively to its target market.
- Marketing Plan For Secondbite OrganizationSecondbite is a non-profit organization that relies on volunteers and well-wishers to donate fresh foods so that it can be able to distribute to the hungry masses.
- Nokia Wireless Headphones' Marketing ManagementThis paper will seek to develop a marketing strategy that Nokia will use in its new model of wireless headphones.
- Marketing Plan for the FlaBlaster ProductThis is a document about FlaBlaster, a product that is able to reduce the weight of a person without using other weight loss procedures such as surgery.
- McDonald's, Tesla and Apple: Segmentation, Targeting and PositioningThis article will explore the concepts of segmentation, targeting and positioning using the examples of McDonald's, Tesla Motors and Apple Inc.
- Amway Online Retail EnvironmentAmway is one of the most respected companies in the online retailing environment, the company is a direct selling company that has adopted modern product distribution techniques.
- Berjaya Hotels & Resorts: Marketing AnalysisThis marketing plan aims to analyze the strengths and weaknesses of expanding Berjaya Hotels & Resorts to Dubai – one of the leading cities in the world in terms of economy.
- Marketing Aspects: EZ ScheduleThe paper states that EZ Schedule helps fulfill all the needs in the context of pricing and placement. It appears to be useful equipment.
- Wiggo: Marketing Feasibility ReportIn the implementation of this plan, Wiggo needs to be aware of the external factors, which may influence its operations as it is revealed by PESTLE analysis.
- White Glove Home Appliances Company's AnalysisThe paper provides an overview of White Glove Home Appliances company, research on the target market, and identification of an ideal platform for marketing.
- The Quick Bites’ Food Truck: Business PlanThis report has outlined the planned business venture to open a food truck called Quick Bites in Southwest Florida.