92 Market Entry Strategy Examples

Want to do a market entry strategy analysis? Our article will help you to understand this topic! We’ve tried to answer all the basic questions that you may have. Also, we’ve disassembled the process of such an analysis and prepared exciting case study examples in the market. So let’s get to the bottom of this!

💎 Top-10 Market Entry Strategy Examples

1. Apple Company: Investment in IT
2. Kazuri Company's Market Entry Strategy
3. The Fleet Sheet Company' Challenges
4. Apple Company's Penetration Strategy in the Russian Market
5. Tesla Motors Company's Market Entry Strategy
6. Samsung Group's Entry Modes into Global Market
7. Auto Parking Business Project
8. Ocean Beauty Center Business Plan
9. H&M Company: Major Changes From 2005 to 2010
10. Coca-Cola Company's Entry Strategies into Indian Market

🤔 What Is Market Entry Strategy?

A market entry strategy is a step-by-step process that will increase a company’s likelihood of succeeding in a foreign market. This approach should be highly localized, adjusted to the abroad market, and requires a thorough target segment analysis.

What Are the Barriers to Market Entry?

When analyzing a remote market, you may notice some barriers to market entry. These usually include local regulations, political unrest, heavy taxation of international companies, high import fees, and even weather events. A company should know these barriers before developing a market entry strategy to minimize its impact.

📚 How to Conduct Market Entry Strategy Analysis

After all, no two markets are the same. What has worked in the domestic market may not be replicated elsewhere. There are several steps to undertake when doing market entry strategy analysis. Regardless of whether the business is small or not, there are things to consider:

Set Goals.
A company should consider factors such as its target audience, competition, and market trends to set practical goals for entering a new market. Additionally, creating a framework for change involves identifying the unique selling proposition, crafting a value proposition, and creating a marketing message that resonates with the target audience.

Research the Market.
Researching the target market is crucial to understanding the market’s needs, preferences, and trends. The company should analyze the market’s size, growth potential, and the target audience’s demographics. It should also study the competition’s strengths, weaknesses, and strategies.

Choose a Way to Enter.
The company must decide whether to enter the market directly or indirectly. Direct penetration involves establishing a physical presence, while indirect access involves partnering with existing businesses or distributors. The choice depends on factors such as the company’s resources, competition, and the target market’s preferences.

Understand the Financial Aspect.
Entering a new market can be costly, and the company must clearly understand the financial implications. It should evaluate factors such as the costs of market research, marketing, establishing a presence, and ongoing operations.

Develop a Strategy and Follow It.
Companies can study successful market entry strategies other companies use to develop their own. It involves evaluating the strategies’ effectiveness, understanding why they worked, and adapting them to the company’s goals and unique circumstances. However, the company should be cautious of blindly copying strategies without considering their suitability for its market and audience.

🏆 Top 4 Market Entry Strategy Examples

An analysis like this will ensure that a company’s market entry strategy carries little risk. Here are some successful examples:

1. Starbucks Coffee in China. Starbucks Coffee entered a tea-dominated market and created a niche for itself. Instead of marketing its coffee, it relied on the artificial notion of a ‘third space’ – a place that’s not home and not a workplace.
2. IKEA in China. Many foreign companies tried to enter China and appeal to their newly-formed middle class. Many of them, such as Home Depot, have yet to succeed. Meanwhile, IKEA took a different approach and provided expansive manuals to teach Chinese citizens how to assemble their furniture.
3. McDonald’s in France. When McDonald’s first entered France, it struggled to dominate the market. Analyzing the country’s culture, the fast-food giant thought of offering table service in its French branches. This has significantly improved their sales.
4. Red Bull in America. Red Bull’s arrival on American soil was so triumphant that many don’t realize it is an Austrian company. It has achieved this immense triumph with its large-scale marketing campaigns, event sponsorships, etc.

Thus, companies should carefully evaluate their options and choose the strategy that best aligns with their objectives to ensure a successful entry into a new market. We conclude our brief introduction to market entry strategy analysis. Check out the essay samples below to learn more about this fascinating topic!

📝 Market Entry Strategy Research Paper Examples

1. Leamington Spa Company's Competitive Product Development
   Business essay sample: This report evaluates technologies that are available for energy storage in the domestic sector to help Leamington Spa Company to select a competitive product in the market.
2. HP Company's Market Entry Strategy in the Middle East
   Business essay sample: The study evaluates the existing marketing strategies HP Company should use in the context of introducing its products in Israel as one of the countries in the Middle East.
3. Apple Inc.'s Performance Challenges Since 2011
   Business essay sample: The essay provides insight into the Apple Company’s strategic issue in an attempt to recommend various resolutions that can be adopted to unravel its present-day challenges.
4. Toshiba Company’s Entry Plan into the Iraqi Market
   Business essay sample: The paper profiles the Iraqi market to find out the possibility and feasibility of financial, distribution, and marketing partnerships for the Toshiba company.
5. The Case of the Adidas and Nike Sneakers Market
   Business essay sample: This study will identify consumer perception barriers of green purchasing behavior and examines the effect of these barriers towards CSR practices.
6. Dubizzle Company's Marketing Mix and Strategy
   Business essay sample: This paper is a comprehensive report of an interview conducted with the founders of Dubizzle on how they impeccably employed an effective marketing mix and strategy to grow their business.
7. Hennes & Mauritz Company's Market Environment
   Business essay sample: The H&M company targets customers who are interested in the fashion apparel. The company specializes in the cheap chic and fast fashion products for women, men, and children.
8. EBay Company's Entry into the Japanese Market
   Business essay sample: The entry strategy of eBay Company into the Japanese market was not right and timely, as would be expected. It was a wrong strategy for eBay to enter Japan late.
9. Wal-Mart After Entry into the Chinese Market
   Business essay sample: Wal-Mart retail was established more than four decades ago. The retail stores began expanding its operations in international markets way back in 1992.
10. Pepsi Max Product's Market Entry Strategy into India
    Business essay sample: Pepsi Co has entered Indian Market in 1985, making a tie-up with one of India's leading business houses to begin the soft drink operations in the country.
11. Supply and Demand Roles in Economics
    Business essay sample: The significance of both supply and demand in a business setting is that they determine the level of sales or revenue.
12. Internalization Theory and Eclectic Paradigm
    Business essay sample: Before internalization theory, it was assumed that FDI was the natural form of the local production strategy. Internalization theory pointed out that licensing was an option.
13. Comparison of Market Reforms in China and Russia
    Business essay sample: Chinese reforms success and Russia’s reform failure, was crucially due to each opting to a different approach to the market economy.
14. Global and Local Market Place in a Changing World
    Business essay sample: The World Trade Organization is one of the most powerful institutions. This international organization establishes the rules of trade between nations, handles trade and enforces the GATT agreements.
15. Blockbuster Marketing Strategy Analysis [SWOT, Porter’s Forces, & Marketing Mix]
    Business essay sample: Researching Blockbuster marketing strategy? 📀 This paper analyzes Blockbuster strategy concerning its strengths, weaknesses, opportunities, and threats. 🔍 Read thoroughly to learn more about Blockbuster business model and marketing strategies. ✅
16. Netflix Communication Strategy in the UAE
    Business essay sample: Analyzing Netflix communication strategy? 📺 In this paper, we seek to investigate how Netflix achieves success in the United Arab Emirates. ☀️ Read the text to learn what is Netflix communication strategy in the UAE. ✅
17. Walmart Company's Global Leadership Strategies
    Business essay sample: Walmart has applied effective leadership theory in its day-to-day operations, which has seen great changes in its current new markets.
18. DPWN Company: Case Study
    Business essay sample: Porter’s Five Forces for DPWN company, reasons of the success of DPWN, SWOT-analysis, market expansion strategy, diversification, and acquisition strategy.
19. The Russian Market: Currency and Financial Risks
    Business essay sample: The Russian market is very attractive for investors. This research is focused on determining the level of currency and financial risks associated with the Russian market.
20. Starbucks Trading Strategy Analysis
    Business essay sample: In order to understand a Starbucks strategy the actions and approaches of the business must be analyzed to form the pattern of the company’s strategy.
21. Market Entry Strategies for MNCs in the Automobile Industry of China
    Business essay sample: The study researches factors that have influenced the choice of market entry modes for Multinational corporations in China's automobile industry.

💡 Essay Ideas on Market Entry Strategy

1. Air New Zealand Company's Strategic Analysis
   Business essay sample: The Air New Zealand company is primarily involved in the transportation of cargo and passengers on scheduled airline services. It is based in New Zealand.
2. Oligopoly Markets vs. Perfectly Competitive Markets
   Business essay sample: Market structures are classified according to the extent of being perfect. The perfectly competitive market is one which has perfect assumptions in all aspects and it is generally theoretical.
3. Marketing of Kitenge in Japan
   Business essay sample: The objectives of the study is to identify all the external factors which affect markets such as politics, economy, legal and environment factors affecting markets and the four Ps of marketing of international markets.
4. Mode of Global Market Entry. '. Goldendrops'
   Business essay sample: The global market has become so complicated and advanced that only the strong and competitive firms are able to survive
5. Consumer Fashion Brands Case Study
   Business essay sample: Launching a business in a new market is always a challenging task that demands proper preparation and considerable effort from the side of the company that plans such a step.
6. International Marketing Plan for SABIC Innovative Market: Entry into the Australian Market
   Business essay sample: Saudi Basic Industries Corp - one of the world’s leading producers of chemicals and intermediates, industrial polymers, etc. Australia is a possibly gainful new market for SABIC.
7. Procter & Gamble in India
   Business essay sample: Procter and Gamble (P&G) is a private limited company that is established within the Personal Products industry. According to P&G history, the firm has been in existence since 1837
8. Wal-Mart's Business Strategy in the Real Market
   Business essay sample: Business strategy has been important to the area of business studies for many decades. It is important to explain business with the basic concepts of strategy and its applications.
9. Artificial Limbs Industry: About Production
   Business essay sample: The artificial limb industry is very unique and complicated because it involves dealing with the reconstruction of human parts and replacing missing extremity.
10. How Should LE Enter Indian Markets?
    Business essay sample: Lincoln Electric would be necessary to enter into strategic alliances with strong, established and influential welding partners in order to initiate and sustain a good marketing foothold in India.
11. Singapore Foods Inc.: Market Audit and Competitive Analysis
    Business essay sample: This report discusses various factors that need consideration while a product is introduced into a new consumer market, Singapore by company called Singapore Foods Inc.
12. International Marketing Management
    Business essay sample: When a company chooses a new country to expand its business, it has to select the entry mode. For example, Exporting, Licensing, Franchising, Joint Ventures or Direct investment.
13. Managerial Decisions in Different Market Structures
    Business essay sample: This paper will discuss the differences and similarities in managerial decisions making in the three markets – competitive, monopolistically competitive and oligopoly markets.
14. Getinsa Saudi Arabia – A Case Study
    Business essay sample: This paper presents a case study on the organizational structure and operations of the Spanish company Getinsa within Saudi Arabian railways.
15. Product Positioning in Oligopolistic Markets
    Business essay sample: An oligopoly is a kind of market structure wherein a few sellers control the proceedings in an industry or a certain market segment.
16. Aqua Auto-Care of Edinburgh Limited
    Business essay sample: This paper analyzes the business plan, how the business is carried out in Aqua auto-care of Edinburgh limited - a service industry providing car wash service.
17. Avlon: Market Research Proposal
    Business essay sample: The potential market size for Bolox in the UK market and the perception of customers towards the new product. This will be useful tool of planning the Avlon’s entry into the market.
18. Marketing Analysis of Frito Lays Dips
    Business essay sample: Frito Lay is a company that manufactures and distributes snack foods and this company was incorporated in 1932 in the US with its headquarters in San Antonio Texas.
19. McDonald’s Corporation’s Porter’s Five Forces Analysis
    Business essay sample: The McDonald’s company believes in ethical practice and aims at being of integrity, honest and fair. It maintains good company ethics and is accountable.
20. International Marketing in the Asia-Pacific Context
    Business essay sample: Marketing research is vital for any organization looking to expand into other markets. It provides insight into the market weather and environment in the Asia-Pacific region.
21. Wal-Mart: Entrance of a Large Scale Discount Store
    Business essay sample: Entry of large supermarket chains has been generating a lot of debate on the fate of small scale retailers or mom and pop stores since the nineteen fifties.

👍 Good Market Entry Strategy Essay Examples to Write about

1. Vitamin Water: Egyptian Market
   Business essay sample: There is a huge potential for the success of Vitamin Water in the Egyptian market. This is possible as long as all the business aspects are taken care of in the entry process.
2. Life Coaching Business
   Business essay sample: The paper will look at what such expansions entail through a life coaching business based in the United States. Its strategy is to enter the Australian market.
3. Australian Joint Venture in Vietnam
   Business essay sample: This paper informs on the key national, political, legal, environmental, and economic factors that may affect the successful operation of a possible joint venture in Vietnam.
4. Pros and Cons - Starting and Operating Korean Fast Food Barbecue in China
   Business essay sample: Korea Korean Barbeque, which initiated preliminary operations in Canada, is all set to spread its wings around other parts of the world, including Asian destinations.
5. Venture Screening Guide of Phoenix Solar Energy Systems
   Business essay sample: Propose to produce and market solar energy systems for household purposes in the Indian market. A SES capable of powering the house without external power forms our chief product.
6. The In-N-Out Burger Services: Venture Into the Mexican Market
   Business essay sample: In-N-Out’s venture into the Mexican market should prove to be a good, and profitable decision, a well-planned strategy should provide the guidance it needs to be successful.
7. Tukster Hotel: Business Strategy
   Business essay sample: The context of the business strategy of the Tukster Hotel will involve the in-depth analysis of the resources, capability, competitive advantage, and strategic formulation.
8. A New Mobile Phone That Is Compatible to Projectors
   Business essay sample: Development of technology is a well-cited demand of consumers of mobile phone sets and innovation in the field becomes the single indicator of success.
9. Business Plan For the Mobile Vegetarian Restaurant
   Business essay sample: This mobile restaurant business plan illustrates how the vegetarian restaurant will provide its services competitively to its target market.
10. Hyundai Motor Company's Leadership and Facilitation
    Business essay sample: The role of leadership can be outlined in the context of Hyundai Motor Company in particular, and Hyundai Chaebol in general.
11. PESTEL and Porter’s Five Forces Analysis for the Euro Disney
    Business essay sample: Assessing the situation that Euro Disney faced in 1994 with a PESTEL analysis and Porter’s Five Forces in order to assess what is the effect that external forces have on the company.
12. Buckley’s Cough Syrup’s Export to Saudi Market
    Business essay sample: In order to accomplish the business of exporting Buckley’s cough syrup from Canada to Saudi Arabia, it is necessary to examine the market for the product in the export country.
13. A Notebook Computer in Huawei’s Product Portfolio
    Business essay sample: The study assesses the market condition of notebook computers and tries to generate an idea for introducing notebook computers in Huawei’s current product portfolio.
14. Recycling Batteries: Market Analysis for a New Product
    Business essay sample: This paper endeavors to conduct a market analysis in the US for company XYZ which intends to introduce a new brand of lead batteries that are easy to recycle.
15. Vodafone’s Marketing Strategy Within the UK Market
    Business essay sample: With the rapid globalization aided by technological advancement, the information technology industry has bequeathed man with an easy way of communication.
16. PESTEL Company Strategic Analysis
    Business essay sample: The PESTEL analysis will put a spot light on the major concerns especially the external factors that will have a negative effects on the business.
17. Strategic Elements Used in Gaining a Competitive Advantage in Medical Tourism
    Business essay sample: Network study is mainly a strategy that is used to enhance awareness among business practitioners and to make them apply the best tactics in their management.
18. Amanda West: Way in Food Industry
    Business essay sample: Shortly after Amanda West graduated with Master of Business Administration, she had one main idea of starting a fast food restaurant as a business enterprise.
19. Tide to Go Product Introduction in Egypt
    Business essay sample: Tide to Go is essentially a convenience-based product. The product is well established in other markets and has a strong brand elsewhere.
20. Pet Food Company. Profitability of Pet Food Industry
    Business essay sample: Companies have significantly invested in research to satisfy this change in demand and taste and preference trends in the pet food industry as buyers demand value for their money.

🎓 Simple Research Paper Examples with Market Entry Strategy

1. Innovation and Technology Transfer: Stannah Ltd
   Business essay sample: Stannah Ltd was established in 1860s by Joseph Stannah as a lift manufacturing company. The company has been in this industry for more than one hundred and fifty years.
2. Tesla Inc. as a New Car Company on the Market
   Business essay sample: Tesla Inc. is a relatively new car company on the market for electric vehicles. The company started selling solar energy solutions for businesses and families.
3. International Business Strategy: Case Study on Clippy Bag
   Business essay sample: Based on Clippy London’s products, I would strongly recommend business franchising as the entry mode to different international markets.
4. Pepsi’s Investment in the Australian Market
   Business essay sample: Pepsi is the second-largest food and beverage business in the world. Launching an energy drink to the market right now is a good and timely investment.
5. Critical Reflection: Team Work and Project Management
   Business essay sample: The innovation world has undergone major transformations. This has in turn called fro more calculated measures and approach towards product development management.
6. Easy Jet Marketing Plan and Reflection Report
   Business essay sample: Easy Jet is Europe’s leading short-haul airline with a market presence in more than 30 countries around the world.
7. Phantom and Wakame: Companies Analysis
   Business essay sample: Phantom is a consultancy firm that could help Wakame in regard to management optimization and marketing changes.
8. IKEA’s Path of Internationalization
   Business essay sample: The current report focuses on exploring IKEA's approach toward internationalization and international expansion as a component of its strategy.
9. RAK Ceramics: Case Study
   Business essay sample: RAK Ceramics is a large UAE company producing various high-quality ceramic products. It was founded in 1989 in the UAE, and since then, it extended its business to Europe, the USA.
10. Small Business in Brazil: Burswood Ltd
    Business essay sample: The essay covers the political, economic, social, technological, and legal environments of Brazil within the framework of the Burswood Company.
11. Apple Inc Company Analysis
    Business essay sample: Global expansion remains a sensitive area for most companies. As demonstrated by Apple Inc., international development comes with both challenges and benefits.
12. Dyson Company Market Entry Strategy
    Business essay sample: This essay will look at different marketing elements that affect the Dyson company as it plans to open a new store in New York in the US.
13. Market Entry Strategy for Sjöö Sandström
    Business essay sample: Keeping in mind that Sjöö Sandström has the significant product, and resources, it seems reasonable to state that the internationalization approach is one the company should undertake
14. Business Management & Decision-Making Report
    Business essay sample: In the recent past, there has been a sudden increase in population and economic growth within major cities across the globe, leading to an increase in vehicle ownership.
15. A Report on Delta Electronics Company (Thailand)
    Business essay sample: The main purpose of this report is to indicate the nature of the business of Delta company in Thailand, showing all relevant information associated with its operation.
16. Whittard of Chelsea Firm's Market Entry Strategy for the US
    Business essay sample: The report comprises PESTEL-based macro-environmental analysis, market entry modes with the selection of the most appropriate one, STP strategy, and generic entry strategies.
17. Spanx Product's Global Marketing
    Business essay sample: Spanx is among the well-known products initially manufactured in the United States and has started to gain international recognition attracting customers worldwide.
18. Analysis of Starbucks’s Entry in Chinese Market
    Business essay sample: The entry of Starbucks into the Chinese market illustrates the capitalization on the importance of products and services that the company offers.
19. A Qatar SME Analysis: The Case of Ciko Middle East
    Business essay sample: Expanding into new markets and trying to gain a voice within the global business community is always a challenge for a small or medium (SME) organization.
20. Internationalization: The Case of Asana
    Business essay sample: The paper discusses Asana. It is a company that develops project management software and helps different organizations track and shape their work.