Abstract The marketing audit report presents a comprehensive situational analysis of different strategies that the low-cost Fly Dubai Airline. The PESTLE analysis indicates that the company’s external market factors are positively aligned to guarantee effective market penetration and business profitability. The organizational overview indicates that the Fly Dubai Airline is...
Introduction Barclays is one of the primary international providers of financial services. It operates in most parts of the world, including the Middle East, Australia, Asia, and Africa. The Barclays group comprises “Barclays bank PLC, Mercers debt collection agency, Barclays Bank Delaware, Barclays Retail Bank, Barclays Commercial Bank, Barclays Wealth...
Introduction and Overview of the Company Etisalat is a multinational corporation operating in at fifteen countries in Asia, Middle East, and Africa. The company was named the 12th largest provider of mobile networks globally with a customer base of approximately one-hundred and fifty million. In the United Arab Emirates, the...
Abstract Apple has been known in the IT market for quite a while due to the disruptive technology and the brilliant solutions that have become its brand image. The company has developed an impressive competitive advantage, thus, remaining successful even when the organizations such as Samsung started to deliver the...
Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will...
Executive summary The purpose of this report is to provide an analysis of the operations management system of Aramex in relation to the company’s business goals and objectives. In addition to the company’s brief history, the mission and business strategy of Aramex is described. Factual data includes figures related to...
Introduction Supply chain management is an important aspect of many contemporary organizations. It involves the flow of inputs and outputs from the supplier to the end user. Between the two stakeholders, there is the manufacturer, the wholesaler, and the retailer. Global sourcing, on the other hand, involves acquisition of supplies...
Introduction Video game consoles industry is one of the fastest developing industries in the world. Various firms have come to realize that this industry is profitable. This explains the influx of multinational firms into the industry. As a result of this influx, there has been increased competition in the market...
Under Armour, Inc. is a sports clothing company started by Kevin Plank in 1996. The firm has its headquarters in Baltimore, Maryland in the United States of America, and corporate offices in many other states across the country. The company has expanded its operations to South America, Asia-Pacific, and Europe....
Introduction The Apple Company is one of the leading manufacturers and distributors of consumer electronics globally. The firm is renowned for its distinguishable product design and longstanding business strategy that has maintained its growth. Its products include wearable devices, smartphones, personal computers, and tablets. Apple Inc. also develops software products...
Introduction In the past two decades, lean production has significantly become sophisticated, making it easier and economical for people to carry out efficient production businesses across the world. Two major driving forces for this concept are advances in balanced input-output ratio and efficiency in business operation within optimal resource use....
Coca Cola’s Purpose: Mission, Vision, Values, and Goals Attributes of a Good/Quality Mission and Vision Statements A mission statement is intended to inform employees, stakeholders, and customers about the vision targeted by a firm. The first attribute of a quality mission statement is simplicity. The mission should be short and...
Introduction The presented report is devoted to the peculiar competition between the two UAE telecommunication companies: Etisalat Group and Emirates Integrated Telecommunication Company that is alternatively called “du,” which is its brand name. The report presents the history of the development of the competition in the UAE telecommunication market, provides...
Introduction With increasing competition and dwindling revenues, the need to remain competitive in the market has become a vital objective of every company (Al-Abed 2014). One approach through which businesses can gain a competitive advantage in adopting the use of an information system or information technology. The use of IT...
Introduction Dell is among the reputable and well-known companies in the computer industry. Although it was started as a small company by an undergraduate student at the University of Texas, it is presently a huge corporate organization with thousands of employees. Presently, the company provides numerous products and services to...
Introduction Starbucks company refers to the major global providers of high-quality coffee. The production was launched in 1971 and started with a small store in Seattle’s Place Market. With the flow of time, the corporation extended from the scopes of the American market to numerous international business settings. Currently, the...
Introduction Emirates Airline is an immensely growing airline company that is situated in Dubai. It started its operations in 1985. The airline has won many intercontinental awards. One such award is the 2011 Airline of the Year given by the Air Transport World. Emirates Airline observes, “The award was based...
Introduction For many decades, scientists have invented systems to evaluate various parameters about individuals’ performance in sports. The main focus has been to come up with a type of technology that can optimize some movements. A good example of such technology is the video playback. However, the video playback has...
Ford Company business model is a vast topic for discussion. We recommend digging deep intro Ford’s business model to find out its value system, objectives, and strategies. Read this analysis to find out what is behind Henry Ford’s company’s success. Introduction A business model can be defined as a system...
Introduction The Ritz-Carlton, Dubai International Financial Centre is one of the leading hotels in Dubai. According to Morgan, the hospitality industry in the United Arab Emirates has experienced massive growth over the past few decades (56). The government has invested heavily in promoting trade and tourism as a means of...
Introduction Samsung is a mega-company, which has dominated various industries across the world. Although it is a South Korean company, Samsung has grown and ventured into diverse industries in South Korea, Asia, and other parts of the world. History of Samsung shows that it commenced as a trading company in...
Introduction Yahoo Inc. is a technology company, which came into existence in 1995. The company provides global digital content and experiences through various forms of technological products accessed via a wide range of devices, such as mobile phones, desktop computers, laptops, and tablets. Yahoo Inc. offers various online services and...
Executive Summary The case study below is aimed at evaluating the existing marketing strategies HP Company should use in the context of introducing its products in Israel as one of the countries in the Middle East before it can open up branches in the other countries of the Middle East...
Company Background Zappos is an online business that specializes in the sale of clothes and shoes. The company was established in 1999 by Nick Swinmurn after a local mall failed to satisfy his needs. Nick was in need of a pair of brown Airwalks, but he could not get them...
Introduction The Coach Inc. began as a small family business that focused on the manufacture of leather goods. Its products were regarded as superior in terms of quality. This phenomenon earned the company a premium brand name in the 1980s. It was highly praised for innovating classic styles. In the...
Introduction Technology is becoming an integral element in the execution of business processes in the current times. This is due to changing nature of business requirements and dynamism of the business requirement. As such, the deployment of technology in business procedures plays an integral role in fostering the competitive advantage...
Netflix is a provider of on-demand internet media, which is based in the United States, the United Kingdom, the Caribbean, Canada and Ireland. Netflix Inc. is a subscription television and movie show service provider that provides media to subscribers in a diverse setting via the mail and online streaming. Netflix...
Executive Summary and Abstract This paper explores the current changes in the strategic management of Volkswagen (V.W.) that have been spurred by the recent emissions-cheating scandal. The current situation is analyzed and described as a three-dimensional crisis. The strengths of the company are emphasized as the tools in crisis management...
Abstract IKEA is one of the best furniture retailers in the world. The company not only manages to ensure efficient processes, but also strives to create modern furniture at a cost effective and to create sustainable competitive advantage through better shopping options for the customers. The purpose of this study...
Introduction Performance management systems are central to the operations of any modern organization. Competition is very high in almost all sectors. This means that often, the only way to create and sustain competitive advantage is by increasing the efficiency of operations. This is where a performance management system comes in....
Introduction Effective operations management is critical for the success of any organisation because it determines and regulates all processes in the company, influencing the quality of products and services. Toyota Motor Corporation is an example of a company that pays close attention to organising its operations and supply chain while...
Introduction Improvement in technologies and communication systems has brought people and the nations closer than before. Companies must exploit this situation by positioning their competitive products in the global markets in order to receive maximum returns on their investment. The following essay is a strategic plan of the Zimmer Motor...
Introduction A solid strategic analysis is beneficial to shareholders, employees, customers, and decisions makers within a company. The core of an effective strategic plan contains a well-thought and informative mission statement. Using the brand of Taco Bell as a benchmark, a mission statement has been developed to differentiate the company’s...
Abstract The paper delves into the peculiarities of Apple Companys functioning and conducts a comprehensive investigation of its corporate strategy with the primary aim to determine its current status and ability to increase competitive advantage. To collect credible information and use only relevant data the companys annual reports, financial statements,...
Abstract Wal-Mart has been successful in operating retail shops in various countries globally. It is based in the U.S. and owns stores all over the world. The managers of the subsidiaries report to the top management at the headquarters in the U.S. It has been established in 15 countries in...
Executive summary This paper reviews Ryanair’s marketing mix by analyzing each element (the 7 Ps), and thereafter, based on the analysis, suggests some adjustments which would enable the airline to strengthen its market position. Being a service company, the traditional four Ps of product, price, promotion, and place would not...
Introduction Firms today operate in a business environment that is frequently changing and very competitive. This is mostly true of the external environment, which has forces and conditions that provide opportunities and pose threats to the companies. These include shifts in economic and business cycles, political realignments as well as...
Executive Summary This project focuses on two companies operating in the same industry, namely, Volvo and Tesla. Volvo mainly produces internal combustion engine vehicles and limited units of electric sedans. Tesla concentrates on the production of electric cars, although it has diversified in other product lines such as sun-powered panels...
Abstract Marriott is a multinational hospitality industry dealing with franchising and management of lodging facilities. The company has a chain of unified branches in the global market that sell under one brand. With the adoption of the customer-centric business strategy, Marriot enjoys market dominance through acquisitions and alliances with other...
Introduction Based in the United Arab Emirates, Emirates Airlines is a Dubai government investment corporation. By the current global standards, Emirates Group is the leading airline company in the Middle East with operational flights to nearly all world destinations, making it the largest international carrier (Al-Romaithi, 2006). Emirates Airlines is...
Executive Summary Abu Dhabi Oil Company has distinct advantages that can propel it to new heights of growth. There are many opportunities that it can exploit to further its dominance in the local and regional market. The company is State-owned. The company, therefore, enjoys goodwill from the government. Additionally, the...
Assess the role of systems and operations management at Airbus and its integration within the business The manufacturing and assembly industry today is required to achieve a high degree of efficiency and produce products with a high degree of accuracy with close to zero defects per product or even per...
Assess the role of systems and operations management at Airbus and its integration within the business Organizations consist of various departments, which are semi-autonomous and depend upon each other for the organization to function smoothly, since the output of one department (for instance, the research and design department) can often...
Executive Summary To establish a successful business, it is important to develop a comprehensive strategic plan which is the basic blueprint for the actualization of a business plan. Reflectively, the strategic plan is inclusive of the SWOT of the business environment, penetration strategies, and success measurement parameters at the micro...
Vision and mission statements Casper & Gambini’s has a lengthy vision statement. The firm’s vision statement is “Through our continuous development and determination to expand within different cultures and countries, we, at Casper & Gambini’s, will successfully spread our distinctive all-day restaurant-café concept worldwide” (David, Ali, & Al-Aali, 2011, p....
Introduction According to Thomsen (29), the concept of corporate values has attracted the attention of scholars and analysts in the recent past. Different people use varying terms to describe this phenomenon. The terms used include, among others, corporate social responsibility, business ethics, environmental sustainability, and customer value. The concept is...
Introduction Corporate social responsibility (CSR) is a common practice among contemporary business organizations. It is a self-regulatory mechanism that is part of business models. Different scholars have not only defined the term variously, but they have also referred to it using differing terms. For instance, Hancock (14) and Kern (7)...
Abstract Fierce competition became eminent in the airline industry from the time when this industry became deregulated in the year 1978. In fact, the fierce competition has made each airway to strive towards achieving competitive edge within the global markets. To realize this, most airways including the Kuwait airways, have...
Executive summary The report entails an analysis of Zara (Inditex) case study. The firm has been in operation for a number of years in the apparel industry and has managed to attain an optimal market position. Its success has emanated from adoption of an effective business model and incorporation of...
Executive Summary This is a strategic analysis that assesses several attributes of the EasyJet Company and its activities in a comprehensive manner. The vision and mission statement indicating the targets of the company in serving its clients through establishing a strong and affordable transport network are availed and discussed. In...
Introduction Business description AFDCO Incorporation is a private limited company, which was established in 2000 in the UAE. The firm operates in the UAE’s beverage industry, and it is headquartered at Al Quoz, Dubai. AFDCO Incorporation specialises in the production and distribution of diverse non-alcoholic beverages such as ground coffee,...
Abstract The study investigates the efficiency of Emirates Airlines’ global strategies. It aims to prove that the advantages that Emirates Airlines has as well as its success are achieved due to the implementation of thoroughly-designed global strategies; and that the companies that operate in the airline industry will improve their...
Executive Summary Since its first store opened on March 30th, 1971, Starbucks has been a trailblazer in providing high-quality coffee in an arousing environment that makes customers feel at home. Since that first cup of coffee, The Company is a shimmering beacon of consistency. Products offered at Starbucks range from...
Introduction Texas Instruments is based in the United States and was founded in 1930. It deals with the designing, production, and sale of semiconductors. The company sells its products across the globe. The company is the third-largest manufacturer of semiconductors across the globe. It comes third after Intel Corporation and...
Read this paper to discover how Nestle has partnered with other firms. This report analyzes Nestle’s background, marketing strategy, and success factors. It also highlights the core factors that have been associated with its success and provides Nestle conclusion. There are numerous companies that have tried going international with no...
Title This envisioned research will focus on the Virgin Group that is one of the dominant companies in United Kingdom. Although Richard Branson had established the company in 1989, he had laid its foundation when he ventured into the popular “Student Magazine” in 1970 (Dearlove, 2010). In this respect, the...
Introduction Costco Wholesale Corporation is a members-only retail and warehouse company whose main offices are in the United States. The company is the second largest retail chain in the USA and the third largest in the globe. The warehouse club sells a wide range of commodities in its over 671...
Introduction Globalization has brought enormous dynamics in the world’s economy, especially in the business environment where organizations find themselves in highly competitive environments. One of the key areas that globalization has stimulated is the competition for talent in the workforce. Since 2003, human resource managers have faced an enormous challenge...
Introduction Human resource, which is commonly known as HR, refers to the people that have been employed in an organization or company. Companies incorporate departments that are meant to specifically deal with HR the duties of the departments are the management of resources, hiring, training and generally catering to employee...
Introduction Many organizations that operate in the global market contend that strategic initiatives are important in ensuring that they gain success both in the short-term and long-term. The HR department within any organization is established to handle issues that relate to employees, including enhancing motivation and conflict resolutions. The noble...
Executive summary This report focuses on Emirates Airline’s strategic planning and marketing process. It intends to assist the airline’s management team in understanding both the interior and exterior factors that affect the aviation industry. In return, they can restructure the company and come up with superior strategic plans. The present...
Background Emirates Airlines is an organization that offers transport services in the airline industry. The company was established in 1985 by the government of the United Arab Emirates (UAE) and has experienced impressive economic growth over the years, growing from a leased fleet of two aircrafts to a large fleet...
Explain the significance of stakeholder analysis by completing a stakeholder audit for Electrolux and, using the stakeholder power/influence grid, indicate the extent that each of the stakeholder groups will need to be considered when developing a strategy There are quite a number of entities that make up stakeholder groups in...
Introduction One very important aspect that will dictate success of any organization in this competitive world of business is how its human resource is managed. A situation where the workforce is handled in a less satisfactory manner will in most cases translate to a workforce that is not fully working...
Introduction In the contemporary business setting, the increasing level of competition requires organisations to incorporate the necessary advancements for the realisation of a considerable share of the market. Technological innovation is one of the important factors that drive the competitiveness of players in diverse industries. Important to note, the globalisation...
Firm Introduction The following report analyses the sales strategy of Hootsuite, an international firm that offers a range of social media management services and markets primarily to other businesses (B2B). The main purpose of all products offered by Hootsuite is to help companies increase their recognition on social media (“We...
Abstract The primary point of this study was to investigate the adequacy of a powerful administration in the execution of the organisation. This study utilized the deductive methodology of exploration method; whereby the hypothesis and the theories were planned in the wake of experiencing the important writing. Likewise, the quantitative...
Abstract Practical improvement is essential in the dynamic business environment. Brilliantly, this idea defines the sustainability of an organization and its dissolvability inside of a predefined timeframe. In the contemporary society, the term sustainable business alludes to the capacity to support profitable operations in the short and long terms as...
Abstract Service sector organizations build their competitive advantage using their employees. In such companies, human resource professionals have a noble responsibility of ensuring that they attract and retain employees who have the highest competency level. This goal calls for the professionals to devise a plan for effective human resource management....
Introduction Based at the Dubai International Airport, Emirates has grown to be the leading airline company in the Middle East and Asia. The airline has approximately 10,000 flights in a month covering major routes and cities of the world. By 2010, Emirates Airlines flights covered 74 nations mainly in the...
Introduction Quality management is an issue that is integral to the success of an organization in its provision of services. That is the case with Al Fajer Enterprises. Al Fajer Enterprises is located in the UAE. It was established in 1970 by his highness, S. H. M. Al Maktoum. The...
Executive Summary Service sector organisations build their competitive advantage using their employees. In such organisations, human resource professionals have a noble responsibility of ensuring that they attract and retain employees who have the highest competency levels. This process calls for the professionals to devise a plan for effective human resource...
The paper describes and analyzes the issues of H&M’s organizational processes and approaches to consulting and teamwork. It provides comprehensive conclusions and recommendations based on the highlighted problems. Introduction Organizational management is the key to achievement of a company’s objectives. The management is a complex role that contains two distinct...
Introduction Starbucks Coffee Shop is a coffee house that is located along Conduit Street in London. The cafe is part of a chain of coffee shops run by a Seattle-based business giant chain, namely, Starbucks. It offers coffee, cookies, tea, and free Wi-Fi connection. The shop’s customers include both men...
Executive Summary This paper is a research report analyzing British Airways (BA). Several aspects of the company’s performance and external environment are analyzed. Consequently, this paper explains that, BA’s external environment is unattractive. Technology stands out as the only favourable factor in the industry because it improves the level of...
Executive summary H&M is one of the principal retailers in Europe supplying various clothing brands, cosmetics, and denim. The company came into existence in 1947 in Sweden and it is currently operating in more than 30 countries. It is also one of the leading companies in the international market offering...
Executive Summary Samsung is facing challenges at sustaining its growth in mobile phone business and at the same time safeguarding its profitability, which in the past one year has witnessed a more than two-thirds plunge. The company is responding rapidly. It launched new lines of its Galaxy brand and it...
Introduction The current global organisational changes threaten to make yesterday’s managers outdated. However, awareness of the changes and how to take advantage of them offer tomorrow’s managers countless opportunities. Even though the nature of managerial function varies across organisations and changes continually, one general thread pervades nearly all managerial activities....
Executive Summary Human resource management is a vital aspect for any organization and must be managed effectively. Organizations that have decided to internationalize their operations must depict a high level of human resource management practice in order to be successful, considering several aspects. These aspects include the legal, ethical as...
Analysis of TG’s Current Organizational Structure and Evaluation of Its Appropriateness Regarding the organizational structure of the company that is suggested for the investigation, its analysis is fundamental for the improved comprehension of the basic concepts of the system theory and their application to real-life situations. A detailed assessment of...
Introduction Founded by Claud Hatcher in 1905 as the Union of Bottling Works in Georgia, RC Cola remains one of the leading soft drinks companies in the world. Just seven years after the noble course, the RC Cola little known in the soft drinks industry, started exploring the manufacturing line...
Introduction The research methodology is a way to resolve systematically the associated research dilemmas; however, this chapter presents the study’s selected research approach, which is designed considering the objectives of this study, Malhotra’s six steps of research approach, and so on. To analyze the topic “different strategies used in Coca...
Introduction Total Quality Management (TQM) are the activities in the management function that influence the quality of policies, responsibilities, objectives and their implementation through quality control, quality planning and quality improvement. Most organizations are focusing on quality improvement process than on the product itself. In other terms quality management system...
Introduction Based on the analysis of the case study provided, Airbus A380 has been experiencing many challenges as it strives to gain an edge against its competitors in the air travel industry. Despite the numerous challenges encountered, the management has always sought to improve operations to guarantee success. The unwanted...
Executive summary The following report is about innovation management in the Tata Group. In the introductory section, the report provides a general overview of the importance of innovation in helping organisations to gain competitive advantage. Also, in the introduction, a brief summary of the Tata Group is provided. The key...
Executive Summary The effectiveness of the production systems of the Toyota Company is founded on the fact that the company merges both practice and theory in a coherent manner. Investigations of the operations management for Toyota reveal terms such as kaizen, lean manufacturing, just-in-time manufacturing, and Kanban approaches. These approaches...
Absolut Vodka has experienced a steady growth tendency over the years. The firm faced several obstructions arising from the economic slumps as well as the ever-changing marketing needs. However, Absolut Vodka offers diverse products in the global market that meet the demands of the clients. As such, Absolut Vodka has...
Introduction Globalization is a process of integration of regional economies and cultures into a global network of trade (Jason, 2006). Nations integrate into the international market in terms of technology, trade, capital flows or investments. Economic globalization refers to the increase in national interdependence of economies through an increment in...
Executive Summary The beer industry in the United Kingdom is very competitive. However, Cobra Beer has been able to curve for itself a section of the market share by offering unique products to its clients. The founders of this company identified a gap in the market than developed a product...
Executive Summary Many retailers have shifted their focus from relying on conventional marketing approaches to innovative practices such as multi-channel retailing while further adopting various strategies for maintaining a motivated and inventive workforce. Tesco Inc. entails one of the grocery retailers that have demonstrated the role of innovation in enhancing...
Executive summary The Walt Disney Company has a well-recognized brand that is synonymous with entertainment. However, the company is also a major producer of information that also runs the various networks that carry its entertainment content. It has a presence in traditional media, including cable television networks. Also, it has...
Company Description The food industry is a very challenging area to explore for any organization in the modern economy. However, with its innovative approach toward Supply Chain Management, FreshDirect has managed to establish itself as an original and innovative organization (“FreshDirect: How fresh is it?” n.d.). FreshDirect boasts the fastest...
Introduction Background Information The current total quality management (TQM) strategies within the production unit of Nestlé are effective in balancing the expected level of efficiency for each bundle of input and output. The linear efficiency feedback model has been effective in tracking the performance matrix of the production operations strategies...
Executive Summary Business planning is instrumental in laying a sustainable business foundation in the dynamic trade environment. Thus, any proposed business needs to be modeled on comprehensive planning that captures the detailed ideas and implementation channel. The primary elements that should be integrated into the plan include analysis of the...
Executive Summary Introduction The demand for telecommunications services has increased following an improvement in technology and the internet. This report looks at the strategic analysis of AT&T, which is an international corporation in the telecommunication industry. The report therefore, focuses on both the company’s internal and external analysis. Stock Highlights...
Introduction Turkish airlines are the world’s fourth-largest carrier in the aviation industry. With its headquarters at Ataturk Airport, it has made tremendous progress over the years, transforming how people live and conduct business both in Turkey and internationally. This trend can be attributed to the swiftness of the airplanes that...
Introduction In a bid to operate competitively in a changing business environment, organisations design and implement various changes in their culture. Organisational norms, values, and ways of thinking define an organisational culture. Cohn, Khurana, and Reeves (2005) observe that the basic assumptions that all stakeholders of an organisation adopt and/or...
Introduction The competitive global marketplace today has compelled companies to look for alternative ways of gaining competitive advantage. To gain competitive advantage, many companies are now opting for quality management systems that will help them to reduce production costs and to maintain high-quality services (Sharabi 192). International quality management has...
Role of systems and operations management Strategic management and systems and operations management are integral functions in any large company and are implemented collectively (Greasley 2007, 9). Strategic administration is that set of managerial decisions and measures that determine the long-run performance of the institute. It includes ecological scanning (both...
Executive Summary Levi’s is an American apparel company that is renowned for the manufacture of denim jeans. The company endeavors to meet customers’ needs regarding fashion. It serves customers who uphold different values, cultures, lifestyles, and personalities. This report evaluates Levi’s present marketing strategy, particularly in Australia. The report will...
Introduction Apple Inc. has established its position in the business world by depicting itself as an outstanding technology company on the global arena. This position has been earned over a long period through groundbreaking technology that has placed the company’s products ahead of others in terms of innovation (Eisend, Evanschitzky,...
Introduction P&G is one of the US-based firms dealing in fast moving consumer products. Based in Cincinnati, P&G is one of the leading multinationals dealing in Fast Moving Consumer Goods (FMCG) around the globe. However, the firm was faced with the problem of stagnating sales revenues and profitability in the...
