How the Internet and related technologies improve marketing transactions by adding value that benefits marketers and/or customers The three examples that demonstrate how internet and related technologies add value to marketing transactions and benefit marketers and customers espouse creation of a platform where customers and marketers interact and understand their...
Introduction Apple Inc. has emerged as a revolutionary company in the consumer electronic market, especially after the launch of its key gadgets in 2010 (Maha 2013). In the succeeding year, the global market tag for Tablet PC alone was rated at $35.3 billion; this is expected to grow exponentially in...
Relevant Marketing Information Industry definition As a medium-sized fashion player specializing in sports footwear, Sportzshoo plc ventures in a market involving competition from different levels. Two decades of a dealership in sport’s shoes provide the company with a suitable industry footing for future operations. The industry presents a sensitive market...
Introduction The concept of business research is very dynamic and congruent in any business environment. The aspect of business research involves a strategic inquiry into a phenomenon to establish the reality or evidence that might have catalyzed the situation. In the contemporary business environment, the aspect of business research has...
Introduction This paper is based on the topic of marketing. It seeks to explore how the internet is a useful tool for companies to market their products and services. The paper is centred on the argument that having the means to reach a big number of targeted customers in a...
Introduction The era of globalization creates many opportunities and threats to the companies that operate worldwide, and Meeras is one of them. Nonetheless, apart from focusing on the international trends, the company’s focus on the UAE target market helped Meeras remain competitive in the market and have outstanding financial performance....
Executive Summary Customer service is one of the most important duties of any marketer. A marketer has the responsibility to ensure that customers get the best service from the firm. Customer service comes in various fronts. The ultimate goal of every marketer is to have a satisfied customer. Customer satisfaction...
Definition of Marketing Many people consider marketing to be a general concept focused on advertising. However, as is evident from a publication by the Chartered Institute of Marketing (2017), marketing is a broad discipline that involves the process of providing the appropriate goods and services to the right people. Relative...
Abstract A marketing information system is a compilation of measures and techniques for customary scheduling, compilation, examinations, and presentation of data for use in coming up with marketing choices (Brdesee & Corbitt, 2013). As such, the research report below focuses on the effect of marketing information systems on sales performance...
Introduction Marketing has gained a new twist in the recent past. Initially, marketing was given an inward approach. Business units emphasised production. The main concern was to produce as much as possible and then look for the market. This has changed as consumers are becoming more aware of their needs....
Segmentation in the hotel industry Businesses use various segmentation bases in targeting the different groups of consumers. These segmentation bases include; first, psychographic segmentation, this is usually based on psychological factors whereby product positioning is done by incorporating activities, opinions, interests, attitude, and values of consumers to the end product...
Executive Summary Whole Foods Market is an American company that specializes in the production and sales of natural products. The company has branches in the United Kingdom and Canada. Whole Foods Market has spotted a void amid high-end consumers who prefer quality organic products in China. It intends to fill...
Current Issues KACEN is a pharmaceutical company currently experiencing issues due to previous mismanagement of sales. As a result of previous mismanagement, a large audience of clients has been left with a negative impression of the company, leaving it open to attacks from competitors. Approximately 56% of all the potential...
Introduction This report will discuss an integrated marketing communication strategy for Canterbury of New Zealand or the Canterbury Clothing Company. According to Lewis, Larner, and Heron (2008), Canterbury of New Zealand is an apparel company that specialises in the production of rugby kits. The company was established in 1904. Currently,...
Abstract In airline industry, the level of customer satisfaction depends on the customer experience and it is a key to success and for sustainable growth of a business. Customer satisfaction is proved as an indicator to gain market share. Therefore, it is important for airline companies to recognize the customer...
Introduction Marketing, both discipline and as practice, has gone developed in theory as well as in practice as explained in existing scholarly literature (Wind & Robertson 1983). Hollander, Rassuli, Jones & Dix (2005) agrees and asserts new theories and paradigms have emerged due to new and dynamic marketing needs of...
Introduction As of now, markets are overflowed with numerous items and services that are feebly separated. Predominantly, organizations have the ability to duplicate items and services from their rivals. Additionally, numerous items sold in the business sector perform generally comparable tasks. Case in point, both LG Washers, and Brands Mart...
Identification of the problem Marketers today are matching the prices of the products and services they offer to their customers based on the desires of an individual customer instead of the entire marketplace. However, even though most companies recognize the fact that different customers place different values on goods and...
Introduction Organisations continue to witness a new wave of change as a shift from offline to online channels marks a whole new era for marketing brands. The online environment presents numerous advantages over offline marketing. The most outstanding benefit of the new dimension of marketing is the ability of brands...
Executive summary Apple Inc. was launched in the year 1976 (Grady, 2009). Its headquarters is situated at in Cupertino, California in the United States of America. In the beginning, the company was dedicated to designing and selling personal comp,uters. However, the company has extended into developing, designing, and selling consumer...
Introduction Relationship marketing has been hailed as one of the effective means through which businesses can achieve and sustain competitive advantage and also maintain, develop and establish better market relationships with stakeholders and consumers. Studies indicate that intense competition among businesses in the global market arena and the need for...
Introduction In marketing, several strategies are used to increase the organization’s market share and competitive advantage in the marketing environment. One of the strategies is mergers and acquisitions. With the increasing global marketing competition, an organization must choose the most appropriate strategy that can guarantee tangible returns and help it...
Introduction Marketing constitutes a fundamental organisational management aspect that firms should adopt. One of the marketing management elements that organisational managers should consider is consumer behaviour. Buyer behaviour is subject to diverse factors, which include personal, social, cultural, and psychological factors. Understanding the buyer and business-buying behaviour contributes to the...
Executive Summary The report covers the importance of multi-channeling for retailers operating in today’s highly dynamic environment and other strategic approaches to achieve long-term goals. The company chosen for this assignment is Apple, Inc. It has a retail outlet at Perth, Western Australia. The company experienced several changes since its...
The marketing function is a very critical requirement for any business setup and ensures that a business is able to create customers and distinguish its products from those of competitors. It is perhaps the most fundamental activity of any commercial organization and an essential discipline, even in non-commercial organizations (Mercer,...
Executive Summary 2Degrees is a new entrance infrastructure based telecommunication company owned by the U.S. and Britain in New Zealand. The company has built over 280 new cell sites in Auckland, Queenstown, Wellington, and Christchurch. It is the largest new private sector infrastructure project since it committed $280 million in...
Introduction By rolling their activities through simple instructions describing the business, organisations did not emphasise the importance of information in the past. However, information has gradually gained significance overtime, thus receiving management’s attention just like other resources within the firm. Information availability has helped organisations analyse market behaviour by comparing...
Abstract While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of generating sufficient profits to sustain their survival, research has demonstrated that the marketing approach adopted by these firms underlies the strength of their positions in...
Introduction The financial services sector is very dynamic and volatile and requires the need to adopt effective business-level strategies in order for the Barclays to turn out successful in the future (Darmon, 2007). In the light of this, marketing plans comes in handy in order to address future challenges and...
Executive Summary Key Findings The current report aims at investigating location-based marketing as the method of introducing and promoting different goods and services, taking into consideration the location that connects a potential customer and a seller. There are many ways of how to inform a customer about new offers, and...
