110 Target Market Strategy Research Papers & Essay Examples

📝 Target Market Strategy Research Paper Examples

1. Blue Shark Company's Marketing Plan
   The marketing plan relates to Blue Cap Limited which operates within the UAE beverage industry. It entails a situational analysis, marketing, control and implementation strategies.
2. The Emirates and the Etihad Airline Companies
   The Emirates and the Etihad airlines run innovative operations programs, they have a unique tradition and brand and they are representative of the UAE in the global airline industry.
3. Dell Target Market & Market Segmentation
   Researching Dell target market? 🖥️ From the start, Dell had a consumer-concentrated approach. 💳 Read the paper to discover the main issues of Dell market segmentation and conduct a proper analysis. 👌
4. Barclays Company Marketing Plan
   The purpose of this assignment is to develop a marketing plan for Barclays PLC basing on analysis of the Barclays PLC situation, its market overview, SWOT and competitor analysis.
5. Just Us! Coffee Roaster Company's Marketing Plan
   This report looks at the marketing planning of Just Us! Coffee Roaster in the challenging and dynamic marketing environment.
6. FlyDubai Company's Communications Mix
   FlyDubai is one of the leading airlines operating on the international scale. It offers comfortable flights and affordable prices to meet the customer’s expectations.
7. Ocean Beauty Center: Business Proposal
   Ocean Beauty Center will be a full-service beauty and care salon committed to the provision of superior client contentment through offering quality products and exceptional services.
8. Coca Cola Company in China
   Over the past few years Coca Cola has attempted to gain a foothold into the Chinese market through a variety of advertising and marketing campaigns.
9. United Hearing Center's Business Plan
   This report presents United Hearing Center’s business plan for the provision of medical earphone products in Kuwait.
10. Sky Company Limited' Marketing Plan
    Sky Company Limited is private company that specializes in the production, manufacture and distribution of soft drinks and beverages around the world.
11. Mackers Software Company's Strategic Marketing Plan
    Mackers is a software development company making customized software applications for customers, depending on their specific needs.
12. The Coca-Cola Company's Marketing Plan in China
    The paper review the implementations of budgetary and strategic management on all levels of marketing that can lay a sustainable base for the sales of Minute Maid.
13. Ralph Lauren Company's Marketing Strategy
    Ralph Lauren has numerous wholesale and retail stores across the globe. The company also sells merchandise online.
14. The United Kitchen Provider's Market Strategy
    This research focuses on evaluating the internationalization and market entry strategy of The United Kitchen Provider into the Kenyan market.
15. Kopi Luwak Coffee Company Marketing Strategy
    The analysis of the various management and marketing principles worthy of consideration in the event where an organization plans to venture into international market.
16. Asics Target Market and Marketing Strategy Analysis
    Researching ASICS company? ASICS is a global 👟 sporting footwear corporation based in Japan 🇯🇵, known for its high-quality products, particularly for running. Discover Asics target market, competitive advantages, marketing mix, and more
17. Ford Motor Company Market Research
    This research study will be largely concerned with investigating whether the presence of social media has enhanced customer loyalty at Ford Motor Company.
18. Apple Company’s Market Share Decrease in 2015
    This essay delves into the Apple Inc.’s strategic issue with a view of deriving various recommendations that can help it fix its current challenges.
19. Fly Dubai Company's Marketing Mix
    This essay examines the suitability of Flydubai’s marketing mix to its target markets with a view to recommending various strategies that can be executed to ensure sustained profitability.
20. Smartgamer Product's Strategic Marketing Plan
    The provision of game kits for children facilitates social interactions and has long-term effects on individual behaviors.
21. G Company’s Marketing Plan
    Company G targets small electronic appliances users by providing high quality and innovative electronic solutions.
22. Components of a Marketing Program
    This paper outlines a marketing plan that covers marketing situational analysis, marketing strategy, distribution channels, and pricing strategy, among others.
23. Arnott's Family Company Marketing Strategy
    This paper discusses an effective marketing strategy for the Arnott's family company; it will focus on marketing segmentation and marketing mix.
24. Volterman Smart Wallet: Strategic Marketing Plan
    The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success.
25. Starbucks Australia Strategy – SWOT Analysis & Market Share
    What is Starbucks Australia strategy? ☕ This paper analyzes Starbucks Australia failure, conducts SWOT analysis of Starbucks in Australia, and offers a new marketing strategy. 📈 Read the article to learn how to regain company’s position.
26. The Case of the Adidas and Nike Sneakers Market
    This study will identify consumer perception barriers of green purchasing behavior and examines the effect of these barriers towards CSR practices.
27. Adidas Company's Vision, Mission, Competition
    The Adidas company is involved in production of athletics apparel, footwear, and accessories for both male and female customers of any age.
28. Gucci Brand and Target Market Analysis
    Gucci is a very strong well-established brand with few weaknesses, but it exists in an environment that offers multiple threats.

💡 Essay Ideas on Target Market Strategy

1. The Crisis of the Oil Market
   The purpose of this work is to review and analyze the case study on the possible causes of the crisis, research the current situation in the oil market to predict possible changes in its structure.
2. The Use of Market Research in Business
   Marketing research acts as a foundation for marketing as a whole. For that reason, marketing research is the basis of all the business efforts aimed at satisfying market needs and business goals.
3. Market Research Techniques and Data Collection Methods
   This report describes the value and differences of primary and secondary data, the process and methods of primary data collection.
4. Star Corporation Solutions Business Plan
   Star believes that the strategy would bring experienced executives, diverse managerial skills, and best talents in the industry.
5. LeBanze Automotive Company Business Plan
   The purpose of LeBanze Automotive Company business proposal is to describe the business type, objectives, activities, location, unique selling point, market environment, and business needs.
6. Coca-Cola Company: Product Reassessment
   Coke is a product of the multinational Coca-Cola Company. The product targets young Americans especially from the age of nine to fifty.
7. Eureka Software Compant's Marketing Strategic Plan
   Eureka Software Inc. was started on 12th October, 2000. It has grown to become one of the leaders in the industry in terms of both market share and profitability.
8. Kit Kat Marketing Strategy & Rebranding
   Are you researching KitKat target market? 🍫 Read this study to explore the Kit Kat marketing strategy of rebranding. 📝 The scope of the report includes the marketing mix and recommendations. ✔️
9. Apple’s Target Market and Apple Marketing Strategy
   Looking for 🕵️ Apple marketing strategy analysis? Apple Inc. manufactures and designs computer software products and consumer electronics 💻. This paper presents Apple’s target market and strategies concerning the 4Ps.
10. Dell Computers: Strategic Management
    Dell has enjoyed great success in delivering quality products and solutions to its clients while its current sales levels are high and business growth is imminent.
11. Supply and Demand Roles in Economics
    The significance of both supply and demand in a business setting is that they determine the level of sales or revenue.
12. Perfect Competition as the Ideal Market Structure
    Perfect competition is often referred as ideal market because no competitive structure will satisfy the conditions that are to be fulfilled in this competition.
13. Comparison of Market Reforms in China and Russia
    Chinese reforms success and Russia’s reform failure, was crucially due to each opting to a different approach to the market economy.
14. Global and Local Market Place in a Changing World
    The World Trade Organization is one of the most powerful institutions. This international organization establishes the rules of trade between nations, handles trade and enforces the GATT agreements.
15. Marketing Strategy of Coca-Cola
    Business can attain profit through the ultimate turn over and adequate investments. Coca Cola’s marketing strategy is to satisfy their everlasting customers and creating new customers.
16. Promotion Opportunity Analysis for Coke-Cola Product
    This is one of the major processes when carrying out the promotional opportunity analysis; for coke-cola communication is a key factor in carrying out promotional objectives.
17. Notes Restore: Business Plan Proposal
    The purpose of the proposed business venture is to create a stationery product that will succeed in the current market.
18. Sustainable Project Development in Marketing
    The overview of modern marketing strategies and the manner in which marketing is to meet customers’ needs in accordance with the Internet-savvy world.
19. Best Buy Inc.: Company Analysis Project
    This paper will look into the company analysis of Best Buy as a corporate leader of today excelling in the sales of electronic goods.
20. Mambo and Its Branding Strategy
    The discussion of Mambo and its branding strategy shows that the brand itself is strong but lacks relevance, which makes the brand irrelevant to the target customers
21. Txiv Smart Meter Prototype Analysis
    One way of enhancing profits is through mass production of the TXIV smart meter which involves mass procurement of raw materials.
22. Company Burt’s Bee Analysis
    Burt’s Bee is a company which produces natural personal care products. John Replogle was the CEO of the company in the year 2006.
23. Destination Marketing Characteristics
    Destination marketing is an activity that is aimed at marketing a country’s tourist destinations, cities, country, and regions.
24. Viability of a New Invention in Gymnasium Industry
    This report would discuss the appropriate way to a new business in energy gymnasium industry as an extended business of the firm named “Amazing Ideas”.
25. Triwa Incorporation's Marketing Plan
    Triwa Incorporation is a private limited company that is was established in 2006 within the non-alcoholic drink industry.
26. E-Commerce and New Product Development
    Electronic commerce entails the process of purchasing, selling, distribution and servicing products and services through various computer networks such as the internet.
27. "PowerAde": Marketing Strategy
    PowerAde must divest its target market from niche sports market to a health conscious market as well as the young amateur sports market.
28. Adventure Tours Australia: International Marketing Plan
    In order to introduce a new product to the market it is important that a comprehensive marketing strategy be developed by considering target market, market segment and positioning.

👍 Good Target Market Strategy Essay Examples to Write about

1. International Marketing Plan for SABIC Innovative Market: Entry into the Australian Market
   Saudi Basic Industries Corp - one of the world’s leading producers of chemicals and intermediates, industrial polymers, etc. Australia is a possibly gainful new market for SABIC.
2. MaxShim Florists Company's Marketing Plan
   MaxShim Florists’ primary mission is to operate in an ethical manner and offer products that will result in customer satisfaction in terms of product quality.
3. Marketing Strategy for Asda
   Asda is a retailing store which is a subsidiary of Wal-Mart. The retail store is based in the United Kingdom and is among the largest retail store in the United Kingdom.
4. Marketing Strategy for Husky’s Breakfast Cereal
   Description of macro environmental factors that impact the marketing of product: economic, natural, cultural, demographic, political and technological issues.
5. MaxShim Florists: The Marketing Plan
   The mission of MaxShim Florist is to become the leading supplier of floral products within the US domestic and foreign market.
6. Golden Circle Company's International Marketing Plan
   The Golden Circle Company is one of the Australian fine fruits and vegetable manufacturers, which produces more than 15 varieties and is one of the largest pineapple processors.
7. Triwa Incorporation: Marketing Plan
   The company description is illustrated by identifying the firm’s past financial performance, human resource base and mission statement.
8. A Tourism Product's Marketing Plan
   The paper aims to illustrate how the firm can effectively launch the product in the market and attain a competitive advantage both in the domestic and foreign markets.
9. Marketing Analysis of GameStop
   This research deals with a market analysis of Game stop and its ability to use e-marketing theory, its competition, customers and marketing needs, target market profile, etc.
10. Best Internet Marketing Strategies in Today’s World
    Internet marketing has resulted in effects that have changed the way marketing is done; by creating opportunities and challenges for organizations, industries and their market.
11. Canterra Bros Firm's Vittoria Coffee Marketing Plan
    The management of Canterra Bros incorporation can increase the firms’ level of revenue through effective repositioning of its Vittoria coffee brand in the market.
12. Australian Wine: Media Buying and Planning
    Australian Vineyards have been in the market since 1889, this is an indication that they have a vast wealth of experience in wine production.
13. Frito-Lay and Cracker Jack: Case Analysis
    This paper has centered to represent an analysis and examination of the merger between Frito-Lay and Cracker Jack, and an investigation of whether it would be successful or not.
14. Bag Manufacturing Company: Business Plan
    This is a company which will be laptop carrier bag maker and distributor them within North America before being distributed world.
15. We Simplify the Internet: Internet Accessability for SMEs
    The mission statement of WSI Internet Consulting is increasing the growth and profitability of SMEs businesses through an enhanced and efficient provision of internet solutions.
16. Dominos Pizza Enterprises: Marketing
    This paper discusses a marketing plan for Dominos Pizza Enterprises: new product strategy, key target market, pricing strategy, placement and distribution, product promotion.
17. Ernest & Young: Invest in Saudi Arabia
    The paper discusses the determinants and motives for Ernest & Young to challenge and invest in Saudi Arabia market.
18. Academic Enhancement Services to Students
    Introducing a new product of academic enhancement services to students in the market requires a well-designed marketing plan and unique branding that are describing in this paper.
19. Qantas Airlines E-Marketing
    The findings of a consultancy company examination of Qantas Airlines of Australia in terms of its e-marketing practices and their effectiveness will be presented.
20. Merritt Hookah Lounge: Market Plan
    The plan entails market research with reference to competitors and consumers as the key market elements, SWOT analysis, key success factors, and the critical issues are analyzed.
21. Werribee Park: Marketing Strategy
    The case of Werribee has presented an avenue of understanding that different aspects of marketing can be used to attract and retain customers.
22. Aloha Airlines: Marketing Strategy
    Aloha Airlines had its headquarters in Honolulu, Hawaii. The Airline operated in Honolulu International Airport.
23. Zara: A Cut Apart From the Competition
    Zara acquired the fastest growth and success in the fashion business in recent years. The main aspect of its development is its fast and efficient production and delivery process.
24. Situation Analysis of Hawaii’s Living Reef Program
    The Hawaii Living Reef Program aims at creating public awareness on the importance of the living coral reef ecosystem and its contribution to the Hawaii lifestyle.
25. Marketing Analysis of Frito Lays Dips
    Frito Lay is a company that manufactures and distributes snack foods and this company was incorporated in 1932 in the US with its headquarters in San Antonio Texas.
26. Expanded Marketing mix for online Marketing
    The use of online marketing by the bank is a very new concept in the banking industry and has not been in use in the market for a long time.
27. New Emerging Genre From Hip-Hop and the Music Industry
    This report details the process involved in achieving successful launch of the product in the market for Starshots Glamour Company. The company uses unique pricing strategy.
28. Entrepreneurial Marketing Management in Service Sector
    The service industry is full of possibilities. Marketing services are in high demand and thousands of companies are investing thousands of dollars in marketing.

🎓 Simple Research Paper Examples with Target Market Strategy

1. Aussie Pooch Mobile Pty: Strategic Plan
   The main success factors include the popularity of the brand among customers and franchisees and the increase of the company revenues.
2. Apple and Microsoft Companies' Marketing Approaches
   Marketing strategy determines the choice of market segments that the company is targeting and it is part of the strategic direction of the company.
3. Coca-Cola Company's New Product Marketing Plan
   The Coca-Cola Company is in the process of developing a new product known as Bourbon Coke, an alcoholic product that will only be available to those above the age of 18.
4. A Chinese Company Entering the British Market
   The report seeks to identify challenges and opportunities in such a venture, business environment scan and the way forward.
5. Case study of Holly Farm. Problems and Solutions
   Faced with a decline in returns from their farms, owners of Holly Farm decided to diversify their business.
6. Wok to Walk: Marketing Plan Proposal
   This paper attempts to prepare a complete marketing plan for the purchase of a franchise of a small fast-food chain named Wok To Walk.
7. Managing Innovation and Entrepreneurship in the Luxury Market
   The paper is aimed at reviewing the most important components of the business success such as industry analysis, grounding of materialism theory as well as social class analysis.
8. Business Planning for Entrepreneurial Venture
   A business plan refers to an official statement that details organizational goals, strategies to be used in achieving these goals.
9. Abercrombie & Fitch: Brand Revitalization and Extension Strategies
   The target customer for A&F brand must be extended in terms of demographics i.e. age, sex, color, and race. The traditional white man’s wear concept of the brand must be changed.
10. The Oregon Paints Company in the USA
    The Oregon Paints company in the USA is a leading paint business house and is among the top ten decorative paint companies in the country.
11. Life Coaching Business
    The paper will look at what such expansions entail through a life coaching business based in the United States. Its strategy is to enter the Australian market.
12. The Waan Company: Marketing Plan
    A new marketing plan would help the Waan company realize the full profit potential that the small appliances are likely to generate for the company.
13. Pizza Restaurant: Analysis, Establishment, Teamwork
    Pizza’s primary goal should be to provide values to its esteemed customers. The management should focus on the friendly services that will surpass customers’ expectation.
14. Marketing Fundamentals to Magnolia Web Studio
    Demonstration of the applicability of the marketing concepts to promote the website Magnolia Web Studio. The paper contains an overview of the general marketing concept
15. American Instant Incorporation: Marketing Plan
    The marketing strategy, which entails the firm's mission statement, marketing objectives and target market, is illustrated in this paper.
16. Business Plan For the Mobile Vegetarian Restaurant
    This mobile restaurant business plan illustrates how the vegetarian restaurant will provide its services competitively to its target market.
17. Marketing Plan For Secondbite Organization
    Secondbite is a non-profit organization that relies on volunteers and well-wishers to donate fresh foods so that it can be able to distribute to the hungry masses.
18. Nokia Wireless Headphones' Marketing Management
    This paper will seek to develop a marketing strategy that Nokia will use in its new model of wireless headphones.
19. Marketing Plan for the FlaBlaster Product
    This is a document about FlaBlaster, a product that is able to reduce the weight of a person without using other weight loss procedures such as surgery.
20. McDonald's, Tesla and Apple: Segmentation, Targeting and Positioning
    This article will explore the concepts of segmentation, targeting and positioning using the examples of McDonald's, Tesla Motors and Apple Inc.
21. Amway Online Retail Environment
    Amway is one of the most respected companies in the online retailing environment, the company is a direct selling company that has adopted modern product distribution techniques.
22. Berjaya Hotels & Resorts: Marketing Analysis
    This marketing plan aims to analyze the strengths and weaknesses of expanding Berjaya Hotels & Resorts to Dubai – one of the leading cities in the world in terms of economy.
23. Marketing Aspects: EZ Schedule
    The paper states that EZ Schedule helps fulfill all the needs in the context of pricing and placement. It appears to be useful equipment.
24. Wiggo: Marketing Feasibility Report
    In the implementation of this plan, Wiggo needs to be aware of the external factors, which may influence its operations as it is revealed by PESTLE analysis.
25. White Glove Home Appliances Company's Analysis
    The paper provides an overview of White Glove Home Appliances company, research on the target market, and identification of an ideal platform for marketing.
26. The Quick Bites’ Food Truck: Business Plan
    This report has outlined the planned business venture to open a food truck called Quick Bites in Southwest Florida.