Introduction The soft drinks industry has grown immensely over the years as different industry players struggle to achieve market leadership and control over their competitors. The Coca Cola Company and PepsiCo are notably the global industry leaders as far as soft drinks are concerned. From high annual profits to huge...
Introduction Apple Technology Company is one of the greatest technology companies in existence today with a desirable household name all over the world. The development of Apple computers is traced back to Steve Jobs, Ronald Wayne and Steve Wozniak who came together to develop the first product of the company...
Introduction Tesla Motors is a car manufacturing company located in California in the United States of America. Its area of focus is on the production of electricity-powered vehicles, solar equipment, and lithium batteries. The company seeks to manufacture automobiles that meet the price and quality demands of the common customer....
Attractiveness of U.S. Airline Industry At the moment, the U.S. airline industry remains attractive both for investors and companies which want to enter this market. However, it suffered from several critical problems in its past. First of all, the increased price for fuel preconditioned extra spending and the high cost...
Introduction The most successful companies design innovative approaches that make them different from their competitors. Business models indicate their opportunities and operating implications. Different competitive models are used for strategic management in order to implement short- and long-term goals. The main goal of this paper is to discuss models for...
Differentiation Business organizations use differentiation strategy in a bid to convince customers that they sell unique products for the customers to purchase them. The success of the strategy is seen when customers develop loyalty to products sold in particular business organizations. Although the foundation of differentiation is not as clear...
Introduction Business organizations run on objectives. Most organizations’ ambitions usually involve survival, profitability and growth (Slack, chambers, & Johnston 2007). Once an industry becomes concentrated, the next most viable option for a business to do is to expand its operations. These growth strategies are divided into concentration and diversification strategies....
Benefits, limitations, and potential pitfalls or challenges related to strategic planning Numerous organizations, including those that claim not to employ strategic planning initiatives in their operations deploy their tools in varying extents. Scholarly research indicates that companies that employ strategic planning concepts have higher possibilities of success in terms of...
Synopsis of the Issue Kazuri Handcrafted Jewellery is one of the leading manufacturer and distributor of handmade jewelleries in Africa. Situated in Nairobi, this firm has been exporting its products to the United States, Canada, South America, Mexico, and the Caribbean. Its exports are sold by exclusive distributors in these...
Planning is a crucial part of any progress. It is especially important in the sphere of business. Independent business makers and big companies are in equal need of proper projects, a plan divided into stages and the awareness of the business priorities. Planning and strategy provides the business managers with...
Introduction The computer industry is a competitive field characterized by dynamic innovations and technological advancements. The industry is trendy since consumers are technology-oriented with ever-changing demands. As a result, computer manufacturers need to be watchful of the trends and consumer demands since the ability to cope with the demands helps...
