Executive Summary This digital marketing plan aims to introduce new technology, which is social media marketing, to Marks & Spencer. The innovation will aid the organization in attaining its strategic objectives and improve its performance in the three areas it faces challenges. According to Marks & Spencer’s annual report, the...
Background If the company’s core product portfolio is in the local market, these healthcare services could complement the healthcare portfolio, as shown by healthcare services in mature markets. However, in mature markets, there is a lot of competition, and in the early stages of sponsoring health care services, you can...
DETROIT – General Motors aims to create promotional and marketing materials for its upcoming 2023 line of products. As part of its marketing campaign, the company plans on collaborating with local professionals in an effort to create content featuring the new models of vehicles. The creative campaign will engage in...
Introduction Social media are an established fact of people’s everyday life, and their presence is likely to grow in the foreseeable future. Given that, it is hardly surprising that their role in both driving and displaying the people’s choices in consumption is increasing as well. As a result, social media...
Societal marketing is currently a global trend in the production of various goods. Companies strive not only to profit from the sale of their products but also to contribute to the improvement of the society and well-being of consumers. Outdoor gear and clothing manufacturers are among the most successful in...
Phineas Taylor Barnum, an American entertainer, operated in the middle 1800s. Most of his performances and displayed items became famous for their ability to cause sensationalism and curiosity among audiences. The popularity of the American circus can be largely attributed to his practices alongside his partnership with James Bailey (Feuerherd,...
What Is Data Empowerment Marketing? Data Empowerment Marketing (DEM) is a process that has gained popularity in the world of today’s business. It includes gathering customer-related data by marketers to optimize their professional efforts and achieve solid commercial outcomes. There are many ways how DEM could contribute to the progress...
The optimization of the production process is an overarching goal of all commercial enterprises. More specifically, the primary aspects of it usually comprise the reduction of unnecessary expenses in favor of prioritized points. In the case of the energy drink producer in question (hereafter referred to as EDP), the envisaged...
Marketing tools are used primarily to develop the most efficient strategies for the company and the brand to make the most profit from their actions. It might seem the more strata of the population a brad covers, the more valuable it is for its benefit, expansion, and development. However, without...
There is a growing demand for businesses to maintain high ethical standards in all their practices. Consumers are interested in buying from companies that engage in fair and informed marketing activities. The increased sensitivity of consumers to unethical business practices is partly due to the collective efforts of consumer activist...
Introduction The viability and success of any business unit or organization depends on the quality of customer services it offers. This is because good customer service encourages customer loyalty, hence customer retention. Examples of common incentives that a business unit can offer its customers include promotions and reduction in prices...
There is an ongoing debate whether mass marketing is dead or still has some potential. When taking into account this conflict, I share the side that it is still viable. Mass marketing cannot be claimed outdated since international brands still profit from it, attract new customers, and expand their influence...
Farm Boy is a food retailer specializing in fresh produce with a particular focus on farm products. The company operates in the province of Ontario, Canada, headquartered is located in Ottawa. The chain stores offer “organic, natural and locally sourced foods, a wide range of ready-to-eat food prepared in-store and...
Recently, I have made purchases of numerous products and services to meet my urgent wants and needs. However, one of the crucial products that may be worthy of analysis concerning the marketing mix is the iPhone 12. I have always been aiming at purchasing one of the Apple products to...
The definition of “IDEA” Often, an idea is identified with a suddenly productive thought. However, such a commonly used definition is fundamentally wrong. In simpler terms, the idea plays the role of active principles of explaining phenomena, finding new ways to solve problems. The latter circumstance is significant for the...
The first reference group is a family representing a private source of information. Due to the constant communication with the family, consumers are more likely to gain product-related information from this group that influences their purchasing intention. Celebrities, acting as the second reference group, represent a public source of information....
Summary Marketing can be described as a set of activities that an organization undertakes to enhance the buying and selling of its services and products. Cultural, audience and competitive insights have a greater impact on influencing the career outlook and educational goals of an individual. One can analyze marketing insights...
Is Mass Advertising Dead? Direct marketing has become an important practice today (Kotler & Keller, 2012). Every consumer has become a key player in the marketing process. Consumers examine the effectiveness of the marketing processes and goods marketed to them by different companies. Every marketer should now focus on the...
Introduction The Starbucks Company has been in existence for more than two decades and has the most successful coffee brand in the world. The company has penetrated the US and Europe markets. It is currently building a Starbucks tea brand. This analytical paper presents a comprehensive market audit of the...
Introduction Consumer and business markets form the basis for the study of marketing management. I believe that understanding and incorporating these markets in the marketing strategies is essential in determining the success of marketing strategies. (Kotler & Keller 2012) claim that consumer markets mainly deal with transactions that involve consumers...
Even if a company spends millions of dollars in conducting a marketing research, it does not guarantee that consumers will be attracted to the product being marketed. Marketing research should be conducted in a reliable manner. In the case of Coca-Cola Company, it carried out a market research involving 200,...
Competition has a significant influence on the development of marketing strategies. Scholars distinguish four main types of competitors: brand, generic, product, and total budget (Ferrell & Hartline, 2014). Brand competition is arguably the most important of all, and it deals with the companies making similar products sold at comparable prices...
Introduction Marketing is a business’s procedure to encourage purchasing or selling merchandise or offerings. Promotion involves advertising, selling, and delivering goods to consumers or other businesses. Advertising has been essential to Sony Company because it raised customer awareness of its 1944 original PlayStation, connected them, and assisted them in purchasing...
Introduction Data collection involves the acquisition of information through systematic observation or measurement. Regardless of who the research is intended for, gathering data provides the opportunity to gain first-hand knowledge and fresh perspectives on the study’s obstacles. The study focuses on gaining insights into new markets and social media as...
Introduction An entrepreneur Amancio Ortega launched the international clothing chain and fast fashion brand Zara in 1975. It focuses on fast fashion and provides apparel, footwear, accessories, cosmetics, and fragrances (Hayes, 2022). With a valuation exceeding $23 billion in 2021, Zara, among the rights held by Inditex, a worldwide fashion...
Social media and digital marketing strategies have become essential tools for businesses to gain a competitive edge in the market. For example, the entertainment company Play.com reached a 30% increase in the customer base after six months of promotional campaigns (Zook, Z. & Salmon, 2021). One of the quotes of...
Introduction Digital marketing and social media Publicity are where it’s at right now in the worlds of marketing and public relations. This is because social media sites provide an excellent medium for rapidly and simply reaching a massive audience. As an added bonus, businesses may get to know their prospective...
Business Summary and Scope The San Antonio Spurs is an American proficient basketball team in San Antonio. Under the National Basketball Association (NBA), the Spurs compete as an associate of the League’s Western Conference Southwest Division. Moreover, the team has its home marches at AT&T Center in San Antonio. The...
Market structures are the divisions of a market based on how the market’s firms operate and how the system in specific countries dictates the need. A market structure can be a perfect market; monopoly, oligopoly, and monopolistic competition dominate modern market structures. These market structures differ in their characteristics, with...
Introduction The presentation will introduce the product, namely the 4REAL functional beverage, describe the current business situation, and demonstrate target, category, and media insights. Additionally, the integrated plan recommendation and measurement plan will be presented. Essentially, 4Real is a functional beverage that combines hydration, energy, health, wellness attributes, and weight...
Introduction Social media is an important resource to an organization due to its influence on performance. It allows an organization to obtain important information about the market to make an informed decision (Fusi & Feeney, 2018). For example, through social media, it is easy to understand the competitors. In addition,...
Introduction Many organizations today maintain that an omnichannel strategy offers prominent results in marketing. While enforcing an omnichannel approach is not simple, it has numerous benefits when executed perfectly. Clients today are demanding about the company they connect with due to the many messages they receive from various organizations. Businesses...
Problem The problem that Reed Supermarkets came across is the choice of an effective strategy for the company’s expansion in the Ohio retail market with the fierce competition and limited expansion budget in mind. Analysis of the Problem Pressure to Increase the Market Share Meredith Collins’s challenge was to increase...
Introduction The undisputed global leader in the fast-food industry is the American-born company McDonald’s. Statistics show that by 2020, there are over 39,000 McDonald’s locations worldwide, a number that has grown steadily over the past fifteen years (Lock, 2022). McDonald’s was founded in 1940 by two founding brothers, Dick and...
Introduction The global community has become more interconnected due to the power of modern technologies and the Internet. Various sectors are relying on these developments to achieve their aims and improve service delivery. The tourism and hospitality industries rely on the Internet to advertise promoted products, attractions, and experiences. Social...
Introduction Virgin America is one of the airlines providing services for US passengers. While the market is relatively saturated with low-cost options, safe airlines, and an abundance of options, Virgin America managed to build a reputation as a brand that is different and unique. Instead of following a standard policy...
The Change in Marketing How Has Marketing Developed in the Post Digital Age Marketing has existed since the beginning of the business, allowing brands to promote and sell their products or services. Its most basic form is described as the set of institutions, activities, and processes for establishing, communicating, delivering,...
Tesla’s Overall Competitive Strategy Tesla is a relatively new energy car company headquartered in Silicon Valley, USA. This is why Tesla’s differentiated competitive strategy coincides with the American culture of striving for individuality and protecting freedom. Whether in terms of industrialization or the development and application of Internet technology, the...
Abstract A wide range of technologies can improve operational efficiency in the hotel industry using digital applications. This article uses qualitative data analysis to determine the best approach to keeping guests happy and giving hotels a distinct advantage in digital marketing. Customers and businesses can now find and purchase customized...
Introduction The company’s marketing development plan is an important tool for achieving the company’s goals. It implies the development of specialized steps that will help increase profits and provide for possible difficulties in the development of the organization. This approach also helps to reduce possible costs and will help to...
Introduction The changing demographics and social mobilities recorded in different emerging economies are allowing customers to purchase high-quality sports cars. This trend is attributable to the availability of disposable income, the increasing number of driveways, and the love for sporting activities. Toyota Motor Corporation (TMC) remains one of the leading...
The Company Description The company for which the marketing plan is being developed is called “Green & Healthy.” It is a small chain that sells products for a healthy and sustainable lifestyle. “Green&Healthy” has ten stores located in several states. The main products include household supplies and cosmetics without packages,...
Introduction The business environment determines the success or the failure of a company. Therefore, many successful companies use new technological developments and market trends to improve their routine business operations. Pharmaceutical firms are significant to the economic growth and well-being of humans. The companies research and develop new drugs that...
Introduction Marketing is a fundamental aspect of every organization; it entails all activities to boost sales of the product. It involves assessing consumers’ needs and enhancing specialized products. Also, it consists in motivating its sales through various channels such as advertisement and availing the product to the customers for consumption....
Consumer-Buying Processes Effective buying requires that consumers carefully consider their needs and how to meet them. Five steps comprise the consumer decision-making procedure: problem identification, information search, evaluating alternatives, purchasing decisions, and after-purchase action (Qazzafi, 2019). In the instance of an automobile, problem recognition occurs when individuals recognize their need...
Introduction The Metaverse is an expression that refers to an interactive web world that integrates forms of social media, augmented reality, virtual reality, computer games, and machine insight to enable people or entrants to establish a virtual existence that is more similar to genuine connections. According to this description, its...
Executive Summary This digital marketing plan is designed to meet the presenting needs of Uber Eats. The company in question operates in the food and beverage delivery sector, serving millions of clients across the globe. In the fallout of the COVID-19 pandemic, this industry saw an influx of clients, which...
Introduction The ultimate main goal of a business’s digital marketing plan is to increase profitability. Chaffey and Smith (2017, p. 556) state that “a successful marketing plan is adapted for the digital media environment and then mixed with new digital marketing communications techniques.” This paper provides a digital marketing plan...
Introduction In the modern globalized world, the economy has rapidly shifted a significant portion of consumerism online. Everything ranging from ordering products to marketing and interacting with businesses is done digitally through various platforms and social media. Therefore, the valuable commodity in this environment has become not so much the...
Introduction The smartphone sector has gradually welcomed new competitors like Apple, Samsung, Huawei, OnePlus, and Xiaomi. These new entrants outmatch incumbents such as Nokia due to more robust product planning and design techniques. This process results in developing new smartphone variants and wide variances in technological characteristics across different companies,...
Annotated Bibliography Berman, B., & Thelen, S. (2018). Planning and implementing an effective omnichannel marketing program. International Journal of Retail & Distribution Management, 46(7), 598-614. The article strives to highlight the difference between multichannel and omnichannel marketing from a retail perspective and examine marketing features related to these approaches. The...
Summary Coca-Cola is a global company for soft drinks that sells its products to over 200 countries. All their branches have similar marketing strategies to meet the company’s goals. Coca-Cola engages in proper market analysis before engaging in the best marketing strategy. It also uses gender segmentation to reach its...
LG’s market entails business users and consumers who are interested in drying and washing clothes conveniently within a short period. The company’s specific targets include launderers, guest houses, families, hotels, and boarding schools. Customers make their buying decision depending on wash and dry, and wash only functionality. Increasing competition in...
Introduction Today society is filled with the obsession with promoting a self-image of beauty and perfection. Individuals take extreme measures to reach the goal of a flawless body; however, with so many innovations, beauty can be accomplished with no surgery, a balanced diet, and exercise. “Beauty Sculpt for You” is...
Introduction In Australia, the companies that are in the business of producing and selling bikes, are utilizing digital platforms to help them carry out their operations. This does not mean that all of them have accomplished that. Those that have not yet established an online presence, are either outsourcing the...
Resistance to Consumerism I resist ‘typical’ consumer behavior by making shopping lists and thinking about whether I need this or that thing. I noticed that I could sometimes succumb to bright and intrusive advertising, making me make impulsive purchases. These purchases are the core of excessive consumerism, within which there...
Introduction Popularizing strong roasted coffee, Starbucks has established itself as the brightest representative of the “second wave” in the US coffee business. Starbucks’ marketing system is among the most well-developed ones in the world because its strategies are based on building an atmosphere of wholeness at every level. Even though...
Introduction The majority of the issues that arose during the promotion of the Microsoft Xbox were mostly caused by Microsoft Corporation. They arose primarily as a result of the Xbox equipment’s design and structure, as well as its needs and operational practices. The pandemic has formed new habits, and the...
Value chain analysis is a method of examining each activity in a business’s value chain in order to determine where possibilities for development lie. One of the best examples of Value Chain Analysis can be Starbucks. Starbucks is a coffeehouse and roastery international corporation located in Seattle, Washington. This corporation...
It has come to our notice that as a highly requested streaming service, Disney+ attracts its target audience. At the same time, due to a considerable number of competitors and their resources and capabilities, it should create and expand new segments to stay competitive. On the basis of the popularity...
Introduction Social media has become an essential tool for the marketing of many businesses. With the increased number of social media users, many organizations have launched social media campaigns to enhance their online presence and attract consumers to their brands. It has also been a source of competition, as businesses...
For a detailed analysis of the marketing campaign, a modern advertisement for the chocolate dragee brand M&M’s was chosen. There were several reasons for focusing on this promotional video. First, this is an example of modern advertising for a highly successful company that can be seen as representative of modern...
Since the product of interest for this marketing campaign is occupational therapy for kids, it is vital for the visuals to resonate with the parents of children that require rehabilitation and assistance in performing activities of daily living. Considering the price policy and market location, the target customer for the...
The chapter is dedicated to the notion of marketing and its role in making businesses successful. While inadequate marketing efforts are not always the reason why some companies do worse than others, lousy advertisement and promotion are highly likely to kill good ideas. Because of this, regardless of the type...
Introduction Creating a proper marketing plan can be a strenuous but necessary task for company executives. To promote the organization’s growth and secure larger outputs, it is often imperative to devise a strategy to increase the current efficiency levels by appropriately utilizing the available strengths while eliminating the potential risks....
Executive Summary Dyson is a strong company with a well-established reputation and influence in many countries all around the world. Due to the strained political climate of recent years, the effects of the pandemic and the unique position of the company, it is difficult for it to develop or introduce...
Introduction Credit Wisdom LLC is a business idea developed after significant research indicated a high percentage of credit-based issues with individuals working in the Wall Street corporates. The enterprise aims at providing a solution for people at a convenient fee to alleviate the increasing problem. Therefore, the company is located...
Abstract The amount of research on Internet marketing has expanded dramatically since the onset of the Internet Age. A review of the literature will aid in finding issues that have been researched as well as generate ideas for future study. This research project gathers, synthesizes, and analyzes the research methodology...
Introduction Every person in the world has built a construction set, trying to make something unique. The LEGO Group produces construction sets that allow consumers to build different models. The company believes that everyone can find their collection and promises quality and ease assembly. Consumers value Lego for many characteristics,...
Lego is one of the most successful and well-known toy manufacturers. Since it was founded in the early 1930s, Lego has grown significantly, having diversified into a wide range of different products. Apart from its famous plastic bricks and pieces to assemble and build objects, Lego’s products include movies and...
Introduction It is necessary to determine who is the consumer of hotel services, what categories are there, and their difference between each other. Also, an important question is how to determine your target audience to implement the positioning of a hotel object more clearly and, as a result, correctly build...
Introduction Planning social programs is as essential as organizing a business campaign; thus, a 10-step strategic planning model is foundational for social marketing to promote an idea that will primarily benefit the priority audience. In fact, social marketing is defined as the implementation of commercial marketing methods to programs that...
Introduction Fast fashion manufacturers low-cost clothing for purchasers who wish to keep up with changing fashion trends. Companies may be the first to publicize such emerging styles to clients, profiting from their ever-changing demand (Chipo, Walter, and Rufaro, 2017). The robust business approach is critical to H&M’s and its opponents’...
Switches are electromechanical elements that serve to control the current in the system by closing and opening an electrical circuit. Even the popularity of touchscreens has not changed that they are still the leading method of user interaction with the device. Therefore, they perform an essential function and at the...
Whenever a consumer purchases a product, they are fulfilling a particular need driven by both conscious and subconscious desires and motivational factors. Maslow’s Hierarchy of Needs is one of the foundational theories of motivational psychology but provides a simple yet accurate representation of how humans seek to meet their needs....
Introduction General Motors is a multinational company involved in producing different brands of cars. It is a public company in the automotive industry whose headquarters are in the Renaissance Center, Detroit, United States (Song et al., 2020). Automotive companies need innovative marketing strategies to penetrate the global market. Firms in...
Introduction Coffee production in Nepal might not be a profitable business opportunity as the market is in its growth spurt. There is a huge demand for coffee within and outside the borders of Nepal. Given the fact that a company would be able to establish a solid brand image, it...
Introduction In the current stage of society’s development, the trend toward rapid dynamic business change is evident, in which the rules and patterns that existed decades ago are no longer relevant to today’s agenda. While the central core of the creation of any enterprise — which entails attracting profits with...
Marketing in the Non-profit Sector The global economic order is primarily divided into three key sectors: the government sector, the private sector, and the non-profit sector. The non-profit sector is well-established in the developed world but penetrates the global financial and economic system. The United States of America (USA) is...
WeChat Marketing in Australia Everybody has heard about social media giants, such as Facebook, Twitter, and Reddit. However, the universal presence of renowned players often makes us overlook other lucrative options. Tencent’s WeChat, a Chinese social platform, belongs to one of those hidden opportunities for Australian companies. Despite some resistance...
Introduction Nowadays, cardiovascular diseases are the main reason for death. The number of patients is steadily increasing; for instance, in the UAE, it comprises 40% of all diseases, and globally it constitutes one-third of all deaths (Roth et al., 2020). Thus, it is important to find proper instruments that could...
Introduction Background The Dudebox project is a seasonal subscription box for male clientele. Detailed market research revealed that most personal care products often target women. As such, men are often ignored despite their massive population and financial capacity (Li, Liu, & Gregoriou, 2021). The new company focuses on addressing this...
Introduction: Demographic Environment The demographic environment is one of the crucial macroeconomic forces that influence marketing decisions and planning. Freedman (2020) suggests that demographics is a powerful tool for marketing strategy development because it helps identify the target segments based on critical characteristics, backgrounds, and needs. Thus, companies use demographic...
Introduction The consumption of coffee and its products has increased, attracting more suppliers to the market. The progress has resulted in more advertising strategies to bridge the informational gap between suppliers and consumers. Starbucks was created to avail coffee and its products to the market and became the best seller...
Introduction The aspect of professional communication in contemporary societies has transitioned to become relatively complex due to social media and advanced technology. As a result, integrated marketing communication that involves ensuring every brand contact obtained by consumers is relevant to the individual is heavily adopted by many organizations worldwide. As...
Abstract Adidas has many competitors, and they are Nike, Puma, and others. All these businesses specialize in offering female athletic clothing, and the task for them is to beat the rivals. One of the existing communication strategies is to rely on a transformational appeal focusing on non-product-related benefits (Kotler and...
Introduction The proliferation of the Internet and e-commerce has largely changed the marketing environment in which modern businesses operate. Digital marketing is currently a top priority for companies’ product promotion efforts. Compared to traditional channels, digital platforms and tools offer the opportunity to better engage with customers and reach a...
Introduction Today, any industry and most human activities are significantly determined by technology. It is hard to imagine a day without using technological devices like computers, smartphones, or digital cameras. People find it effective to exchange opinions, deliver news, and employ gadgets for sharing, storing, and creating data. This dynamic...
Executive Summary Throughout the work, the fundamental aspects of the success of the invented supplier of electric vehicles will be described. A SWOT analysis was carried out in more detail to understand the company’s situation in the industry. According to Madsen (2016), “SWOT analysis has over a period spanning several...
Introduction Every marketing professional should know the tastes and needs of their target customers. The United Kingdom (UK) consumers are known to be loyal to their favorite firms and brands, which guarantee to ship their products for free and offer product returns. As in many other countries, consumers prefer to...
Marketing is a broad topic that has new trends every time due to the changing consumerism. It covers a raft of elements, such as marketing research, digital marketing, branding and packaging, and brand extensions, among other concepts. Thus, every media would indulge to cover market news as one way to...
Introduction The hospitality domain is a large part of modern economics, including hotels, resorts, various services, and other products that a customer can gain. Many hotels become major brands and even expand their working field to the global level, building facilities in different countries and providing hospitality services to people...
Introduction Sales promotion is a type of product marketing strategy aimed at boosting sales through attracting traffic, introducing a new product and influencing the purchase of a product. Public relations serve to enhance the image of the company to the public i.e., the community. The objective of this assignment is...
Partnerships are two or more organizations that work towards a common purpose and joint action towards the agreed targets. It involves firms in business together for their profits or to develop their concerns. The role of partnership in a disability setting is to ensure efficient service delivery to the clients...
Summary The Walt Disney Company is one of the century’s most influential multinational mass media and entertainment cooperation. The company was founded in 1923 and consisted of a tiny recording studio in Hollywood which housed a couple of creative artists headed by Roy O. Disney, a young visionary who was...
The marketing mix is a concept including a set of controllable marketing tools that can be employed by companies. These include product, price, place, and promotion, as the elements vital for achieving success (Kotler et al., 2019). The features of the products or an offered service can be used in...
Introduction Integrated marketing communication (IMC) entails merging all promotional instruments, both old and new, to ensure that marketing messages are transmitted consistently throughout all channels to promote corporate success. Because of the move toward “omnichannel marketing,” it is critical for marketers to employ both traditional marketing media such as television...
Visual rhetoric is the tool of communicating effectively through visual features like images, design, and texts. It comprises the art of graphical nous and the capability to analyze images for their usage and meaning. Knowledge of visual rhetoric helps produce documents that speak more to the intended audience than plain...
Introduction Research Rationale Since the late 20th century, there has been a significant change in attitude and desire towards the consumption of organic foods. Many people were unaware of organic food, but with increased technology, more than 80% of the world population is currently aware of organic foods and their...
Introduction Marketing is one of the most substantial factors that define the development of the free market and the culture of consumerism. It is particularly relevant in the United States, and several experts have noted that capitalism is frequently described as a patriotic type of economy in the country (Finley...
Introduction The use of social media, for instance, Facebook, LinkedIn, and Twitter could pose a big boost for a fruit basket franchise. This paper will major in determining how the sale of fruit baskets can be made through social media. Additionally, the paper will highlight the mission and goal setting...
Executive Summary Upon considering the strengths, weakness, opportunities, and threats of Wiggo in Europe, expanding to global platforms is one of the incredible opportunities available to the organization. In the implementation of this plan, Wiggo needs to be aware of the external factors, which may influence its operations as it...
