Introduction Virgin Atlantic is the business name of Virgin Atlantic Airways Limited, and Virgin Atlantic International Limited. It is an airline, operating under the Virgin Group, that was initiated by Sir Richard Branson. Its maiden flight was made in 22nd June, 1984, and the entity has proceeded to evolve and...
Starting a business is a complicated process that requires much time and effort, and marketing plays an important role here. It is so because a firm can achieve successful results if it has clearly determined its values, goals, and objectives. Furthermore, the strategy should explain how the company can meet...
Background information Technological innovation is one of the greatest phenomena of the 21st century. The high rate of technological innovation has led to the development of new applications that have significantly influenced consumers’ consumption behaviour (Accenture, 2012).For example, the development of social network applications such as Facebook and Twitter has...
Executive Summary The purpose of the following paper is to investigate the opportunities and challenges that digital marketing presents to organizations. The findings of this report are in the importance of the use of digital marketing technologies in selling products of any commercial organization. In this vein, it is evident...
The book “Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them, all” by Jim Collins can be evaluated as one of the best works on how to be successful in business despite the ever-changing and unstable situation of the global economy and its numerous difficulties faced...
Introduction Protagonist Having introduced an innovative and invigorating idea for the marketing campaign at Charles & Keith, Lim has launched a series of victories for the organization to gain in the apparel market not only in Asia but also worldwide. Due to the creation of a flexible digital marketing campaign...
Mont Blanc is a Swiss company based in Geneva that designs, produces, and distributes luxury products across the world. It manufactures high-end and pricy-fashion pens, writing instruments, jewels, and wristwatches. Its beginnings in the watchmaking industry are linked to the Richmond Group, which has influenced its decisions to open up...
Introduction Heineken is among the leading brewing corporations within the global beer sector. The company supplies its products worldwide with the main brewery operating from Europe. It has networks distributed across the world, including the United States. The company recently introduced the Heineken Premium that has brought a new dimension...
There are two types of controllable environmental forces: technological and sociocultural. For marketing, technological force means the application of human resourcefulness to real-life situations that can help them increase the efficiency of certain operations. This force is rather important because technology has a strategic influence on organizations that depend on...
Introduction Marketing research is the process whereby an organization derives the relationship between the public (customers or consumers) and the organization with the use of relevant information. This information is used to spot the opportunities and issues that affect the market. The information is also useful in monitoring the performance...
Abstract The Internet has grown in leaps and bounds over the last two decades. There have been a lot of activities over the Internet in the last twenty years promoted by the fast way of introduction of new technologies over the Internet. The Internet is very fast and this has...
Introduction Have you ever been so thirsty you could drink a pig? Imagine that you can have delicious bacon with maple syrup and your favorite Coke all in one bottle! If you liked the idea, the new maple bacon flavored Coca-Cola is exactly for you! While it may seem unnatural,...
Introduction The purchasing function is one of the most important aspects of business performance because most strategic resources associated with operations management are contingent on supplier performance. This is especially true in the manufacturing industry because the quality of goods delivered to the market depends on the eminence of raw...
Executive Summary The toy industry might seem secondary to other areas of business, yet further analysis of the specified segment of the global market will show that the toy industry is, in fact, very lucrative. With the recent developments in the digital market, namely, the creation of multiple applications for...
Introduction In the 21st century, people live in a world filled with choice. Individualism is one of the key values of modern society, and its function is structured accordingly in many regards. The contemporary system of capitalism allows people to find the goods and services they want or require with...
Digitalization has become one of the most prominent trends in recent decades, and it had a substantial effect on businesses regardless of their size or industry. Consequently, companies are required to find new ways of interacting with their customers, attracting new clients, and fighting competition. The aim of this report...
Easy Jet is Europe’s leading short-haul airline with a market presence in more than 30 countries around the world. Founded in 1995, the airline has grown from a small firm to become one of the most formidable aviation companies today (Gross and Lück, 2016). Headquartered in Luton Airport, United Kingdom...
Together with rapid technological advancement, globalization has bridged gaps between nations and continents, creating extensive levels of interconnection. Globalization remains the main force that is driving businesses that operate in the international arena. Due to capturing broad audiences, companies have to implement specific marketing strategies that would promote a product...
Introduction With each year, the gap existing between the increased complexity of markets and the capacity of businesses to market their products or services widens. While such factors as market fragmentation and exponential change affect organisations on a regular basis, the dependence on the Internet is considered the critical driver...
The widespread use of digital media and the Internet for engaging in consumer behaviours has shifted the way in which companies should approach their marketing strategies. Consumers can openly express and share their opinions on websites, blogs, and social media platforms about the products they like and what they expect...
Introduction Organizations aim to enhance their sales in the long term. To achieve this objective, they use various tools. Zyman, and Li and Bernoff have presented their views concerning methods of achieving objectives of marketing. Zyman shows the importance of convincing customers to buy companies’ products. Li and Bernoff show...
Introduction Every business venture should be sound and secure in order to attain the best out of the enterprise. To do this, a business must be able to achieve the objectives, follow the schedule, formulate strategic schemes and arrangements, and operate the tasks that are carefully laid out during planning....
Marketers Shape Consumer Needs and Wants With the collection of excess amounts of data on consumers, it is easy today for marketers to suggest the needs and wants to people. It has not always been true because of the lack of information and communication facilities in the 20th century. It...
Introduction In the contemporary business world, organizations use the segmentation, targeting, and positioning (STP) framework to identify potential clients and satisfy their needs. Segmentation refers to a process where businesses classify and profile clients based on variables that influence market features and trends (Budeva and Mullen, 2014). On the other...
Executive summary The marketing plan relates to Kraft Foods Incorporation which is a firm that operates within the United States food processing industry. The firm deals with a wide variety of products which include food, confectionery, and beverages, and markets its products in 155 countries. Some of the beverage products...
An increase in competition has called for more innovativeness in business practice. Globalization, technological advancement, and other factor has led to a competitive business environment. To survive in a competitive environment, organizations have to be creative and innovative. Marketing is one of the most important roles in organizations. Marketing entails...
Introduction As soft drinks continually lose popularity for health-related concerns, manufacturers are forced to venture into other markets to boost profitability and distribute risk. Being one of the biggest manufacturers of soft drinks, Pepsi finds itself urgently requiring new products and new sources of income. A recent study by Thompson...
Introduction “A market analysis is aimed at determining the attractiveness of a market and understand its evolving threats and opportunities as they relate to those of a business” (Chakravarty 34). Market size and activity can be evaluated based on present or potential trade factors in a country. Relevant factors when...
Abstract The ever-changing dynamics of the current business environment have complicated the manner in which business organizations, including learning institutions, conduct their operations. Increasingly, marketing strategies vary from one industry to the other. Such variations call for special marketing strategies. Today, marketing and perception-enhancement processes ought to entail a number...
CDK Digital, US provider of automotive digital marketing solutions and the sole supplier of the website and online advertising management for more than 4000 automobile dealers of General Motors, was facing a crucial situation when its contract with GM should have been renewed at the end of 2012. General Motors,...
Introduction Marketing strategy is the set of mechanisms applied in an organization to help it in creating, communicating and delivering its commodities and value to the market it is targeting (El-Ansary, 2006). Literature has outlined a variety of tools and mechanisms which enable companies to achieve this objective. These include...
The history of publications is diverse as per achievements and very interesting to look back at. This research paper will reveal the diversity of the digital and print publications’ development since 1945 – the postwar period until contemporary times. The digital publications are taking over the reading market with an...
Introduction This paper offers an external analysis of the retail industry in United States of America. The main players in the industry are Wal-Mart, Target, Kmart and Seaway. The main focus in on the pest analysis, competitors’ analysis, the five force analysis and the market segmentation and future financial position...
Introduction The International Gymnasium was opened in an Australian capital city in 1995, and is owned and managed by Mr Sam Burgess. The owner is a well-known identity in the sport of weight-lifting and held numerous titles during his weight-lifting career. The gymnasium is one-stop fitness centre with a men’s...
Executive Summary This is a document about FlaBlaster, a product that is able to reduce the weight of a person without using other weight loss procedures such as surgery. This cream has the ability to reshape and make bodies physically fit without going under various dangerous procedures. We have explained...
Executive summary Founded in 1983, Rococo Chocolate Company has been in the chocolate industry for well over two decades now. This company was founded by Chantal Coady, in Chelsea, London. Ms. Coady had a great passion and love for chocolates, and though she didn’t have massive knowledge about them, her...
Introduction In my written critique, I have settled on looking in-depth the Coca Cola, a brand that offers a variety of products including energy drinks, juices, and soft drinks, and how it has been doing in the market since it was first introduced, the major changes and developments it has...
Brand Inventory History The Volkswagen brand is based in Germany and is one of most the largest in Europe and attracts a lot of reviews and scrutiny. It is divided into two departments namely: the Automotive and financial service. The “Volkswagen” means the people’s car and was founded by the...
Introduction Marketing is one particular field that requires players with professionalism, skill and creativity. This is because the picture and image that marketers creates about a product will by far determine the perception that targeted, potential and actual customers will hold towards it. For this reason, marketing will require the...
Introduction Global marketing has recently become a household name as most major companies expand their markets across international borders. This quest for economic progress across the borders has increased competition in the global trade market. The United States in particular has seen most of its domestic companies investing outside the...
Introduction All businesses experience favorable economic times when profits are gained without stress or extra effort; however, there are also times of adverse economic condition either in a particular sector or widespread and most businesses are tempted with the choice to retreat. Business research has currently unfolded various trends that...
The Sweet Bits Company (SBC) branding strategy is focused on creating positive associations with the brand in the consumer’s mind, thus gradually increasing brand visibility and gaining a competitive advantage in the market. The goal is to present SBC as a company that provides consumers with reasonably priced, high-quality chocolate...
Introduction The rate of people reported of suffering from high blood pressure, heart diseases and diabetics at workplaces is growing at an alarming rate. Hospitals are spending a lot of money conducting research and developing medicine to cater for these problems. Everyday, organizations are reporting cases of employee absenteeism due...
Abstract The initial analysis to establish the relationship between the performance of the firm and market orientation was conducted from a survey of about 159 hospitals.The survey revealed that the performance of the organization was different between firms depending on the strategy that the firms were pursuing. The survey conducted...
Introduction Customer relationship management (CRM) influences the overall success of a marketing or service organization and its profitability. CRM influences the exchange of information with customers which can also differ markedly depending on whether the firm is a product or service business. Promotion of services can follow traditional lines. CRM...
Introduction This is a strategic analysis report for Tribe Stout Company. To begin with, an overview of the Tribe Stout Company and its detailed business specifications. Two models will be critically analyzed; the Five Forces by Porter will focus on the external environment and the PESTEL analysis will be used...
Introduction In earlier times, a ‘common’ market was the place where both buyers and sellers would meet and conduct their transactions. It would have a variety of products ranging from spices, fruits to animals, antiques, crockery and other commodities. This common market also served as a centre of trade as...
Introduction Safaricom Limited is a telecommunication services provider company in the country Kenya found in East Africa. “This company which was instituted in the year 1999 provides converged telecommunication operations encompassing communication through voice, communication via data and video communication methods. The Safaricom company is a one-stop-shop offering converged and...
Introduction This is a protective ware designed to protect the eyes from high-intensity light. The outside sunlight may be damaging to the eyesight where health professionals advocate for eye protection especially from the ultraviolet light. Sunglasses are designed to serve a particular purpose. They are those designed to meet special...
Culture refers to (Singhapakdi, Rawwas, Martha, Ahmed, 2006) the way of life of a particular people and different countries all over the world have different cultures and therefore when marketing an international identity, the marketing manager has to be aware of cultural differences that exist between different people. According to...
Comfort, efficiency, and utilitarianism are the three factors that govern the difference between the BMW X5 and the Land Rover Range Rover. The symbolic structures that stand-in for this comfort, efficiency, and utilitarianism are represented in the two models are captured in connotations of class, culture, gender, and utilitarianism. The...
Introduction Marketing is the creation of needs and wants from customers through publicity or selling. Marketing theories have received a lot of criticism for not captivating a critical move towards the field of marketing (Hackley 2009). How well a company represents its brand to its customers is detrimental in determining...
Marketing communications plan Sales promotion and marketing form the basis of a company’s success. Promotion is a significant element of marketing mix. The main components of promotion include direct marketing personal selling and advertising. While developing an appropriate promotion strategy, a company should put into consideration the purpose of marketing...
Competition has gone global and the market and industry dynamics have necessitated the need for companies to make concerted efforts streamlined towards ensuring that high quality goods and services are offered in the market at competitive prices. This has resulted in the adoption and implementation of several tools and strategies...
Current Situation The company is largest in mobile and optical infrastructure in Turkey. It is listed both turkey stock exchange and New York stock exchange. It serves more than 33 million customers every day. Apart from mobile communication, the company offers optical infrastructure. The company also operates its own airlines....
Provisional Title A research proposal for MBA dissertation: How do e-marketing affect consumer behavior? The dissertation proposal aims to assess the impact that E-marketing has had on consumer behavior. The survey shall target graduate employees in various organizations between the age of 21 and 40 years as its respondents. A...
Introduction In any business operations globally, certain factors have to be considered in ensuring smooth operations of the business venture. In addition to using and implementing the latest management methods as well as working at the leading edge of technology, as the business grows and expands to spread within or...
Executive summary The research proposal relates to Wal-Mart Incorporation. The objective of the proposal is to evaluate the strategies that Wal-Mart can incorporate in an effort to deliver quality products to the customers and at the same time maintain its low price strategy. A literature review is conducted to evaluate...
Introduction Consumer behavior is the study of the course by which customers select, purchase and use goods and services. In essence, the consumers’ attitude, personality, and motivation determine whether or not to buy and use the products in the market. Organizations should therefore put effort into understanding the way customers...
Introduction The Global marketing strategies, regarded from the prism of the business ethics principles are becoming more important and popular in the contemporary business society. The case of merging of Kraft Foods with Cadbury is generally regarded as the perfect instance of global marketing strategy performance, and the aspects of...
Abstract Marketing, a tactical apparatus for company growth, is important for the enlargement and continued existence of micro, minute & medium ventures. Marketing plays a significant part for the accomplishment of any enterprise. The Marketing picture, which offers a stand for experts and customers to talk about new methods of...
Executive Summary With the recent boom in the online education, new market segments are opening up providing the universities with a number of opportunities to expand their business into. In this regard, an untouched segment of this online education market is the MBA programs. This market plan is for the...
Introduction The effective operation of a firm is dependent on the effectiveness with which the management team has formulated and implemented business strategy. UPS (2005,p.1) asserts that a firm’s business strategy is aimed at enabling a firm to attain its business objectives. A firm’s supply chain is one of the...
Introduction The New Product Development is the term employed to give explanation the whole procedure of bringing a very new manufactured goods or services to the marketplace. A new product is an entity in the market which is the result of the innovation or in making any additional features to...
Introduction According to the Business Dictionary.com (2010), a rebate is defined as “Return of a portion of a purchase price by a seller to a buyer, usually on purchase of a specified quantity, or value of goods within a specified period” (Para, 1). This is not similar to a discount...
Introduction Marketers have foresight for what the customers may be in dire need of and use every available opportunity to avail these commodities in the market in good time so as to avoid inconveniencing the customers. Customers get to know of the commodities in the market through extensive marketing by...
Introduction Service marketing can be defined as a business that is based on the rendering of services and it is different from businesses that are based on the marketing of goods. The difference that exists between the two is that aside the normal combination of, product, price, place and promotion,...
Abstract The Coca-Cola Company is a very large multinational company, should employ a number of well-stated frameworks of action as it contracts to supply cola liquid in the Olympic Games in London. The company should in this case consider its upstreams and decide on what quantities of raw materials will...
Abstract The main subject of this paper is how the Bank Aljazera utilizes electronic marketing strategy. The model used in this analysis is a singular focus on the uniqueness of the Bank Aljazera in cutting a niche as far as internet marketing is concerned. The paper begins by giving an...
Abstract Zain Group is a mobile telecommunication company that was established in 1983 under the name Mobile Telecommunication Company (MTC). It later changed its name to Zain in 2007. The company has established itself in different countries across the world including Saudi Arabia. Zain Saudi Arabia is the third among...
Introduction A huge customer base is an important tool that ensures a company gains a competitive advantage over its rivals in the market; the more the customers the more successful the company is. To ensure that customers stay and remain loyal to the business effective relationship must be established between...
Background Apple Inc is a multinational technology company that was founded in 1976 as Apple Computer Company and incorporated in 1977 in California USA. It later rebranded to Apple Inc. to capture its expansion into the production of consumer electronics products (Linzmayer, 2004 pp. 300). Among its globally recognized brands...
Executive Summary The marketing research proposal relates to Gillette Company. An illustration of the company’s background information is given. The project rationale entails the identification of the specific marketing challenge facing the firm in marketing its Gillette Complete skincare, Facial Moisturizer SPF 15. The specific objectives of the marketing research...
Introduction The modern business world has not changed from what it used to be several centuries ago. Goods and services used to flow from the suppliers and manufactures to the consumers as they do today (Jobber 2001, pp.11-12). Raw materials also used to flow from individual suppliers who produced them...
Introduction The use of the internet has increased at a high rate in the recent past. The use of the internet has given many companies an enabling platform to enable the companies to reach the global audience in a very easy and effective way. Through the internet media, companies can...
Introduction The aim of modern marketing is to meet the needs and expectations of customers, and the organization’s ability and capacity to satisfy them. For this matching process to take place successfully, Frito Lay must understand who is the customer and what value is required, and how best to deliver...
Introduction Over the past few years franchising has grown as a way of doing business with many companies opting to go the franchise way as opposed to starting up their own businesses especially as far as investing in foreign countries is concerned. This is due to the benefits associated with...
Global issues facing the company Although globalization has made it possible for many firms around the world to extend their business operations around the world due to effective communication, automation of the business process and simplified supply chain management, there are still several challenges that they do experience. International firms...
Introduction The supply chain is generally regarded as the pledge of successful marketing activity in any particular geographical region. Originally, the supply chain for the Coca-Cola Company entails numerous suppliers and a broad network of dealers and consumers. Thus, these are not only suppliers of raw materials for the drink...
Abstract Most organizations involved in the IT business are global in scope and operation. Microsoft, with its headquarters in the United States, and a subsidiary in Singapore, is a huge organization selling IT products. Marketing field offers a variety of interesting and challenging career opportunities such as personal selling, advertising,...
Mission Statement To provide the customer with state of the art electronics in order for him to make state of the art cooking. Spicer, the high quality electronic device that help you cook tasteful food.” Market objectives The Spicer is a new small appliance product that electronically dispenses spices based...
The credibility of marketing lies in establishing the message as an expert opinion and giving prospects a reason to pay attention. The above aspects will be possible if the marketing strategies are based on cultural aspects of the customers. The delivery of informative messages that highlight the cultural aspects as...
Introduction Businesses exist to provide what they find missing or under-endowed-with in a market that has not only existing customers but which also has the potential to grow its customer base. After identifying and retaining customers, business want to expand its territorial share, increase its profit returns and positively impact...
Introduction This paper will focus more on tribal marketing. To amicably define the word tribal marketing, it is important to discuss the various sections of the lecture series involved in this context. These series are as follows: Individualism, cool, and capitals. This module paper has also explained a series of...
General Research Integrated marketing communication is a vital concept in the management arena. The topic is intended to cover the various characteristics involving the nook and corner of intergrated communication in marketing which consists of advertising uses and benefits, sales promotion, the how’s and why’s in them, public relations and...
Executive Summary Before the customer knows what is in the product, he is first attracted by the packaging of the product; on the other hand, the packaging ensures that products are free from malfunctions. Some products need to be packed in certain way; thus packaging is both an element of...
Abstract This paper is a demonstration of the applicability of the marketing concepts to promote the website Magnolia Web Studio. The paper contains an overview of the general marketing concept, as well as the practical implementation in the specified case. The findings of this paper will provide the possibility to...
Introduction A company needs to analyze its internal and external environment to capitalize on its strength and do away with its weaknesses (Miller 112). This article will feature Anbessa Shoe Company, analyzing the types of goods offered by the company and how competition is established. It will also look at...
Introduction The ultimate goal of any business is to make maximum sales. This hence comes with a lot of other operational activities that range from production and end in the sales. This report is about sales plan of a new business that is going to market robes; designer and pet...
Introduction The growth in the service economy is widely recognized and increasingly contributes to the economic development of many regions. The nature of services has made them diverse and therefore difficult to define (Gilmore 2003). However, there have been many attempts to describe services and how they contribute to the...
Executive Summary Since the advent of soft drink industry in United States, the business has expanded to other parts of the world. Today, varieties of soft drinks are circulating in the market. The major companies in this industry are Coca-Cola and Pepsi-Cola. These companies produce a variety of soft drinks...
Introduction Women of all times cared greatly about their beauty. Different kinds of oils, such as fir, rosemary, (sweet) almond, and castor one were used in ancient times. Women searched for natural recipes, invented something new, and used different plants’ extracts to be beautiful. To be pretty forever is a...
Background Information Wrappz vinyl covers are the new innovative product of the undercover Design Ltd Company. Undercover Design Ltd was established in 2007 with the aim to introduce their product Wrappz. “Wrappz.com is a leading vinyl gadget stickers and vinyl gadget skins provider for laptop, ipod, iphone and so on....
Executive summary East Bay Technologies (EBay) was formerly referred to as Auction Web. EBay is an online market environment. It handles several ranges of goods. It has buyers and sellers who meet over these market place and do shopping and selling of different products respectively. Some of the companies who...
Leadership Leadership is a very important skill that is not possessed by all; hardly very few people are blessed with this skill. Being a leader is not easy; it poses many challenges and the person who overcomes these challenges makes a successful leader. A leader instills confidence and provides motivation...
Introduction Adaptive selling would be influenced by the knowledge the salesperson has to do with types of the customers who have to be reached, the selling strategies he has, and the motivation that can be effective in altering the direction of the customers’ behaviors. In the article which we are...
Introduction The rapid escalation of the retailing segment has been one of the most imperative transformations to have happened within the UK economy in the post-war era. It is not merely that the shopping practice has transformed afar recognition. The radical effect upon business organization, of transformations taking place within...
Introduction BUPA stands for British Union Provident Association. It is a health care firm that provides care services and health insurance internationally. It has been in operation for over sixty years since its establishment in the United Kingdom in the 1940s. The company specializes in healthcare providing such services as...
Introduction Compass Group is among the leading food processing companies in the world. For this reason, the company has invested across various continents with its presence being felt in over 90 nations. (Compass group, 2009, p.1). The company’s workforce consists of over 400,000 employees. Its business strategy lies in building...
Executive summary Wal-Mart Inc. has been in existence since 1962. The retail store chain has significantly expanded in the global market segments in Europe, America, and Asia. Its powerful retail brand with “Everyday low price” slogan depicts its successful money-for-value pricing policy and strategy (Zook, &Graham 2006, p.15). Even though...
Business overview Tesco is an international retailing outlet that was originally founded in 1924 but its first store was opened in 1929 in Middlesex, Edgware, and Burnt Oak in the United Kingdom, and the brand name was used for tea packets in the 1920s. It originally dealt with food and...
Introduction Marketing mix also known as the 4p’s refers to the marketing of a product, place, promotion, and price. The four components form the basis of marketing as all marketers always find them in the center of their plan. Though the marketing mixes do not follow a particular order or...
