The differences between PR, Marketing and Advertising For integrated marketing to be effective there is a need to complement various communication methods to help attain the desired goal, these methods include public relations, marketing and advertising. Public Relation is the process where a positive relationship is built between the company...
Summary of Contingency and Exit Strategies Entering a new market is always fraught with numerous challenges and threats, No matter how thorough the market research carried out prior to the identified step, there is always a threat of missing an essential element that will define the success of the entrepreneurship...
Introduction Real estate investment requires an effective understanding of some market fundamentals. It is basically driven by a top-down approach in which an investor should first comprehend macro-level conditions and then proceed to micro-level factors. The approach is based on the notion that without understanding these factors, then the investment...
Introduction While there are factors and limitations set by inner resources, the conditions in the external environment bear the same, if not higher, significance on the market. The external environment consists of the general environment and the industry (competitor) environment. The manufacturing company in question creates sensors for various groups...
Introduction SWOT analysis is very important in an organization because it helps one understand the products attributes, competition and sales opportunities (Ferrell & Hartline 2008). This article will give the SWOT analysis of Manor House Country Club Hotel in order to know the strengths and weaknesses of the hotel. The...
Background Information Waterstones is a British-based company that deals with books. It was started by Tim Waterstone at the beginning of the 80s and has become one of the largest books companies in Europe. Waterstone became a subsidiary of the HMV group towards the end of the last millennium and...
Executive summary Marketing plan can be defined as a document that contains comprehensive details of a company or marketing strategies of an organization. This paper will discuss a marketing plan for Eden Foods Company based in the US. Since its establishment in 1960s, Eden Foods Company has concentrated on production...
Adaptable Home Products Company (AHP) Background AHP utilizes advanced technologies in order to provide comfort in ordinary home products. Such an approach might be characterized as modern and significant as it meets the requirement of the contemporary market. The founders have a good reputation among investors, which serves as a...
The COVID-19 virus has changed the lives of millions of people around the world. The crisis has affected both the business sphere and the economic situation in all countries. The coronavirus pandemic has led to the fact that most people have been forced to self-isolate themselves by choice or by...
Executive Summary The business environment of the 21st century is highly changeable, which is why companies across sectors must adjust their operations to meet the public’s demand. Technological progress and innovation have been an integral component of the contemporary business and marketing strategies, and Tesla serves as an excellent example...
Avon’s Marketing Strategy Avon Products Inc. sells its products through direct sales by sales people whom Avon refers to as ‘Avon Representatives’. Avon, in their website, refer to themselves as “the world’s largest direct seller”. This direct selling takes the form of a model known as Multi-Level Marketing. This is...
Executive summary This paper will analyse the relationship between lower oil prices and the stock markets. In this case, lower oil price is the dependent variable while stock market performance is the independent variable. The analysis will be based on the Moscow Exchange Market analysis. Besides, the research paper targets...
Introduction Tesla’s Key Features In 2003, a group of engineers and developers founded Tesla intending to create and improve electric cars and related components. One of their fundamental goals is the invention of zero-emission vehicles and fuel cells, and the development of artificial navigation intelligence and neural networks. They are...
Business Description Jack and Wilma Anderson have been involved in the fast food business for more than five years. They opened a small mobile restaurant in 2014 in Albany Park, Chicago selling majorly coffee, burgers and sandwiches. Although the two have been successful in increasing their profit margins each year,...
Promotion Strategy Nike uses diverse promotional strategies to increase the company’s market presence. The promotional strategies it uses have remained the same. However, the company has taken advantage of the emerging vibrant technology. The strategies employed by the company focuses on expansion and profit generation (Hill & Jones, 2010). The...
Introduction As marketers continue to explore options for delivering their messages, the digital media landscape is changing. The addition of new options like the Internet and interactive digital media is one change that has occurred. Another is the variety of innovations taking place regarding existing digital media and the companies...
Introduction A company is introducing itself as the Manabanit Motors Inc. and its fleet of cars, the new face that needs to be reintroduced into the high-tech world of sales and marketing. The traditional Manabanit Automobile has been in existence since the 1950s. It was actually a small company averaging...
Literature review The tourism and hospitality industry appears to be a diverse business industry. The industry has numerous producers, consumers, and suppliers of tourism goods and services. In this same industry, there are quite a number of government agencies, non-governmental agencies, as well as billions of both overseas and domestic...
Introduction This paper gives an illustration of how market metrics are used in measuring performance of marketing strategy means, used in different businesses. Marketing metrics are statistics measures covering marketing activities, and which an organisation engages in to determine the effectiveness of a company’s market programs (Arikan, 2011). This paper...
Introduction The concept of e-business has evolved with the development of networking and the Internet. The concept is not so much of a deviation from the conventional mode of business transactions, except that the internet is used primarily as the medium for transactions. There are several e-business models that have...
Introduction A hotel is an establishment that provides basic accommodation at a fee for a given time. Here, clients may rent the accommodation facility to use for their own leisure and freedom. The accommodation facility may come with a bed, a wardrobe, a bathroom and a relaxation stand. Some products...
The health microchip will have an extensive set of potential partners and customers. The former will include medical organizations (hospitals, clinics, centers), insurance companies, the military, and individual doctors. The cooperation will extend to pharmacies, which the application will recommend, IT developers, and investors. The key activities will involve fundraising,...
Introduction The given report will primarily focus on a digital advertising campaign for an online sports nutrition store, Nutrishop, proposed by a consultancy firm DigMar. The general approach is utilized throughout the process is based on a proper combination of email marketing and social media marketing. In order to properly...
Context and background on the campaign WIC’s programs were established to encourage infant care. The campaign started in the year 1972 (Kirby, 2003). As such, the promotion was aimed at offering financially deprived women, infants, and young teenagers diet teachings, supplemental foods, and suitable health services. WIC’s reputation has facilitated...
Introduction Sony is a multinational corporation that was established as a telecommunication engineering firm in 1946 by Akio Morita, Masaru Ibuka, and Tamon Maeda. The firm began by producing the first Japanese tape recorder in 1950 and has grown over time to diverse its lines of production to include various...
Marketing strategies are essential for businesses in providing a sense of direction and promoting effectiveness. Also, marketing strategy may refer to the planning of marketing key initiatives that encompass the overall objectives of an organization. Additionally, marketing strategy plays a key role in identifying the exact point and time where...
Introduction Holiday Inn remains one of the most recognized multinationals in the world offering hospitality services. The company is a subsidiary of the British InterContinental Hotels Group (IHG) that offers hotel services worldwide. According to statistics from the IHG, Holiday Inn serves over one hundred million customers annually while hosting...
Introduction All businesses work in the same environment, which is connected by numerous global forces. Some of them have a direct impact on an organization’s activities, others are passively affected, but all of them have to be considered for marketing to be successful. The aspects of business-customer relations are diverse...
Companies are moving from the simple sale of goods to the implementation of services in addition to the main product. However, these services must be correctly implemented, taking into account marketing principles. This paper aims to apply this theory to the implementation of consumer services in the fictional company Environmentalgear....
Overview of the market The packaged cookie market in the United States falls under the Cookie and Cracker manufacturing industry. In the United States alone the packaged cookie market was estimated at over $3.3 billion in 2008 (AIB international). Most if not all of the sales of these cookies were...
Product/Service concept The main idea behind HeartSmart is health consciousness and service delivery. To achieve this in the food and restaurant industry, HeartSmart will offer healthy food items that are low in calories and fat with the capabilities of a quick service restaurant. This has come about due to the...
Introduction Marketing is an integral part of all fields of business including banking because it enables a selection of the most appropriate strategies to promote products into the market, develop fresh ideas, and improve performance about changes in the international market. Though the current situation maybe not be as bright...
Purpose of the plan The purpose of this business plan is to offer a concise explanation of the business goals for which we intend to venture. The plan offers details of our strategies and objectives towards achieving the business goals in both foreign and home markets. The report also covers...
Introduction Tim Hortons Tim Hortons is a chain of fast-food restaurants that work based on franchising. Being one of the largest chains of fast-food restaurants in Canada, the company has managed to create a chain all over the world using the franchising strategy. The chain used to be the restaurant...
Introduction The global soft drink industry has been dominated since the late 19th century by two companies, Coca-cola and PepsiCo. These two American companies share between themselves the majority of market share of the soft drink industry of almost all countries in the world. Though Coca-cola has dominated Pepsi globally...
Expanded Marketing Mix for Online Marketing Marketing mix has usually been considered as 4P’s, namely Price, Place, Product and Promotion. The 4P’s strategy is useful for products and goods, while services require additional techniques. The resent research shows that the 4P’s marketing mix does not contain enough tools and techniques...
Introduction One of the marketing strategies used by CCS Company is the application of one-on-one marketing which involves face to face interaction with individual consumers. The customer’s needs are established through asking, listening and observation. One-on-one marketing is different from other forms of marketing such as direct marketing where marketers...
Customer Segments Segmenting the market is a primary step to creating a successful business model. When deciding which customers are the preferable audience, it is crucial to understand what they want from a product in contrast with what one’s deal can offer (Kumar, 2018). About a chair with ingrained temperature,...
Every organization strives to meet the expectations of its customers consistently and efficiently (Anonymous 2010). This has led to the transformation of marketing culture from a point where businesses focused on receiving, executing, and reviewing orders to a culture that focuses on consumer satisfaction. Companies are increasingly concentrating on devising...
Introduction Marketing is the process by which entrepreneurs can attract customers’ attention towards purchasing a company’s products. It involves all the activities undertaken by an entrepreneur to ensure that the firm’s products are easily accessible in the market. One of the core objectives of marketing is to increase a firm’s...
Understanding the nutritional value and the impact on the health status of an individual, which a particular product has, is vital for the well-being of the community and the successful promotion of a new brand. Therefore, companies such as the Chocolate Almond Granola Cereal will have to consider their approach...
Introduction Woolworth (WOW) is the largest retailer store that operates in Australia and New Zealand by sales and capitalizations. The company mainly operates supermarkets, which contributed to 80% of the total profits in 2010. Other trades include petrol, food and liquor, which contributed to $ 51.7 billion turnover in the...
Modern technology and various research methods present many opportunities for marketing researchers, allowing them to collect necessary data easily and in large quantities. Marketing research is the basis of informed decision-making, making it an essential step to conduct before implementing an idea in practice. However, marketers face the challenge of...
Background Sukuk (plural of sak) are Sharia-compliant bonds. Shariah laws are Muslim laws mostly effective in Muslim states. The belief is that no one should trade in money but rather in goods and services (Jadwa Investment 1). As such, interests earned in the case of bonds are prohibited in the...
Introduction This research work aims to examine the influence of lighting manipulations in retail display areas on the behavior of customers. In particular, it is necessary to focus on such measurements as 1) the amount of time spent at display; 2) the number of items touched, and 3) the number...
Dell has been so successful with its customers for many reasons, while most of these are related to the effectiveness of the business model. The company emphasizes the areas of minimizing the costs related to any area of operation, maximizing the efficiency of delivery time, and the focus on client...
Abstract Advertising involves all communication strategies used in the marketing of a company’s product with an effort of reaching new markets than competitors and at the same time retaining the existing market in a particular industry. Firms attempt to capture the large market and therefore they should constantly emphasize the...
Background Sukuk is ordinarily taken to mean a “shariah compliant bond”. It is symbolic of a claim to the ownership of an asset. The fact that the claim to a sukuk is more of ownership that to cash flow helps to draw a line between on the one hand, conventional...
Sustainable Dominance For all companies, a sustainable competitive advantage ensures that they have a significant and impactful market share, which is makes it easier to for new entrants to surrender. Wal-Mart managed to create a sustainable competitive advantage for its businesses by understanding that the needs of customers across the...
Introduction Nowadays, more and more companies use social media as a tool to expand the consumer base and motivate customers to buy their products. Some of the most important aspects of social marketing are content and content marketing. Content is a unit that plays a significant role in a social...
Since the outbreak of the virus at the beginning of 2020, tourism in Australia has been impacted dramatically. According to reports, the industry lost nearly 3 billion AUD per month (“Australian tourism industry,” 2020). At the same time, the tourism industry is considered a vital economy drive for Western Australia,...
Introduction The notion of social media in the worldwide context has now gone far beyond plain means and communication and pastime for the youth. In fact, social media is the platform aimed at helping people find various perspectives on leisure, education, and financial well-being. Some of the most widespread marketing...
Introduction The top management of the company usually develops a corporate-level strategy. It includes assessing the business environment and business opportunities of the enterprise (Corporate-level strategy, n.d.). On a practical level, a corporate-level strategy is a basis for subsequent business steps; it also reveals hidden strategic goals. This strategy takes...
Hygiene is an important element of maintaining a healthy life among individuals exposed to varying vulnerabilities. Maintaining cleanliness is significantly encouraged by medical practitioners to keep harmful pathogens, such as viruses and bacteria, away. Therefore, this analysis aims at addressing the growing importance of hand sanitizers in fighting the Covid-19...
Alghamdi, E. A., & Bogari, N. (2020). The impact of social media platforms “Instagram” and “Snapchat” on the purchasing decision – Structural equation modeling approach. International Journal of Online Marketing, 10(1), 72-94. Web. According to this article, social media tools have great potential in online shopping and e-marketing. Alghamdi and...
Introduction Located in Dubai, Mandarin Oriental Jumeira is part of a luxury hospitality chain Mandarin Oriental Hotel Group. It is one of the newest 5-star hotels in the area and thus competes with established hotels, including Four Seasons Jumeirah, Jumeirah Al Qasr, Burj Al Arab, and others. The hotel is...
Nike is a multinational corporation based in the U.S. that engages in the manufacturing, development, design, and global sales and marketing of services, accessories, equipment, apparel, and footwear. The organization currently operates a total of 1096 retail stores globally (Shahbandeh, 2020). The firm has the biggest market share within the...
Introduction Apple is a world-famous company and brand, and its products are popular all over the world. The company earned this fame and popularity due to its high-quality and innovative products, successful promotion, the personality of Stephen Jobs, and understanding of the target audience. This paper will study the development...
Executive Summary The paper discusses the peculiarities of marketing techniques and the aspects of creating a brand identity. Macro environment as an unchangeable factor in a company’s work can create both favorable and unfavorable circumstances for an organization’s development. Marketing managers have the ability to know what components of the...
Social Media Strategy Social media plays a significant role in communication today, which has an impact on business. Companies can hire employees online, share news, promote new products, compete with other organizations, get direct feedback from customers, and more (Kihl, 2018). To effectively use social networks, it is necessary to...
Introduction The world has changed impressively because of advances made in technology, which has also influenced the way businesses are conducted. Through technology, communication, travel, and transportation has been made easier, especially for places that were isolated and impoverished. Customers have much information on the products available in the markets,...
The interview was conducted with the manager of the investment department of Al-Mazyounah free zone, Mr. Seed. Author: What is the vision of your free zone? Mr. Seed: Our free zone’s vision is a free commercial zone that participates in increasing the regional competition of Oman with regard to attracting...
In today’s constantly developing world, the idea of online shopping is not new. People like to buy goods and services online to save time or obtain financial benefits. The investigation by Dautovic (2019) shows that “95% of all purchases will be made online by 2040” (para. 6). Recently, the prospects...
Introduction In contemporary economies, with the emergence of information technologies and digital tools, online marketing gains more relevance every day. Online shops and the omnipresence of Internet-based information concerning any product or service encourage people to refer to digital means of buying. Moreover, even when purchasing offline, consumers go online...
BP is one of the most outstanding oil and gas world companies. Despite the power and success of this company it is impossible to appeal to every representative of the world market that is why most popular companies focus on the target market or subsets of the overall markets. Identifying...
Internet and Traditional Marketing Although Internet and Traditional Marketing have some similarities, they are almost entirely different regarding approach. What is similar in these two types of marketing is that one has to know the audience to perform in the market successfully, and the initial purpose of both approaches is...
The target audience for the drink will be people aged 18 to 55 with at least high-school education. The cause is that these people are the most likely to drive cars frequently and, thus, have a reason to visit gas stations. The income range that it will target will be...
In today’s market conditions, the success of any enterprise directly depends on the ability of its leaders to solve conflicts with customers, and within the organization itself. Such situation can be explained by the fact that modern world society is formed of people form different backgrounds, cultures, and ways of...
In the market economy, it is not surprising that a healthcare system ends up as a form of business. A variation of this transformation is concierge medicine described in the case: the scheme allows families to pay a specific price for a whole-year medical aid. There are various services and...
Introduction Marketing is define as “The activity, set of institutions and procceses for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.( Mac Daniel, Lamb and Hair,2012) Marketing information system is a “system in which marketing data is gathered, stored, analysed and...
Introduction Burberry is a famous producer of fragrances, sunglasses, fashion accessories, and trench coats. Headquartered in London, this luxury brand is a successful company. Over its long history, Burberry has managed to create an appropriate image among millions of customers throughout the whole world. However, the existing economic tendencies make...
Introduction Reputation scandals and lawsuits related to violation of ethical and social standards significantly affect the income of companies. Proof of this statement is the famous case with the activities of Nestle in the countries of the Third World. International organizations and local communities have accused Nestle of aggressive and...
Introduction Any business would want to build a competitive advantage by any means available to maximize revenue. Smart marketing campaigns can provide both short- and long-term benefits to a company that aims to become a successful and lasting business, especially in markets that are highly saturated and easy to enter....
Malaysian Airlines is a large international company that provides quality services to customers in different price ranges, depending on their needs and financial compensation. Operating under the public sector, the airline faces numerous challenges on its way to profitability and scalability, being limited by official governmental regulations. Establishing a sustainable...
Multi-level marketing (MLM), also referred to as pyramid selling and network marketing, is a business model in which the unsalaried workforce mainly sources the revenue of a company. MLM companies hire independent contractors and distributors to make direct sales for them with an opportunity to attract more workers to their...
Executive Summary This report aims to present the marketing and communication plan of the sportswear innovation leader, Nike Inc. Limited. Firstly, the history of the company is presented along with mission values. Next, the report explores company’s objectives and marketing and communication strategies. Besides, the report shows that Nike Inc....
Marketing campaigns constitute a significant element in any business’s development and promotion. Whether a company has only opened or has existed for several years or decades, it is crucial to keep potential customers aware of its services and products. As for the effect on current customers, marketing campaigns allow them...
The overall Manager will be in charge of overseeing the functions of the business, decision making in conjunction with the other managers, staffing with the help of departmental managers, and budgeting of farm expenses with the help of departmental managers (Strauss, 2008). Then there is the advertising manager vested with...
The “Comfortable” Super Bowl Commercial The first advertisement that grabbed my attention was the “Comfortable” Super Bowl commercial on TV. In an ad for the real estate company Rocket Mortgage, the “Games of Thrones” actor Jason Momoa comes home after a long day. Known for playing extremely masculine characters in...
Introduction There are moments when every business or company has to face various difficulties related to the lack of customers, reduced income, and other problems. Moreover, it is rather often that an organization’s managers have to come up with different ideas that may help to increase the success and performance...
A very important marketing concept is going to be considered in this essay. In particular, sources of brand association, as well as a brand’s mental gap, will be analyzed. It is expected to report on the strength, favorability, and uniqueness of the resulting brand associations as well as present the...
The image in advertising is a central element, as it gains viewers’ attention even as they walk past the billboard on the street. For this reason, companies need to succinctly and vividly put the value and purpose of a product or service into one picture. An image for a moisturizer...
Pricing Techniques There are a number of advanced pricing techniques that allow more efficient product’s pricing. These techniques are price discrimination, multiple products pricing, cost-plus pricing, and uniform pricing. Researches demonstrate that, if correctly applied, these approaches ensure higher profits and more effective planning of prices. Pricing may also substantially...
Numerous employees in a contemporary labor market report that their companies are not offering benefits. Health insurance persists the most commonly provided at seventy-eight percent, accompanied by dental coverage and retirement plans at less than seventy percent (Greenwald & Fronstin, 2019). However, eight out of ten workers receive a decline...
The National Rifle Association (NRA) is an association of the gun owners in the United States of America. A gun is a very dangerous weapon that need to be handled with a lot of care. People that have been permitted to carry a gun are known and registered by the...
The organizational structure of a unit has always been directly dependent on a series of factors, such as culture and local market assessment. For this purpose, analysts decided to examine the peculiarities of market entries for various types of enterprises in order to limit the crisis risk. The notion of...
Emaar Hospitality Group is a subsidiary company of Emaar Properties, one of the largest real-estate developers in the United Arab Emirates. It is a public joint-stock company valued at about US$9.7 billion as of 2018. The company runs its operations internationally and provides management and development services. Emaar Properties is...
Daily, Starbucks offers coffee to customers in over 80 markets. Back in the ’80s of the 20 century, the company was a little store in Seattle. Now, the Starbucks coffee shops deliver the beverage in the airports, malls, across the city centers, and wherever it is possible. A company’s success...
Introduction The business community across the world is constantly experiencing unprecedented changes, and marketing is one of the sectors that have witnessed massive transformation (Jenaibi 3). Modern technologies that support interactive social segments, through social networking platforms have demonstrated great significance in the modern marketing realm. Politically motivated since the...
Introduction The active growth of house construction and the number of sales deals in the residential real estate market usually leads to an increase in the demand for furniture. The purchase of new housing always involves the need to buy furniture. It is possible to notice these trends by comparing...
Situation Review Apple Inc. is a technology firm that specializes in computer, mobile phone, and production of components such as chips along with unique closed-source software for its devices. This report will focus on Apple’s primary segment of sales and marketing, which are mobile smartphones known as the iPhones, a...
The current report is designed to provide an overview of the demand and supply of human resources in the sporting gear industry. Nike Inc. is used as an example that reflects the general trends in human resource planning in the industry. Following the environmental scan and the SWOT analysis conducted...
Proposal Marketing is an essential organizational function that determines the effectiveness of the established business model. Many firms pursue competitive strategies to deliver their finished products to the targeted customers conveniently and efficiently. The Coca-Cola Company remains one of the leading multinational corporations (MNCs) due to the sustainability of its...
Introduction Consumption of meat has been an integral part of people’s diets for millennia. It is included in nearly all cuisines worldwide and serves as the basis for many famous dishes. However, nowadays people pay more attention to their health, looking for possible ways of improving it through changes in...
Challenges Walmart is one of the biggest retail companies globally, with significant market share in Asia Pacific. The corporation is known for its chain of hypermarkets, grocery shops, and departmental stores. Additionally, an essential strategy in their marketing plan is the provision of massive discounts to its clients. Because the...
Introduction The question of advertising efficiency is a question of the degree of correspondence of a certain advertising object to the idea created about it. The main task is to create an effective advertising message that will increase the demand for a product or service, or create the necessary image....
Introduction The ability to predict customer expectations and developing the organizational strategy in line with those opportunities is one of the most important business skills. Despite being overlooked too often, marketing is one of the best ways to respond to the dynamics of the given corporate environment and define the...
Introduction There is no doubt that in a rapidly changing world, a modern clinic must remain relevant and accessible to patients. It is difficult to give an answer to the question of whether a universal cure for all diseases will ever be discovered, but by the present moment, it can...
Introduction Problem Statement For a modern business enterprise, to remain competitive in the global marketplace, managers need to pay attention to the changing trend in consumer demands. In these new times, customers focus on the speed, quality, and availability of content, which persists relevant for the sales industry as well....
Executive Summary Advertisement laws dictate the behaviors and practices of local and international companies. Kaychian & Brothers is a company planning to expand its business operations by targeting new customers in Norway, Saudi Arabia, and China. The three countries present unique policies and laws this company needs to take seriously....
Introduction The selected organization is IKEA, which is a multinational furniture-making company that has its headquarters in Sweden. Currently, the company has stores in approximately 50 countries. IKEA has been in operation for 76 years and is currently considered the world’s largest furniture producer and seller. Interestingly, unlike many multinational...
Introduction It is important to understand that the foremost goal that every business pursues is profit. Therefore, many newcomers into the business world start making crucial mistakes by competing on price rather than focusing on the actual value. (Holak, 1990). Increasing the perceived value of any specific product may be...
