250 Best Examples of Pricing Strategy - Apple, Adidas, Nike, & Many More

Wondering how the leading business giants carry out their pricing strategies? Check the examples of pricing strategies of Adidas, Apple, & Nike! These companies know that without proper pricing, they risk losing money.

Keep reading to figure out how to set the best prices and what the losses are if the goods are too expensive or too cheap!

🔝 Top 10 Pricing Strategy Examples

  1. Lush Cosmetics Marketing Plan – Strategies & Issues
  2. Blue Shark Company's Marketing Plan
  3. Etihad Airways Company’ Supply Chains and Logistics
  4. Barclays Company Marketing Plan
  5. 2Degrees Company's Marketing Research
  6. Crunchy Bites Company: International Business Plan
  7. Market Structures in Australia
  8. Just Us! Coffee Roaster Company's Marketing Plan
  9. Louis Vuitton Handbags: Consumer Behavior Model
  10. Frozen Food Production Industry Market

📖 Pricing Strategy – All You Need to Know

Below we will discuss pricing strategy, how to create it, and its importance. Read on to receive essential knowledge on this topic.

Pricing Strategy Definition

A pricing strategy is an approach to setting prices for products or services of a particular business. Usually, it is a part of a company’s business strategy. The choice of a pricing strategy depends on several factors:


Here is how a well-defined pricing strategy helps businesses:

  • It boosts profit and money turnover. With the right pricing strategy, a company rarely has too many goods left in stock.
  • It maintains a brand’s market share. Fair pricing is one of the critical components of earning customer loyalty.
  • It creates brand value. The price level defines what people think about the brand. Affordable or mass-market brands and luxury goods have entirely different pricing strategies.

📈 5 Types of Pricing Strategy

Here are the main pricing models:

Penetration Pricing StrategyWhen a company or a product enters the market, it deliberately lowers its prices. This move helps to gain customer loyalty and a decent market share.
Skimming Pricing StrategyThis strategy involves investing much money in advertising and setting high prices. It allows one to profit quickly and earn enough money for manufacturing and further sales.
Product Life Cycle PricingA life cycle is basically how long a product lasts. Companies set higher prices when people are more likely to pay for long-lasting goods. And vice versa.
Competitive-Based PricingThis pricing strategy is based on setting equal prices for similar products on the market. It involves a lot of comparative competitive analysis.
Temporary Discount PricingTemporary discounts increase sales and help companies get rid of many goods. It involves promo codes, coupons, sales, and seasonal prices.

👣 Creating a Pricing Strategy

Pricing strategy is not only about marketing. It also involves a lot of calculations and industry research. Let’s imagine you need to create a pricing strategy for a restaurant. Your steps should be as follows:

Step #1 – Count the Costs

Estimate how much maintenance of one restaurant costs. You can count expenses for a month or year. Define how much revenue your restaurant needs to be profitable.

Step #2 – Evaluate Market Conditions

Estimate whether your services will be in demand considering the competition, economic situation, consumer habits, etc.

Step #3 – Research Competitors

Look at other restaurants and cafés in the same area and study their prices. Try to concentrate on sites similar to your restaurant. The more similar the characteristics of a place are, the better.

Step #4 – Outline Your Buyers’ Personas

Think about what they are like and why they prefer to dine at your restaurant. Also, imagine their lifestyle and potential altitude to your services.

🍏 Real Examples of Pricing Strategy

Apple Pricing Strategy

Apple is a unique company because it manages to sell its products at high prices without investing much money in advertising. As an Apple product’s life cycle is usually longer than competitors’, their pricing is reasonable. Premium pricing instantly makes consumers think that they invest in quality rather than quantity.

Adidas Pricing Strategy

Adidas often combines competitive and skimming pricing strategies. It uses prices of approximately the same level as Nike or Puma. Adidas implements skimming pricing strategies for unique collections and collaborations with designers, celebrities, and other expensive brands. During common sale seasons, Adidas never misses discount offers and special deals.

Nike Pricing Strategy

Nike uses value-based as a basis of their pricing strategies. It sets reasonable and expectable prices for most of its products. In addition, Nike uses premium and skimming pricing for more sophisticated goods. As a market leader, the company also partially sets pricing standards based on its own calculations.

📝 Pricing Strategy Research Paper Examples

  1. Strategic Marketing in UAE Business Environment
    Business essay sample: Businesses in the UAE have to tailor their strategic marketing approaches with the view of maintaining competitiveness and sustainability in the country’s business environment.
  2. International Economics: the US and Singapore
    Business essay sample: While the United States of America is endowed with natural resources, Singapore has little natural resources and depends on trading for economic growth.
  3. Olio Bello Organics Brand: Marketing Plan
    Business essay sample: This report gives to understand how to build awareness for the Olio Bello Organics brand, making it more recognizable on the local, national, or international level.
  4. Banking Risk Management and Performance
    Business essay sample: The banking sector is one of the industries faced with numerous risks that could undermine the performance of the financial institutions considerably.
  5. Apple Company's Marketing Research
    Business essay sample: The purpose of the marketing report is to introduce a new product that can be developed by Apple to address customers’ interests and needs and present a marketing plan for promoting this product.
  6. Apple Company’s Marketing Plan
    Business essay sample: Apple is one of the biggest companies in the world in terms of market value. Its electronic products are considered among the best available in the telecommunication and entertainment industries.
  7. Pepsi and Coca-Cola Company Analysis
    Business essay sample: This is an analysis of the global market share that PepsiCo and Coca-Cola Company hold to determine the level of their performance and future financial health.
  8. New Zealand' Energy Drinks Industry Marketing
    Business essay sample: This study includes market measurement, competition analysis, resources and capabilities, primary demand and marketing mix strategies for New Zealand beverage industry.
  9. Apple Decision Making
    Business essay sample: Looking into 🤓 Apple decision making process? Read this sample 📄 to discover the aspects of apple decision making, including planning, organizing, leading, and controlling. Explore Apple’s organizational structure, innovation examples, and its departments and functions.
  10. Ocean Beauty Center: Business Proposal
    Business essay sample: Ocean Beauty Center will be a full-service beauty and care salon committed to the provision of superior client contentment through offering quality products and exceptional services.
  11. Standard Oil Company's Operations and Competition
    Business essay sample: The purpose of this study is to write a report on a Standard Oil Company that has its operations in the United States of America operating in the oil industry.
  12. Apple Objectives, Goals for the Future, and Mission: Procurement Analysis
    Business essay sample: Researching Apple Objectives 🎯? Apple Incorporation is one of the leading American manufactures that has specialized in the production of 📱 electronic devices. Discover objectives of Apple company, its goals for the future, and mission.
  13. The Apple Company Overview
    Business essay sample: The Apple Company is widely recognized, and one of the leading companies in developing and distributing advanced information and communication products.
  14. Etihad Airways Marketing Plan: Market Entry to Bangkok
    Business essay sample: Etihad Airways serves as the national airline of the United Arab Emirates. The airline has been in operation for the last one decade and has flights to various destinations across the world.
  15. Reflektive, Inc.'s Company and Product Analysis
    Business essay sample: Reflektive, Inc., faces stiff competition in the market. The only way of developing and maintaining a pool of loyal customers is to embrace different marketing strategies.
  16. British Gas Strategic Objectives & Management
    Business essay sample: Writing about British Gas strategic objectives? ⛽ The paper discusses differentiation, customer satisfaction, and other British Gas facts. 🛢️Read attentively to learn about British Gas performance in the energy sector in the UK. ✅
  17. Absolut Vodka Target Audience & Marketing Planning
    Business essay sample: Searching for Absolut Vodka target market? 🍸 21+! Absolut Vodka has adopted different strategies in its marketing planning. 📈 Read the paper to figure how Absolut Vodka target audience has changed over the years due to the market and the organizational strategies. 🔍
  18. Coca-Cola and Pepsi Companies' Different Strategies
    Business essay sample: This study analyzes strategies used by Coca-Cola and Pepsi by viewing national and international issues related to consumer preferences and post-recessionary impact on the firms.
  19. Whole Foods Market Company in China
    Business essay sample: Whole Foods Market has branches in the United Kingdom and Canada. The company has spotted a void amid high-end consumers who prefer quality organic products in China.
  20. Starbucks Coffee Shop's Operations and Service Excellence
    Business essay sample: Starbucks is a leading coffee shop in the UK with an active operations management strategy backed by exemplary performance in terms of quality, speed, and cost reduction.
  21. Starbucks Company: Market Analysis
    Business essay sample: Starbucks offers a range of coffee products including fresh brewed coffee, packaged coffee, tea, food, mugs, and coffee making hardware.
  22. Treasury Wines Estates Company's Marketing Plan
    Business essay sample: The marketing plan of Treasury Wines Estate presents strategies of introducing new wine brands into the Indian market to attain its main strategic objective.
  23. Target Corporation Marketing Plan for Clothing
    Business essay sample: This report presents a marketing proposal for Target Corporation’s new line of clothing product - Ava & Viv dedicated to plus-size women and teens.
  24. Walmart Company's Marketing Analytics
    Business essay sample: In this paper, the researcher will analyze marketing strategies used by Wal-Mart and determine the level to which it applies marketing analytics with the view of making recommendations.
  25. AFDCO Incorporation: Business Plan
    Business essay sample: AFDCO Incorporation is a private limited company, which was established in 2000 in the UAE. The firm operates in the UAE’s beverage industry, and it is headquartered at Al Quoz, Dubai.
  26. Atec Incorporation Marketing Plan
    Business essay sample: This marketing plan relates to Atec Incorporation, which operates in the UAE. The firm intends to venture into the production of coffee making machines.
  27. Ryanair Company's 7 Ps Product & Service Analysis
    Business essay sample: Ryanair indisputably provides a very remarkable entrepreneurial story considering its level of success in the air travel business in Europe.
  28. Subway Company in the Japanese Market
    Business essay sample: Subway’s primary target market is composed of individual customers who are health conscious in their consumption patterns.
  29. Nestle, Cadbury and Mars Companies Strategic Operations
    Business essay sample: Many companies are involved in the chocolate industry, which has become very popular. Cadbury, Mars, and Nestle are the major companies that rule the international market.
  30. Marketing Techniques and Segmentation in Examples
    Business essay sample: IKEA’s success in the international market has arisen from its commitment to implementing effective marketing techniques.
  31. Adnams Company: Marketing Approach Redesigning
    Business essay sample: The framework designed by the Adnams Company to address marketing issues may pose a significant threat to the firm’s success.
  32. Emirates Airline Business Strategy
    Business essay sample: The success of any airline depends on the business strategies adopted. This paper evaluates the business strategy of Emirates Airline.
  33. Healthy Food Restaurant Business Plan
    Business essay sample: A healthy food restaurant refers to an eatery that targets health-conscious customers. This article presents a business plan for a healthy food restaurant in New York City.
  34. Starbucks Corporate Social Responsibility & Marketing Mix
    Business essay sample: Researching Starbucks corporate social responsibility policies? ♻️ This paper describes Starbucks CSR statements on economic responsibility, highlights its importance for the company program and performance. ☕
  35. Dior Company Marketing Strategies
    Business essay sample: This paper focuses on Dior Company touching the marketing strategies that the company has created and implemented in order to achieve this competence.
  36. Chery Automobile Company: Marketing Mix for USA
    Business essay sample: Chery motors have struggled to keep its American competitors at bay especially after seeing the benefits, which came by way of strategic co-operation with the Chinese automakers.
  37. Emicos International: Marketing Plan
    Business essay sample: Operating in the global economic environment is a challenging task even for an organization as well established in the home market environment as Emicos International.
  38. Nike Inc.'s Marketing in the United Arab Emirates
    Business essay sample: Nike does not have its own factories and a permanent production base, which makes its organization mobile and dynamic.
  39. Hybrid Electric Cars Marketing Mix
    Business essay sample: The concept of plug-in hybrids emanated from the Chevrolet Motor Car Company when they made Vue to operate partially with the gas engine.
  40. G Company’s Marketing Plan
    Business essay sample: Company G targets small electronic appliances users by providing high quality and innovative electronic solutions.

💡 Essay Ideas on Pricing Strategy

  1. Components of a Marketing Program
    Business essay sample: This paper outlines a marketing plan that covers marketing situational analysis, marketing strategy, distribution channels, and pricing strategy, among others.
  2. Nike and Adidas Products: Price and Income Elasticity
    Business essay sample: This paper reviews the price and income elasticity of commodities from Nike and Adidas companies 💪. It explores issues that influence the elasticity of their products.
  3. The New Hybrid Toyota Prius: Marketing Plan
    Business essay sample: Saud Bahwan Group has partnered with Toyota Motors Corporation to improve sales of Toyota cars in the local Omani market. In this plan, the focus was to improve the brand and sales.
  4. Arnott's Family Company Marketing Strategy
    Business essay sample: This paper discusses an effective marketing strategy for the Arnott's family company; it will focus on marketing segmentation and marketing mix.
  5. Market Structures and Pricing Strategies
    Business essay sample: All industries can be divided into four market structures: pure competition, monopoly, monopolistic competition, and oligopoly.
  6. Volterman Smart Wallet: Strategic Marketing Plan
    Business essay sample: The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success.
  7. Microsoft Corporation' Marketing Mix
    Business essay sample: This paper describes how product, place, price, and promotion affects the development of the Microsoft marketing strategy and tactics.
  8. Adidas Company's Vision, Mission, Competition
    Business essay sample: The Adidas company is involved in production of athletics apparel, footwear, and accessories for both male and female customers of any age.
  9. Marketing Strategy of Adidas in the UAE
    Business essay sample: This paper aims to analyze a worldwide corporation Adidas on its marketing components, specifically in the United Arabic Emirates.
  10. Pricing Policies: Market Conditions and Costing
    Business essay sample: The goal of every entrepreneur is to make profits, and profit maximisation is the objective of all producers of goods or services.
  11. Retail Petrol Outlets: Marketing Mix Elements
    Business essay sample: The paper is a report describing the four marketing mix elements and how they are applied to real-world working in retail petrol outlets.
  12. Emirates Airlines: Marketing Analysis
    Business essay sample: This paper assesses the core Marketing Mix components based on Emirates Airlines' activities, discusses the key marketing strategies, and suggests specific marketing strategies improvement proposals.
  13. Colgate Company's Pricing and Competition
    Business essay sample: Colgate Palmolive is one of the most successful companies in the world and has won many business awards. The marketing strategies of this company are very diverse.
  14. Nucor Corporation Strategic Management
    Business essay sample: Nucor's success can be attributed to several strategic options that the company adopted following the financial difficulties it faced in the 1960s.
  15. Handmade Knitwear Company's Marketing Plan
    Business essay sample: Being a new entrant to the existing fashion and apparel market, Handmade Knitwear needs an elaborate strategy for promoting its products and attracting target customers.
  16. Perfect Economy, Economic Man, Supply and Demand
    Business essay sample: This paper discusses economic issues, particularly describe what is the perfect economy, the concept of supply and demand, and determine who is the “Economic Man.”
  17. Eureka Software Compant's Marketing Strategic Plan
    Business essay sample: Eureka Software Inc. was started on 12th October, 2000. It has grown to become one of the leaders in the industry in terms of both market share and profitability.
  18. Price, Cross, and Income Elasticity of Demand
    Business essay sample: Supply and demand concepts have applications in everyday life. They also directly impact the business person in everyday decisions.
  19. Nikon D800E Digital SLR Camera: Product Marketing
    Business essay sample: There is a need for Nikon to frequently upgrade and manage their knowledge system for the sake of surviving within the international market.
  20. Haier Group Company's Marketing Principles
    Business essay sample: This report provides ways through which Haier Group in American Retail Market implemented its competitive advantage in order to attain its operational and management effectiveness.
  21. Food Prices Increase: Causes and Solutions
    Business essay sample: In this paper, the causes, consequences, and solutions to the problem of food inflation in the US will be discussed. The factors that determine prices include supply and demand.
  22. Effects of Oil Prices Fluctuation on the Domestic Political Economies of Middle East
    Business essay sample: The paper presents the case studies of the economies of different Middle East countries with reference to the oil price fluctuations.
  23. Oil Prices Effects on the Aviation Industry
    Business essay sample: The importance of petroleum oil in determining the direction of the world cannot be undermined more so in the new millennium.
  24. NMC Healthcare Company's Mission and Vision
    Business essay sample: The work uncovers the topic of the importance to be a mission- and vision-oriented company operating in the healthcare sector on the example of NMC Healthcare.
  25. The 4p’s Marketing Strategies Analysis
    Business essay sample: This research enables the 4p's company management to reduce uncertainties that might arise after the business decision has been implemented.
  26. Bierbrier Brewery Company's SWOT Analysis
    Business essay sample: Bierbrier Brewery is a medium-sized company located within the Griffin town, south of a city center called Montreal district.
  27. Southwest Airline's Case Analysis
    Business essay sample: The airline has succeeded in communicating clearly its lack of amenities making the company to charge lower compared to other competitors within the industry.
  28. Marketing in the UK Clothing Industry
    Business essay sample: This study is aimed at analyzing the consumer behavior towards the clothing industry especially in consideration men and women in UK. Fair trade is concerned with the production of endorsed clothing in the UK.
  29. Nivea Visage Products' Marketing Mix
    Business essay sample: Since NIVEA prides itself as a leading cosmetic and skin care brand, it is unsurprising that the customer profile of the company is mainly comprised of women.
  30. Jouf Water Company's Strategic Marketing
    Business essay sample: In this paper, the researcher seeks to analyze the appropriate strategies that Jouf Water Company should use in the new market, based on marketing mix elements.
  31. UK House Prices and Monetary Policy
    Business essay sample: The study covers a wide purview of Bank of England’s monetary policy and tools used to regulate interest rates and contain inflation and regulate property prices.
  32. Capitalistic Economy and Market Failures in Austria
    Business essay sample: The free market of the system is also referred to as the capitalistic economy. In this kind of market economy, the resources are controlled by the private sector.
  33. J.C. Penny Inc. Strategic Management
    Business essay sample: J.C. Penny Inc. has laid down several strategies to ensure that it fits in the ever-growing industry. The management has resorted in maintaining a "high-low" pricing policy.
  34. Rapidly Rising Oil Prices and Their Economic Impact
    Business essay sample: The major reason for the rise in oil prices is the drastic increase in the demand for oil by growth-driven economies like China, India, and the US.
  35. Low Oil Prices and Their Effect on World Economies
    Business essay sample: This paper analyzes the article that deals with the issue of low oil prices and explores its effect on the world economies.
  36. The Price Elasticity Concepts
    Business essay sample: The concepts of price elasticity of demand of a commodity is of great essentiality in economics as it shows how much the demand of a commodity will change as a result of price deviations.
  37. International Business Model in Indonesia
    Business essay sample: The economic subject of international business is usually either a single joint-stock company or the system of the parent and subsidiary (dependent) joint-stock companies.
  38. Saudi Arabia’s Currency and the U.S. Dollar
    Business essay sample: This paper discusses the changes that Saudi Arabia faces, from a currency standpoint when oil prices rise and fall.
  39. Pharmaceutical Companies' Pricing Strategies
    Business essay sample: In the pharmaceutical industry, the most significant supply-related factor influencing the prices charged for an item is the economic structure of an industry.
  40. Service Marketing in the Mobile Industry
    Business essay sample: Marketing is vital in all types of organizations and in order to be successful, there is the need to incorporate the marketing mix.

👍 Good Pricing Strategy Essay Examples to Write about

  1. Mintchoc Brand's Marketing Management
    Business essay sample: My proposed brand name is Mintchoc. This will comprise a chocolate bar coated with a mint taste and packaged in green wrappers.
  2. Oligopoly Markets vs. Perfectly Competitive Markets
    Business essay sample: Market structures are classified according to the extent of being perfect. The perfectly competitive market is one which has perfect assumptions in all aspects and it is generally theoretical.
  3. Starbucks Case Study: Strategic Management
    Business essay sample: Researching Starbucks strategic management? This paper sample can answer your questions ✅. The Giant coffee retailer, roaster and specialty of coffee ☕️, has not been spared of the slackening of businesses as witnessed by the company’s financial report
  4. Marketing of Kitenge in Japan
    Business essay sample: The objectives of the study is to identify all the external factors which affect markets such as politics, economy, legal and environment factors affecting markets and the four Ps of marketing of international markets.
  5. Value-Based Marketing Definition
    Business essay sample: Value-based marketing enables a company to be able to achieve a consistent approach for measuring the customer-perceived value in the provision of their commodities.
  6. The Coca-Cola Company Marketing
    Business essay sample: The Coca-Cola Company is a brand in manufacturing beverages and its supply all over the world. The Company has got its approval in the world thanks to the quality of the beverages.
  7. Costco Wholesale: Full Analysis of the Company
    Business essay sample: Costco Company attracts its customers majorly by means of a membership program featuring a comparatively low pricing tactic and offering various merchandise.
  8. Txiv Smart Meter Prototype Analysis
    Business essay sample: One way of enhancing profits is through mass production of the TXIV smart meter which involves mass procurement of raw materials.
  9. Sugar Producing Firm's Market Trends
    Business essay sample: The sugar-producing firm described in this paper is free from market imperfection and the invisible hand of demand and supply is left free to determine the trends in the market.
  10. Baskin Robbins the Ice Cream Chain: A Case Study
    Business essay sample: Baskin Robbins, a worldwide known ice cream chain. In 60 years Baskin Robbins has grown immensely and now offers 1000 flavors in ice cream along with other products.
  11. Comcast Cable Company: Strategy Review
    Business essay sample: The company offers fast internet connection, clear broadband phone service, digital services and other innovative programming.
  12. Revenue Management and Customer Profiling Methods and Principle
    Business essay sample: We will be discussing the different procedures and strategies such as demand management strategies, capacity management, forecasting and discount allocation.
  13. Do Advertising and Promotion have an Impact on Students' Choice?
    Business essay sample: The word more appropriate than demand is “stir”; stir is for the educational institutions of higher learning that have been market-oriented for quite a while now.
  14. E-Commerce and New Product Development
    Business essay sample: Electronic commerce entails the process of purchasing, selling, distribution and servicing products and services through various computer networks such as the internet.
  15. Industrial Technical Development Company Analysis
    Business essay sample: The company, which will be analyzed, is engaged in the sphere of repairing services and technical maintenance of the steel furnaces and supplementary equipment.
  16. Adventure Tours Australia: International Marketing Plan
    Business essay sample: In order to introduce a new product to the market it is important that a comprehensive marketing strategy be developed by considering target market, market segment and positioning.
  17. Emirates Airline Marketing Strategy
    Business essay sample: The article describes the marketing strategy of Emirates Airline, the scale of the company, the level of development and development potential thanks to well-structured marketing.
  18. Fashion Marketing: The Ladies Party Dress
    Business essay sample: The Australian fashion market is quite crowded but it still is a huge industry with great opportunities for the well-established companies.
  19. Marketing Channel Strategy and Pricing Strategy
    Business essay sample: 781 pricing strategy aims to lower the prices of hamburgers, sandwiches, and other food including ethnic food, to emphasize a bargain and attract customers.
  20. Marketing Strategy for Asda
    Business essay sample: Asda is a retailing store which is a subsidiary of Wal-Mart. The retail store is based in the United Kingdom and is among the largest retail store in the United Kingdom.
  21. Marketing Strategy for Husky’s Breakfast Cereal
    Business essay sample: Description of macro environmental factors that impact the marketing of product: economic, natural, cultural, demographic, political and technological issues.
  22. The Elements of Consumer Loyalty
    Business essay sample: The paper describes the components of consumer loyalty, its types, and what steps are to be performed to achieve it.
  23. Microeconomic Theory for Analyzing an Article
    Business essay sample: This essay is a review of the article regarding the new strategy that Microsoft has employed to reduce the prices of its products.
  24. Price Elasticity and Decision Making
    Business essay sample: In the business world the levels of the demand of goods and services as well as the supply keep on responding to changes in prices.
  25. MaxShim Florists: The Marketing Plan
    Business essay sample: The mission of MaxShim Florist is to become the leading supplier of floral products within the US domestic and foreign market.
  26. Golden Circle Company's International Marketing Plan
    Business essay sample: The Golden Circle Company is one of the Australian fine fruits and vegetable manufacturers, which produces more than 15 varieties and is one of the largest pineapple processors.
  27. "A Cut Above" Hairdressing Business' Marketing Management
    Business essay sample: The A Cut Above business has to introduce a new type of cutting and styling method to improve the good appearance and confidence of customers.
  28. Marketing Plan: Triwa Incorporation
    Business essay sample: The objective of the research was to determine the best pricing strategy to adopt in setting the price of the new soft drink product.
  29. Marketing Analysis of GameStop
    Business essay sample: This research deals with a market analysis of Game stop and its ability to use e-marketing theory, its competition, customers and marketing needs, target market profile, etc.
  30. Relevance of Price Elasticity of Demand in Different Market Structures
    Business essay sample: Price elasticity of demand is an important aspect in any market structure and is relevant in firms’ profit maximizing decisions as it indicates how consumers will respond to price changes.
  31. Starbucks Corporation's Promotion Strategy
    Business essay sample: Starbucks has engaged in some promotion strategies in its coffee and beverage business to emerge as a global market leader.
  32. “A Cut Above” Hairdressing Business: Marketing Advice
    Business essay sample: ‘A cut above’ will try to maximize the opportunities for consumer complaining so that management can get a more complete picture of customer reactions to their services.
  33. Primark Stores Limited’s Supply Chain Management
    Business essay sample: The discussion involves an analysis of the role of supply chain management in the fashion retail sector. The analysis entails Primark Stores Limited as an example.
  34. Invent Electronics: Business Plan
    Business essay sample: The small appliances will be created and designed to fit needs of households. The company has a vision and mission statements to guide the company in achieving its objective.
  35. Canterra Bros Firm's Vittoria Coffee Marketing Plan
    Business essay sample: The management of Canterra Bros incorporation can increase the firms’ level of revenue through effective repositioning of its Vittoria coffee brand in the market.
  36. Coca-Cola: Marketing Policies and Processes
    Business essay sample: This essay shall discuss the importance of marketing orientation of an organization, study the key elements of a marketing plan and how successfully these are being used by Coca Cola.
  37. Sony Ericsson Company's Marketing Plan
    Business essay sample: This marketing plan depicts the importance of situation analysis for setting the objectives and strategies, so Sony Ericsson will be able to target all segments in the UK.
  38. Marketing Plan on Starbucks
    Business essay sample: Objective is to develop a marketing plan to successfully distribute its products to its shops and licensed franchisees located world wide within a projected time frame.
  39. Bag Manufacturing Company: Business Plan
    Business essay sample: This is a company which will be laptop carrier bag maker and distributor them within North America before being distributed world.
  40. We Simplify the Internet: Internet Accessability for SMEs
    Business essay sample: The mission statement of WSI Internet Consulting is increasing the growth and profitability of SMEs businesses through an enhanced and efficient provision of internet solutions.

🎓 Simple Research Paper Examples with Pricing Strategy

  1. Company Analysis: Home Depot and Menards
    Business essay sample: The article analyzes marketing strategies in relation to product diversity, pricing strategies, promotion and distribution of Home Depot and Menards companies.
  2. ‘Bob & Lloyd Pizzeria’ in Cambridge: Business Plan
    Business essay sample: The objective of this paper is to develop a business plan for the successful creation of Bob & Lloyd Pizzeria and to make a market analysis of the fast-food industry.
  3. The Business of Amy’s Ice Cream Trade
    Business essay sample: Amy’s Ice Creams in Saudi requires proper analysis of entire internal and external factors accompanied by identification of strengths, weaknesses, opportunities and threats.
  4. Dominos Pizza Enterprises: Marketing
    Business essay sample: This paper discusses a marketing plan for Dominos Pizza Enterprises: new product strategy, key target market, pricing strategy, placement and distribution, product promotion.
  5. PepsiCo: Company Analysis
    Business essay sample: The firm’s success is evident from the fact that it has managed to become the global leader within the industry having achieved a number of milestones over the years.
  6. Academic Enhancement Services to Students
    Business essay sample: Introducing a new product of academic enhancement services to students in the market requires a well-designed marketing plan and unique branding that are describing in this paper.
  7. Yellow River University: Marketing of Private University
    Business essay sample: Yellow River University of Science and Technology image and positioning are factors which influence student loyalty and success.
  8. Marketing in Everyday Life
    Business essay sample: The aim of the paper is to analyze two business organizations, which operate on a single market sphere; investigating the respective marketing activities of these organizations.
  9. NewCO Company's Due Diligence for Investment
    Business essay sample: NewCO is a new technology that needs financial support. It is a mobile charger that was designed for the lasting and simultaneous charge of up to six mobile devices.
  10. General Motors Company: Pricing Strategies
    Business essay sample: From 2008, GM had been utilizing various techniques for promoting price through retail, dealer, and fleet incentives regarding customer rebates, monetary rate assistance.
  11. Merritt Hookah Lounge: Market Plan
    Business essay sample: The plan entails market research with reference to competitors and consumers as the key market elements, SWOT analysis, key success factors, and the critical issues are analyzed.
  12. Werribee Park: Marketing Strategy
    Business essay sample: The case of Werribee has presented an avenue of understanding that different aspects of marketing can be used to attract and retain customers.
  13. Marketing and Its Segmentations
    Business essay sample: It is important for the company to implement effective marketing strategies. Before a company determines the correct marketing strategy, it must first analyze its place in the market.
  14. Hot Nodle: A New Product's Marketing Plan
    Business essay sample: A new product enters the market as the result of the innovative steps in the new product development process. The new product is a brand of noodle called the Hot Nodle.
  15. International Business Machines
    Business essay sample: International Business Machines is a multinational public limited company which deals with technology within the diversified computer system industry.
  16. Toyota Prius – Marketing Plan
    Business essay sample: The paper will attempt to present a marketing plan for the Toyota Prius. The Toyota Prius has launched a few years ago and has seen a significant degree of success.
  17. Trade of Dr. Pepper From USA to UK
    Business essay sample: Dr. Pepper has managed to become a successful company because of designing a marketing mix that enables them to market the product effectively in the market.
  18. Truck Safety Company's Marketing Strategy
    Business essay sample: The Truck Safety Company’s selling strategy will be to sell to ready buyers and the target is made up of people in the transport industry.
  19. Wal-Mart: Entrance of a Large Scale Discount Store
    Business essay sample: Entry of large supermarket chains has been generating a lot of debate on the fate of small scale retailers or mom and pop stores since the nineteen fifties.
  20. Consumer Behavior Audit: Anoush Soap
    Business essay sample: In this review we are going to lay our focus on a toilet soap called Anoush, which is manufactured in the United States and go-ahead to look at how well it can perform in Brazil.
  21. The Value of Minimum Prices in Auctions
    Business essay sample: This paper seeks to analyze the valuation of the minimum price in an auction, which is usually set by the auctioneer and indicates the economic value of the product or service.
  22. McDonald’s: Marketing Mix Segments
    Business essay sample: Analysis of the company’s marketing mix shows that the company is global and therefore, targets the global market. Various market segments exist at McDonald’s.
  23. TESCO: Leadership and Teamwork
    Business essay sample: Tesco leaders must have well-developed market insight to continue expanding product range against new consumer needs.
  24. Vitamin Water: Egyptian Market
    Business essay sample: There is a huge potential for the success of Vitamin Water in the Egyptian market. This is possible as long as all the business aspects are taken care of in the entry process.
  25. Strategic Brand Management: Coca-Cola and Pepsi Brand
    Business essay sample: Branding is one of the most important marketing strategies. This paper looks at brand management strategies as used in Coca cola and Pepsi brands.
  26. Respect, Loyalty and Customer Satisfaction
    Business essay sample: Consumer satisfaction raises loyalty as well as shows respect to the customers. Thus if the company was rated highly, then this indicates that it is placed in a favorable position.
  27. Marketing strategy of TESCO
    Business essay sample: In addition to offering service of ordering through website, the company has occupied markets in countries like the United States, China, Poland, South Korea and Thailand
  28. UK Market Pricing Strategy: Multiple Food Retailing
    Business essay sample: This paper investigates the sources of the competitive edge in multiple foods retailing and highlights the forces resulting in the development of a competitive atmosphere.
  29. Anbessa Shoe Company
    Business essay sample: This article will feature Anbessa Shoe Company, analyzing the types of goods offered by the company and how competition is established.
  30. Managerial Economics Importance for Running a Strong Company
    Business essay sample: Managerial economics refers is the sub-discipline of economics that uses concepts of microeconomics techniques in the decision-making modules used by business managers.
  31. American Instant Incorporation: Marketing Plan
    Business essay sample: The marketing strategy, which entails the firm's mission statement, marketing objectives and target market, is illustrated in this paper.
  32. Management Model of Baumol
    Business essay sample: This study deals with the aspect of management model of Baumol in the context of Low Cost Airlines (LCA), with particular emphasis on the management theory of pricing as advocated by William Baumol.
  33. Marketing Management: The Microsoft Experience
    Business essay sample: Microsoft Singapore has put work and life balance as a business strategy. They care for their employees. We discussed on the effects of Microsoft’s products, the operating systems Windows Vista and Windows 7.
  34. Aalsmeer Flower Auction's Information Management System
    Business essay sample: This paper seeks to assist the Aalsmeer Flower Auction firm to adopt a new information management system in its operations.
  35. Strategic Planning Process in McDonald’s Company
    Business essay sample: Through their successful branding campaigns, McDonald’s Ltd has a target of minimizing the cost of their products yet meeting their goals and objectives.
  36. Wal-Mart Incorporation's Low-Price Attraction
    Business essay sample: The proposal determines the actions that Wal-Mart's management team should take to ensure effectiveness in its low pricing (spent-less) strategy.
  37. Economics of Ibn Khaldun
    Business essay sample: Khaldun engaged in active politics and this made him move from place to place with changing political environments.
  38. The U.S. Brewing Industry Research
    Business essay sample: The paper will attempt to provide an overview of the brewing industry in the United States and the different strategies used by brewing companies, and the regulation's influence.
  39. Communication Strategies and Marketing Mix
    Business essay sample: This paper analyzes the marketing communication strategies and mix applied by Skoda and BMW in the UK. It reports on the analysis by focusing on the major differences.
  40. GlaxoSmithKline Company's Economic Factors
    Business essay sample: This paper will critically look at the economic factors related to the business operations of the GlaxoSmithKline Company in the pharmaceutical industry.
  41. Tide to Go Product Introduction in Egypt
    Business essay sample: Tide to Go is essentially a convenience-based product. The product is well established in other markets and has a strong brand elsewhere.
  42. Sam Adams Beer Company
    Business essay sample: Sam Adams Company has great many opportunities for the distribution and product promotion. The company uses two types of distribution, direct and indirect.
  43. Comparison of Gasoline Prices and Demand Elasticity
    Business essay sample: An understanding of the price elasticity of demand for products and services is essential in the business world.
  44. Marketing Plan for the FlaBlaster Product
    Business essay sample: This is a document about FlaBlaster, a product that is able to reduce the weight of a person without using other weight loss procedures such as surgery.
  45. The International Health and Fitness Centre: The Gyms Strengths, Weaknesses
    Business essay sample: The report will establish which among the gymnasiums studied, offers its clients the best value for their money.
  46. Ashburn Furniture. Company Analysis
    Business essay sample: The paper will consider the moves that are supposed to be taken by Ashburn furniture in responding to the price reduction, and the recommendations will be made to four departments.
  47. Marketing Strategies: Case of ING DIRECT Bank
    Business essay sample: This paper analyzes the case of the ING DIRECT Bank institution based in Australia. The paper seeks to link literature on marketing strategies in view of the marketing strategies.
  48. Adidas Shoes: Situation Analysis, Future Strategies
    Business essay sample: Adidas is the second world largest sports apparel producer. The business enjoys many strengths including a strong brand name and control over its distribution channels.
  49. Easy Jet Marketing Plan and Reflection Report
    Business essay sample: Easy Jet is Europe’s leading short-haul airline with a market presence in more than 30 countries around the world.
  50. Food Industry: McDonald’s Company
    Business essay sample: McDonald’s is one of the world’s leading fast-food corporations. Its fast growth in the global scene have influenced the food industry by revolutionizing the fast-food sector.
  51. IBM: Creating Competitive Advantage
    Business essay sample: By managing its supply chain efficiently, IBM may create a competitive advantage of its products in terms of quality and delivery efficiency.
  52. Java for You Company: Obstacles When Running a Company
    Business essay sample: Java For You company existed in a severely competitive environment; hence, the company was facing many business hardships and risks.
  53. Virgin Atlantic: Marketing Mix Analysis
    Business essay sample: Virgin Atlantic is the business name of Virgin Atlantic Airways Limited, and Virgin Atlantic International Limited.
  54. Quaker Oats’ Oatmeal Division SWOT Analysis
    Business essay sample: Quaker Oats Oatmeal Division has not been very successful by the year 1998 as was planned. The reviving of the company had been put on the shoulders of the chief executive.
  55. IKEA’s Path of Internationalization
    Business essay sample: The current report focuses on exploring IKEA's approach toward internationalization and international expansion as a component of its strategy.
  56. Abercrombie and Fitch: Redefying Target Market
    Business essay sample: The study of how Abercrombie and Fitch can redefine its target market and create relevant assortments, to sell the changes and revamp its presentation to attract customers.
  57. Khalifa University Marketing Plan
    Business essay sample: The marketing performance of Khalifa University will be evaluated as per its advantages and disadvantages in the competitive environment.
  58. Compare Ways in Which Organizations Use Elements of the Marketing Mix (7Ps)
    Business essay sample: How IKEA has applied the 7 P’s of marketing to enhance its brand. The 7 elements of the marketing are product, price, place, promotion, people, processes, and physical evidence.
  59. Aveng Group and Construction Sector in South Africa
    Business essay sample: In this paper, the author analyzes the construction sector in South Africa and the role of the Aveng group in it, describes its competitive strategy, advantages and disadvantages.
  60. Contribution Margin: Wonder Co. Case
    Business essay sample: The pricing strategy and pricing principles that would allow the firm to meet its objectives effectively are being developed in parallel.

✍️ Pricing Strategy Essay Examples for College

  1. Price Elasticity of Demand
  2. Advanced Pricing Techniques
  3. Nike Inc.'s Marketing and Communications Plan Nike
  4. Malaysian Airlines' Marketing Plan Critique
  5. Three Top Concepts of the Class
  6. Zillow Group Inc.: Company Analysis
  7. Analysis of Apple’s Marketing Mix
  8. Product Costing and Product Pricing Practices
  9. Walmart Ltd Financial Analysis
  10. Apple, Inc. Financial Performance Analysis
  11. Hamdan Footwear Start-Up Company's Business Plan
  12. Pringly Division Company's Management Accounting
  13. Accounting: Costing in a Manufacturing Environment
  14. Transfer Pricing: Benefits and Applicability
  15. Financial Research Report Apple, Inc.
  16. New Footwear Product – Tarco Footwear Company
  17. HAYLO Hair Products Company Analysis
  18. Hotel Sim: Financial Analysis
  19. Management Accounting Concepts in Decision-Making
  20. The General Trends for Cellular Telephones
  21. How Gig Car Share Has Been Able To Enter the Market
  22. Spa Beleza Financial and Retail Management
  23. Financial Exposures and Risks in Business
  24. The Definition of Yield Management
  25. JetBlue Airways' Hybrid Business Model
  26. Domino’s Pizza Firm’s Operational Management
  27. Matalan's and Topshop's Management and Decision-Making
  28. Doyle Company Analysis: Case Study
  29. Amazon.com Firm's Supply Chain Management
  30. Almarai Company and Dynamics of Business Environment
  31. Sports Marketing Affected by Internet of Things
  32. Arabic Coffee or Arabic Restaurant in United State
  33. Uber Company's Analysis and Market Segmentation
  34. Case 10-Uber: Feeling the Heat from Competitors and Regulators Worldwide
  35. The Profitability and Growth of Low-Cost Airline Carrier, Easyjet
  36. Managing Customer Relationships in Apple
  37. Southwest Airlines' Hybrid Strategy
  38. SWOT Analysis - Threats: CVS Pharmacy Case
  39. Customer Satisfaction and Pricing in UAE Shopping Centers
  40. Economic Concept of Elasticity in Netflix Case
  41. Economic Characteristics of Starbucks
  42. Marketing Aspects: EZ Schedule
  43. DDM Lab Determining Effective Financial Strategy
  44. Apple Inc.'s Financial Management and Shares
  45. Afterpay Company: Financial Report
  46. Discussion of Q-Robotics Business Plan
  47. Walmart: Transportation Strategy
  48. The Success of Fruit Basket Business in the USA
  49. Netflix Case Study Report: Brief History
  50. Planning Tools in Management Accounting
  51. Korwin Pharmaceuticals: Promotion and Pricing Strategy
  52. Types of Auctions, Their Value, and Purpose in the Economy
  53. Fun Boutique Hotel's Business Plan
  54. Arrid Brand: Environmental Scan and Industry Analysis
  55. Market Structures and Relating Pricing Strategies
  56. Morgan's Healthcare Organization's Strategic Plan
  57. JC Penney Department Stores' Decision-Making
  58. A Qatar SME Analysis: The Case of Ciko Middle East
  59. Virtual Wardrobe Application: Special Pricing for the Markets and Customers
  60. Analysis of Lego Place and Price Strategies

Cite this page

Select style


BusinessEssay. (2023, March 6). 250 Best Examples of Pricing Strategy - Apple, Adidas, Nike, & Many More. Retrieved from https://business-essay.com/strategies/pricing-strategy-research-paper-examples/


BusinessEssay. (2023, March 6). 250 Best Examples of Pricing Strategy - Apple, Adidas, Nike, & Many More. https://business-essay.com/strategies/pricing-strategy-research-paper-examples/

Work Cited

"250 Best Examples of Pricing Strategy - Apple, Adidas, Nike, & Many More." BusinessEssay, 6 Mar. 2023, business-essay.com/strategies/pricing-strategy-research-paper-examples/.


BusinessEssay. (2023) '250 Best Examples of Pricing Strategy - Apple, Adidas, Nike, & Many More'. 6 March.


BusinessEssay. 2023. "250 Best Examples of Pricing Strategy - Apple, Adidas, Nike, & Many More." March 6, 2023. https://business-essay.com/strategies/pricing-strategy-research-paper-examples/.

1. BusinessEssay. "250 Best Examples of Pricing Strategy - Apple, Adidas, Nike, & Many More." March 6, 2023. https://business-essay.com/strategies/pricing-strategy-research-paper-examples/.


BusinessEssay. "250 Best Examples of Pricing Strategy - Apple, Adidas, Nike, & Many More." March 6, 2023. https://business-essay.com/strategies/pricing-strategy-research-paper-examples/.