This article refers to the story of Doris and Glenn Phillips who have founded Lake Homes Realty, a brokerage service and an online marketplace. In the present day, it may be regarded as the largest lake-focused real estate company in the United States (Harvey, 2021). Before the companyās foundation, Doris...
Executive Summary Black-and-Decker Company is repositioning itself in the United Arab Emirates market. The company deals with electrical gadgets that include drilling machines, vacuum cleaners, cooking machines, and lawn mowers. With increased competition for the UAE market by the providers of electrical equipment that have flooded the market, the company...
Introduction The modern business world is characterized by the dominance of multiple giant corporations acting in different parts of the globe. They become more influential and acquire millions of customers in various regions. This globalization results in the increased revenues and creates the basis for further growth. However, it also...
Summary Name of the Webinar: What Influences Customers in the Age of Nearly Perfect Information? Channel Name: Marketing Science Institute Key Speakers: Kevin Keller, Executive Director at the Marketing Science Institute, and Itamar Simonson from Stanford University In this webinar, the speakers discuss the topic of consumer behavior and how...
āMobile marketingā has several definitions and meanings, and specific views regarding its role, meaning, and functions in the modern world. According to the definition of the Mobile Marketing Association, mobile marketing is a set of practical elements and rules aimed at communicating, contacting, and interacting with the audience through the...
Introduction With luxury goods, the marketing of the product must also incorporate the delivery of an excellent customer experience that the buyer will value as much as they appreciate the actual item. Rolex is a brand of luxury watches marketed as timeless classics, which means that these items are suitable...
Spanx is among the well-known products initially manufactured in the United States and has started to gain international recognition attracting customers worldwide. It had been only 13 years before Sarah Blakely discovered that footless pantyhose were helpful in molding a person’s most flexible body characteristics into any form desired. Although...
Background The need for growth and expansion is an essential part of every business organization. Companies tend to spread their operations in various areas to enlarge their market share. Business organizations usually venture into foreign markets to increase their rate of returns and expand brand awareness. Before taking the initiative...
Executive Summary INFINITE CARE is a company specializing in providing home care for senior patients, patients with severe medical conditions, and their families based in Canada. The company places emphasis on securing home care, physiotherapy, and other types of required medical assistance for older adults and patients with medical conditions...
Introduction In the modern world, most businesses focus on the loyalty of the customers. With an increasing number of loyal customers who over and over choose products and services of certain firms, the overall profit of the firms increases as well. A crucial part of increasing the customers’ loyalty depends...
Background Marketing ā relationships with the environment Organizations are created with the desire to reach successful operations and become profitable. The possibility to achieve this goal depends greatly on the way they perform their fundamental functions. Marketing is one of these functions that is why it is significant for firms...
Introduction Most organizations have invested heavily in information technology (IT) assets to better interact with clients. Yet, measurable returns from the IT tools rarely occur from a narrow focus on these systems alone. The greater the knowledge about firmsā performance from combined technology and capabilities, the better the awareness of...
Executive Summary Starbucks Coffee Company is planning to introduce a new service into the market, a coffee subscription. The move is intended to restore the performance of the company after the COVID-19 pandemic. The marketing strategies, which will be adopted in promoting the product, is the Customer Dominant Logic model....
Introduction The perception of changes as positive criteria that determine the movement towards development and improvement is an essential aspect of work both at the team and individual levels. The ability to adapt to the necessary transformations determines the degree of employeesā qualifications, their professional potential, as well as readiness...
Introduction The chocolate market, like all food markets, is influenced by the accelerating dynamics of the external environment and changes in consumer patterns. There is a high degree of competition between manufacturers that produce a wide range of chocolate bars. The business needs to accept that it requires a revision...
The role of any marketing manager in any organization is to practically apply the techniques of marketing and manage the organization’s marketing resources and activities. He must make sure that the desired goals and objectives of the marketing programs are met at reasonable costs. The role of marketing to the...
Strength: A wide range of products and services The company provides a vast range of services and is not a classic medical company that owns a network of pharmacies. Instead, the company is primarily a healthcare provider, which is why it is expanding its network. Products supplied include patented medicines,...
This document addresses a global marketing plan; how the external environmental factors affect a business and the business strategies to be considered for a successful enterprise. It discusses the general strategies towards PepsiCo growth in Mexico and the specific plan to propel the company to globalize its business. Also, it...
Introduction It is definitely not a secret that modern individuals live in an era of growth and innovation. Various technological developments in contemporary society play a huge role in the lives of people and the operations of businesses. For instance, social media gives a unique opportunity to reach diverse audiences...
Integrated Marketing Communication Strategies (IMC) IMC Campaign: Samsung Galaxy Line As the chosen IMC campaign conducted by Samsung, the advertising of the Galaxy smartphone line is analyzed. The world-famous digital corporation has a multi-million target audience, and the Galaxy brand is one of the recognized global leaders in terms of...
Executive Summary One of the major contemporary marketing challenges is centered around the understanding and assessment of return on investments (ROI) on a wide range of marketing activities. Marketing is critical in order to promote and boost sales of a product or service, but the sheer variety of marketing approaches...
Ecology is a modern trend and way of life for the majority of the population; therefore, many manufacturers are striving to become “green” brands to meet the needs of consumers. The development of this line of thinking was promoted by mass protests in 2019, which arranged a breakthrough and rooting...
Introduction Spectacle Hut is one of the largest optical chains in Singapore. Founded about 20 years ago, the firm has grown and it currently has 36 outlets across the country (Lin, 2016). When it started its operations, the marketing unit was keen on strengthening the brand as one that offers...
Google is a well-known company, revolutionizing the digital sphere in the modern world. It provides various products and services related to tech and IT. Due to the scope of the company, a single targeting strategy is not enough to promote its products. The company uses demographic, geographical, biological, and psychographic...
Introduction The marketing plan is the essential component of the overall corporate strategy. The business analysis allows for identifying new niches, timely responding to the actions of competitors, closing stagnating areas, and developing the most profitable and dynamically growing ones. The evolution of a marketing plan is the most crucial...
Sales are part of the marketing process, but marketing has a much broader meaning. Marketing is a generalizing concept that determines the place of an enterprise in the market concerning competitors, its competitive advantages, and the choice of promising market segments by the enterprise. The right choice of marketing strategies...
Introduction It is important to note that the modern lifestyle is constantly accelerating, and the given pace makes it challenging for working individuals to properly schedule their key activities by taking into consideration the fact that time is a highly valuable and irreplaceable resource. In other words, scheduling is among...
Introduction: Appleās 7Ps Product Over the past decade, Apple has diversified its product range noticeably, including a number of innovative features and services into an already impressive list of options. While Appleās starting point included mostly computers and its famous operating system, the organization has expanded to include iPhones, iPads,...
Introduction In the context of the present-day developments, recent IT decisions have become an integral part of each business management. It should be mentioned that in the modern world, it is impossible to manage the operation of an enterprise without appropriate applications and other supporting equipment and innovations. Therefore, EZ...
Galloās Values and Value Proposition The value proposition of E.&J. Gallo Winery is associated with the offering of more than a hundred unique wine brands to address the different needs and expectations of a diverse customer profile. The core company values include integrity, respect, humility, innovation, commitment, and teamwork. Integrity...
Introduction As the target organization to consider, the American corporation Pfizer will be evaluated, and its target product is the COVID-19 vaccine. Determining the promotion context involves identifying its marketing goals, analyzing the industry segment, and highlighting the target markets. To assess the current operating conditions in its niche, Pfizerās...
Introduction This report contains an in-depth analysis and description of the environment of the Coca-Cola Company and an individual marketing plan that is linked to the company’s strategies and plans for the global market, their alignment with goals, and resource opportunities. The company’s strengths and weaknesses are highlighted in the...
Marketing gap There is a great gap in the world market for decorative cosmetics. Buyers in the market are anticipating getting a better cosmetic that gives them a good look without many negative effects. Surveying the market, one realizes that most products available, especially decorative cosmetics, are known to have...
Executive Summary Hawthorne Corporation is an internationally accredited organization that has ventured and invested heavily in different businesses. Current the organization boasts of a number of business ownership that cut across aviation, āfinance, trucking, automobile, industrial, real estate and recreational servicesā (Hawthorne Corporation, N.d). Its financial capitalization has been improving...
Introduction Starbucks is a coffee house company that started as a small coffee shop in the Seattleās Place market in 1971. The small shop specialized in commercial selling of Arabica beans to small coffee markets. However, Schultz, one of the members of the small shop, agreed to purchase the company...
Executive Summary Whittard of Chelsea is a British company specializing in fine tea, coffee and cocoa and quality equipment. It is looking into entering the American market, which may be especially attractive due to the growing demand for home consumption supplies amidst the pandemic. Because of the macro-environmental factors, Whittard...
Introduction In this section, the report will evaluate the background of digital communication audit, history of Wirksworth Heritage, museums within the United Kingdom, PESTEL analysis, SWOT analysis, and models critiquing based on brand strategy. Introduction and Background Wirksworth Heritage centre is located in Wirksworth town, 12 miles away from Derby...
A marketing plan is a document that serves the purposes of planning the commercial activities of a company during the transportation of goods and monitoring the efficiency of the company’s cargo department. A marketing plan consists of several main section. First of all, a vision, a corporate mission of the...
Secondary data and database searching is a popular marketing research method. Computerized data are prevalent and less costly in terms of collection, retrieval, and storage. However, inaccurate data is a dominant challenge of using secondary data and databases. Because secondary data and databases are typically tailored to meet the interests...
Overview of the Business Idea The business idea that has been in practice is a conferencing facility that seeks to cater for various seminars, workshops, and conferences in Liverpool, United Kingdom (UK). The idea of setting such an enterprise is catalyzed by the need to venture into a unique portfolio,...
Nowadays, monopolistic companies appear to be interesting to study in the context of the economy. The article of Alejandro EgĆ¼ez (2021) District heating network ownership and prices: The case of an unregulated natural monopoly analyzes the variety of price levels on district heating in Sweden. The author emphasizes that prices...
Research Problem Evaluation As specified in the case study, Crescent Pure is the newest acquisition of a non-alcoholic drink company Portland Drake Beverage. It is a functioning beverage, that can be positioned as sports or an energy one, with different marketing strategies being possible depending on the case. Having recently...
Introduction Marketing channels play an important role in the economic activities of companies. A business entity can excel at the production of high-quality goods and services, but if it cannot reach its customers, no profit will be made. In the search for ways of reaching consumers, companies turn to market...
Introduction Most organizations and their business associates are growing instantly across the globe, searching for new opportunities and facing different cultures. While functioning in various geographical locations, they must focus on diverse cultural groups fundamental to their overall growth and functionality. Organizations that show a more profound comprehension of culture...
Introduction The operation of the business is affected by various factors that result from various business environments. These include technological, legal, competitive, economic, social-cultural and political environments. Amongst these environments, the technological environment is characterized by the high rate of dynamism. This is due to the high rate of product...
Executive summary The report is based on an investigative research of the UK oral hygiene market. Based on the research findings, the market is diverse and competitive with such major players being P&G, Colgate Palmolive, and GSK plc. The market is composed of products like mouthwash, toothbrushes, toothpaste, denture care,...
Nike incorporation was founded in 1964 by Phil Knight, a medium distance runner and coach known as Bill Bowerman. The company started its operation in the same year after the two visionaries partnered with a Japanese athlete show, Onitsuka manufacturer. The partnership was aimed at generally improving the quality of...
Biscuit is considered a high-calorie snack in our daily life. It is eaten as extra food to people, which is usually sweet. The raw material includes flour, starch, fat, and sugar. It could have different product types, different flavors, and attractive packages. Nowadays, People eat the biscuit to meet their...
Introduction Promotion is a crucial component of any business strategy a company follows. Most small and medium-sized organizations have outsourcers for various services, including marketing. Although large companies usually have an advertising team, medium ones can have only a marketing manager, whereas small companies may not even have such a...
Literature Review In order to successfully promote a product, position it and perform market research – it is necessary to use competitive analysis. The central tasks of this approach are to identify the strengths and weaknesses of the product, identify the target audience, study the development strategy and optimize the...
Executive Summary MSH Brands is a company that has established itself as one of the leading dog food manufacturers. It sells affordable products and shows slow but stable growth in terms of annual revenue. MSH Brands has to introduce a new weight-management offering for dogs to find a source of...
Introduction In todayās highly competitive and rapidly-developing market of software, there is a need to build relationships with customers and distinguish products from the alternatives. Promotion refers to a set of activities to communicate the value of a product or service, making people aware of the opportunities it provides (Armstrong...
Introduction Product refers to the goods and services that a company offers to the clients. It includes physical attributes, what they represent, how different they are from other firms and the unique benefit they provide to the individuals who buy. Price means the amount which the goods and services sell...
Introduction Today, many brands appear that are trying to advance, but not many succeed. Corporate and brand interaction and engagement via social media is inconceivable on any other communication channel. Our clothing brand is the clothing of a modern person. Most modern people are on the Internet in social networks,...
Introduction The products or the services produced by a firm must be given a considerable price that will be in favor of both the business owner and the customer. If the price given to a certain product only favors one side let’s say the business owner, then the business may...
The 4Ps of Marketing 4Ps Description Describe the marketing strategy that applies to this element. Product Mental health service provision offered at UMC, ranging from a dedicated psychiatric department and mental health professionals to an established community hotline call center specialized in mental health needs. There is a severe shortage...
Ride-hailing is a service that many people commonly use on a daily or weekly basis. Ride-hailing refers to the process of the customer ‘hailing’ or hiring a driver to pick them up and take them to an exact location, commonly through a mobile application with a variable fee. The concept...
Background A service blueprint is a crucial tool for every organization, a diagrammatic representation that outlines the steps followed when delivering a service. The outline eases the creation of a new process or guides on how existing procedures can be improved because it considers the customer’s perspective. A service blueprint...
Introduction For any business to thrive in this era, marketing issues should be given the best priority. Most of the companies have taken very good measures to maintain a good customer based relationship to aim at sustaining their customers. The goal of such marketing is to build a good relationship...
Major Facts Tea and More (TAM) is a company that has been expanding rapidly since its purchase from the three sisters that started the enterprise. The overall revenue grew from under 1 million to circa 25 million dollars a year (Doyle & Bell, 2014). The company used to buy from...
Introduction The marketing strategy employed by an organization plays a significant role in the success of a company. Ford Automotive Firm, an American automobile manufacturer, is not an exception. The company is one of the leading producers of cars globally, and it has achieved such milestones by implementing above and...
The SWOT analysis performed for the Woolworths Group organization allowed for the identification of several problematic issues in the performance of the company, the elimination of which might lead to a more substantial competitive advantage and market dominance. In particular, the most significant problem associated with the current business processes...
This essay aims to critically analyze the marketing theory of relationship marketing and its sub-concept of customer loyalty. The context for the analysis is the increase in Apple’s profits, as references by a 2021 New York Times article (Nicas, 2021). Last quarter’s revenue was unprecedently high and reached $ 81.434...
Executive Summary Customer satisfaction results in customers’ loyalty, thus, the success of a business. Retailers should understand the needs of their customers and strive to satisfy them (Slack et al., 2020). Price is a significant factor that shoppers consider when in shopping centers. Some shoppers look for goods with a...
Proctor and Gamble (P&G) manufactures and sells consumer products and reports in five industry sections: Fabric and Home Care, Baby, Feminine and Family Care, Beauty, Grooming, and Health Care. P&Gās Febreze products fall in the Fabric and Home Care industry unit; this segment’s significant competitors are Colgate-Palmolive and Johnson and...
Executive Summary This marketing plan is based on the idea to analyze the strengths and weaknesses of the idea to expand Berjaya Hotels & Resorts to Dubai, which is one of the leading cities in the world in terms of economy. This report outlines a strong marketing strategy for opening...
Marketing research process The major objective of marketing research is to collect information that will allow an entity to make better and more informed decisions. Marketing research is closely linked to the marketing concept as it implies a customer focus, that the customer is central to the activities of the...
Internationalization The main reasons for a firm to enter a foreign market can be both global and national in nature, as well as positive dynamic, progressive trends in the evolution and development of companies. It is impossible not to notice how new, modern technologies are changing and emerging with the...
Introduction Amazon.com is a major online retail brand, which operates on a worldwide level. Its effective business model has ensured the company’s leading position in the global market, but it should continue its development to retain its status. To make a correct decision on both strategic and tactical levels, Amazon’s...
Introduction Buyer behavior is normally considered the actions and decisions an individual takes when buying and utilizing services and products. Marketers should always focus on analyzing the buyer behaviors to determine the right strategies to adopt for organizations to remain successful and increase the competitive advantage. The actions and decisions...
Introduction The SIMM Labs is an electronics company focused on manufacturing new smartwatch devices with similar digital smartphones. Following the decline of the traditional wristwatch, Diego, an innovative entrepreneur in the technological industry, introduced the concept of digital wristwatches that hold a userās web data. By utilizing the ever-evolving technology,...
Executive Summary Marketing segmentation remains one of the most important tools for marketing managers across the planet. It is majorly used by industries to select the most promising population. In essence, companies seek to identify smaller groups of customers to target with their marketing practices. On the other hand, the...
Summary of Situational Analysis The generation of new ideas and marketing strategies must be based on a well-conducted and information-based analysis of the current situation. Woolworths Group as a food and grocery retail leader in Australia and New Zealand provides its customers with high-quality products and maintains a stable competitive...
Introduction Marketing is the activity of studying the market and its needs and using this knowledge to market a company’s products or services (Dangelico & Vocalelli, 2017). In the research and scientific literature, there are many variations in the interpretation of the definition of marketing, which varies depending on the...
Introduction Marketing is a complicated and multi-staged process that is performed by a wide variety of experts. Companies operating globally and locally all search the market for an ability to sell their products, grow, develop and expand. With the constant rush for profit, effective use of advertisement and promotion is...
Most companies believe that they know what their customers want and continue following the same marketing approach until they suddenly realize that the sales have declined. It happens because pure numbers and statistics-based predictions cannot always reflect a personās need to purchase something, which can be irrational (Madsbjerg & Rasmussen,...
The label is the part of a product that carries verbal information about the product or the seller. Labeling is one of the important product features that require managerial attention. A label may be part of a package or it may be a tag attached directly to the product. Obviously...
Research Methodology Data Collection Methods The study in question is going to present research based on the collection of customersā ideas regarding the factors which contribute to customer loyalty. Cultivating customer relationships in a manner that leads to customer loyalty is a strategic objective for the biggest number of companies...
Introduction This paper will explain the role of marketing in improving the ability of businesses to address existing challenges in competitive markets. It will identify marketing solutions while focusing on a specific business challenge. The work will extend to explain the impact of globalization by describing Ansoff,s growth matrix using...
Sainsbury’s is one of the leading supermarket chains in the United Kingdom. But there was a time when this organisation was the best there is. In recent times Sainsbury’s was overtaken by Tesco. The dominance and effectiveness of these two companies can be understood by studying principles of marketing. It...
Introduction Intercontinental Hotels Group (IHG) is a luxury brand in the global hospitality and resorts industry. The group, which has its headquarters in Denham, the UK, leases and operates 5,603 luxury hotels and brands in over 100 countries (IBISWorld, 2020). IHGās primary operations are in the Americas, Asia Pacific, Europe,...
Executive Summary Key Business is a proposed company that is to be based in the UK. It is intended to specialize in research, Marketing, and advertising. A series of advertisements and promotions shall be used to market the business throughout the region. The launch of the business is scheduled for...
Introduction Marketing plays a fundamental role in the formation of consumer attitudes. In turn, consumer attitudes contribute to the shaping of buying behavior towards multiple services and products. While sales are regarded as the result of customersā choices, multiple incentives are used by organizations and companies in order to influence...
At the beginning of the 21st century, new services become an essential part of the market. A new or established company wishing to grow through a strategy of new services introductions first develops sources that generate ideas for new services. Then it analyzes those new service ideas ‘in order to...
The scholarly article that has been chosen for the global marketing topic is Zhu, Y., Freeman, S., & Cavusgil, S. T. (2018). Service quality delivery in a cross-national context. International Business Review, 27(5), 1022ā1032. The authors delved into the importance of increasing market research on the perceptions of service quality...
Executive Summary Usage-based insurance is a highly progressive view of a vehicle insurance service. The basis of this new development lies in telematics devices and the evolution of analyzing technologies that allowed insurance companies to begin exploring innovative methods of providing their service. The disruptive technology that started this trend...
Abstract The purpose of paper is to develop a potential market proposal that Essential Monitors, Inc (EMI) can adopt. The company requires this proposal because it aims to expand its computer equipment market and is not satisfied with the existing marketing plan. EMI is a computer hardware manufacturing unit which...
Introduction Marketing research refers to the process by which information relating to the market of a certain product or service is gathered, recorded, and analysis is done. An organization that is interested in marketing research can do the marketing itself or higher some organizations that form to provide other organizations...
Certainly, retailers do not operate in a vacuum situation, since surviving in the retail sector is a constant struggle and requires constant change in strategy through trial and error to make profits and a name in the sector. Operating in a vacuum implies a situation where the retailer is protected...
Introduction Technology has changed different aspects of life and business. Particularly, companies have been impacted by the trend because they seek increased efficacy and profitability, which are two of the main forces driving technological change around the world (Devari, Nikolaev and He, 2017). The sports industry is a neglected area...
Introduction Globalization has already influenced almost every sphere of human activity bringing people and continents closer. Nowadays, customers are provided with a unique opportunity to buy goods online from the country that had manufactured the product. Everything is one click away. Technological development and significant improvement in the sphere of...
Individual buying differs from organizational buying in many ways, for instance, organizational buying is usually a business-to-business transaction while individual buying is a purchase made by a single person. Organizational buying is made for purposes of further production or resale while individual buying is primarily done by individual consumers to...
The Company in Context The company has been in existence for the last twenty years and has withstood various challenges within the time. The company mainly trades in power tools including such products as circular saws, drills and routers. The enterprise has been more successful because of the type of...
Campaign Overview The modern advertisement industry regularly adopts new strategies and ways of interacting with the customers; however, visual communication is one of the oldest and most effective ways to reach out to the audience. 91% of the buyers prefer interactive and image content to traditional media, which outlines visual...
Introduction It is an established fact that our organization Company G is a strong, well-accepted, and respected manufacturer of household electronic appliances. Our team of dedicated engineers has been engaged in the process of entering into the small appliance sector and has developed a food processor that promises to be...
Abstract Customer lifetime value is a powerful marketing management instrument, which provides essential benefits if applied properly. Introduction Customer Lifetime Value is generally aimed to exploit profit by studying customer behavior and business processes to clarify and aim customers with the greatest possible net value over time. (Johnston, Clark, 2008)...
The increased importance of business peculiar to the modern world preconditions the great significance of marketing and its unique role. For this reason, numerous approaches investigate the given concept and provide the rationale for its further evolution. Besides, marketing is a science that analyses the modern business environment and provides...
Executive Summary In the industry of sportswear, there are several well-known brands that have existed for over seventy years, including Nike and Adidas. For a relatively new company, Under Armour (UA), it is difficult to compete with these brands because they have better brand awareness. However, UA has successfully developed...
The title of this article is “Borderless media: Rethinking international marketing” by Jagdish Sheth. It was recently published in the Journal of International Marketing. The author focuses on digital media as the primary element of external disruption in modern-day marketing and the implications of this for international marketing. This paper...
Executive Summary The current situation is that our current products are enjoying only 3% in any of its product lines. This can be contrasted with power saws which tend to enjoy a better response from consumers hence more profitable for the manufacturer. Another issue is the quality of tools being...
About the product The selected product is Mountain Dew. It is a carbonated soft drink that is owned, manufactured and distributed by PepsiCo. The product was originally invented in 1940. PepsiCo is a multinational entity that deals with the production of food, snacks, and beverage. It is a public company...
Introduction Marketing is a process of promoting and advertising oneās products and services in an attempt to secure sales and make a larger profit (Twin, 2020). As long as large businesses have been developing, the need to separate themselves from the competition and appear better and more unique has been...
