Introduction ChoCo’a is a small-scale chocolate company located in Dubai, which aims to improve its brand recognition, market positioning, and enhance its competitive advantage. Mongkol (2014) holds that the process involved in the growth of market share entails effective brand marketing and the application of diverse promotional approaches. The limited...
Introduction Tesla, Inc. is one of the leading technology companies in the United States. The company headquartered in Palo Alto, California was founded in 2003 and started as Tesla motors where its primary focus was making electric cars (Somssich, 2017). Over the years it has existed, the high-tech company has...
Introduction Wal-Mart retail was established more than four decades ago. The retail stores began expanding its operations in international markets way back in 1992. Today, Wal-Mart is one of the largest retail stores globally. The retail store is operating in more than 4,150 retail facilities in the world. Over the...
Executive Summary Our company XYZ is aiming to explore a newer way of expanding its business operations. The management of the company has decided that the company’s current traditional business model will be modified by adding new modules of e-commerce. By doing so, the company will be able to cater...
Introduction: Identification of key issues underlying problems Eurasia identified Total Quality Management (TQM) as a model it could use to improve the quality of its products. Coowar describes TQM as “the application of quantitative methods and human resources to improve all the processes within an organization and exceed all customer...
Introduction Sharjah Electricity and Water Authority (SEWA) is a government-mandated utility company that provides generation, transmission, and distribution of electricity and water in the municipality of Sharjah. The company’s service area covers over 235 sq. km, catering to over 500,000 customers in Sharjah (“Global Energy Management”). The company has a...
Introduction Tesla Inc., which is headed by Elon Musk, is a California-based company that concentrates on the manufacture of electric vehicles. Besides, this global giant is well known for the production of solar panels and clean energy storage devices. Musk identified the need for innovation as crucial towards meeting the...
Introduction Walmart is a retail company that has been present in the market for almost two decades. Currently, the organization shows a high level of performance and customer loyalty. This paper presents an evaluation of the company’s business-level and corporate-level strategies and discusses their effectiveness from the perspective of long-term...
Apple SWOT Analysis Strengths Spent 1.8 billion dollars on intensive advertising for their products in 2015 lower than extravagant spending by Samsung, which was higher by 1.8% Balances expenses vs. incomes diligently, spending only 1% of the income on marketing. Independent surveys show that the company is a globally valued...
The current performance of Eastman Kodak Kodak declared its bankruptcy in 2012 and since that time, this company sold many of its divisions to other enterprises. Moreover, they had to transfer some of their patents because in this way, they tried to repay their debts. Currently, this organization passes through...
Vision, Mission, Objectives, and Strategies The vision of UPS is to synchronize the world of commerce by developing business solutions that create value and competitive advantages for customers. As a delivery company, it can help people and companies all over the world transfer material goods quickly and efficiently and strives...
Company Description and Market Analysis The company under consideration is Etisalat – a leading telecommunications operator of the United Arab Emirates (UAE) and one of the largest and most influential corporations in the Gulf Cooperation Council. It was founded in 1976. Based in Abu Dhabi, UAE, it managed to expand...
Describe the Internationalization ‘balance’ between standardization and adaptation over the history of Raleigh Dawson and Lee (2005) argue that any company which wishes to make forays in the international market must ensure that it considers standardization and adaptation. One of the issues that the company must contend with is whether...
Operations Management (OM) is “a powerful practice that deals with the control of services, supply chains, products, and processes in a company” (Collier & Evans, 2013, p. 12). Managers use OM to develop, utilize, and acquire different resources. Some operational issues are critical whenever dealing with OM. Some of these...
Introduction Lowe’s Companies, Inc. (Lowe’s) is a leading retail company specializing in home improvement and hardware products and services. It is a US-based company, and its stocks are listed on Fortune 50, NYSE (“Lowe’s Company Information,” 2017). The company’s last financial reporting period ended on February 3, 2017, and its...
Customer Profile and Target Market Analysis Gucci is a high-end brand, and it is typical for Gucci to attract most wealthy and influential celebrities (“A New Dawn: Gucci Guilty” par. 1; Binkley par. 10-12). As a result, the main socioeconomic aspect for Gucci customers consists of the level of income;...
Problem Statement Infinity Contracting Company Ltd. is a small civil contracting organization that has been operating since 1972 in the UAE. The firm is involved in the construction of residential units. Generally, the company has been rather successful in its field, thereby winning governmental support and big contracts. Due to...
Are you analyzing Uber’s business strategy? It is a great topic for a business essay! Read our article to learn more about Uber’s business-level strategy and the international business model that led to the company’s success. Uber Background Travis Kalanick and his friend, Garrett Camp, founded Uber as a mobile...
Introduction The success of any company in the international markets depends largely on the business and organizational strategies that the given company adopts. In most cases, such success is tied to the extent of marketing done to retain the existing customers as well as attract new ones. An example of...
Company Background Amazon is an American e-commerce company that was founded by Jeff Bezos in 1994. Headquartered in Seattle, Amazon has become the largest online retailer in the world by market capitalization and sales. It offers a wide variety of products in the global market. Hoffman notes that Amazon is...
Company Background The Home Depot, Inc., commonly known as Home Depot, was established in 1978, and it opened its first store in 1979 in Atlanta, Georgia. The company is a home improvement with construction products and services. Bernie Marcus and Arthur Blank had a vision of creating one-stop shopping for...
DP World is one of the largest companies in the sphere of worldwide trade, representing a valuable link in the global supply chain. The company operates a variety of businesses that range from maritime services to inland terminals, through either ancillary service to automated solutions. Founded in 2005 in Dubai,...
Introduction Precisely, SWOTT denotes “Strengths, Weaknesses, Opportunities, Threats, as well as Trends”. Its use in analyzing business’ environmental provisions is critical. It helps organizations to recognize their strengths as well as weaknesses. In addition, opportunities and threats within its industry can be established. Thus, SWOTT is a very critical tool...
Performance and profitability are two central objectives of any company or institution. This calls for the design and implementation of strategic plans, which entail key decision-making processes to steer the institution’s development and success. The planning process should adopt innovative thinking to formulate strategies, which will guide the organization’s progress,...
Introduction This paper is a company analysis of Samsung Electronics, which is a business division in Samsung Corporation responsible for the firm’s dominance in the mobile phone market (Stonehem 2016). The current study contains a review of the organization’s business environment. The goal of the analysis is to understand possible...
Identity of the organization Coca-Cola is a multinational company with very strong roots in the United States. The reputation of the company around the globe is positive, and thus many people are bound to use its products. The branding of the company ‘Coca Cola’ is widely advertised in almost all...
Market Environment for H&M Market size, market share, and target markets The H&M Company is the third-largest fashion house in the world after Zara and Gap Inc. The company has a market value of more than $45 billion. The company has more than 2000 stores across the globe and is...
Executive summary The speed of customers’ satisfaction and technological advancement are changing beyond time (Bowersox et al., 2009). Organizations need to implement technological advance supply and logistic chains. Studies suggest various supply and logistics be adopted by various organizations depending on the life cycle or the technology level in organizations...
P&G’s Product Life Cycle (PLC): Weaknesses An overview of the firm’s PLC will point to the fact that the company is currently in its maturity stage. With a powerful introduction occurring in 1947 and the following gradual growth occurring primarily in the 2000s, the firm has already established most of...
Introduction Although Heineken is the most distinguishable beer Company globally, Corona remains its closest competitor in the exported beer category. Corona beer is simple and is widely taken in Mexico backyard barbecues, parties, beaches as well as picnics. In 2006 and 2007, the beer became distinguishable in Mexico outdoing Heineken....
This paper is devoted to the analysis of the Google Company pointing out its strengths and weaknesses in order to determine recommendations for its future development that would meet customer’s requirements of convenience, effectiveness, and usefulness. Google is one of the largest corporations in the world investing in the Internet...
Background Coca-Cola Company is an American multinational business that deals with the production and distribution of non-alcoholic beverages. This company is renowned for the production of its flagship brand dubbed Coca-Cola. The organisation, which was established in 1886, has its headquarters located in Atlanta, Georgia. According to Hassan, Amos, and...
Introduction As competition and customer needs increase in every market, companies are forced to innovate to maintain their competitiveness. Innovation refers to the process and outcome of developing creative ideas or inventions and transforming them into value-added solutions. Innovation enables businesses to improve their competitiveness by developing new products, achieving...
Introduction Disney is “a leading diversified international family entertainment and media enterprise” (Disney, 2011). The firm was established in 1923 by Walter Disney in California as a cartoon production studio. It began producing full length films in 1950 and ventured into hospitality industry in 1980s (Disney, 2011). From the year...
Introduction LensCrafters is one of the leading providers of eyeglasses in the United States, Canada, and Puerto Rico. The chain of LensCrafters’ service shops is rather large, and it includes about 860 locations (Collier & Evans, 2013). LensCrafters can be discussed as unique providers of such products in this field...
Introduction Critical analysis refers to the fundamental process intricate in any hypothetical work. It entails firm thinking, the application of coherent reasoning and consistent thinking. The process also involves the deconstruction of different concepts and texts that the individual reads. In the context of management, critical thinking regards careful and...
Dyson is one of the leading players in the handheld vacuum industry (Dyson Company, 2016). The British corporation manufactures and markets a wide range of products such as heaters, hand dryers, and vacuum cleaners. The corporation’s success is attributed to its powerful business model. The firm embraces the concept of...
Growth Options Before deciding which growth strategy the company should adopt in the 21st century, it is worth looking at the potentials and weaknesses of each method of growth if adopted. In fact, it is clear that the company has the potential to apply any growth strategy- organic, cooperative strategy,...
Introduction Adidas AG is one of the biggest multinational corporations in the sports goods industry created by Adolf and Rudi Dassler. The company is involved in the production of athletics apparel, footwear, and accessories for both male and female customers of any age (though the target audience falls into the...
Introduction The sole purpose of the existence of any company is the production of goods and services that are vital to the customer. Organizations strive to ensure that they produce high-quality products to improve customers’ appreciation of the products. However, making high-quality goods does not guarantee that customers will embrace...
Executive Summary Information technology has undoubtedly influenced the world in a tremendous manner. As it currently stands, no sector in the society can survive or thrive without the use of various forms of information and communication tools available in the market. In this regard, Sim Whatley and JC Butler identified...
Overview of the Company The peculiar feature of the majority of Middle Eastern organizations is the possibility to combine business with a number of social and cultural issues (Wilson, 2012). It is always interesting and educative to observe how some Middle Eastern company appears and continues developing and demonstrating its...
Is Apple an Industry leader? Apple is an industry leader in the world of computing. The company’s products include Macintosh, iPods, iPhones, and iPads. The end of market trading of the 26th of May 2010 left Microsoft trailing behind while Apple was leading with approximately $3 Billion more in combined...
Abstract Mergers and acquisitions are common business practices that have both benefits and disadvantages to the involved firms. Essentially, mergers and acquisitions are often perceived as expansionist strategies employed by firms to ensure increased competitive advantage. Increased competencies and capabilities, which in turn lead to an augmented competitive advantage and...
Introduction Xerox Corporation is a leading manufacturer of different printers, photocopiers, and multifunction systems. The American multinational also offers consulting services. The firm also “engineers and produces various elements of personal computing such as the computer mouse and desktop metaphor GUI” (Seipp, Kinsella and Lindberg 229). Xerox is currently the...
Executive Summary This report evaluated the performance of Southwest Airlines using the approach based on PEST and SWOT analyses. The results of the report showed that the organization invests excellent efforts to achieve its goals, namely, to stay competitive in the market, reduce operating costs, and increase profit. The PEST...
Introduction to the Company Description of the Firm Primerica specializes in offering insurance and financial services, operates in financial and healthcare sectors, and it is headquartered in Duluth, Georgia. Currently, Primerica promotes its diverse financial products according to the principles of multi-level marketing in the United States and Canada, having...
Introduction In the modern world of highly competitive economics and globalization trends, any enterprise needs to ensure its performance excellence. Regardless of the direction of the economy to which a firm adheres, businesses aim at succeeding in the quality of goods or services, as well as customer satisfaction with the...
Abstract The managerial role is very important in any company. This paper gives a stringent analysis of the Toshiba Company. It describes the various approaches that the company has employed to portray its planning, organizing, leading, and controlling functions. The Toshiba managers have employed a strategy of planning using predefined...
The Etisalat company’s history, services, market, and non-market stakeholders, and their respective power Etisalat is a multinational telecommunication service providing company, which is based in the United Arab Emirates (UAE). At present, the company serves in more than 15 countries across Asia, the Middle East, and Africa. The survey of...
Introduction The changes experienced in the global business environment have catalyzed new practices and initiatives that can result in improved performance. The ultimate goal of every organizational process is to add value to the targeted customer. Lean has emerged as an evidence-based concept or practice that is capable of improving...
Hyundai Motor Company’s response to the forces of globalization As an organization that operates in an international environment, Hyundai Motor Company has to respond to the forces of globalization. One of these forces is the growing concern about the hydrocarbon emissions and especially their effects of health (Brimblecombe & Maynard...
Introduction Innovation management is an interesting topic that has been actively discussed by scientists over the last few years. It is a set of activities that are focused on research, development and implementation of new technologies and techniques. It is extremely necessary to understand the role and significance of this...
Introduction The global fast fashion industry has undergone remarkable growth in the 21st century. Thus, the industry has become very competitive. Some of the renowned international industry players include Mango, Hennes & Mauritz, and Zara. Traditionally, the industry players mainly focused on operations, production management, and process improvement. As one...
Executive Summary The subject of this report is a business idea – a service that tracks videogame sales on game launchers and online stores and collects the best deals. The product will come in the form of a website and application with a search engine that allows clients to find...
Introduction British Petroleum (BP) is a giant oil and gas multinational company that offers a wide variety of petroleum products and services around the globe. Due to the nature of the company’s business, critics of the safety and protection of world communities and the environment have emerged from different spheres...
Abstract This paper provides an analysis of five companies namely FreshDirect Inc., RBC Bank, FedEx Corp. Blackberry Inc., and HSBC Holdings Plc. The focus of the analysis is on the description of the industry within which the companies fall, their size, location, operations, system analysis, business goals, customers, market segment,...
Abstract Starbucks has attained remarkable market success since its inception in the US coffee industry. The firm has attained a global market footprint and a strong financial base. The firm focuses on offering high-quality products and ensuring that its employees are motivated. Despite its past market success, Starbucks’ management team...
This report discusses the history of the company over the last four years, focusing on its marketing performance. Its primary products are mobile phones, created with a particular focus on the European and Asian markets. The company’s marketing department has worked throughout that time to understand the needs of the...
Abstract Entrepreneurship and innovation are the two important aspects that every company has to embrace in order to survive the contemporary high competition in the market place. For a company to gain competitive advantage against its competitors, it has to come up with creative and innovative ways of improving the...
Introduction Wal-Mart is one of the largest discounted retailers in the U. S. With over 5000 stores all around the country, it occupies a stable position in the market and remains the favorite retail company of many middle-class Americans due to its accessibility, competitive pricing, strong customer focus, and impressive...
Over several years of its existence, Netflix has cemented its image as one of the best-recognized and most popular companies providing its customers with an opportunity to view original shows online. However, the recent hiccups in its operations indicate that there are certain issues that need to be addressed. Unless...
Introduction The main reason why I chose to link Porter’s five forces concept to the Canopy’s case is that for Canopy, understanding the competitive environment of the market is crucial to remain the market leader in the changing circumstances. The Monitor Group article is also interesting in this case, as...
Executive Summary With the increasing global competition, businesses and organizations are beginning to directly focus on customer satisfaction through improving the quality of services to remain relevant. With the rapid dynamic changes in both the market and technology, businesses such as Dubai Electricity and Water Authority (DEWA) are beginning to...
Apple 2015 Based in Cupertino, California, the Apple Company is a designer, innovator, producer, and distributor of consumer electronics including computers, smartphones, tablets, and wearable devices. Besides, it develops various software products including operating systems, web browsers, productivity suites, and online books and music stores. The company has moved its...
Executive Summary Green Life Company will be a new start-up wholesale and distribution of Mosquito killer lamp imported from Taiwan to the United States markets. The business ownership will take a sole proprietorship form; importing the Mosquito lamp directly from Taiwan to United States. The company will be situated at...
Introduction This report has been prepared to provide the management of the Plastic Mould Manufacturer with the project life cycle that it should adopt to implement the new automated system of production. The analysis aims to offer the management the essential financial calculations that should be used to assess the...
How would you characterize Apple’s business strategy? What factors contributed to their success in the Information and Communication Technology (ICT) industry? The development of business strategies in Apple depends on the choices made by its leaders. In the case study under analysis, the work and contributions of two leaders, Steve...
Introduction Current Situation The General Motors Company (GM) is currently on the recovery path in terms of its financial performance, following a poor performance that was caused by the global economic crisis in the USA. The federal government’s decision to advance a loan to the firm proved to be a...
Executive Summary Coca-Cola a structural organization designs to control its operations and has a mix of centralized and decentralized structures. Divisions operation globally while franchise and vendor partners operate locally in decentralized ways. Centralization deals with budgeting and marketing decisions, as well as aspects of the human resource while the...
Introduction Lenovo is the new computer company, which specializes in the production of computers and other electronic devices, which was established in 2004 (Lenovo: our company 2015). Additionally, Lenovo has the leading positions according to the Forbes ranking by acquiring the company’s in China (Mourdoukoutas 2015a). Lenovo operates in various...
Abstract This paper will focus on Dior Company which has producing perfumes since 1947. It will touch on the marketing strategies that the company has created and implemented in order to achieve this competence. It will, also, evaluate the market by conducting SWOT analysis, focusing on macro environment as well...
Background General Electric (GE) Company was established in 1892 as a financial service and advanced technological corporation. Initially, the aim of GE Company was to manufacture products and offer services that were primarily used in the transport sector. During this time, the company served only the North American market. Currently...
Abstract Wal-Mart is one of the leading supermarket chain stores in the North-American region. The company is the market leader in the industry and is known for applying strategic management in dealing with the issue of competition. Currently, the firm is ahead of others in terms of profits because it...
Introduction Organizations employ numerous strategies to build their reputations and market themselves in competitive global markets. This assignment will focus on marketing mix and corporate social responsibility (CSR) because they are two crucial concepts that organizations utilize in ensuring that they gain significant market share and dominate competitive markets. Marketing...
Introduction The business-level strategy comprises of the business actions aimed at providing value to customers; the deployment of the business-level strategies takes place within the scope of particular individual markets for the company products. This paper discusses the business-level strategies deployed by Ford Motors and how the company’s values can...
Abstract Wal-Mart is ranked among the leading companies in the world not only in terms of market capitalization, but also in terms of performance. One of the key determinants of performance in a company is the way human resource practices are conducted. Therefore, this paper explores the human resource environment...
Introduction It could be stated with certainty that the telecommunication industry has experienced continuous growth in recent decades. The development of telecommunication technologies is one of the primary factors that influenced the emergence of the current globalized world order. As the process of globalization continues, new challenges are imposed on...
Introduction Background of the Company BHP Billiton is a mineral resources firm extracting and processing iron, oil, copper, and potash. The corporation, which is headquartered in Melbourne, Australia, is a product of a 2001 extension merger of BHP Ltd and Billiton Plc (MarketLine 2018). It maintains a dual listed company...
Introduction Apple Inc. is the selected multinational enterprise, which specializes in technology and provides leadership in innovative product development. However, advancing technology, a declining global economy, and increasing industry rivalry has made the company face an uncertain future in its business activities. In the analysis of the external environment, the...
Introduction Disk4U is a retail company that sells CDs and Vinyl Records. The majority of business operations are conducted through physical shops, email, and phone orders, as well as online retail channels such as eBay. Therefore, the optimization of the manual processes of accounting and business reporting is one of...
Introduction Operations management is a major determinant of success in any given business venture, regardless of the industry within which the company is operating. Several concepts are used to explain the phenomenon of operations management. In the current study, the author of this paper conducts a comparative analysis of the...
Introduction Total quality management is an approach used by companies to ensure high quality of their products and services. It is an essential aspect of any organisation that operates in a highly competitive environment, where the quality and consumer satisfaction distinguish a successful business from a failed one. Augusto, Lisboa,...
Introduction Established in 1966 by Kevin Prank, Under Armour (UA) is an international company based in Baltimore, the United States. UA deals with high-quality athletic wear that meets the diverse needs of sports. Concerning the continuous growth in athletic events and recreational activities, the company has expanded its operations into...
Read this essay to explore external environment of tesla and its strategy analysis. This paper also provides information about Tesla internal environment, its resources, capabilities, threats, and opportunities Tesla’s Background Founded in 2003, Tesla Motors is an American automobile manufacturing company. Its main offices are based in Palo Alto in...
Introduction and problem statement Customer loyalty and retention has been identified as a major challenge in successful marketing. In essence, lack of thorough and proper communication is a real issue of concern when setting up the most viable strategies to use in marketing. On the same note, business organizations which...
Introduction Julphar Gulf Pharmaceutical Industries is a leading pharmaceutical company based in the U.A.E. that carries research, development, and distribution of medicines. The company currently has 12 units of production in the U.A.E. and sells medicines in 40 countries. The current paper investigates the company’s performance in the period 2012-15...
Abstract Analysis of history and progress of Federal Express shows that pricing, technology, globalization, and services are important building blocks, which have contributed to its development for about four decades. To maintain profits above average, Federal Express needs to focus on globalization, which is the most important building block. In...
On Functional strategy; Wal-Mart Company Issue affecting Wal-Mart Functional level strategies aim at ensuring that the business level strategies are implemented effectively (Wheelen & Hunger, 2012). Wal-Mart, which is one of the leading retail corporations in the world, endeavors to succeed in the global retail industry. The firm has established...
Abstract/Synopsis Organisational change and development is increasingly becoming an irresistible factor. This paper analysed the perceptions of an experienced Strategic Manager who was a worker of the McKinsey Company. The study used a qualitative research design that relied on a combination of semi-structured and unstructured interviews for data collection. Through...
Introduction This is a case study report on Ekato Ruhrwerke. This report presents the technological and management change process in the company and how the changes affected the company. Ekato Ruhrwerke is a medium-sized company based in Southern Germany. It manufactures industrial mixing machines as its core business. Ekato’s customers...
Introduction Any company should retain a solid grasp on the market that it occupies, perfecting various strategies and tactics to remain relevant and profitable. The case of the General Electric (GE) Company continues to be a demonstrative example of the possible drawbacks of misaligned strategic development. Therefore, developing a plan...
Introduction Avis is one of the car rental companies with a strong brand identity all over the world. It has its origin in the United States of America. Avis always promises its customers the extra mile in terms of its service quality. Avis is an international reputed company which is...
Abstract Customer service is becoming critical even in monopolistic state-owned utility companies like DEWA. The aim of this research proposal is to investigate service delivery reliability, timely response, personalized attention, and staff as important aspects of customer service at the company. The Dubai Utility Industry The Dubai utility industry, like...
Introduction British Airways is one of the world’s leading companies in the aviation industry located in the United Kingdom. British Airways is the largest international airline in the scheduled passenger services. It is also involved in domestic and global airline cargo. The BA airline flies to more than 400 destinations...
Introduction McDonald’s is a multinational organization founded in 1940 by Richard and Maurice McDonald’s as a local restaurant in California, United States. The company’s growth strategy involves franchising and the establishment of corporate-owned stores in the global market. McDonald’s product position involves the focus on quality, efficiency, friendly environment, and...
Background Information Emirates Airlines was established in 1985, and it started offering services to the public in October 1985 with the support of the Sheikh of the United Arabs Emirates. The foundation and the establishment of the airline were conducted by the Dubai government in conjunction with the Pakistan International...
Home Mortgages in America Before the early 1930s, home mortgages in America were availed to a few households. These mortgages were not divided over the loan life; therefore, a one-off payment was to be made at the date of its expiration. During the great depression, many customers were unable to...
Introduction Technological advancement and continued innovation have significantly influenced human social interaction through the conception and growth of several industries in the world. In the face of this claim, in 1976 Steve Jobs and Stephen Wozniak founded Apple with the primary objective of improving human experiences. The first target customer...
It is evident that entering a new market, particularly in a developing country, a multinational enterprise runs a number of risks to obtain certain benefits. There are a lot of factors, both positive and negative, that may affect its business performance (Thite et al. 2016). Among other things, they include...
If your assignment is Coca-Cola’s external environment analysis, you are on the right page! Below you will find the company’s external & internal environments analysis, the reveal of the major factors affecting Coca-Cola’s Performance, and other questions. Executive Summary Coca-Cola’s global business is profitable, and the company has one of...
Introduction Frito-Lay company must first do a survey of the UAE to establish environmental factors that may significantly influence the conduct of its business (Hamilton & Webster 99). Although Frito-Lay has been improving in terms of profitability in recent years, it has also been experiencing intense competition from companies producing...
