Introduction Relationship marketing has been hailed as one of the effective means through which businesses can achieve and sustain competitive advantage and also maintain, develop and establish better market relationships with stakeholders and consumers. Studies indicate that intense competition among businesses in the global market arena and the need for...
Introduction In marketing, several strategies are used to increase the organization’s market share and competitive advantage in the marketing environment. One of the strategies is mergers and acquisitions. With the increasing global marketing competition, an organization must choose the most appropriate strategy that can guarantee tangible returns and help it...
Introduction Marketing constitutes a fundamental organisational management aspect that firms should adopt. One of the marketing management elements that organisational managers should consider is consumer behaviour. Buyer behaviour is subject to diverse factors, which include personal, social, cultural, and psychological factors. Understanding the buyer and business-buying behaviour contributes to the...
Executive Summary The report covers the importance of multi-channeling for retailers operating in today’s highly dynamic environment and other strategic approaches to achieve long-term goals. The company chosen for this assignment is Apple, Inc. It has a retail outlet at Perth, Western Australia. The company experienced several changes since its...
The marketing function is a very critical requirement for any business setup and ensures that a business is able to create customers and distinguish its products from those of competitors. It is perhaps the most fundamental activity of any commercial organization and an essential discipline, even in non-commercial organizations (Mercer,...
Executive Summary 2Degrees is a new entrance infrastructure based telecommunication company owned by the U.S. and Britain in New Zealand. The company has built over 280 new cell sites in Auckland, Queenstown, Wellington, and Christchurch. It is the largest new private sector infrastructure project since it committed $280 million in...
Introduction By rolling their activities through simple instructions describing the business, organisations did not emphasise the importance of information in the past. However, information has gradually gained significance overtime, thus receiving management’s attention just like other resources within the firm. Information availability has helped organisations analyse market behaviour by comparing...
Abstract While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of generating sufficient profits to sustain their survival, research has demonstrated that the marketing approach adopted by these firms underlies the strength of their positions in...
Introduction The financial services sector is very dynamic and volatile and requires the need to adopt effective business-level strategies in order for the Barclays to turn out successful in the future (Darmon, 2007). In the light of this, marketing plans comes in handy in order to address future challenges and...
Executive Summary Key Findings The current report aims at investigating location-based marketing as the method of introducing and promoting different goods and services, taking into consideration the location that connects a potential customer and a seller. There are many ways of how to inform a customer about new offers, and...
