Marketing is a process of branding, promoting, and selling various products and services. It includes a number of subprocesses like marketing research, advertising, etc.
Marketing students often write essays about contemporary marketing techniques. Another option is to look at the influence of local culture in marketing campaign planning. One might also focus on ethical issues in marketing, such as misinformation.
Below you’ll find a compilation of free marketing essay examples. The papers written by A+ students will help you to find fresh ideas and motivation to start working on your essay.
Influencing Factors in Ikea’s Internationalisation Agenda Logistics IKEA looks forward to furthering its internationalization agenda to reach more global markets. Several issues around the firms and the home furnishing retail sector influence this agenda. Firstly, the Company will have to deal with the issue of the complexity of logistics (Svend,...
Canada Goose is a Canadian company that produces high-end outdoor clothing and accessories such as jackets, parkas, vests, and other cold-weather clothing. The materials used in the company’s goods include down insulation, fur, and technical textiles engineered to survive extreme weather conditions. It is dedicated to ethical and sustainable production...
Customers in a particular organization may take part in achieving its goals. Primarily, customer satisfaction earns their loyalty to the business. Further, it determines how happy the customers are due to the good services offered. Thus, the company’s product capabilities and services should be designed to suit the customers’ needs....
Executive Summary Sega’s marketing plan aims to increase its market share and sales. Currently, the company is second to Nintendo corporation based on size and revenue earned in 2021. Due to intense competition in the gaming sector, Sega company wants to ensure that its products are quality and that marketing...
Introduction Dabur is one of the oldest Indian suppliers of Ayurvedic products, occupying a leading position in the national and global market. It offers customers a wide range of products, from medicinal ointments to skin and hair care cosmetic products. The company’s production combines ancient Indian Ayurvedic traditions with modern...
Due to technological advances, digital marketing has gained popularity in recent times. Examples of digital marketing may include social media and search engine marketing. Search engine marketing consists of paid search advertising and search engine optimization. The purpose of the paper is to analyze how social media and search engine...
Today, we are going to focus on the cosmetics industry, which we all know has suffered during the pandemic. I believe that this topic is essential for many people because many use the products of this brand and want to know how they are doing with their sales and the...
Executive Summary SolarTech is a solar panel production company that provides photovoltaic and application services for customers all over the U.S. The company’s goal is to make solar panels that are attached to fences, also called the solar fence. Notably, the sun delivers 1370 watts of power for every square...
Introduction In today’s environment, marketing is a vital component of every successful firm. It is connected with the process of determining consumer wants, creating products or services to suit those needs and advertising and selling those products or services to the target audience. Businesses that fail to invest in successful...
Executive Summary The company offers a range of factoring solutions, including full-service factoring, recourse factoring, non-recourse factoring, and selective factoring. With full-service factoring, businesses can outsource their entire credit management process to Uniscope Factors, allowing them to focus on their core operations. Recourse factoring provides businesses with immediate cash while...
Brand WD-40 is an American company that manufactures and distributes a multifunctional lubricant. The company focuses on providing high-quality products for various working environments (WD-40, n.d.). Therefore, the current target market of WD-40 includes factories, workshops and private households. The company’s main product, the aerosol product, is mainly used to...
Introduction One of the key features of resources is that they are scarce and finite. Proper utilization of resources involves employing strategies that improve sustainability and reduce wastage. Various mechanisms have been set to ensure that resources are used sustainably. The creation of systems that allow for maximum utilization of...
Introduction In today’s business world, people continue developing new ideas for improvement and competitive advantages. A well-designed marketing strategy is a critical step to achieving organizational goals and understanding the needs of all stakeholders, including customers, employees, and suppliers. Discussion In most cases, managers use marketing strategies as a plan...
Marketing concepts are changing due to the rapid development of modern technologies. The global marketing strategy is implemented in two environments: the physical and the virtual. Each company tries to achieve sustainability, and Apple is a great example of these attempts. Apple tries to be competitive, get high income and...
Introduction Beginning in 1976 and dubbed “buyers’ clubs,” these establishments required Costco buyers to become members and commit a recurrent membership fee. Among the products sold by Costco Wholesale are retail services, optical products, picture center offerings, and financial assistance. Macrotrends.net (2022) states that Costco has an expected market value...
The Kraft Heinz Company is a huge worldwide food and beverage company in North America. By using online marketing methods to stay in touch with clients, the business is successfully leveraging its website as a marketing tool. Through its online presence, the business may engage customers by effectively using social...
Place The place component is essential because it ensures that the product is available for customers. Red Bull (n.d.a) can impress with a developed place strategy because the drink is sold in 172 countries across the globe, as per the company’s official website. That is why the organization requires a...
The awakening of the sleeping giant, the Compagnie Cherifienne de Chocolaterie, is an initiative involving the integration of dynamic approaches. Over the decades, technological advancement steered the evolutionary scale of the corporate market and the ultimate consumer behavior. Formally a competent company in the French domain, Compagnie Cherifienne de Chocolaterie...
Emirates Airlines Technological advancements have led to the improvement of transportation services. Air transport has become common for cross-border services and timely arrival at various destinations. Emirates Airlines is one of the world’s leading companies that offer air transport services. The organization has its origin in the Middle East but...
Introduction Marketing mix modeling is one of the most crucial components in the marketing process. It would come in with various strategies combined to ensure that the final product in question meets the typical desires of the customers on the ground. The organization aims to reach the intended market segments...
Introduction The information technology firm Hewlett Packard Enterprise (HPE) specializes in software and networking. This marketing strategy investigates the advertising tactics HPE will use to market its goods or services. The company’s market, products, competitors, positioning, communications methods, packaging and delivery, and launch plans will all be determined with the...
Marketing relies on specific theories to help the organization achieve its goals and objectives. One of these theories is the Ansoff approach which is identifiable as the Ansoff matrix due to its grid layout, aids marketers in seeing chances to increase sales for a company by creating new goods and...
Findings Apple Apple’s retail approach is consistent with its marketing messages of exceptional items at high-end venues with value pricing, reinforced by advertising activities and educated merchants. Despite intense competition in the technology business, Apple has been able to produce goods for its high-end customer base. Today, the firm provides...
Abstract Promoting businesses through relevant marketing initiatives is a reliable way to expand reach to a target market. As a business to analyze, a service for organizing luxurious picnics is selected. The target audience is young Californians with an above-average income. By defining a development objective, a mission statement, and...
Running a business is not easy because it must be profitable and take many risks into account. Only with the proper analysis and the right strategy is it possible to develop the project and improve both the product and its production. This affects the result and, consequently, allows to bring...
Introduction Sales and public relations (PR) are desirable professions to work and advance one’s career. While sales influence choices, public relations focus more on raising awareness of a company, a good, or a service. Many of the tasks involved in both disciplines frequently cross over with one another. In this...
In order to determine the price of a given product, a market structure is used. According to the findings of recent studies, a wide variety of market structures and pricing strategies are in use. The price of a company’s goods and services is determined by the degree of demand, the...
Introduction Digital marketing plays an important goal in uplifting the productivity goals of a business. More significantly, now that there are many online businesses in the modern world and technology is advancing every day, online is the way to go for business. In the past, the online market used to...
Analysis of the Current Situation at the Market The first and the most important thing to do when speaking about marketing strategy is to understand what market segments the product should target. In order to be more specific on this point, it is necessary to identify the basis for segmentation...
Description of Problem The U.S. auto industry began in the late 19th century and has gradually grown globally. Every year, American manufacturers produce a vast number of vehicles and vehicle parts. Recently, it has been necessary to continue to move in a green direction, reducing the load on the atmosphere...
Gucci and Old Navy have emphasized the advantages and points of differentiation to convince buyers that a product is superior to rivals. They must invest in their marketing and sales efforts before their high-quality products with reasonable prices and distinctive features can be said to have added value. This research...
Introduction This report reviews Apple, Inc.’s central Facebook communication channel. As one of the world’s leading technology companies, it is a surprise that Apple does not have a huge social media presence (Sanni et al., 2018). The company has some presence on all social media platforms but is especially dormant...
Summary Chick-fil-A is a growing fast-food restaurant specializing in sandwiches and chicken. The company has experienced tremendous growth since its formation in 1967 (Nolan et al., 2022). The first restaurant was located in Atlanta’s Greenbriar Mall and has since been booming. The notable expansion happened between 2012 and 2019, when...
Introduction Toyota is one of the leading international automobile companies due to its prominent marketing and product elements of competitive advantage. Research by Guitart and Stremersch (2021) establishes that Toyota’s success indicator engulfs the integration of emotions and information within a marketing ad. The strategy fosters the realization of the...
Introduction Organization Overview Easterseals is a non-profit healthcare organization that caters to the needs of Americans with disabilities, marginalized families, and communities. The organization has several offerings geared to tackle societal issues, including: Early intervention, autism, medical rehabilitation and childcare services for children and their families. Adult employment opportunities and...
Introduction Consumers worldwide receive orders at their doorsteps without thinking about how the goods move from raw material to manufacturer and into their hands. The simplicity and predictability are a testament to the proven chains companies have painstakingly built over the years. Every company spends a lot of resources, such...
Introduction A marketing strategy blueprint explores the marketing plan and gives a clear direction for executing the campaign. SPAR is an international group of retailers and wholesalers who partner in providing grocery products. SPAR has retail stores in South Africa, and there is a need to advertise its services to...
Summary Michael Porter developed Porter’s Five Forces Analysis Framework. The model enables industries to identify and analyze the five factors that comprise the industry, as well as evaluate a firm’s competitive strength and position. Porter’s thesis is based on the assumption that the five factors help to identify where power...
Introduction Although Nestle is a multinational company recognized worldwide, entering a new market means facing some competition. For instance, in South Sudan, the biggest competitors to Nestle include Global Food Warehouse, Banda Food Group, and AMMADI Company Limited. Understandably, the country is young, as it gained sovereignty in 2011 and...
A brochure is an informational piece where people seeking information can learn about an organization or event. A brochure is a unique, informative piece used to market an agency or non-profit organization (Rydzik et al., 2021). It is designed to meet the various needs of the public seeking information about...
Introduction The cosmetics business got realized upon researching the profitability it brought and the success rate. With women being the target market for the industry as they are the highest consumers of beauty products, the business venture was quite lucrative. The cosmetics business is very profitable as beauty products are...
Deceptive acts refer to any act or practice that misrepresents or omits information in a manner capable of misleading consumers and creating a detrimental situation. Federal Trade Commission requires any firm that creates advertisement claims to make clear disclosure to avoid misleading claims (Campbell & Grimm, 2019). Thus, the firm...
Product development allows expansion into new markets, gaining market share, selling more items, and generating more income by developing new products. Meanwhile, revamping current things allows for cost reduction, margin expansion, and higher profitability. Small businesses that do well proactively plan and manage their product development efforts. It is crucial...
The marketing strategy of Apple has many distinctive features that, in collaboration with the products’ advantages, make the company successful in the market. One of the hallmarks of Apple marketing is customer service. Through impeccable staff training, the company has turned its stores into generators of e-WOM communication, leaving customers...
To succeed in the fast-food industry, Burger King’s employees have to identify their customers and meet their basic needs and interests. The company does not restrict people’s access to its services, which means that people of all ages, genders, and races are free to visit the restaurant and buy food...
Discussion Two companies, Apple and Samsung, confidently hold leadership in the smartphone sales market. In sum, the total market share of these companies in the global smartphone market from year to year is about 50%. The main factors that affect the demand and supply in the smartphone market are the...
Methodology The marketing decision analysis will determine the effectiveness of the two campaigns by evaluating brand awareness, purchase intention, and stated purchase behavior for the focal brand before the campaign (baseline) and after the two movements. The methodology chosen is quantitative research, which takes into account the key concepts from...
Introduction Organizations need to be innovative because the ever-changing business environment demands it of them. The essay will focus on mass marketing products and incremental product innovations. Mass-marketing product innovation focuses on a target market and finds a way of making the most money from it as possible (Candelo, 2019)....
Executive Summary #LOTRLive is a social media project aimed at launching a new wave of interest within the existing fans of the Lord of the Rings legendarium, as well at attracting new fanbase within the target audience. The idea of this project is to organize a network of Instagram accounts...
Abstract This paper explores the relationship between innovation outcomes, absorptive capacity, and human resource management practices in information technology outsourcing relationships. Previous research has highlighted the need for absorptive capacity to achieve innovation in organizations. Since this absorptive capacity is likely to be embodied within the relationship management teams of...
Marketing can either elevate a relatively standard product to something unique or give consumers the impression that a truly impressive good is not worth the investment. Moreover, certain examples illustrate that even the most influential brands can fail with their new products if the releases do not correlate with the...
Start-up introduction LAB3 is an Australian-based start-up company that was established in 2017 and, over the past five years, has experienced tremendous growth. In mid-2021, the firm had over 300 employees and saw its operations expand to New Zealand. LAB3 strengthens businesses and governments to grow and accelerate without fear...
IKEA is a Dutch manufacturing and trading group based in Sweden, the owner of one of the world’s largest retail chains selling furniture and household goods. Its founder, Ingvar Kamprad, opened his first store in 1958 and entering the international market in 1963 (IKEA Company Information, 2021). The organization’s structure...
Introduction Non-fungible tokens (NFTs) use a blockchain identity and encryption system to store information in unique ‘blocks’ that cannot be interchanged. Owners of an NFT have ownership rights to information and data transfer particularly. That is important because the data is accessible to diverse individuals through the internet, and they...
BMW segments its customers by their needs in design, prices, luxuriousness, and functionality. The specific segments vary based on these factors. Some people look for cheaper options on the market which are still reliable. This segment divides into groups of consumers who need sport cars like 1 series or the...
Marketing segmentation is important for strategy implementation for three reasons. Firstly, segmentation allows the business to be more effective and save time, financials, and resources (IMS, n.d.). This is achieved by focusing on a single customer that would be the most interested in the product that this company offers as...
Introduction The campaign addressed in this case study is Coca Cola’s recent marketing campaign under the title ‘Share a Coke.’ According to researchers and analysts, it was one of the company’s most successful marketing campaigns (Weatherford, 2019). The premises of the campaign were to incorporate conventional advertising with digital marketing...
Amazon is one of the largest companies in the world, selling all kinds of goods and services via the Internet. This is the only marketplace with such a large selection of goods for every taste, which will be delivered anywhere in the world in a short time. Nowadays, Amazon is...
Introduction Disney is rightly considered a huge company, which is a giant not only in the field of cartoon animation but at the forefront of film-making. Now adults and children worldwide are familiar with the company’s products. Theme parks, sideshows, merchandise, and TV rights bring this entertainment giant unprecedented profits...
The research proposal below evaluates the various techniques that businesses use to increase their consumer satisfaction to retain their current customers and attract new ones. Understanding the importance of consumer satisfaction and finding the correct ways of implementing and fulfilling the customer’s desires helps the business make decisions on critical...
Introduction Changes in lifestyle patterns and behaviours have seen pet owners accustom their pets’ lives to theirs. Consequently, there is a growing population of animal lovers who choose to pamper and travel with their pets (Hunjan and Reddy, 2020). These lifestyles choices are commonly reported in in affluent countries and...
Introduction The aspect of consumer behavior is significant in organizational marketing. Before developing a given strategy to promote the products, marketers are tasked with the responsibility of evaluating the possible conduct of the target customers in the market. Companies with proper knowledge of its potential clients in the market have...
The marketing mix strategy consists of everything that a business can accomplish to impact demand for its commodity. Cocofly’s marketing scheme combined the 4 Ps of the marketing mix described below (Twin, 2022). Product: The quality of the Cocofly brand is superior and stands apart from the competitors. Through its...
Executive Summary #LOTR Live is a social media project that aims to awaken a new wave of interest in the Lord of the Rings universe within the existing fanbase and within the people who have not yet engaged with the franchise. The major target audience is preteen and teen white...
Introduction Marketing is a process in which a company puts effort into persuading potential customers to invest in their products. As a result, the consumers receive the desired good or service while the organization makes a profit. However, depending on whether the marketing strategy is adequate or inefficient, the products...
Opportunities For the Brand Uber should develop an onboarding strategy to maintain driver loyalty and not drive a wedge between itself and these individuals. The company can help people map out and engage in their future careers. Uber does not have an onboarding program, which alleviates an employee retention crisis...
The in-class simulation with the case of surgical robotics provided me with significant knowledge and first-hand experience of the importance of selecting the right strategic goals for the business. Furthermore, the simulation also allowed me to experience the impact of the proper assessment of the company’s characteristics and information. Lastly,...
Many transnational corporations sell their products worldwide, causing a sense of familiarity among global citizens. Nike is one of these corporations translating its message to the world through efficient marketing strategies. The company has come to the current globalization situation through the authenticity it provides to the customers by addressing...
63.1% of the Jamaican population, or more than 1.8 million citizens, used Facebook in 2021 (NapoleonCat, 2021). Due to the Covid-19 pandemic, new users utilized social networks to follow current affairs. New 200,000 Facebook users in 2021 over the previous year (Internet World Statistics, 2021) demonstrate its increasing popularity. Cambridge...
The quality of a product or service refers to the ability of a good or service to meet the customer’s needs, satisfy them and serve its purpose. The product or service quality of an item may either be good or bad. Some products and services are of high quality like...
A marketing plan is a laid strategy on how a new or an existing product is integrated into the market. For this study, a marketing plan for a new fashion line for the Primark company. Primark is a multi-billion company focusing on a global fashion market in sales of men’s,...
Executive Summary Tesla’s primary purpose is accelerating the world’s transition to renewable energy. The business’s mission since its establishment in 2003 has been to provide mass-market Electric Vehicles (EVs) with appealing value propositions and prime benefits that feature a long battery life, energy efficiency, low pricing, and excellent functionality without...
Critical Resources The resource-based theory suggests that valuable, rare, and difficult-to-imitate resources suit best for long-term company success. Theory’s framework is based on assessing, identifying, and strategically aligning resources that will add competitiveness to an organization. Being the largest furniture retailer in the world, IKEA has all the critical resources...
Introduction Any communication while driving a car is very convenient, helpful, and sometimes necessary for the driver and his/her passengers. In addition to traditional cellular communication, important attention has been given to the Internet. For those who need stable Internet in the car, up to 100 Mbps, and a signal...
The effectiveness of a marketing plan depends on having specific goals (Woodruff, 2019). The basic objectives of a company’s marketing strategy are always constant, even while market conditions are always changing. The main objective for Cafepod Coffee is to achieve 50,000 pounds in sales in one year after the marketing...
Introduction With over 4,735 Walmart stores in the U.S and 210 distribution centers, Walmart ensures that its products are evenly distributed and readily available throughout the U.S market. Walmart utilizes intensive distribution channel design to ensure an effective Supply chain to get its products from suppliers to different retail locations....
Introduction Graphic design communicates virtually using images to pass information or a message as effectively as possible. A text is regarded as an image in graphic designs since images are an abstraction of symbols that can be sounded. Graphics designs are, therefore, visual skills and cognitive abilities involving photography, illustration,...
Summary The evaluation of any company’s corporate strategic activities may be regarded as a highly essential process that helps define its expediency and impact on subsequent growth and development in the competitive environment. As one of the largest and most profitable retailers in the US, Walmart Inc. relies on evaluating...
Introduction The marketing plans and strategies of the Home Depot network of construction organizations regarding the product development strategy, market penetration and growth of the company differ. Home Depot’s product development strategies include a leadership strategy, which consists in giving the product special qualities that are different from competing products,...
Executive Summary Pizza Hut is a great multinational restaurant Chain business with subsidiaries worldwide. However, the company has recently faced a challenge in its revenues. While Pizza Hut is recording low sales, its competitors are experiencing huge profits. Recently, the company announced the use of third-party drivers for delivery services....
Introduction The current market is saturated with every kind of product that a business person could invest in, thus necessitating taking risks to win the market. However, with proper market analysis, there are always products that have not reached all markets that could be exploited. For example, the less common...
Introduction The use of one particular market concept is regarded as the international market. The industry must put this principle into practice to expand its sales on all levels, ranging from those in their home country to those in foreign markets. When sophisticated forms of international marketing are put into...
Introduction The competitive advantages of one company over others do not always lie on the surface. The signs that distinguish you from your closest competitors in the market may include various indicators, depending on which of them is being compared. Based on this, the competitive advantages of a business can...
Introduction Client quality satisfaction is necessary to make the environment suitable for easy programming operations. Management of a spa must conduct frequent surveys to inquire from their customers about their satisfaction levels. Every company must ensure that it offers high-quality products and services to its customers, considering its intention to...
Introduction The presentation avails a deep insight into factors affecting the marketing strategy. Evaluation of individual components will be part of the presentation objective. The goals of the presentation include the provision of elaborate underusing of vital components which impact the efficacy of marketing strategy. The presentation efficacy comes in...
Introduction Kodak used to be one of the biggest companies worldwide associated with photography equipment such as films and cameras. The organization had managed to maintain its success in the industry until the invention of the digital cameras. Technologies were rapidly growing and developing, and Kodak decided to meet customer...
Pricing Strategy Pricing for the new product Coca-Cola, a healthy coffee and milk drink, is based on the high quality of the product. Since the product is premium due to the high cost of quality components and composition, its price will be correspondingly high. If an ordinary can of cola...
Literature Review Artificial Intelligence (AI) has revolutionized various business management activities improving service delivery and product or service quality. Various scholars have written on the impact of AI on business management activities and have conducted conclusive research on specific business management areas of activities. AI has impacted the six areas...
Abstract Nowadays, it is impossible to imagine the world without the airline industry because of its fast services and significant benefits, which offers to many other industries and societies. Airlines, such as Emirates Airlines, regularly alter their strategies, leading to crucial decisions like depending on the ability to increase sales...
Insights and Segmentation The Coca-Cola Company is engaged in the production and sale of beverages, and therefore the new product will fall into this category. Unlike its competitors PepsiCo, the company is not diversifying into snacks and food (Jallow, 2021). Carbonated and non-carbonated drinks juice products best represent the company,...
Kernel Keto is a snack food company that distributes low-carb granola bars consisting of natural ingredients such as nuts and dried fruit without any added sugar, food colorants, or artificial flavors. The demand for healthy snacks with clean labels and functional composition is currently rising (Glanbia Nutritionals, 2021). A likely...
Marketing Concepts Before performing market research and analysis, it is crucial to understand some critical concepts in this field. Market segmentation can be defined as dividing the target market into smaller components based on demographic data, similarities of interests, and psychographic information. The advantages of this method include better advertising...
Introduction The unexpected increase in the competition in the emerging markets, which occurred due to the enhanced activity of local enterprises, poses a threat to the business of multinational organizations. Currently, their survival significantly depends on the capability to readjust operations with regard to the new conditions and adopt new...
Executive Summary Mark’s Dairies is a high-profile small and medium-sized enterprise that provides reliable milk delivery to central London as well as its surroundings. The business desires to enter into new territories, that is, the Chinese market. It targets to sell its UHT milk to pre-school aged children and upwards,...
The study of wine marketing is attractive because knowledge in this area is not enough. At the moment, the field of wine marketing is recognized as a full-fledged part of the wine environment. However, the lack of empirical research in this area leads to underestimating marketing in the wine industry....
Executive Summary Rivian Automotive Inc. is an electric vehicle manufacturer selling pickup trucks and SUVs. The conducted studies have shown that the best markets for Rivian are European markets, such as Norway. The Norwegian market is lucrative for Rivian for several reasons, such as tax exemptions for zero-emission manufacturers and...
Company Information For many years Nike has been the leading global producer of footwear. The company’s reputation is based on producing comfortable and efficient sneakers for different sporting activities. The US forms the leading market for Nike’s products, with at least 40% of the total revenue generated by the company....
Introduction Nike is a large international manufacturer of quality clothing, and one of the key products sold by the company is sneakers. Every year, Nike produces thousands of pairs of sneakers and sells them through its network of stores. At the same time, as it was discovered in the previous...
Introduction Nike Inc.’s branding strategy focuses on creating an emotional connection with its customers. The company implements this strategy by selling emotional stories to market its products. The tagline, Just Do It, is the epitome of this brand strategy as it connects with various demographics, allowing them to interpret the...
Introduction Apple’s marketing includes an intensive strategy based on market penetration, establishment, and product development. These efforts help establish a competitive edge and increase revenue for Apple through intensive efforts that guarantee results (Dave, 2018). Market development entails creating new markets for their products through concentric diversification. Market penetration is...
