Strategic Marketing Paper Samples

Timberland Company’s Innovative Strategies

Introduction Timberland is one of the leading manufacturers of high-end outdoor footwear in the global market. Founded in 1952 in Boston, Massachusetts by Nathan Swartz, the company has registered impressive growth and its operation has gone beyond the United States (Kanter and Rafaelli, 2015). It has manufacturing plants in the...

Walmart Company’s Marketing Analytics

Introduction Marketing has become a core management practice as firms struggle to manage stiff competition and other challenges within the external environment. In the past, most of the large multinational corporations did not consider marketing as critical as it is in the current business environment because of limited competition. However,...

Tesla Cars Company: Marketing Strategies and Channels

Introduction The proposed study will focus on investigating marketing methods for Tesla to help it survive in the market for its new technology products. While automobiles have been marketed for more than a century, Tesla offers a radical disruptive, plug-in electric vehicle that matches the performance of conventional fuel vehicles,...

Sony Company’s Strategic Management

Introduction Akio Morita who was a physicist and engineer Masaru Ibuka started Sony in 1946 in Tokyo. They invested 190,000 yen in repairing electrical equipments. They started with only 20 employees and they aspired to produce their own products. In the year 1954, the company launched its first transistor and...

Child-Targeted Marketing and Its Effects

Abstract Child-targeted advertising encompasses a number of marketing tactics and strategies that utilize a variety of communication channels to reach the younger consumers. It capitalizes on the children’s credulity and fascination with toys and action figures to lure them into buying their products. Companies employ various tactics, including sponsoring school...

Marketing Strategy for Avenue Park Accountants

Executive Summary Avenue Park Accountants (APA) is a newly formed small accounting firm that is based in Mott Haven Division in South Bronx. The services that the company offers include tax, management/cost accounting, QuickBooks, and premium client services (outsourcing services). With a targeted increase in bookkeeping services, the firm has...

Marketing Strategies in Small Business

Introduction In recent years, small businesses have become increasingly important to national economies because of their high contributions to Gross Domestic Products (GDPs). Their importance is partly supported by their versatility and flexibility. Marketing is a key part of their success and it emerges as the functional area of business...

Etihad Etisalat Company’s Marketing Tactics

Introduction In the current globalized business environment, competition is one of the greatest challenges that firms have to face in their normal operations. Companies are forced to find ways of convincing customers that they offer the best value at the most reasonable price in the market. Janmohamed says that the...

WD-40 Company Strategic Marketing Analysis

Markets and Segments Despite recent challenges experienced in some European economies, the market for WD-40 Company products has remained attractive. European markets still account for a third of WD-40 Company’s total global sales. The most lucrative markets are countries within the northern European Market that include the United Kingdom, Germany,...

KeepCup Company: Digital Media Marketing Strategy

Introduction The decision by the management of KeepCup to enter the Canadian market means that the firm has to manage the competition in the new market. According to Blythe (2013), one of the best ways of managing competition is to maintain regular and effective marketing campaigns. The marketing unit must...

Strategic Marketing in UAE Business Environment

Introduction The United Arab Emirates business environment is one of the most robust in the world with a very effective financial services sector, transport and communication infrastructures, and a very attractive production atmosphere for foreign direct investments. However, the above qualities present a very competitive environment that requires businesses to...

McDonald’s Company Marketing Practices and Strategies

Introduction McDonald’s in the United Arab Emirates is a fast-food company, which has, links all over the world and has an impact on the international market. McDonald’s restaurants in the United Arab Emirates are Emirati- owned and they are run and managed by emirates Fast food Corporation. The managing director...

Coca-Cola Company Strategic Marketing Management

Background to the study The Coca-Cola Company is a multinational company which was established in 1886.The firm operates within the United States beverages-soft drinks industry with its headquarters located at Atlanta, Georgia. Since it was founded in 1886, the firm has been specializing in the manufacture, distribution and marketing of...

Starbucks Coffee Company Marketing in India

Introduction Today, the Indian economy has become one of the fastest growing in the world with an increase in both local and foreign investments. It is against this backdrop that the Starbucks Coffee Company began its operations in India. According to Alonso and Ogle (2010, p.187), Indians have been provided...

Feathers UAE Company: Internationalization Strategy

Introduction The idea of globalization constitutes one of the essential growth strategies that can be adopted by any company with the vision of increasing its competitive advantage. One of the major limitations that companies seeking to exploit foreign markets may face is the challenge of linking stores established in foreign...

Bank of China: Internationalization Strategy

Abstract Bank of China is one of the firms that have been keen on venturing into new markets around the world. This firm has developed various strategies to help it cope with the new markets in the host countries. The firm has created awareness for its products in this market...