Abstract This research proposal entails an analysis of the contribution of corporate social responsibility in enhancing an organisationâs corporate image. The proposal evaluates how CSR has contributed to the improvement of the Emirates National Oil Companyâs public image and reputation. A brief introduction outlining the purpose of the study, the...
Vision and Mission Nike Nikeâs vision is to inspire and bring innovation to all athletes around the world. According to the companyâs founder, Bill Bowerman, the companyâs vision illustrates endless possibilities with reference to exploiting human potential in sports. The companyâs mission is to promote the legacy of innovative thinking...
Abstract The Southwest Airlines business model shows that it has been effective for nearly 40 years now. This case analysis focused on competitive advantage and competition, SWOT analysis, Porter’s Five Forces, and strategic steps the enterprise now needs to implement and recommendations. The company has created a competitive advantage through...
Introduction The success of any organization depends on the quality of the services and products it offers to its customers. It is difficult to achieve this goal if the management of an organization does not have proper management systems in place to ensure that the quality of products and services...
Introduction Emirates Airlines was incorporated in 1985 with the assistance of the Dubaiâs royal family. The company started with only about $10 million as the starting capital. The company commenced business with wet leased planes, namely, Boeing 737 and Airbus 300, before procuring its aircrafts later (Nataraja and Al-Aali 477)....
Abstract Etisalat Corporation is the leading telecommunications company within the UAE and in some parts of Africa. With its nature of business based on providing mobile and television technological solutions both in the form of products and services, demands for its capacity and professionalism in its business are increasing. Given...
Introduction Etihad Airways serves as the national airline of the United Arab Emirates. The airline has been in operation for the last one decade and has flights to various destinations across the world. It also operates cargo services to various parts of the world and has managed to experience rapid...
Introduction Emirates Airlines is one of the major government owned companies in UAE. The company was established in 1985 after the government of Dubai set aside over $10 Million as a capital to be invested in the national carrier services. Through Investment Corporation of Dubai, the government channeled the money...
History Wal-Mart Stores Incorporation is one of the leading retailers with over 11,000 stores in different nations (Wal-Mart, 2015). Sam Walton started the company in the year 1962. The company âis headquartered in Bentonville, Arkansasâ (Wal-Mart, 2015, para. 2). Wal-Mart has been operating in Canada since 1994 after acquiring Woolworth...
Nature of product and service The Apple Company is widely recognized, and one of the leading companies in developing and distributing advanced information and communication products. Apple has been at the forefront in terms of developing new products. This is the reason why the company manages to emerge as one...
Introduction The business environment has become very challenging during the 21st century. One of the factors that have led to this transformation is increased complexity emanating from the external business environment. In an effort to attain their profit maximisation objectives, most firms have incorporated the concept of expansion through internationalisation....
Problem Statement for of the Study The Emirates Group is the national carrier of Dubai that has already established as a global giant for aviation, travel, tourism and leisure industries with its successful records of accomplishment of eighteen years with employees strength of 36652 in the Airlines and 13298 employees...
Introduction The purpose of this paper is to provide a detailed expansion plan for a leading shipping company. The company was founded over forty years ago in Saudi Arabia where its headquarters are located. Its core business activity is to provide a wide range of shipping services, which include warehousing,...
Introduction Zara, an international fashion retailer, is Inditexâs key flagship brand. It sells apparel for all genders and key demographic groups. The brand is regarded as the leading clothes retailer in Europe and is among the top five in other key markets around the world. This organization already has a...
Abstract Consultancy services on B2B marketing draw on different marketing principles that Unilever should seek to establish a strong market base, maintain its lead in the market B2B lead against competitor firms such as NestlĂŠ, Procter & Gamble, ConAgra, among others. Typically, the baseline competence Unilever enjoys in the current...
This paper is a complete overview of Apple objectives. Read about Appleâs current situation concerning marketing, financial aspects, objectives and issues, and action programs. This is a great chance to learn Appleâs marketing strategies and goals for the future Executive Summary Apple Incorporation is one of the leading American electronic...
Introduction The purpose of this study is to write a report on a Standard Oil Company that has its operations in the United States of America operating in the oil industry. This report will also comprise of a one-page proposal whose intention is to avoid potential potholes in future. The...
Abstract It is clear from the case that Elsewedy Cables has been successful in the local and regional markets in the cable industry. The firm has emerged as one of the dominant players in this industry because of its effective market strategies. The main strength of this firm in the...
Globalisation Emirates Steel is a company that majors in the production of steel. It is the largest steel company in the Middle East region. The company produces a wide range of steel products. These include wire rods, beams, channels, sheet piles, and columns. The company has its production units in...
Introduction General Motors Company (GM) is one of the leading multinational corporations in the global automobile industry (âGeneral Motors,â 2017). The American multinational firm has its headquarters in Detroit, Michigan. Currently, GM manufactures, engineers, designs, and markets its superior vehicles in different parts of the world. Some of the car...
Company profile McDonaldâs is a leading food retailer in the world. The company has more than 36,000 outlets. It is also listed on the New York Stock Exchange. McDonaldâs establishment happened in 1940. It has more than 1.5 million workers distributed across different parts of the globe where the firm...
Background Emirates Integrated Telecommunications Company is situated and operates within the UAE with its headquarters in the city of Dubai. âThe federal government of the UAE is a 40 percent shareholder of the company while the rest of share holding is distributed among the public who own 20 percent shares,...
Abstract Etihad Airways, the official carrier of Abu Dhabi and one of the national careers of the UAE, is a rapidly growing airline company that was formed in 2003. Currently, the company is one of the most recognized airlines due to its excellent services and the enormous growth rate that...
Executive Summary Google Incorporation is currently the leading player within the expansive global Internet Information Providers Industry. Established less than two decades ago, the company has created a strong brand name in its traditional US market and across the globe. The notable internationalization marketing strategies used by Google over the...
Introduction Organisations that endeavour to acquire long-term success keep on changing the ways of executing their deals. The most appropriate organisational adjustment has to ensure that the business becomes more lucrative in the changing business environment. Geopolitical, population, hi-tech adjustments, and even intense pressure on the physical environment pose the...
Introduction The influence of innovation and the impact of constant technological advancement in the world today have greatly transformed social interaction. The existence and expansion of the computer industry, smartphone, and media player industry are due to advancements in technology and continuous innovation. Stephen Wozniak founded Apple, a computer company,...
Executive Summary Over the past few years Coca Cola has attempted to gain a foothold into the Chinese market through a variety of advertising and marketing campaigns, however, it has experienced a considerable level of competition from local and international competitors resulting in the need to develop a new method...
Introduction The growth of athletic events and recreational activities in the world has faced several challenges, including the appropriateness of attire to enhance performance. Several companies have attempted to promote on-field athletesâ conditions and enhance sports performance through diverse efforts to provide quality attire to accommodate various weather conditions. Under...
Overview of the Organization Emirates Airlines is one of the leading airlines in the global aviation sector today. Founded in 1985 by the government of Dubai, the airline was specifically meant to open up the city of Dubai to the international community (Kuratko, Hornsby, and Covin 38). Since its foundation,...
Introduction Louis Vuitton (LV) had the prolific year 2014 because it continued to grow, despite changes in its market environment. The company has been responsive in its strategies and has maintained a long-term future (LVMH 4). Nevertheless, the company continues to face competitive challenges in the luxury product market. It...
Strategic Changes at HSBC within the Last One Decade Every firm strives to maximize their operations in order to get the maximum amount of profits. According to Vidler (2002, p. 53), managements of various firms are always concerned with how to maximize their profits through strategic moves that are able...
Operations management within the company Operations management is a discipline within management that concerns itself with operational activities within a business (Greasley 2007, 2). Some of the activities involved include strategic planning, scheduling of activities and the designing of processes in a manner that will lead to the efficient acquisition,...
Introduction Business ethics is a growing field of business studies that is receiving substantial international interests with employees and managers realizing the importance of ethics in business operations. With the increasing importance of business code of ethics and standards influenced by global debates and research studies, several publicly held European...
Introduction Ocean Beauty Center will be a full-service beauty and personal care salon committed to the provision of superior client contentment through offering quality products and exceptional services to the consumers. In addition, the salon will provide a pleasant workplace environment through satisfactory relationship between worth and price. Further, affable,...
Executive Summary This is a research report that looks into the business activities of Masiya Telecommunications Company, its strategic position in the market, and answers the question on the need, role and strategic value of a marketing and advertising department. The report looks at the weaknesses, strengths, opportunities, and threats...
Introduction Mitsubishi Motors Corporation is the sixth largest automobile maker in Japan (Mitsubishi Corporate website 2010). It was founded in 1970 and is ranked 17th in the world motor vehicle industry by production (Mitsubishi Corporate website 2010). The company, like any other business, is affected by globalization. Globalization is a...
Executive Summary Qantas is not only considered as Australiaâs flag carrier, it is also an airline company that enjoys an iconic status among Australian citizens. Thus, it is a highly respected brand even if it is losing money. Using the 13-Steps Company Analysis framework it was discovered that the company...
Abstract This paper consists of an evaluation of an organization in terms of performance and expectations. The analysis of the organization allows the provision of solutions to the problems in the organization. One of the most important analyses in organizations is the consultant analysis that provides expert opinion on the...
Introduction The Emirates Group is an organization that is based in Dubai, United Arab Emirates. The company is in the aviation industry. The company is located in the United Arab Emirates, which is one of the regions that have recorded remarkable economic performance over the last couple of years. The...
Introduction By the end of the 1970s, the most significant issue that came to light was caring for the environment and society. Although, there were volunteers within the society, yet a favorable response from the business community, in this regard, started coming in at the advent of the 1990s. Big...
Many organizations have expressed the urge to discover, comprehend, and implement new and effective motivation techniques for their employees. Contemporary management teams and business owners understand the importance of a motivated workforce. The major reason is that motivation is an important element as far as work performance is concerned. Work...
Abstract Coca-cola International Enterprise is one of the leading soft drink producing companies in the world, with its headquarters based in the US. Over the years, the company has grown tremendously despite high competition in the beverage industry. This paper discusses the role Coca-Cola International Enterprise plays as a multinational...
Executive Summary Petrobras is operating in a very competitive industry, and it must be able to develop strategies that will help it remain strong in the market. The previous reports have shown that the firmâs financial performance has dropped within the last one year. The board of directors must come...
Description of the client Tea Station Company was formed in 1996. The company is a franchise of the Ten Ren Tea Company. At the end of 2013, the company had 12 outlets that were located in Nevada and California. The company deals with the growth and promotion of exceptional tea...
Company Background History PepsiCo is the second largest company in the global food and beverage industry. The company was âincorporated in Delaware in 1919 and reincorporated in North Carolina in 1986â (PepsiCo). The company has since expanded its operations by joining over 200 countries. Its major products/ brands are shown...
Introduction With an increasing trend towards globalization of business, both Coca-Cola and Pepsi, the largest worldâs largest beverage and snack-food companies have been taking strategic approach to expand their markets, despite an increasing competition from new market entrants as well as local companies in foreign nations. The competition between the...
Background Supply chain management (SCM) has become increasingly important in the last couple of years compared to the past years. SCM has been incorporated into the business strategies of most organizations to give them a competitive advantage. Supply chain management refers to the management of how goods flow from the...
Google incorporation is a U.S. based company that concentrates on the delivery of Internet related services and products. Although the company was originally formed to be a search engine, it has expanded its services over time to include other services such as online advertising, cloud computing and social networking. Google...
The Vision and Mission of Apple Inc The vision and mission of a firm refer to the basic elements that are utilized in strategic management. Tanke (2000) observed that the main difference between a vision and a mission is that the vision focuses on what the firm plans to achieve...
Business Description E-commerce is increasingly becoming popular in the United Arab Emirates, and this has motivated many firms to start operating in the online market. A mini market research revealed that although many retailers have made their products available in the market, the electronic segment of the market is yet...
Introduction Performance management is an essential tool when it comes to the evaluation of the ability of an organisation to remain in business in the short and long term. According to Beechler and Woodward, profit-making organisations deploy profitability levels as measures of their performance (275). In this extent, profitability encompasses...
Itroduction to the study Operations management forms a core base for any organisation across all sectors. Operations management and logistics consist of several other fields, such as quality management, information system, logistics, product development and even human resource management. Operations cover performance, forecasting and delivery activities among others. In addition,...
Executive Summary The gemstones and jewelry industry plays a very important role in the Indian economy, especially due to the popularity of these products in the country. Pearls are part of life in many Indian communities. Many companies are taking advantage of this market by investing in the farming of...
Air Arabia Overview Air Arabia is among the leading low-cost carriers in the global airline industry. The airline is mainly based at the Sharjah International Airport in the United Arab Emirates (UAE) (Air Arabia, 2012). The airline came into inception in 2003 after His Highness Dr. Sheik Mohammed Al Qassimi,...
Introduction Strategic management entails intended and emergent initiatives put in place by an organization’s manager on behalf of the investors, involving proper resource planning with an aim of enhancing the organizationâs performance in the context of the external environment. Analysis of the organization’s external environment The enactment of the Organic...
If you are looking for an example of a strategic audit of a corporation, you are on the right page! Below, you will find Netflix strategic objectives description, vision and mission statement, and more. Read the article to figure out what is Netflix strategic plan. Introduction Netflix, Inc. is an...
Introduction Since business organizations operate in complex environments, they should implement powerful strategies and models in order to succeed. Each segment or environmental factor will influence organizations differently. The managers at Facebook Incorporation focus on the opportunities and changes experienced in its industry. This practice makes it easier for the...
External Environment (EFAS) Natural/Physical Concern for natural sustainability is growing on a global scale. The increasing number of natural disasters and cataclysms taking place in the USA and abroad pose a threat to Amazonâs financial performance. Overconsumption, shipping operations, product packaging, and other activities conventionally associated with retail and e-commerce...
Executive Summary The recommendations for IT systems are in theory based on the key factors that underpin the performance of the Emirates airline against the competitor that has caused intense rivalry in the market. Different information systems were recommended based on their functionalities and the benefits derived by integrating them...
Executive Summary This report provides an analysis of Toyota Motor Corporation, which specializes in the design, manufacturer, and assembling of vehicles. The report covers the companyâs general overview including the internal and external environments, as well as a summary of Toyotaâs operations and strategic plan. The internal and external aspects...
Introduction The daily operations of any organization are characterized by situations that act as strengths, weaknesses, opportunities, or even threats to the success of the business. This paper will use McDonaldâs to demonstrate how such a situation plays out in its business. McDonaldâs opened its first store in 1971 in...
Introduction and Background of the Organization Apple is one of the global corporations that produce computers and smartphones. Our group decided to choose Apple company for this project because of its widely-known success and high-quality products. This company offers customers innovative ideas and shares valuable decisions. Except for computers and...
Introduction Eastman Kodak Company, commonly known as Kodak is an American innovation organization that focuses on creating pictures. Kodak’s main segment is digital printing and graphics as well as commercials film. In the 20th century, it had a very competitive position in digital printing. The company has been operating for...
Etihad Airways Background The present case study was prepared for Etihad Airways, a major airline company based in Abu-Dhabi, UAE. Etihad is a national airline company in the UAE, and it is one of the fastest-growing airline companies in the region. Etihad is known for serving the frequent business trips...
Introduction The current competitive global market calls for companies to keep an accurate track of their performance and to enhance the quality of their products and services regularly. For instance, in the Airline industry, numerous companies have emerged, waging stiff competition. Besides, technological advancement has made it possible for the...
Introduction Emirates Airline is situated in Dubai international airport, UAE. Besides, it is regarded as the biggest and most successful airline in the whole of Middle East. It serves approximately 70 nations globally. The company is also able to operate more than 200 trips every week. Since it is regarded...
Introduction Business excellence is a term used on a set of organisational management practices that ensure that the organisation engages in outstanding practices that would lead to achievement of results. Business excellence is based on different sets of practices that are hinged on eight fundamental concepts that are used as...
Dell Background Dell Incorporation (Dell, Inc.) was established in 1984 as PCâs Limited by Michael Dell. Nowadays, scope of Dell, Inc. products and services include PCs, servers, networking, and storage-related services. According to Hughess (2013), âDell’s impact on the overall IT marketplace is substantial, with corporate revenue of almost $57...
Emirates The Emirates in an international airline company based in the United Arab Emirates, with its main operations hub in Dubai and air flight routes to more than 142 destinations in the worldâs five continents. As one of the big Gulf airlines, the Emirates has established its brand across the...
Introduction Two Standford Universityâs PhD students — Larry Page and Sergey Brin, founded the company in 1998 as a search engine unit (Stross, 2008). Google Inc. is a technology company based in Mountain View, California. It initially took off as an internet search-engine unit, but has since emerged as a...
Introduction Organizations are overly interested in hiring persons who can work effectively in a team environment. The goal is to ensure that decisions made by a given work group or team do not depend on the thoughts of one individual. Rather, they need to incorporate the perspectives of different people...
Introduction In the contemporary business world, competition has intensified. Organizations are tasked with putting in place strategies to ensure that they stay relevant to the industry of operations. The competition necessitates the need to restructure the operations of business in order to remain profitable. According to Van Dijk (2009), organizations...
The Ritz-Carlton trademark was founded by Cesar Ritz. The entrepreneur opened the first Carlton Hotel in London in 1899. During the Great Depression period, Johnson Company secured rights to the name of the hotel, and it was instrumental in developing entities under the name internationally. Marriott International purchased the Ritz-Carlton...
Abstract The following paper examines LensCrafters Company to determine ways that globalization and technology have affected the company success. The discussion also analyses the mission and vision statements of the company to determine their effects on the companyâs success. In addition, the paper analyses ways that the company can be...
