Business strategy is a general plan of the actions and decisions necessary to make a company or organization more successful and profitable. A good strategy is to provide a clear roadmap to the desired goals.
If you need to write an essay on business strategy, you might want to focus on developing a company’s vision or defining its competitive advantage. Another idea is to compare the effectiveness of various types of business strategies. A good option for a more serious assignment would be to create a business strategy for a particular company.
Keep reading to find a comprehensive list of free business strategy essay examples written by A+ students. Get inspired to write your own essay!
Abstract The contemporary business landscape is increasingly becoming dynamic and complex. Changing consumer preferences, emerging technology, and increasing competition make it imperative for companies to reassess existing processes, systems, and structures. Strategic planning creates a map for a company to align organizational activities to achieve set objectives and goals through...
Introduction The implementation of the organization’s development strategy can be considered a consciously controlled process aimed at achieving the goals set for the company and solving problems in the field of long-term growth. This activity occurs through sequential or parallel work on interrelated projects, each of which is designed to...
This paper contains strategic questions, which are to clarify the most critical areas of activity for the company. The substantiations are given why it is necessary to pay special attention to the indicated aspects. The essential conclusions about the company’s current position, revealed by the results of the SWOT analysis,...
Business development and promotion strategies directly determine business sustainability and market success. The analysis of specific approaches can help identify relevant trends that affect target market recognition, customer value, and some other significant criteria. As the organization in question, the Coca-Cola Corporation will be engaged. Its business-level and corporate-level strategies...
Investment in advertising remains consistently high even during the crisis. Entrepreneurs are looking for new segments, promoting online products — and are pleased to use the services of advertising agencies. The development of the advertising market follows the general trends in the economy: periods of growth are accompanied by active...
Introduction Analysis of Victoria’s Secret’s features demonstrates that its strengths and weaknesses open up significant opportunities for its development. In addition, these features allow the company to reduce threats and form an impact on the activities of the organization. Thus, this paper presents an overview of the main strategies developed...
Morgan’s Healthcare is a fictitious organization of interest for the future company that aims to sustain growth, build, maintain and increase patient connections, and market its activities. The healthcare organization means that the company has an opportunity to go for a mission, which aligns with its vision and strategic goals....
Introduction The airline industry is affected by numerous factors, and it is under drastic conditions of the pandemic now. The recovery process of the greatest actors in the field seems to continue for an uncertain period. It might be assumed that the analysis of the strategic management of the industry’s...
Abstract Mobile dining businesses prepare meals and snacks for instant eating from automobiles or non-motorized trolleys. Food trucks, mobile refreshment kiosks, hot dog carts, and ice cream trucks are the industry’s most common modes of operation. At the same time, there is no single company that appears to dominate the...
Introduction Zoom is a technological innovation used in reliable video communication needs for webinars, chat online events, meetings, and phones. The product and service are tailored and managed by the company Zoom Video Communications, Inc. with the name Zoom being the popular tag the firm uses occasionally. The company was...
Business Model A business model defines the processes adopted by a company in developing its services and delivering value to its customers. As part of a company’s core profit-making plan, a business model forms a critical part of corporate strategy development (Mazzarol & Reboud, 2019a). Our proposed business model is...
Introduction The review aims to analyze and evaluate the paper related to the strategy development field. Notably, the chosen article is ‘Put Purpose at the Core of Your Strategy’ by Malnight, Buche, and Dhanaraj, published in 2019 in one of the best management magazines, namely Harvard Business Review. The authors...
Introduction The place that I have chosen for my internship is the Aroy Thai Restaurant in Wellington, New Zealand. Thus in the project, I analyze its business and marketing strategy, suggesting innovations and implementations for more effective and practical changes in the business. The problem of the project is the...
Introduction The new era of social and technological development has made it clear to everybody that the problems the world is currently facing can only be addressed by uniting the efforts of all the social actors. In this regard, during the recent two decades, more and more companies around the...
Strategy Implementation and Control System Southwest aims to increase international revenue; in 2017, it increased by 55% but accounted for only 3% of the company’s total earnings. SW spent $224 million on marketing in 2017. Thus, it can be estimated that the company spent $75 million of that budget on...
For a company to be able to compete favorably in the current business world, it needs to focus on strategic factors. This is because the basic nature of competition among the world’s best industries is ever changing. As such, a corporation such as Amazon is able to thrive because it...
Executive Summary Disney is a global media conglomerate that operates within five market segments. These segments include studio entertainment, media networks, theme parks and resorts, interactive media, and consumer products. On studio entertainment, the major industry rivals include AT&T’s Time Warner Incorporated, ViacomCBS, and Comcast’s NBC Universal. Disney uses a...
Introduction The digital space has key operational advantages unavailable in the traditional physical marketplace. LinkedIn, an internet-based professional networking provider with a strong presence in Europe, North America, Asia, and Africa, has a unique online value proposition driving its multi-pronged strategy. The corporation’s diversified business includes talent solutions, low-cost advertising,...
This is a study about Toyota Motors Corporation and the strategies it has implemented all through the years that have made it a model to other companies. The strategies can be applied to our company. How was Toyota able to compete with its large competitors when it was a small...
Introduction It is known that the contemporary realities make companies constantly evolve to continue showing maximal efficiency and facilitate the achievement of their goals. Goodwill Industries International is a pioneer of social enterprise that is intended to build a culture of respect by establishing and implementing diversity programs (Case in...
Introduction Kodak is a multinational company founded by George Eastman in 1889 in New York. The company was a well-known market leader in film and photographic devices and components. By the 1970s, Kodak had acquired approximately 90% of the film market in the U.S (Roychowdhury, 2019). In 1975, the company...
Abstract The report’s purpose is to provide a comprehensive analysis of the Kono company’s strategic issues. The total volume sales are growing by 1% annually with a stable upward trend (Euromonitor International, 2020). It increases competitiveness within the wine market between transnational beverage producers and niche local wineries (Euromonitor International,...
Introduction Focused differentiation: The company is customer-centric; all strategic decisions center on improving customer experience through innovative technology. Best cost provider: The organization uses cost-leadership approaches such as discounts, timely delivery, waiving shipping charges, and waiving tax charges to lower product prices. Complimentary Strategy Options Offensive Strategic Moves The first...
Introduction This essay explores Apple’s business-level and corporate-level strategies as a dominant player in telecommunications. The paper recognizes the company’s creative potential as its most critical business strategy while having stores in every country as its most effective corporate strategy. More importantly, Apple’s competitive climate is also analyzed against Samsung,...
The AAR Corp is a multinational corporation founded in 1951 by Ira Eichner. It maintains an enduring presence in the aviation and aerospace industry as the largest supplier of aftermarket products and services besides buying, selling, and leasing new and used commercial aircraft, engines, and engine products. Interestingly, AAR’s corporate...
Introduction The proposed company category is a car dealership, which offers both new and used vehicles for sale alongside a service department. Therefore, the business requires a significant degree of investment in order to set up all three core elements of the dealership. The legal structure for the company is...
XYZ Widget has been losing money over the past two years and losing market share relative to its competitors. According to the activity research method and this scenario, the first two steps – entry and contracting – have already been agreed upon with the company’s CEO. The CEO does not...
Introduction Amazon began as a small business that was initially established to sell books online. Over the last two decades, the company has experienced significant growth and has conquered the online retail space on a global scale. The growth of the company has largely been contributed by its strategies, which...
Introduction Heineken is a brewery company founded in 1864 by Gerard Heineken in Amsterdam. In 1873, it began producing beer and was active in the brewing industry in over 178 countries globally. The company was initially focused on brewing beer, not until 1933 when they started international exports (Bez). The...
Introduction Brannigan Foods (BF) faces issues related to the productivity of its Soup Division. The Soup Division has recently become less profitable, with decreases in product sales and a decline in market share (Quelch & Kindley, 2013). Based on a qualitative analysis of four opportunities, efforts to advertise BF’s ready-to-eat...
Introduction This report aims to identify the specifics of the internal and external environments of Hainan Airlines with an emphasis on its competitive advantage. As criteria for assessment, organizational competencies, resource base, strategic capabilities, as well as macro-environment trends will be reviewed. Based on this analysis, recommendations will be given...
Defining a growth strategy requires a careful analysis of markets and a company’s resources. SINCERO Sportswear successfully operates in Australia, the United Kingdom, and Spain and is ready to enter new markets or expand its capabilities. This report will examine such options as entering the Singapore market, developing exclusive celebrity-endorsed...
How Emirates formulated their corporate strategy in the beginning and how often they re-evaluate The airline industry is highly competitive all over the word. To survive the tough operating environment, Emirates depends upon carefully formulated strategies that it implements under different circumstances. The formulation of the company’s strategies is broad...
About Ryanair Ryanair is the largest budget airline in Europe. It was founded in 1985 as a full-service carrier that included two classes of seating and operated for passengers in Ireland and the United Kingdom. The airline experienced a reinvention in the 1990s after it became the first low fare,...
Abstract Sustainable development plays one of the key roles in the operations of businesses worldwide. It is crucial to understand that the world is changing and the companies need to pay attention to their operations and how it influences the planet and stakeholders. Marks & Spencer is one of the...
Telstra takes a planned approach to the formation of an overarching strategy. The method is determined by a formal company official, where corporate objectives are set to develop a coherent business practice (Neugebauer, Figge, and Hahn, 2016, p. 323). An example of the set target includes meeting security for information,...
Transportation Objectives Amazon’s priority is to guarantee free and fast delivery of goods As part of an Amazon Prime subscription, customers are guaranteed free delivery of products within one or two days. The company provides American customers with free two-day delivery. Under the Prime Now program, which extends to some...
Introduction Google is a technology company and is known as Alphabet at a corporate level. The multinational firm majors in the provision of internet-related services such as advertisements, search engines, software, and cloud computing. The corporation has grown to the top of the technology industry. Indeed, its strategic planning has...
Introduction Harley-Davidson (H-D) is a long-standing motorcycle (MC) manufacturer with a century-old history and experience. The global financial crisis of 2008 led to substantial debt cancellation and a supply surge of second-hand MCs. Thus, a considerable redundancy was an inevitable consequence of a fall in profits and revenues. The following...
Introduction Change is a necessary component of any successful organization’s development. Organizational change is emphasized as the main factor in the company’s development by creating innovations, new approaches, and strategies for further growth (Sharma, 2020). Well-established and well-planned organizational change strategy could facilitate the” smooth transition” of the company through...
Introduction Digital strategy is a topic of increased attention among entrepreneurs from different industries. However, despite the popularity of the topic, research demonstrates that it is still in its infancy, as there is no universal understanding of the process of digital strategy development (Schallmo et al., 2019). As a result,...
Introduction The Generaalsdraai farm is located at Wonderfontein in Mpumalanga. While the location and the climate are excellent in terms of harvesting, the farm has not been active as a business for the last couple of years. However, it has great potential that can be successfully utilized. At the moment,...
The electric vehicles (EVs) market has captured the global perception of the consumers through its low carbon emission and fuel efficiency. This segment is well-addressed from the perspective of Tesla Inc., an organization with a long history of producing automobile electric cars. The company is dedicated to manufacturing new generation...
A strategy is crucial when it comes to growing a successful company. Both business and corporate strategies need to be developed to improve performance and profitability. For large-scale businesses like Amazon, careful planning and thoughtful approach are essential contributors to the organization’s success. Hence, Amazon’s plans and policies need to...
Code of Conduct Korwin Pharmaceuticals is a well-developed company with an established code of conduct. It has a significant base of loyal customers who value Korwin’s approach to providing products and services. The code of conduct should address such essential values as: Providing high-quality products. Being honest about the product...
Introduction Positive Coaching Alliance (PCA) is a national nonprofit organization represented in the state of Hawaii and pursues the mission of developing an enriching and positive environment for youth sports in the USA. The organization’s goals are achieved through the implementation of programs and projects aimed at improving the quality...
Introduction Businesses all over the world are employing various strategies to achieve sustainable competitive advantage. When dominant organizations face increasing competitions by new entrants into the industry, the lock-in concept is exploited to retain customers from fleeing to rivals. E-businesses, particularly those operating in the digital space, have been around...
Introduction Forever 21, formerly Fashion 21, is a global fashionretailer headquartered in Los Angeles, Californiapopular for its low priced and trendy offerings onwomen, men and children’s apparel, shoes, style accessories, beauty products and home goods (About Us | Forever 21, 2020). From a small shop founded in 1984 by South...
Introduction Today’s business environment is characterized by its rapid globalization, contributing to the overall changeability of the landscape. The case of the Vapiano chain of restaurants is representative of the entire industry in that it shows how a company can be affected by external forces. The sphere of hospitality and...
Introduction Retail sale refers to selling a product or service to an individual customer for their consumption instead of reselling. Retail involves selling small quantities of products to customers based on their demand. Such businesses can be conducted at different sites, for instance, physical shops, online stores, and direct sales....
Compensation Strategy Values Gillera is a mid-size organization that will benefit from a pay for performance compensation strategy. The strategy is aligned with the company’s mission and vision of delivering its customers high-quality services; therefore, it is based on three components that function in conjunction with each other and Gillera’s...
Organization’s Goals Walmart takes its own business niche and contains the key components of success, including price, operating activity, culture, key item promotion / product, expense / cost control, talents, and services. The key seven components of success of Walmart refer to its goals. They are also the seven key...
Summary Strategic planning is an essential part of any business. With the proper level of management and crisis response, a company gets a whole new level of doing business. This means improvements in key microeconomic metrics. This report examines the scenario of Betterhomes LLC experiencing problems with profits and customers....
Introduction The 5S methodology is a set of five terms that stand for sort, set in order, shine, standardize and sustain. 5S is an ideal tool to recognize important improvements in an office environment to eliminate wastage of all forms. In as much as 5S can be similar to housekeeping,...
Introduction In the United States, the fast-food restaurant industry is well-developed and includes numerous companies that compete over customers and business performance excellence. Subway is one of the largest fast-food restaurant chains that operate within the USA and abroad. The company has a relatively long 50-year history of operating as...
Introduction Pembina Pipeline Corporation is one of the leading companies that operate in the Canadian petroleum, natural gas, and oil sectors. Presently, this organization has around 1260 employees while its profits have been increasing steadily. The leaders rely on various business strategies and initiatives to address its challenges and pursue...
In the second half of the twentieth century, it turned out that the cost of labor and production, in particular in the countries of Southeast Asia, is significantly lower than in the developed countries. Advances in information technology and communications have significantly accelerated industrial migration as part of economic globalization....
Summary The purpose of a social enterprise is to balance the profits and the benefit to society. “The Moss Village” aims to transform the vision of the modern community and housing by designing and constructing houses that are energy efficient and where the inhabitants can use nature’s resources with caution....
Business sustainability is a concept that largely determines organisations’ market success and development opportunities both in the short and long term. According to Muntean (2018, p. 335), three key dimensions should be taken into account when discussing this indicator – “social, environmental, and economic aspects”. Business sustainability is the responsibility...
Background The growing environmental awareness is undoubtedly a key driver behind the adoption of technologies that support the efficient use of forest resources. Lean industrial procedures, structural connectors, and adhesive systems are used to develop high-performance and reliable engineered wood products for the building sector (Mallo, 2017). Among notable innovations...
Qualitative research relies on unstructured data and forms of data analysis that are not numerical. There is no consensus about which type of research is superior – qualitative or quantitative. In actuality, their validity and practical use depend on the subject matter that is being investigated. In other words, research...
Abstract The segmentation, targeting, and positioning (STP) model has gained massive relevance in the current competitive business environment. As shown in the discussion, it is not possible for a firm to meet the needs of all customers in a diversified market. When one product is developed for all customers, it...
Corporate Strategy Analysis Strategic Choices Johnson and Johnson is a multinational company operating in several markets connected with healthcare products and services. According to Johnson & Johnson’s (2019a) annual report for 2018, the company operates in more than 60 countries with more than 260 companies. Even though all the company’s...
Introduction One of the essential parts of any business research is the choice of proper research methods and data collection techniques. They need to correspond to the intentions of a scholar in terms of receiving the fullest information possible on the subject of research. Therefore, special attention should be paid...
Portfolio management is the professional asset management of various securities aimed to meet the long-term financial objectives of a company. Successful portfolio management requires the ability to consider strengths and weaknesses of each particular asset, follow market fluctuations, and weight opportunities and threats of a wide range of investments (Connor,...
Introduction PepsiCo is one of the most prominent players in the global food and beverage market. The change in the attitude of customers towards their health and the products they consume has led to the necessity of taking new measures in order to remain on this market. In the present-day...
Introduction Studies show that globalization plays a crucial role in defining the operations of organizations around the globe. Firms struggle to provide the best services for their customers in order to maintain a competitive advantage over their competitors. However, it is fundamental that any business organization employs effective strategies so...
Introduction BlueJeans is a technology company that offers video conferencing as a critical service of cloud computing. The growing trend of globalization led to the establishment of the company in 2009 by Alagu Periyannan and Krish Ramakrishnan in San Jose, California (BlueJeans). Over a decade, the company has made tremendous...
The Allure Cruise Lines Company is a well-known company in the world. The policy of the company seeks global expansion and as a result, signs agreements with other companies and recruits people belonging to different nations. It is necessary to coordinate its domestic policy with international operations in order for...
The connection between organizational structure and strategy has always been one of the most debatable questions in business. Some specialists consider that strategy follows structure since it is necessary to know on what system the process of planning should be based. Others are convinced that structure depends on strategy because...
Production planning, scheduling, and control involve the identification of the time and volume of production, to ensure that the items of interest and produced at optimal costs. The artifact that is relevant to this area of knowledge is optimization modeling and solution techniques. The president of Southwestern University has noticed...
Introduction In the modern business world, the level of competition among organizations increases daily. The need for the continuous updating of technologies, products, and services, as well as expanding the assortment, which implies the satisfaction of new market needs, leads to fierce competition that many enterprises have to face. An...
Current Situation Current Performance In 2019, Netflix demonstrated successful performance in its business industry. The company’s total assets are estimated at $33,975,712, while the market shares reached $437,799 (basic) and 451765 (diluted). As a result of its investment activity, Netflix received $387,064 of cash. Strategic Posture Corporate Governance The company’s...
Crafting and Executing Strategy Strategic planning is vital for the success of an organization since it enables several business ideas to be realized (Pirraglia, 2012). Business professionals should use strategic planning models so as to shape the business towards its success. In this paper, the author will focus on the...
The more successful we want our company to be, the more planning we will have to do. The factor of strategy as a serious factor of any business well-being is regarded by numerous economists and thinkers. Nowadays, all steps of an average entity’s life are previously drafted, checked and explained....
Introduction Company Profile Barrack Gold Corporation was established in 1983 and has grown to be the leading global producer of gold. This is evidenced by its vast gold production and reserves as well as solid market capitalization. It has 26 operational mines and avows to maintain this by searching, acquiring,...
Introduction Kudler Fine Foods is a successful gourmet food store situated in south California and was started by Kathy Kudler (Apollo Group, Inc., 2003). Established in 1998, the main objective of the company was to provide its customers with top quality foodstuffs and wines in an exclusive consumer environment (Apollo...
Introduction Globalization and the innovative growth of communication technology leads to the increasing number of competition in the industry. More companies join the international market to sell their products to new customers and purchase the necessary resources from global suppliers. Influential technological enterprises started to incorporate complex supply chain systems...
Abstract In a highly digitalized world, companies have been making a move toward paperless solutions that allow for streamlining everyday processes, reducing costs, and boosting performance. However, smaller organizations may not have the necessary resources to implement paperless quickly and efficiently. The limitations associated with resources may be solved with...
The Tuareg people in North Africa have a proverb that says: “When the music changes, then the rhythm of the dance must change, too”. Leaders of an organization may be the ones who choose the tune, but if it is not approved by the majority of the employees, the desired...
Introduction The present-day business world dictates its rules to international companies. It requires them to correspond to the principles of sustainable development through the implementation of various strategies. However, strategic choices can be challenging due to the presence of numerous factors defining their success on the market. In this case,...
The soft drinks industry has been among the most vibrant and profitable for a long time, but has now come under great criticism for its products’ health effects. As obesity and other health complications become a priority in many countries, the industry is facing criticism from stakeholders in the health...
Introduction With the rapid globalization aided by technological advancement, the information technology industry has bequeathed man with easy way of communication that is more complex than the traditional methods. The mobile telephony sector is growing faster and companies are venturing in the industry to provide quality services and products in...
A Summary of Recommendations The General Civil Aviation Authority requires an effective plan to change its current customer service and increase customer satisfaction. It is supposed that the company should have greater awareness and sensitivity regarding customers. The recommendations for improved customer service involve : the establishment of the Customer...
Introduction The purpose of the paper is to prepare a strategic plan for Dunn Brothers Franchise Inc to introduce a new food menu, which is popular with the customer. Like Starbucks or Caribu Coffee, the company has financial resources and capabilities to expand its business in the US market as...
Introduction Within the last decade, effort has been made to identify paradigms (Schendel 1994, p. 2) and come up with new approaches (Rumelt, et al. 1994) to the concept of strategy. Indeed the diversity of the field makes it improbable to be treated as a Lakatosian research programme (Chalmers 1982,...
How the business environment is considered in strategy formulation Contexts of Business strategy The key principles of the business strategy, as well as the context, associated with the strategic approaches in order to provide superior values, outlining the differentiation and the core competencies of any organization. The context of the...
Introduction British Airways is an international and UK’s largest airline that currently operates to over 300 destinations in different countries across the world at different schedules. The formation of the British Airways originated from the March 1974 dissolution of two constituents of the British Airways Group (British Overseas Airways Corporation...
Executive Summary The Dolphin Hotel group is regarded as one of the most challenging projects for the construction company. In fact, the project presupposes the construction of a 5 star quality level hotel with all the required appliances and equipment for the comfortable accommodation of the visitors, and creation of...
Introduction A company can increase its worth by using modern strategies of acquisition this ensures that one always maintains that competitive edge over its peers (Thinking Managers, 2005). This paper is about evaluating the sources of valuation and their limitations. It also gives some of the justifications companies use when...
A strategy is a leading necessity for any modern business because of its indispensable presence in all companies, becoming the vector of their activity and expansion, growth of their popularity and exploration of new spaces or retention of the common profit rates to sustain shareholders’ satisfaction. One who does not...
Introduction Strategy and policy are two distinct words with different meaning but often used in conjunction to spell out business operations of any corporate organization. Strategy can be defined as long term action plan or course of action that is concisely designed to enable the achievement of particular goals and...
Executive Summary Change management is a word that may appear to be a cliché and straightforward act, process, of instances of transforming or being transformed. Modern theorists on the other hand have spent decades conceptualizing the complex and unpredictable process involved in the transformation process. To them, change management relates...
Executive summary The paper begins by defining what a strategy is in corporate organizations and explaining the meaning of corporate planning. The impacts that are observed in changes of organisational structure on the PowerGen’s corporate planning process are discussed. This is during the period beginning 1990 to1998. The core competencies...
Introduction Just a little more than a hundred years ago there were one and a half billion people on this planet. Today, there are more than six billion (Arthur & Shefrin, 2003). There has been a revolution in the way food is produced. Pesticides have grown our ability to produce...
Introduction A business plan is an integral part of the smooth and effective running of an enterprise. Towards this, business requires strategic planning. Globally, people are looking for self-employment and, in this endeavor, starting a small business is a basic necessity and the success of these businesses is pegged on...
Introduction Increasing demand and consumption of electricity in many different regions of the world continues to change the global electricity landscape. For instance, in 2007 electricity consumption increased by 2.6%. Studies show that the world’s electricity consumption will grow by 12% by 2012. Previously, the electricity industry was only dominated...
Introduction Due to the constant increase of competition in the retail industry, retail consumers, in developed countries, are no longer motivated to shop in a store based on price alone, today’s retail clientele chooses a retail store based on the entire shopping experience. Wal-Mart’s success in global market is explained...
Demand for cell phone is increasing globally. Analysts estimate that over 282 million hand sets were shipped in the first quarter of the year 2008 which was 14% more compared to the same period in the previous year. Most of these growing markets are in Africa and Asia. With this...
The invent electronics is a manufacturing company of small appliances with the use of the brand name. The small appliances will be created and designed to fit the needs of households. The company has a vision and mission statements to guide the company in achieving its objective. Vision statement: To...
