Introduction The Jumeirah group (hotel division) owns some of the most prestigious and luxurious hotels and resorts within Dubai and the U.A.E such as the Burj Al Arab, the Jumeirah Beach hotel, the World Trade Center Residence and the Madinat Jumeirah. Prices for rooms range from 1300, 1500 to 4000...
Introduction Marketing strategy is the most important task for any business. It defines how the business organization seeks to provide a superior value to its target audience with a view of accomplishing a three-fold objective. It is a framework for establishing a brand image position for the firm to generate...
Executive Summary This paper consists of the following Chapters: Background – In this part of the paper, I introduce readers to the assigned case, while providing them with preliminary information, as to the firm MMA and its field of specialization. The main argument, contained in this specific Chapter, is that...
Ever thought about Apple’s communication strategy? We highly recommend reading this article to find out shocking facts about Apple’s communication strategy with employees. Below is a thorough analysis of the major internal communication processes of the company. Introduction The company Apple Inc is one of the leading manufacturers and distributors...
Introduction Nowadays, the world of business undergoes considerable changes day by day. It is important for companies to stay competitive and involve as many customers as possible. It is not enough to take many internal factors for business development into consideration, but it is necessary to understand the impact of...
Abstract This research undertaking analyzes corporate responsibility and marketing strategies with regard to Apple Corporation. It focuses on aspects of product development that suffice in Apple’s quest for profitability and dominance in the market. It covers diverse parameters that define Apple’s position as an authority in the development and propagation...
Introduction The increasing competition in the marketing environment has triggered various innovations from managers and leaders of organizations. Companies’ innovation shifts in modern times are outcomes of the game that compelled some firms to exit the market prematurely. Smart managers are gradually adopting new strategies that incorporate all the components...
Introduction Tremendous advancements in technology characterize the modern societies. The advancements have had a pronounced effect on all the areas of human engagements. Among the areas affected by the advancements is marketing and consumer behavior. Presently, several consumers use digitalized media of communication, and thus, organizations have to comply with...
Executive Summary Whole Foods, Inc. has become the household name for organic products (OP). Being the largest chain of OP in the United States, Whole Foods has gained impressive wright and established a powerful presence in its market. However, to expand even further and extend its influence, the company should...
Situation Analysis/Current Marketing Mix Marketing is an integral part of an organization’s management; it creates business for a company and offers insightful information necessary for developing and innovating effective business strategies. The hospitality industry is highly competitive with new players coming up and old ones developing new working strategies or...
Executive Summary The primary purpose of this paper is to analyze the marketing management in the era of the social media marketing’s rapid growth and to retrieve a profound conclusion along with possible recommendations. To conduct this analysis, one particular company should have been chosen, and Gucci was selected since...
The role of situation analysis in marketing plan activity Marketing planning has been defined as the structured process of researching and analyzing the marketing situation, developing and documenting marketing objectives, strategies, programs, implementing, evaluating, and controlling those activities to achieve the objectives set (Berkowitz, Fredrick, Roger, Steven and William, 1998)....
Introduction Cloud Creative Solutions (CCS) Ltd is a successful and well established full service agency firm, offering an array of marketing communication tools. CCS has an assorted mix of clients, from travel operators, retailers to sports centers, and the company’s favorable reputation of reliability, efficiency and friendliness has meant that...
Executive Summary The paper critically analyses various management and marketing principles worthy of consideration in the event where an organization plans to venture into international market. Companies need to develop their strategies based on some strategic variables such as; resource-based strategies, industry-based and institution-based strategies. The paper starts with introduction...
Introduction There are several types of marketing strategies in modern marketing, depending on what a business wishes to achieve or maintain. Companies engaged in competitions try to use various offensive and defensive marketing strategies if they feel the pressure from their competitors or discover some opportunities to enter the chosen...
Introduction Delta Shoes is an athletic footwear company that began its operations 10 years ago. The company has its headquarters in the city of Dubai, but it operates in the global market. Its revenues in its tenth year of operation were impressive and the credit ratings are very good. It...
Task 1: Understand the Principles Strategic Marketing Management Discuss the Role of Strategic Marketing in an Organization Strategic marketing entails a group of continuous activities and comprehensive processes that organizations use to classify and align resources with the established objectives. In other words, activities in strategic marketing are aligned with...
Introduction Timberland is one of the leading manufacturers of high-end outdoor footwear in the global market. Founded in 1952 in Boston, Massachusetts by Nathan Swartz, the company has registered impressive growth and its operation has gone beyond the United States (Kanter and Rafaelli, 2015). It has manufacturing plants in the...
Introduction Marketing has become a core management practice as firms struggle to manage stiff competition and other challenges within the external environment. In the past, most of the large multinational corporations did not consider marketing as critical as it is in the current business environment because of limited competition. However,...
Introduction The proposed study will focus on investigating marketing methods for Tesla to help it survive in the market for its new technology products. While automobiles have been marketed for more than a century, Tesla offers a radical disruptive, plug-in electric vehicle that matches the performance of conventional fuel vehicles,...
Introduction Akio Morita who was a physicist and engineer Masaru Ibuka started Sony in 1946 in Tokyo. They invested 190,000 yen in repairing electrical equipments. They started with only 20 employees and they aspired to produce their own products. In the year 1954, the company launched its first transistor and...
Abstract Child-targeted advertising encompasses a number of marketing tactics and strategies that utilize a variety of communication channels to reach the younger consumers. It capitalizes on the children’s credulity and fascination with toys and action figures to lure them into buying their products. Companies employ various tactics, including sponsoring school...
Executive Summary Avenue Park Accountants (APA) is a newly formed small accounting firm that is based in Mott Haven Division in South Bronx. The services that the company offers include tax, management/cost accounting, QuickBooks, and premium client services (outsourcing services). With a targeted increase in bookkeeping services, the firm has...
Introduction In recent years, small businesses have become increasingly important to national economies because of their high contributions to Gross Domestic Products (GDPs). Their importance is partly supported by their versatility and flexibility. Marketing is a key part of their success and it emerges as the functional area of business...
Introduction In the current globalized business environment, competition is one of the greatest challenges that firms have to face in their normal operations. Companies are forced to find ways of convincing customers that they offer the best value at the most reasonable price in the market. Janmohamed says that the...
Markets and Segments Despite recent challenges experienced in some European economies, the market for WD-40 Company products has remained attractive. European markets still account for a third of WD-40 Company’s total global sales. The most lucrative markets are countries within the northern European Market that include the United Kingdom, Germany,...
Introduction The decision by the management of KeepCup to enter the Canadian market means that the firm has to manage the competition in the new market. According to Blythe (2013), one of the best ways of managing competition is to maintain regular and effective marketing campaigns. The marketing unit must...
Introduction The United Arab Emirates business environment is one of the most robust in the world with a very effective financial services sector, transport and communication infrastructures, and a very attractive production atmosphere for foreign direct investments. However, the above qualities present a very competitive environment that requires businesses to...
Introduction McDonald’s in the United Arab Emirates is a fast-food company, which has, links all over the world and has an impact on the international market. McDonald’s restaurants in the United Arab Emirates are Emirati- owned and they are run and managed by emirates Fast food Corporation. The managing director...
Background to the study The Coca-Cola Company is a multinational company which was established in 1886.The firm operates within the United States beverages-soft drinks industry with its headquarters located at Atlanta, Georgia. Since it was founded in 1886, the firm has been specializing in the manufacture, distribution and marketing of...
Introduction Today, the Indian economy has become one of the fastest growing in the world with an increase in both local and foreign investments. It is against this backdrop that the Starbucks Coffee Company began its operations in India. According to Alonso and Ogle (2010, p.187), Indians have been provided...
Introduction The idea of globalization constitutes one of the essential growth strategies that can be adopted by any company with the vision of increasing its competitive advantage. One of the major limitations that companies seeking to exploit foreign markets may face is the challenge of linking stores established in foreign...
Abstract Bank of China is one of the firms that have been keen on venturing into new markets around the world. This firm has developed various strategies to help it cope with the new markets in the host countries. The firm has created awareness for its products in this market...
